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Jurnal Ilmiah Manajemen Dan Kewirausahaan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28092406     EISSN : 28092392     DOI : 10.55606
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMAK) : ISSN: 2809-2392 (cetak), ISSN: 2809-2392 (online) adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Trianandra. Jurnal ini adalah jurnal studi ilmu manajemen, bisnis dan Kewirausahaan. Jurnal Ilmiah Manajemen dan Kewirausahaan diterbitkan 3 kali setahun: Januari, Mei dan September Adapun ruang lingkup Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMAK) adalah: 1. Ilmu Manajemen 2. Ilmu ekonomi 3. Manajemen Pemasaran 4. Manajemen Sumber Daya Manusia 5. Manajemen Bisnis 6. Manajemen Informatika Terapan 7. Ekonomi Bisnis 8. Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 279 Documents
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Analisis Peran Komunikasi Interpersonal terhadap Produktivitas Kerja Karyawan di PT. Yakult Indonesia Persada Cabang Ciranjang Vesti Nadari Artisti; Devi Maria Saadah
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.4981

Abstract

The objective of this scientific research is to analyze the role of interpersonal communication in employee work productivity at PT. Yakult Indonesia Persada, Ciranjang Branch. In an organizational context, the quality of human resources greatly influences success, which can be observed through the way individuals communicate to achieve shared goals. Effective interpersonal communication encompasses five key indicators: openness, empathy, support, positive attitude, and equality. This study adopts a descriptive qualitative approach, with data collected through interviews and observations of employees in the workplace. The findings of this research indicate that good communication can foster a harmonious and collaborative work environment, which in turn enhances work productivity. The study reveals that the principles of effective interpersonal communication contribute to improved work enthusiasm and efficiency.
Peran Pemasaran Digital, Segmentasi Pasar, dan Pengalaman Pelanggan dalam Meningkatkan Loyalitas Konsumen pada Cafe Kopi Boss Jember Yesita Karel; Sari, Maheni Ika; Winahyu, Pawestri
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.4984

Abstract

The business competition in the culinary industry has become increasingly intense along with the development of lifestyle trends that prioritize unique and memorable consumption experiences. In such conditions, business actors are required to adopt appropriate marketing strategies in order to maintain consumer loyalty. One of the businesses facing this challenge is Cafe Kopi Boss Jember. Based on this phenomenon, this study aims to analyze the role of digital marketing, market segmentation, and customer experience in enhancing consumer loyalty at Cafe Kopi Boss Jember. This research employs a quantitative approach using a survey method through questionnaires distributed to 100 respondents who are consumers of Cafe Kopi Boss Jember, selected using purposive sampling technique. The collected data were analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression to examine the influence of each variable. The results of the study indicate that digital marketing, market segmentation, and customer experience have a positive effect on consumer loyalty, both simultaneously and partially. Among these variables, customer experience has the most dominant influence compared to the others. This suggests that in improving consumer loyalty, apart from utilizing digital technology and identifying the right market segments, providing a pleasant, comfortable, and memorable experience for consumers is a key factor that cannot be overlooked. The implication of this study is the importance for the management of Cafe Kopi Boss Jember to strengthen an interactive digital marketing strategy, design more targeted market segmentation, and continuously enhance the quality of customer experience through service, atmosphere, and menu innovations. These efforts are expected to sustainably increase consumer loyalty and strengthen the cafe’s competitiveness amid the fierce competition in the culinary industry.
Analisis Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian pada Produk Minuman Deles di Desa Kalibaru Kulon, Kecamatan Kalibaru Kabupaten Banyuwangi Faizal Riedho Putra Soesanto; Nursaidah Nursaidah; Putri, Tatit Diansari Reski
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.4996

Abstract

Business competition in the contemporary beverage industry is increasingly competitive, prompting companies to design the right marketing strategy to attract consumers. One of the strategic steps that is often taken includes setting appropriate prices, continuously improving product quality, and implementing creative and effective promotions. However, in the case of Deles Drinks in Kalibaru Kulon Village, Kalibaru District, Banyuwangi Regency, there is a phenomenon of declining sales which indicates that there is a problem in the implementation of the marketing strategy. Therefore, an in-depth evaluation is needed regarding the influence of price, product quality, and promotion on consumer purchase decisions. This study aims to analyze the extent to which price, product quality, and promotion can influence the purchase decision of Deles Drink. The study uses a quantitative method with a causality approach, in which the cause-and-effect relationship between independent variables (price, product quality, and promotion) and bound variables (purchase decisions) is analyzed in depth. Data was collected through the distribution of questionnaires to 100 respondents selected by purposive sampling technique, which is the selection of respondents based on certain criteria relevant to the research. In data processing, this study used multiple linear regression analysis with the help of SPSS software. The results of the analysis show that price, product quality, and promotions have a positive and significant influence on purchase decisions. These findings reinforce the assumption that consumers will be more interested in making purchases if the prices offered are competitive, the quality of the product is as expected, and the promotions carried out are effective in attracting attention. Therefore, the management of Deles Beverages needs to strengthen these three aspects to increase competitiveness and expand market share. This research also makes practical contributions for business actors in the contemporary beverage industry, especially in understanding the importance of integrating pricing strategies, product quality, and promotion to increase consumer loyalty and purchase decisions.
Evaluasi Dampak Pembangunan Kawasan Ekonomi Khusus terhadap Pertumbuhan Ekonomi di Provinsi Kepulauan Riau Muhammad Mufti Hudani; Nindya Eka Sobita; Vitriyani Tri Purwaningsih; Thomas Andrian
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5004

Abstract

Special Economic Zones (SEZs) are designated areas within Indonesia established to perform specific economic functions and granted special incentives. The Indonesian government promotes equitable growth through various strategies, including SEZ development. The Riau Islands Province (Kepri) hosts the highest number of SEZs in the country. This decision reflects strategic considerations, as the province offers strong potential for SEZ expansion. Its geographic advantage along major international shipping routes and near Singapore and Malaysia makes Kepri a key hub for national and regional economic growth. Additionally, the province benefits from relatively developed infrastructure and strong local government commitment to SEZ support. This study evaluates the impact of SEZs on economic growth in the Riau Islands Province using a Difference-in-Differences (DiD) linear regression approach at the district/city level. The results show that, after SEZs became operational, districts/cities with SEZs recorded an average economic growth rate 0.135 percentage points higher than those without SEZs.
Peran Karakter Wirausaha, Orientasi dan Keunggulan Bersaing Terhadap Keberhasilan Usaha Pada Usaha Cafe di Kabupaten Jember Andrani, Vevina Talitha; Santoso, Budi; Rahayu, Jekti
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5034

Abstract

The rapid growth of the café business sector in Jember Regency reflects the intense competition in the local culinary industry, which demands entrepreneurs to possess competitive advantages and adaptive capabilities. The success of café businesses is not only determined by external factors but is also strongly influenced by internal factors of the entrepreneurs, such as entrepreneurial character, entrepreneurial orientation, and the ability to create competitive advantages. This study aims to analyze the influence of entrepreneurial characteristics, entrepreneurial orientation, and competitive advantage on the business success of cafés in Jember Regency, both partially and simultaneously. The method used is a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 86 café entrepreneurs and analyzed using multiple linear regression with the help of SPSS. The results show that all three independent variables have a positive and significant effect on business success, both partially and simultaneously, with entrepreneurial orientation being the dominant factor. These findings highlight the importance of synergy between personal character strength, an innovative mindset, and differentiation ability in building a competitive and sustainable café business.
Modernisasi Warisan : Sebuah Pendekatan Penciptaan Nilai Bersama untuk Inovasi Produk dan Daya Tahan Merek pada Usaha Kuliner Tradisional Deddy Ray Girsang
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5123

Abstract

Culinary businesses that rely on cultural heritage are faced with a core challenge: aligning the need for innovation to remain competitive with the need to maintain the authenticity that is the essence of the brand. This study investigates the potential application of the concept of value co-creation as a strategic model to address the conflict between innovation and authenticity. Using a comparative qualitative case study method on four culinary MSMEs in Medan, Indonesia, this research found that authenticity can act as a "golden confinement" that protects as well as inhibits renewal. Through in-depth interviews, participatory observations, and documentation analysis, this study identifies the dynamics of the relationship between business owners, consumers, and the cultural identity inherent in the product. Key results indicate that the implementation of value co-creation, particularly by involving loyal consumers in their dual function as "guardians of tradition" and "changemakers", is a vital mechanism for addressing this dilemma. Consumer involvement in the product development process allows companies to remain relevant without losing their traditional characteristics. Furthermore, the study emphasizes the importance of formalizing the co-creation process—transforming informal dialogue into documented, measurable strategic data. Thus, the innovation process is no longer ad-hoc, but rather structured and rooted in the shared aspirations between producers and consumers. This strategy allows businesses to evolve authentically, maintaining cultural roots while still responding to changing market dynamics. This research contributes by presenting a participatory innovation model that can be implemented by tradition-based businesses, especially in the context of creative economy and sustainable local cultural preservation. This model also opens up opportunities for cross-sectoral collaboration to drive cultural transformation through a more inclusive and adaptive approach.
Pengaruh Orientasi Pasar dan Inovasi Produk terhadap Kinerja Pemasaran UMKM Makanan Ringan di Kecamatan Caringin, Kabupaten Bogor Ahmad Roihan Allutfi; Yulianingsih Yulianingsih; Palahudin Palahudin
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5128

Abstract

This study aims to analyze the influence of market orientation and product innovation on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in the snack food sector located in Caringin District, Bogor Regency. The background of this research is the increasing competition in the snack food industry, which requires MSMEs to adapt to market demands and continuously develop innovative products to sustain their competitiveness. The research employed a quantitative approach with descriptive and verification methods to provide a comprehensive understanding of the relationship between the studied variables. A total of 81 MSME actors were selected as respondents using a proportional stratified random sampling technique to ensure fair representation of the population. Data collection was carried out through structured questionnaires and documentation to capture both subjective perceptions and objective evidence. The data were then analyzed using multiple linear regression analysis to test the proposed hypotheses. The findings reveal that market orientation and product innovation have significant effects, both partially and simultaneously, on the marketing performance of MSMEs in the snack food sector. Specifically, market orientation enhances the ability of MSMEs to understand customer needs, competitor strategies, and market dynamics, while product innovation contributes to offering unique, varied, and competitive products that meet consumer expectations. The study concludes that strengthening market orientation and encouraging continuous product innovation should be considered as strategic priorities for MSMEs to achieve superior marketing performance. These results provide practical implications for MSME owners and policymakers to design programs and interventions that foster competitiveness and long-term business sustainability.
Pengaruh Literasi Keuangan dan Kemudahan Akses Financial Technology terhadap Kinerja Keuangan UMKM di Medan Tembung M. A. Jaya Damanik
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5133

Abstract

This study aims to examine the impact of financial literacy and access to financial technology on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Medan Tembung. Using an associative-causal quantitative approach, data was collected from 100 respondents through a structured questionnaire and analyzed using multiple linear regression. The results show that both financial literacy (t = 4.368; p < 0.001) and access to financial technology (t = 3.012; p = 0.003) have a positive and significant impact on the financial performance of MSMEs. This indicates that better knowledge of financial management and easier access to financial technology can improve the financial performance of MSMEs. The research model explains 61.8% (R² = 0.618) of the variation in MSME financial performance, suggesting that both financial literacy and access to financial technology play significant roles in enhancing financial outcomes. This study contributes new insights by integrating individual capacity in financial literacy and access to financial technology as simultaneous factors that strengthen MSMEs, particularly in semi-urban areas. The findings reinforce the financial capability theory, emphasizing the importance of knowledge and access to technology in enhancing individual capabilities and managing finances more effectively. The practical implications of these findings highlight the importance of designing digital-based empowerment programs for MSMEs. These programs should focus on improving financial literacy and facilitating access to financial technology for MSMEs. By implementing this approach, it is expected that MSMEs will be able to manage their finances better, increase operational efficiency, and ensure long-term financial sustainability. The government and related institutions can play a role in providing facilities and training to maximize the benefits of financial technology and improved financial literacy.
Pengaruh PSBB Volume Perdagangan Terhadap Stock Return pada Perusahaan Layanan Perdagangan dan Investasi Sub Sektor Pariwisata Restoran dan Hotel Maria Marsilinda Paku; Risal Rinofah; Ratih Kusumawardhani
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5136

Abstract

This study aims to analyze the effect of Large-Scale Social Restrictions (PSBB) and trading volume on stock returns of trade and investment service companies in the tourism, restaurant, and hotel sub-sectors. These sub-sectors were selected due to their significant exposure to the impacts of the COVID-19 pandemic, particularly restrictions on public mobility and face-to-face interactions, which drastically affected business operations and revenue streams. The research applies a quantitative method with an associative approach. Secondary data were obtained from the Indonesia Stock Exchange (IDX) and official government publications concerning the PSBB policy during the pandemic period. The population of this study includes all tourism, restaurant, and hotel companies listed on the IDX during the years 2020–2021. A purposive sampling technique was used to determine the sample. The data were analyzed using multiple linear regression analysis with the help of SPSS software to test the simultaneous and partial influence of the independent variables on the dependent variable. The results indicate that the PSBB policy has a significant negative effect on stock returns. This finding aligns with the expectation that movement restrictions and reduced consumer activity would negatively affect business performance and investor sentiment. In contrast, trading volume has a significant positive effect on stock returns, suggesting that increased trading activity may reflect higher investor confidence and speculation, which contributes to price appreciation. These findings offer valuable theoretical insights into the behavior of capital markets during a crisis, particularly in sectors highly sensitive to government policies and public health emergencies. Practically, the study provides useful information for companies, investors, and policymakers in developing risk mitigation strategies, enhancing investment decision-making, and formulating adaptive responses to future crises with similar characteristics.
Pengaruh Karakteristik Wirausaha, Kreativitas, dan Pengalaman Terhadap Keberhasilan Usaha Olahan Kedelai di Kecamatan Ambulu Nanda Khoirun Nisa; Hermawan, Haris; Izzuddin, Ahmad
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5156

Abstract

This study aims to analyze the effect of entrepreneurial characteristics, creativity, and business experience on the success of soybean processing businesses in Ambulu District, both partially and simultaneously. The research method used is a quantitative method with a survey approach. The population of this study is all soybean processing business actors in Ambulu District, with a sample of 60 respondents selected using the total sampling technique. Data were collected through questionnaires using a Likert scale and then analyzed using multiple linear regression tests, t-tests, F-tests, and the coefficient of determination test. The results of the study show that partially, the entrepreneurial characteristics variable does not have a significant effect on business success, while the creativity and business experience variables have a positive and significant effect. Simultaneously, the three variables (entrepreneurial characteristics, creativity, and business experience) significantly affect the success of soybean processing businesses. These findings imply that business actors need to further develop creativity and enrich practical experience as the main factors to improve their business success, while strengthening entrepreneurial characteristics remains important as the foundation of business sustainability. This study is expected to contribute to MSME actors, local governments, and educational institutions in designing coaching programs that focus on strengthening creativity and experience, while still paying attention to the development of adaptive and innovative entrepreneurial characteristics.

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