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All Journal International Journal of Artificial Intelligence Research Jurnal Ilmiah Professional Indonesia Advances in Tourism Studies
Baharuddin, Sitti Mujahida
Sumatera Research
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Pengaruh Nilai Pelanggan dan Keunggulan Bersaing Terhadap Kepuasan Pelanggan Bisnis Waralaba Makanan dan Minuman Di Kota Makassar Baharuddin, Sitti Mujahida
Jurnal Ilmiah Professional Indonesia Vol 1 No 1 (2017): Jurnal Ilmiah Profesional Indonesia
Publisher : Sumatera Research

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Abstract

Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan pengaruh nilai pelanggan dan keunggulan bersaing terhadap kepuasan pelanggan. Penelitian ini merupakan explanatory research, sampel penelitian sebanyak 130 orang pada pelanggan bisnis waralaba makanan dan minuman di kota Makassar, metode analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan nilai pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan keunggulan bersaing positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap nilai pelanggan dan keunggulan bersaing  
The Role of Leverage Mediation on the Relationship of Capital Structure to Firm Value in the Mining Sector Setiawan, Lukman; Baharuddin, Sitti Mujahida; Haris, Abdul; Soemarno, Partono; Paris, Andi Yusran
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.424

Abstract

This study aims to examine the role of leverage as a mediator of the effect of capital structure on firm value, as well as to partially examine the capital structure of leverage and firm value in the mining sector listed on the Indonesia Stock Exchange. The population in this study amounted to 62 companies obtained using the purposive sampling method during the 2019-2021 period and based on predetermined criteria, a sample of 14 companies was obtained from 2019-2021 so that the total sample was 42 observation periods. In solving problems and hypotheses, method used is path analysis.The results of the study show the role of leverage as a perfect mediator, in the sense that the effect of capital structure on firm value is largely determined by leverage, then partially capital structure, leverage has no significant effect on firm value, but the effect of capital structure on leverage has a positive and significant effect on the mining sector. on the Indonesia Stock Exchange for the period 2019-2021.
The Quality First, Aesthetics Second: Rethinking Investment Priorities in Indonesia’s Coffee Shop Industry Prawira, Juwan Abithia; Baharuddin, Sitti Mujahida
Advances in Tourism Studies Vol. 2 No. 1 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i1.37

Abstract

This study examines the influence of store atmosphere and product quality on consumer purchase decisions in the context of coffee shop consumption, with a case study on Kava Coffee & Eatery 2.0 in Mataram, Indonesia. Utilizing a quantitative descriptive approach, data were collected through questionnaires, interviews, and documentation from a sample of 100 respondents selected using simple random and purposive sampling techniques. The analysis employed multiple linear regression, descriptive statistics, and hypothesis testing (t-test and F-test). The results reveal that both store atmosphere and product quality significantly affect consumer purchasing decisions when tested simultaneously. However, in partial testing, only product quality demonstrates a statistically significant positive influence, while store atmosphere has a comparatively weaker effect. Product quality emerges as the dominant factor shaping consumer decision-making at Kava Coffee & Eatery 2.0. These findings underscore the critical role of consistent product excellence in fostering consumer loyalty, suggesting that coffee shop managers should prioritize product innovation and quality enhancement to maintain competitive advantage.
Co-Authors Abdul Haris Paris, Andi Yusran Prawira, Juwan Abithia Setiawan, Lukman Soemarno, Partono