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Muhammad Azizurrohman
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Jl. Panji Tilar Negara No.99, Kekalik Jaya, Kec. Sekarbela, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia
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INDONESIA
Advances in Tourism Studies
Published by Sekolah Tinggi Pariwisata Mataram
ISSN : 29879450     EISSN : 29879450     DOI : -
Core Subject : Social,
Social Sciences
Advances in Tourism Studies (ATS) is a peer-reviewed journal published in English by the Centre for Tourism Studies, Sekolah Tinggi Pariwisata Mataram (E-ISSN: 2987-9450). Since its launch in March 2023, ATS has consistently published high-quality research in tourism. The journal aims to advance tourism knowledge by promoting innovative ideas, models, and theories. It welcomes applied research and review articles in the form of full papers or research notes, focusing on theoretical development and empirical analysis using appropriate methodologies. All submissions undergo a double-blind peer review process, assessed for originality, relevance, methodological rigor, and clarity. Scope includes (but is not limited to): Hospitality and Tourism Management, Tourism Economics, Information Systems, Cultural Studies, Gastronomy, Tourist Behavior, Leisure and Recreation, Education, and Sustainable Innovations in Tourism.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 45 Documents
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Whose Authenticity? Exploring Host–Guest Interactions in Cultural Tourism Experiences in Indonesia Azizi, Alif Firman
Advances in Tourism Studies Vol. 2 No. 2 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

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Abstract

This study investigates how cultural authenticity is constructed and negotiated through host–guest interactions in Indonesian tourism settings. While authenticity has long been a central concept in tourism research, much of the existing literature treats it as either an objective attribute of cultural products or a subjective perception held by tourists. This study instead emphasizes authenticity as a relational process that emerges in encounters between hosts and visitors. Using a qualitative design, data were collected through semi-structured interviews with local performers, artisans, and cultural guides, as well as in-depth conversations with domestic and international tourists in selected cultural destinations in Bali and Lombok. Participant observation of performances, festivals, and heritage sites complemented the interviews. Thematic analysis revealed three dominant patterns: first, hosts often engage in strategic performances that balance cultural pride with commercial expectations; second, tourists’ perceptions of authenticity vary, with some seeking immersion in local traditions while others prefer commodified representations; third, tensions arise when host communities feel pressured to alter or simplify traditions to meet visitor demand.
Women at the Margins or the Center? Gendered Experiences in Community- Based Tourism in Indonesia Aisyah, Siti
Advances in Tourism Studies Vol. 2 No. 2 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

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Abstract

This study explores the gendered dynamics of participation in community-based tourism (CBT) initiatives in Indonesia. Although CBT has been widely promoted as a strategy for sustainable development and local empowerment, gender relations often shape who benefits, who participates, and whose voices are heard in decision-making. Drawing on a qualitative research design, data were collected through semi-structured interviews with women entrepreneurs, homestay operators, craft producers, and community leaders in Lombok and Flores, alongside focus group discussions with mixed-gender community members. Participant observation of daily tourism activities and local meetings provided additional contextual insights. Thematic analysis revealed that women’s involvement in CBT is simultaneously empowering and constraining. On one hand, participation created new income opportunities, enhanced skills, and strengthened women’s social visibility. On the other hand, entrenched gender norms and household responsibilities limited their ability to fully engage in leadership roles or access higher-value segments of tourism. Tensions were particularly evident in negotiations between women’s economic aspirations and cultural expectations of domestic labor. The study concludes that CBT in Indonesia cannot be assumed to be gender-neutral; rather, its outcomes are mediated by local gender relations. Findings offer implications for designing gender-sensitive tourism policies that foster equitable empowerment.
Tourism as Devotion: Understanding Religious and Spiritual Travel Experiences in Indonesia Sumandi, Sumandi
Advances in Tourism Studies Vol. 2 No. 2 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

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Abstract

This study explores the ways in which religious and spiritual practices shape tourism experiences in Indonesia, focusing on how devotion, ritual, and meaning-making intersect with travel. Religious tourism, encompassing pilgrimages, visits to sacred sites, and ritual participation, has become a growing segment of Indonesia’s tourism landscape, reflecting the country’s diverse spiritual traditions. Using a qualitative design, fieldwork was conducted at Islamic pilgrimage destinations in Lombok and Hindu temple sites in Bali, combining semi-structured interviews with pilgrims, local guides, and community leaders, alongside participant observation of ritual practices. Thematic analysis revealed three major dimensions of religious and spiritual tourism. First, participants described motivations rooted not in leisure but in faith obligations, spiritual renewal, and the search for blessings. Second, the experience of ritual participation provided a sense of communal belonging and emotional uplift, demonstrating how tourism can reinforce religious identity. Third, tensions emerged between devotion and commercialization, as some visitors expressed discomfort with the commodification of sacred spaces through ticketing, souvenirs, or staged performances. The findings suggest that religious tourism in Indonesia is not only a cultural and economic practice but also a deeply embodied form of devotion, where faith and travel converge to produce transformative experiences.
When Tourism Meets Ecology: Community Narratives of Environmental Change in Indonesian Small Islands Bastiar, Agus
Advances in Tourism Studies Vol. 2 No. 3 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

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Abstract

This study investigates how tourism development shapes environmental change in Indonesia’s small islands, with a focus on community perspectives of sustainability and ecological vulnerability. Small islands are often promoted as idyllic destinations, yet they are ecologically fragile, with limited resources, sensitive ecosystems, and strong dependence on coastal environments. Using a qualitative research design, fieldwork was conducted in the Gili Islands (Lombok) and Karimunjawa (Central Java), where tourism has rapidly expanded over the past two decades. Semi-structured interviews were carried out with local fishers, homestay operators, tourism workers, and community leaders, complemented by participant observation of coastal activities and collection of local documents on environmental management. Thematic analysis revealed four central dynamics. First, participants described visible environmental degradation, including coral reef damage, waste accumulation, and declining fish stocks. Second, communities expressed concern over water scarcity and land-use conflicts driven by resort development. Third, tourism was perceived as both a threat and an opportunity, with livelihoods increasingly dependent on the very ecosystems under pressure. Finally, community members highlighted efforts to adapt, including local conservation initiatives, waste management programs, and calls for stricter regulation. The findings underscore that tourism-driven environmental change in small islands is experienced not only ecologically but also socially, as communities negotiate trade-offs between economic benefits and ecological sustainability.
Mediating Taiwan: Tourists’ Perceptions of Destination Image through Social Media Rohman, Azura Zeyna
Advances in Tourism Studies Vol. 2 No. 3 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

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Abstract

This study examines how digital media shapes the construction and perception of Taiwan’s destination image, focusing on the interplay between online representations and tourist meaning-making. In an era where platforms such as Instagram, Facebook, and YouTube serve as primary sources of travel information, destination branding is increasingly mediated through visual storytelling and user-generated content. While Taiwan’s official tourism campaigns highlight themes of cultural heritage, natural beauty, and urban modernity, tourists and influencers contribute parallel narratives that frame the island in diverse and sometimes contested ways. Using a qualitative research design, the study conducted semi-structured interviews with twenty-five domestic and international tourists alongside content analysis of user-generated posts on Instagram and Facebook tagged with major Taiwanese destinations including Taipei 101, Sun Moon Lake, and Taroko Gorge. Thematic analysis revealed three central dynamics: first, digital media amplifies iconic imagery that reinforces a selective but powerful destination identity; second, user-generated content introduces alternative perspectives that highlight everyday life, local culture, and hidden attractions; third, tensions emerge between promotional narratives and travelers’ authentic experiences, reflecting negotiations of identity, place, and expectation. The findings contribute to debates on digital tourism by illustrating how destination image in Taiwan is not merely produced by institutions but co-created through dynamic interactions between official branding, digital platforms, and traveler narratives.
Human–AI Collaboration in Tourism Work: A Systematic Review of Impacts on Jobs and Skills Ika Anggari, Baiq Yolanda
Advances in Tourism Studies Vol. 2 No. 3 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

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Abstract

This study presents a systematic literature review (SLR) of artificial intelligence (AI) and its implications for employment, skills, and human–AI collaboration in the tourism and hospitality industry. AI technologies such as chatbots, service robots, biometric systems, and predictive analytics are increasingly adopted to improve efficiency and service delivery, but their impacts on workers remain contested. Using the PRISMA protocol, 97 peer-reviewed articles published between 2010 and 2024 were analyzed from Scopus, Web of Science, and ScienceDirect. The review reveals three central themes. First, AI is automating repetitive tasks in areas such as check-in, information provision, and reservations, leading to concerns about job displacement. Second, new opportunities are emerging as AI creates demand for advanced digital, analytical, and problem-solving skills, suggesting a gradual shift in workforce requirements. Third, human–AI collaboration is developing as a hybrid model, where workers complement AI technologies by providing emotional intelligence, cultural sensitivity, and personalized interactions that machines cannot replicate. Challenges include skill mismatches, worker resistance, ethical concerns, and uneven adoption across regions and enterprise scales. The findings emphasize that AI should be understood not as a substitute for human labor but as a transformative force reshaping workforce structures, necessitating strategies for reskilling and sustainable collaboration.
Airbnb, Grab, and Beyond: A Qualitative Study of Digital Intermediaries in Vietnam’s Urban Tourism Nguyen, Tram
Advances in Tourism Studies Vol. 2 No. 3 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

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Abstract

This study explores how digital platforms are reshaping the dynamics of tourism in urban Vietnam, with a focus on Airbnb, Grab, and other intermediaries. Drawing on semi-structured interviews with hosts, tourists, and service providers in Hanoi and Ho Chi Minh City, the research adopts a phenomenological approach to examine perceptions of trust, intimacy, and risk in digitally mediated encounters. The findings reveal that digital platforms extend beyond transactional functions by fostering new forms of social interaction, cultural exchange, and urban mobility. However, they also generate tensions around regulatory uncertainty, safety concerns, and the erosion of traditional hospitality practices. Hosts emphasized the dual role of platforms as enablers of economic opportunity and as mechanisms of surveillance and dependency, while tourists described a balance between convenience and a sense of detachment from authentic local life. By situating these experiences within debates on platformization and tourism, the study contributes to understanding how technology mediates host–guest relationships in emerging destinations. The results highlight the need for policies that safeguard cultural integrity and trust while supporting innovation in Vietnam’s rapidly expanding tourism economy.
Living with Overtourism: Community Narratives of Cultural, Environmental, and Social Change in Bali, Indonesia Pramuja, Risky Angga
Advances in Tourism Studies Vol. 2 No. 4 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

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Abstract

Overtourism has become a pressing concern in Bali, where rapid tourist growth has generated cultural, environmental, and social tensions. While much of the literature emphasizes visitor management and economic implications, less is known about how local residents themselves interpret and respond to these dynamics. This qualitative study explores community narratives of overtourism in three high-density tourism areas: Ubud, Kuta, and Canggu. Using in-depth interviews and focus group discussions with residents, cultural practitioners, and community leaders, the research examines how everyday life is shaped by issues of crowding, cultural commodification, environmental stress, and shifting power relations between locals and external actors. Thematic analysis reveals that residents perceive overtourism not only as a source of economic opportunity but also as a threat to cultural integrity, social cohesion, and ecological sustainability. At the same time, communities articulate diverse coping strategies, ranging from informal regulation of tourist behaviors to the reinvention of local practices for new markets. The findings contribute to critical debates on sustainable tourism by foregrounding community perspectives, offering nuanced insights into how overtourism is lived, contested, and negotiated in a major Southeast Asian destination.
Negotiating Trust in the Digital Marketplace: Community Narratives of Informal Tourism in Indonesia Utama Dewayani, Eka Kadharpa
Advances in Tourism Studies Vol. 2 No. 4 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

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Abstract

The rise of digital platforms has transformed the organization of tourism economies, particularly in contexts where informal enterprises play a dominant role. In Indonesia, small-scale actors such as homestay owners, local guides, and craft producers increasingly rely on platforms like Airbnb, Instagram, and TikTok to market services and connect with travelers. Yet, while these platforms promise visibility and access to global markets, they also create new challenges of trust, dependence, and regulation. This study explores how informal tourism actors in Bali and Yogyakarta negotiate trust in the digital marketplace. Using qualitative methods, including in-depth interviews with homestay operators, local vendors, and community-based guides, as well as participant observation of online marketing practices, the research examines how digital tools mediate relationships between hosts and guests. Thematic analysis reveals that platforms are valued as vital gateways to income diversification, but they are also perceived as unpredictable, extractive, and difficult to control. Narratives highlight strategies of trust-building through personal storytelling, cultural authenticity, and community reputation, while also voicing concerns about algorithmic visibility, unfair reviews, and platform dependency. By foregrounding local voices, the study contributes to critical debates on digital tourism economies, informality, and community resilience in the Global South.
Sacred Traditions and Tourist Gazes: Community Experiences of Heritage Tourism in Bali Rizkikadduhani, Annisa
Advances in Tourism Studies Vol. 2 No. 4 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

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Abstract

Bali has become one of the most studied tourism destinations in Southeast Asia, often celebrated for its rich cultural heritage and ritual practices. Yet, as tourism expands, heritage is increasingly reshaped into performances tailored for visitors, raising questions about authenticity, commodification, and community agency. This study investigates how Balinese communities negotiate the tension between sacred tradition and tourist consumption in the context of heritage tourism. Using a qualitative approach, data were collected through in-depth interviews with cultural practitioners, temple caretakers, dancers, and local residents, alongside participant observation at temple festivals and staged performances. Thematic analysis reveals that while many residents view tourism as an opportunity to share culture and sustain livelihoods, they also express ambivalence toward the commercialization of rituals and performances. Narratives highlight strategies of negotiation, where authenticity is redefined as a balance between cultural integrity and economic survival. At the same time, concerns about cultural dilution and the erosion of spiritual meaning remain prominent. By foregrounding community voices, the study contributes to critical debates on authenticity and heritage in tourism, emphasizing that cultural sustainability in Bali requires more than preservation policies; it demands local participation in defining what authenticity means in practice.

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