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Proceeding of International Conference on Social Science and Humanity
Published by Antis Publisher
ISSN : -     EISSN : 30639611     DOI : https://doi.org/10.61796/icossh
Core Subject : Economy, Health, Science, Education, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other
The Proceeding of International Conference on Social Science and Humanity is a global platform designed to bring together scholars, researchers, and practitioners from diverse disciplines to share their cutting-edge research and insights in the fields of social sciences and humanities. The conference aims to foster interdisciplinary dialogue, promote academic collaboration, and advance the understanding of complex societal issues. Topics of discussion range across sociology, psychology, anthropology, education, history, philosophy, linguistics, political science, economics, and the arts and humanities. By encouraging the exchange of innovative ideas and critical analyses, the conference seeks to contribute to the betterment of society and the resolution of pressing human challenges.
Arjuna Subject : Umum - Umum
Articles 411 Documents
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ANALYSIS OF BOBON SANTOSOSO'S SEMIOTICS AS A CHEF INDONESIAN PEOPLE ON TIKTOK Wijayanti, Novita Fitri; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.451

Abstract

Objective: This study aims to analyze the visual signs in Bobonsantoso’s TikTok content that construct his image as the “Indonesian People’s Chef” using Charles Sanders Peirce’s visual semiotics framework, which consists of the elements Sign, Object, and Interpretant. Method: A qualitative approach was employed with visual semiotics analysis, focusing on three selected TikTok videos from 2024 categorized as Cooking with Politicians, Cooking While Sharing, and Cooking in the Archipelago, each chosen based on the highest number of views and likes. Results: The findings reveal that Bobonsantoso consistently employs visual symbols such as traditional clothing, local cultural attributes, and socially meaningful interactions. These elements not only strengthen his personal branding but also construct his image as a caring, approachable figure who values cultural heritage. Novelty: This study contributes to the understanding of how digital culinary content transcends aesthetic appeal, demonstrating the power of social media in shaping public perception, fostering solidarity, and reinforcing cultural representation, thereby legitimizing Bobonsantoso’s recognition as the “Indonesian People’s Chef.”
SEMIOTIC ANALYSIS OF ALPHA GENERATION IN TIKTOK CONTENT @MRCI.TV Rachma Sri Rejeki, Nariswari; Istiqomah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.452

Abstract

Objective: This study examines the application of Generation Alpha in the TikTok video of the @mrci.tv account using Charles Sanders Peirce's semiotic framework. As digital natives, Generation Alpha grew up with meme-based popular culture, global slang, and visual performativity typical of short video platforms. TikTok is positioned to be a space for the production of meaning that shapes generational identity. The research aims to identify the icons, indexes, and symbols that build the image of Generation Alpha and trace the process of audience meaning. Method: The method used was descriptive qualitative with purposive sampling on the three videos with the highest interaction in July 2024. The analysis uses Peirce's triadic model (representation–object–interpretant) accompanied by time triangulation. Results: The results show that @mrci.tv portrays Generation Alpha as expressive, hyperactive, and attached to digital culture. Icons, indexes, and symbols in content form the stereotypes that the audience accepts. The findings confirm that humor and memes are not only entertaining, but also shape generational imagery in public discourse. Novelty: This study contributes to the study of digital semiotics and opens up opportunities for further research on identity construction in social media.
DECONSTRUCTION OF GENDER STEREOTYPES THROUGH HUMOR: A QUALITATIVE STUDY ON TIKTOK ACCOUNTS @FAKBOIBERKELAS8 Faizin, Moch. Nur; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.454

Abstract

Objective: This study analyzes how the TikTok account @fakboiberkelas8 employs humor and satire to deconstruct gender stereotypes and reshape public perceptions of gender identity. Method: Utilizing Jacques Derrida’s deconstruction framework, data were collected from video content and selected comments on the account, focusing on how humorous narratives engage with dominant gender discourses. Results: The findings reveal that @fakboiberkelas8 consistently subverts conventional gender stereotypes through parody and satire, particularly by challenging narratives that position men in subordinate roles within digital social interactions. The account reconstructs male identity as critical of gender inequality while maintaining an entertaining and relatable tone. Everyday scenarios are frequently used to highlight the absurdity of entrenched stereotypes, making the critique accessible to a broad audience. Novelty: This research contributes to media and gender studies by demonstrating the role of humorous digital content as a persuasive tool for dismantling gender norms. It underscores the unique potential of TikTok as a platform where entertainment and critical discourse intersect, positioning humor not merely as entertainment but as an effective medium for fostering critical reflection on gender identity.
ANALYSIS OF PERSONAL BRANDING STRATEGIES THROUGH DIGITAL STORY TELLING ON TIKTOK @ONEBITEBIGBITE ACCOUNTS Rahmawati, Devi Irda; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.459

Abstract

Objective: This study aims to analyze the formation of personal branding through digital storytelling on the TikTok account @onebitebigbite, using McNally and Speak’s (2012) Personal Branding Theory to examine how creators establish a unique, relevant, and consistent self-image on social media. Method: Employing a qualitative approach with content analysis, data were collected from 50 TikTok videos uploaded between June and December 2024, with further analysis focused on the 10 videos receiving the highest engagement in the form of likes. Results: The findings reveal that @onebitebigbite successfully constructs personal branding by integrating distinctive visual styles (e.g., flashy lipsticks, glamorous outfits, dramatic expressions), relevant content themes (e.g., viral food trends, popular restaurants, extreme food portions), and consistent storytelling patterns, including strategic use of Call-to-Action features. This combination creates an authentic and recognizable brand identity, effectively enhancing audience engagement. Novelty: The study contributes to the refinement of personal branding theory in the context of digital media, highlighting the role of TikTok as a powerful platform for narrative-driven branding while offering practical insights for individuals and organizations seeking to leverage digital storytelling in branding strategies.
REPRESENTATION OF LGBT STRUGGLE IN THE FILM BOHEMIAN RHAPSODY Radiyan, Wildan Bisma; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.460

Abstract

Objective: This study aims to examine the representation of Freddie Mercury’s struggle to embrace and defend his LGBT identity as depicted in the film Bohemian Rhapsody, highlighting how cinema can serve as a medium for addressing issues of sexuality and identity. Method: Employing a qualitative approach, the research utilizes John Fiske’s semiotic theory of “television codes,” which operates at the levels of reality, representation, and ideology, to analyze key scenes. Data were collected through in-depth viewing of the film and systematic documentation of scenes that illustrate Mercury’s negotiation of his bisexual identity. Results: The findings indicate that the film portrays Mercury’s personal journey as both an internal and external struggle, reflecting broader societal tensions surrounding LGBT identity. Through narrative structure, character interactions, and symbolic cinematic codes, Bohemian Rhapsody presents Mercury’s challenges and resilience in asserting his identity. Novelty: This study contributes to film and cultural studies by applying semiotic analysis to demonstrate how mainstream cinema represents LGBT struggles, offering new insights into the intersection of identity, media representation, and social discourse.
REPRESENTATION OF FEAR OF MARRIAGE IN TIKTOK SOCIAL MEDIA WITH #MARRIAGEISSCARY Sundari, Ismi Putri; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.461

Abstract

Objective: This study examines the phenomenon of fear of marriage expressed through TikTok content with the hashtag #MarriageIsScary, which reflects the changing views of the Indonesian young generation towards the institution of marriage. Method: Using Stuart Hall’s qualitative approach and media representation theory, this study analyzes how narratives, visuals, and elements in TikTok videos shape representations of fear of marriage. Results: The results showed that creators, the majority of Gen Z and millennials, expressed concerns related to gender role inequality, socio-cultural pressures, the burden of expectations, fears of marital failure, changes in the couple’s nature, and past bad experiences that affected their perception of long-term commitments. Social media, particularly TikTok, plays a significant role in reinforcing this view through algorithms that personalize content and provide a space for creative expression for younger generations. The audience’s response to this content is diverse, ranging from full acceptance, a negotiated interpretation, to a rejection of the pessimistic narrative. Novelty: This study confirms that fear of marriage is not only influenced by external factors, but also by deep emotional and relational experiences, and marks a shift in the values and perceptions of younger generations who are more critical and skeptical of marriage as institution social at era digital.
AN ANALYSIS OF ARISTOTLE'S RHETORIC IN THE KOMPAS TV PROGRAM "GOENAWAN MOHAMAD'S TEARS: DO THE PEOPLE BELIEVE JOKOWI, THE CHIEF JUSTICE OF THE CONSTITUTIONAL COURT, OR GIBRAN?" Hafidloh, Nurul; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.462

Abstract

Objective: This study aims to analyze the persuasive strategies of Goenawan Mohamad in an interview on the ROSI talk show broadcast on KOMPAS TV’s YouTube channel, using Aristotle’s rhetorical theory as the analytical framework. The focus is on how logic (logos), credibility (ethos), and emotion (pathos) are balanced to influence public perception, particularly regarding political stance and democratic discourse. Method: A qualitative research design was employed through in-depth observation and screenshot documentation of the interview, enabling systematic analysis of verbal and non-verbal communication elements such as gestures, facial expressions, and lexical choices. Results: The findings reveal a significant shift in Goenawan Mohamad’s political orientation, transitioning from a strong supporter of Jokowi to a more critical observer. This change is reflected in the rhetorical strategies he employs, which emphasize nuanced credibility and emotional resonance to frame his evolving stance. Novelty: The study contributes to rhetorical and political communication scholarship by contextualizing Aristotle’s classical theory within contemporary Indonesian media, demonstrating how rhetorical analysis can uncover shifts in political alignment and deepen understanding of persuasion in public discourse.
REPRESENTATION OF MORAL MESSAGES IN THE FILM HIGH & LOW THE MOVIE 3: FINAL MISSION (ROLAND BARTHES’ SEMIOTIC ANALYSIS) Ardiansyah, Mohamad Rangga Rizky; Fikri, M. Andi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.466

Abstract

Objective: This study aims to analyze how moral messages are represented in the film, focusing on how these meanings are constructed and conveyed through narrative and visual elements. Method: The research was conducted using a qualitative descriptive method by applying Roland Barthes’ semiotic approach, which includes three stages of analysis: denotation, connotation, and myth. Data were collected through observation of significant scenes in the film as well as documentation from various supporting literature. Results: The findings reveal that High & Low The Movie 3: Final Mission represents moral messages through the values of solidarity, courage, and sacrifice demonstrated in the actions of the main characters. The film deconstructs dominant myths related to power, development, and individual heroism, while constructing a new narrative about the collective strength of society in resisting injustice. Novelty: The urgency of this study lies in the lack of research employing Roland Barthes’ semiotics to analyze moral messages in High & Low The Movie 3: Final Mission. The conclusion of this study affirms that films can serve as an effective medium in delivering moral values and shaping social awareness. Future research is recommended to explore the representation of moral messages in other film genres or in digital-based visual media.
AN ANALYSIS OF FOLLOWERS’ RECEPTION OF BPJS KESEHATAN’S INSTAGRAM AS A SOURCE OF HEALTH INSURANCE INFORMATION Amar, Muhammad; Rochmaniah, Ainur
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.467

Abstract

Objective: This study aims to analyze followers’ reception of the BPJS Kesehatan Instagram account as a medium for disseminating information on the National Health Insurance (JKN) program. Method: A descriptive qualitative approach was employed using Stuart Hall’s encoding-decoding theory, with data collected through in-depth interviews with ten active followers of the @bpjskesehatan_ri account and content observation throughout 2024. Results: The findings show that most informants occupy a dominant-hegemonic position, accepting the messages as intended, while smaller groups demonstrate negotiated or oppositional readings. Notably, 80% of participants were based in East Java, with 60% from Sidoarjo Regency, indicating that geographic context shapes message interpretation. Although reception was generally positive, criticisms emerged regarding the use of technical language and limited interactivity, suggesting the need for more accessible and engaging communication. Novelty: This study provides new insights into how geographic and linguistic factors influence audience reception of digital public communication, emphasizing the importance of localized and interactive strategies in enhancing the effectiveness of social media use by public institutions.
PUBLIC VALUES OF THE IMPLEMENTATION OF THE E-PAKLADI APPLICATION TO REALIZE E GOVERNANCE IN BEJI VILLAGE (CASE STUDY AT THE BEJI PASURUAN VILLAGE HALL) Tohirin, Muchammad Shobakhut; Choiriyah, Ilmi Usrotin
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.468

Abstract

Objective: This research aims to describe the public value of the implementation of the E-PAKLADI application in supporting the implementation of e-governance in Beji Village, Pasuruan Regency. The research background is based on the need to improve the efficiency, transparency, and accountability of population administration services through digital innovation at the village level. Method: The research was conducted using a descriptive qualitative method using the purposive sampling technique of relevant informants, and data collection was obtained through observation, interviews, and documentation analyzed using the Miles & Huberman mode approach. Results: Based on the results of the research, it was obtained that first, from the aspect of legitimacy and support, the E-PAKLADI program has a strong legal basis and infrastructure support from the village government. Second, from the aspect of operational capabilities, this application is effective in facilitating access to services and increasing transparency, although there are still obstacles such as network disruptions and application maintenance. Third, from the aspect of substantial value, E-PAKLADI is able to improve administrative efficiency, strengthen community participation, and minimize administrative errors through digitalization. Novelty: The novelty of this research lies in the comprehensive analysis of the application of the public value framework of O'Flynn  in the context of villages, which shows that the success of digital innovation is not limited to the use of technology alone, but also to legitimacy, resource support, and community acceptance.

Page 33 of 42 | Total Record : 411

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