cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Rika Dwi Ayu Parmitasari
Contact Email
indexsasi@apji.org
Phone
+6281524084540
Journal Mail Official
rparmitasari@uin-alauddin.ac.id
Editorial Address
Kuanyar, RT. 003, RW. 003, Kel. Kuanyar, Kec. Mayong, Kab. Jepara, Jawa Tengah
Location
Kab. gowa,
Sulawesi selatan
INDONESIA
Study of Scientific and Behavioral Management (SSBM)
Published by Universitas Islam Negeri Alauddin Makassar
ISSN : -     EISSN : 27742768     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Study of Scientific and Behavioral Management (SSBM) merupakan jurnal mahasiswa yang berada di lingkup program studi manajemen, Fakultas Ekonomi dan Bisnis Islam, UIN Alauddin Makassar. Jurnal SSBM memublikasikan karya tulis mahasiswa pada bidang manajemen dengan kualitas yang baik dengan bahasan operasional, strategi, sdm, pemasaran, keuangan, kewirausahaan, inovasi, dll. Jurnal SSBM menerima tulisan dengan kualitas yang baik sesuai dengan pedoman, dan memberikan dampak yang jelas bagi pengayaan ilmu pengetahuan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 174 Documents
 14   15   16   17   18 
PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA DI KOTA MAKASSAR DENGAN HARGA SEBAGAI VARIABEL MODERATING: (Pada Dealer PT SJAM Pettarani) Azizah, Nurul; Nurmiati
Study of Scientific and Behavioral Management Vol 7 No 2 (2026): Manajemen Keuangan Digital
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of promotion on the purchasing decisions of Yamaha motorcycles in Makassar City, with price serving as a moderating variable at PT SJAM Pettarani dealership. The research employed a quantitative descriptive approach. The data used in this study were primary data collected through questionnaires and a literature review. The data were analyzed using validity and reliability tests, classical assumption tests, and hypothesis testing with the assistance of SPSS software. The results indicate that promotion has a positive and significant effect on purchasing decisions at PT SJAM Pettarani, suggesting that promotional activities provide strong prospects as an effective marketing strategy. Furthermore, the findings reveal that price does not strengthen the relationship between promotion and purchasing decisions at PT SJAM Pettarani. Instead, price acts as an intervening factor because it is closely related to consumers' purchasing power. Affordable prices encourage consumers not only to respond positively to promotional activities but also to purchase products that are offered at lower prices compared to similar competing products. Keywords: Promotion; Purchasing Decision; Price.
PENGARUH RISK AVERSION DAN HERDING BIAS TERHADAP INVESTMENT DECISIONS PADA INVESTOR DI KOTA MAKASSAR DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI Indrika; Indriyani, Eka
Study of Scientific and Behavioral Management Vol 7 No 2 (2026): Manajemen Keuangan Digital
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Investment interest among the Indonesian public has increased annually. As the number of investors grows, so does the volume of investment decisions being made. Therefore, it is important to ensure that such decisions are based on sound fundamental investment principles. However, in certain circumstances, investors do not always behave rationally, as their decisions may be influenced by psychological factors, commonly referred to as financial behavior (Silva & Lasantha, 2019). This study was conducted using a sample of 120 respondents, consisting of investors across various investment instruments in Makassar City. The data analysis technique employed in this research utilized SmartPLS version 4.1.1.0. The results of this study indicate that risk aversion has a positive and significant effect on investment decisions, while herding bias does not have a significant effect on investment decisions. Furthermore, financial literacy is found to significantly moderate the relationship between risk aversion and investment decisions. However, financial literacy does not significantly moderate the relationship between herding bias and investment decisions. keywords : risk aversion, herding bias, investment decisions, financial literacy
PENGARUH SUPPLY CHAIN MANAGEMENT DAN TOTAL QUALITY MANAGEMENT TERHADAP KEUNGGULAN BERSAING DAN KINERJA PERUSAHAAN UMKM DI KOTA MAKASSAR Nurhidayat; Wahyudi
Study of Scientific and Behavioral Management Vol 7 No 2 (2026): Manajemen Keuangan Digital
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today's increasing business provides many options for customers with a wide range of product advantages. MSMEs are considered the main support of the national economy that can absorb a lot of workers. Many MSMEs in Makassar are constrained in obtaining official business licenses from the government, thus hindering their business progress even though the growth of MSMEs has a positive impact on the economy. The large number of MSMEs, especially in Makassar City, can result in tight competition among MSME actors. Fierce competition in MSMEs can cause company performance in MSMEs, while the factors that affect are supply chain management and total quality management. This study aims to find out whether supply chain management and total quality management have an effect on competitive advantage. Does supply chain management, total quality management and competitive advantage affect the company's performance. This type of research uses associative research with a quantitative approach. The population in this study is MSMEs in Makassar City with a sample calculation using the sloving formula and 155 respondents were obtained. The method of collecting data is through questionnaires. The data analysis technique uses Smart PLS 3. The results of the study show that supply chain management and total quality management have a positive and significant effect on competitive advantage. Supply chain management, total quality management and competitive advantage have a positive and significant effect on the performance of MSME companies in Makassar City. Keywords: supply chain management, total quality management, competitive advantage, company performance, MSMEs
STRATEGI INOVASI PEMASARAN PRODUK GADAI EMAS DALAM MENARIK MINAT NASABAH PADA BANK SYARIAH INDONESIA KCP TAKALAR Wahyunainti, Nur; Fatimah, Sitti; Gani, Nuraeni
Study of Scientific and Behavioral Management Vol 7 No 2 (2026): Manajemen Keuangan Digital
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the marketing innovation strategy of gold pawn products at Bank Syariah Indonesia (BSI) KCP Takalar in attracting the interest of customers and potential customers. This research used a descriptive qualitative approach and was conducted in Bajeng, Pattallasang District, Takalar Regency. Data were collected through observation, interviews, and documentation. The data sources used in this study were primary and secondary data. The research results show that innovative strategies such as utilizing social media, financial literacy education, and technology-based services have been implemented. Factors driving customer interest include ease of procedures, the need for quick funds, and trust in Sharia principles. This strategy has been proven to increase the number of customers, although the use of digital technology still needs to be improved. What is novel about this research is the use of the new wave marketing concept, known as the 12C principle, in the current digital marketing era.

Page 18 of 18 | Total Record : 174

 14   15   16   17   18 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol 7 No 2 (2026): Manajemen Keuangan Digital Vol 7 No 1 (2026): Rekonstruksi Strategi SDM dalam Menghadapi Perubahan Global Vol 6 No 3 (2025): Transformasi Kompetensi SDM dalam Era Digital: Strategi dan Implikasi Manajerial Vol 6 No 2 (2025): The Contribution of Operational Management to Business Sustainability and Product Vol 6 No 1 (2025): Dynamics of Human Resource Management: Adaptation Strategies in Global Changes Vol 5 No 4 (2024): Work Life Balance Vol 5 No 3 (2024): Digital Culture Nowadays Vol 5 No 2 (2024): Business Management Vol 5 No 1 (2024): The Strength of Management Influences Vol 4 No 2 (2023): Literasi Keuangan 2023 Vol 4 No 4 (2023): Human & Capital Management in new era Vol 4 No 3 (2023): Financial Technology Management Vol 4 No 1 (2023): Well Being, Entrepreneurship, and Poverty in Muslim World Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19 Vol 3 No 1 (2022): Fenomena Keuangan, Pemasaran, & Sumber Daya Manusia di masa Covid-19 & New Normal Vol 3 No 4 (2022): The New Era of Business Management Vol 3 No 3 (2022): Management & Islamic Finance in the New Era Vol 2 No 4 (2021) Vol 2 No 3 (2021) Vol 2 No 2 (2021) Vol 2 No 1 (2021) Vol 1 No 3 (2020) Vol 1 No 2 (2020) Vol 1 No 1 (2020) More Issue