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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonomi & Studi Pembangunan Jurnal Ilmiah Professional Indonesia Asian Management and Business Review Jurnal Penelitian Pendidikan Indonesia Atestasi : Jurnal Ilmiah Akuntansi Advances in Tourism Studies
Baharuddin, Sitti Mujahida
Sumatera Research
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Nilai Pelanggan dan Keunggulan Bersaing Terhadap Kepuasan Pelanggan Bisnis Waralaba Makanan dan Minuman Di Kota Makassar Baharuddin, Sitti Mujahida
Jurnal Ilmiah Professional Indonesia Vol 1 No 1 (2017): Jurnal Ilmiah Profesional Indonesia
Publisher : Sumatera Research

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan pengaruh nilai pelanggan dan keunggulan bersaing terhadap kepuasan pelanggan. Penelitian ini merupakan explanatory research, sampel penelitian sebanyak 130 orang pada pelanggan bisnis waralaba makanan dan minuman di kota Makassar, metode analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan nilai pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan keunggulan bersaing positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap nilai pelanggan dan keunggulan bersaing  
The Quality First, Aesthetics Second: Rethinking Investment Priorities in Indonesia’s Coffee Shop Industry Prawira, Juwan Abithia; Baharuddin, Sitti Mujahida
Advances in Tourism Studies Vol. 2 No. 1 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i1.37

Abstract

This study examines the influence of store atmosphere and product quality on consumer purchase decisions in the context of coffee shop consumption, with a case study on Kava Coffee & Eatery 2.0 in Mataram, Indonesia. Utilizing a quantitative descriptive approach, data were collected through questionnaires, interviews, and documentation from a sample of 100 respondents selected using simple random and purposive sampling techniques. The analysis employed multiple linear regression, descriptive statistics, and hypothesis testing (t-test and F-test). The results reveal that both store atmosphere and product quality significantly affect consumer purchasing decisions when tested simultaneously. However, in partial testing, only product quality demonstrates a statistically significant positive influence, while store atmosphere has a comparatively weaker effect. Product quality emerges as the dominant factor shaping consumer decision-making at Kava Coffee & Eatery 2.0. These findings underscore the critical role of consistent product excellence in fostering consumer loyalty, suggesting that coffee shop managers should prioritize product innovation and quality enhancement to maintain competitive advantage.
Economic Growth and Financial Management for SMEs: Perspectives on Community Economic Business Sustainability Suriani, Seri; Nur, Indrayani; Fatmawati, Fatmawati; Baharuddin, Sitti Mujahida
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i1.909

Abstract

Natural resource-based economic growth impacts increasing the productivity of small and medium enterprises (SMEs) in Wajo Regency. This study aims to analyze: (1) Economic growth and financial management performance work as determinants of increasing the productivity of small and medium enterprises (SMEs), (2) The direct and indirect effects of financial management, technology utilization, business diversification, and product innovation, on business productivity economics and business sustainability of SMEs, dan (3) Financial management strategy and productivity of SMEs in supporting economic growth. This study uses a combination of qualitative-quantitative approaches sequentially—data obtained through observation, in-depth interviews, surveys, and documentation. The results of the study indicate that the optimization of financial management performance and the effectiveness and efficiency of the utilization of business capital impact increasing the productivity of SMEs. Furthermore, financial management, technology utilization, business diversification, and product innovation directly affect the productivity of SME economic enterprises with a determination coefficient of 60.58%. The increase in SMEs' business productivity directly and indirectly affects their business sustainability, with a determination coefficient of 67.73%. This study recommends financial management based on the effectiveness and efficiency of the utilization of business capital coupled with the use of technology, business diversification, and product innovation, which are essential parts that need to be considered in the formulation of economic development policies in the framework of encouraging increased productivity and business sustainability of SMEs in Wajo Regency, South Sulawesi, Indonesia.
Optimizing online business management in the fashion sector in increasing sales volume Nurhilalia, Nurhilalia; Yusuf, Muhammad; Menne, Firman; Baharuddin, Sitti Mujahida; Setiawan, Lukman
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 9 No. 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232308

Abstract

The business world is a business that has the potential to improve the welfare of business actors. Every business actor certainly wants his sales volume to increase which means his income will also increase, including online business people in the fashion sector. This study aims to determine how to optimize online business management so as to increase income insights that will be used for business development and business expansion so as to minimize unemployment through the employment opportunities needed. The research method used is descriptive quantitative with data collection techniques through observation, interviews, documentation and distributing questionnaires via g-form. The number of respondents was 200 people selected by purposive sampling. The results showed that there are several proven ways to increase sales volume, namely determining the target market, product quality and guarantee, store design, promotion and financial management. Through these strategies, it is known that business people who experience a decline in sales volume can gradually increase their income again.
Navigating Satisfaction in Smart Tourism: A Multi-Destination Study of Infrastructure, Safety, and Accessibility in Post-Pandemic Indonesia Nur, Indrayani; Suriani, Seri; Abubakar, Herminawaty; Baharuddin, Sitti Mujahida; Salam, Ermawati Abdul; Vano, Vinson
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.05

Abstract

As smart tourism evolves and health concerns grow post-pandemic, understanding what drives tourist satisfaction and revisit intention becomes increasingly urgent. This study investigates how smart tourism infrastructure, destination management communication, and perceived safety and hygiene affect tourist satisfaction and revisit intention, with perceived destination accessibility as a mediator. A quantitative survey was conducted among 380 domestic and international tourists who recently visited six major destinations in Indonesia. Using purposive sampling, respondents with experience using digital tourism services were selected. Data were analyzed using PLS-SEM via SmartPLS 4, with reliability, validity, and bias control checks. Results show that all three independent variables significantly influence tourist satisfaction, both directly and through the mediating role of destination accessibility. Tourist satisfaction, in turn, strongly predicts revisit intention. This study introduces perceived safety and hygiene into the smart tourism framework and highlights the critical role of accessibility in shaping satisfaction. The findings offer practical insights for destination managers and policymakers seeking to enhance tourism experiences and visitor retention in smart, health-conscious environments.
Building trust, reducing skepticism: Green branding and sustainable purchase behavior in Indonesia Baharuddin, Sitti Mujahida; Badaruddin, Badaruddin; Fatmasari, Fatmasari; Hafipah, Hafipah
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art16

Abstract

Growing consumer pressure for businesses to adopt sustainable practices has made green branding a global priority, particularly in emerging markets such as Indonesia where environmental challenges and rising awareness intersect. This study investigates how green brand image and message clarity influence sustainable purchase behavior through the mediating role of consumer trust, and how green skepticism shapes this process. Using a quantitative cross-sectional design, data were collected from 172 Indonesian consumers with prior experience purchasing eco-friendly products. Structural equation modeling with partial least squares (PLS-SEM) was applied to test the hypotheses. The results show that both green brand image and message clarity significantly enhance consumer trust, which in turn strongly drives sustainable purchase behavior. Trust is also confirmed as the key psychological mechanism mediating the effects of brand signals on consumer action. Importantly, the analysis reveals that green skepticism weakens this pathway: even when consumers trust a brand, higher skepticism reduces the extent to which trust translates into sustainable purchases. These findings extend Signaling Theory by demonstrating how trust and skepticism jointly shape consumer responses to green branding in a high-information-asymmetry context. Practically, the study offers actionable insights for managers and policymakers by emphasizing the need for consistent brand identity, transparent communication, and verifiable claims. By addressing both trust-building and skepticism-reduction, businesses can advance more effective green marketing strategies and foster authentic consumer engagement with sustainability.
Modeling regional fiscal autonomy using multiview graph convolutional networks: Evidence from Mamuju Regency, Indonesia Supriadi, Supriadi; Pandjajangi, Andi Muhammad Ridho Yusuf Sainon Andi; Setiawan, Lukman; Baharuddin, Sitti Mujahida; Azizurrohman, Muhammad
Jurnal Ekonomi & Studi Pembangunan Vol. 27 No. 1: April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jesp.v27i1.30552

Abstract

This study examines the level and dynamics of regional fiscal autonomy in Mamuju Regency, Indonesia, from 2013 to 2023 by integrating conventional public finance indicators with a graph-based machine learning approach. The primary objective is to measure fiscal independence and to evaluate the effectiveness of a Similarity-Based Multi-View Graph Convolutional Network (SMGCN) in modeling complex relationships among local revenue, intergovernmental transfers, and total regional income. Fiscal autonomy is operationalized using a fiscal independence index derived from the ratio of Locally Generated Revenue to total regional revenue, while additional variables capture transfer dependence and structural fiscal composition. The empirical analysis employs annual regional budget realization data, which are transformed into multiple graph views reflecting different fiscal dimensions. These graphs are then processed using SMGCN to classify and predict fiscal autonomy categories. The results indicate that Mamuju Regency exhibits persistently low fiscal autonomy, characterized by a high dependence on central government transfers and a limited contribution of Locally Generated Revenue. From a methodological perspective, the proposed model demonstrates superior predictive performance compared with conventional statistical and machine learning benchmarks, suggesting that graph-based representation learning is suitable for capturing interdependencies among fiscal variables. The findings contribute to the literature on fiscal decentralization by providing both empirical evidence of structural fiscal dependence at the local level and a novel analytical framework for assessing regional fiscal performance. Policy implications emphasize the need for strengthening local revenue bases and diversifying regional economic activities to enhance long term fiscal sustainability.
Co-Authors Abubakar, Herminawaty Azizurrohman, Muhammad Badaruddin Fatmasari Fatmasari Fatmawati, Fatmawati Firman Menne Hafipah, Hafipah Lukman Setiawan Muhammad Yusuf nur, Indrayani Nurhilalia, Nurhilalia Pandjajangi, Andi Muhammad Ridho Yusuf Sainon Andi Prawira, Juwan Abithia Salam, Ermawati Abdul Supriadi Supriadi Suriani, Seri Vano, Vinson