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Proceeding of International Conference on Social Science and Humanity
Published by Antis Publisher
ISSN : -     EISSN : 30639611     DOI : https://doi.org/10.61796/icossh
Core Subject : Economy, Health, Science, Education, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other
The Proceeding of International Conference on Social Science and Humanity is a global platform designed to bring together scholars, researchers, and practitioners from diverse disciplines to share their cutting-edge research and insights in the fields of social sciences and humanities. The conference aims to foster interdisciplinary dialogue, promote academic collaboration, and advance the understanding of complex societal issues. Topics of discussion range across sociology, psychology, anthropology, education, history, philosophy, linguistics, political science, economics, and the arts and humanities. By encouraging the exchange of innovative ideas and critical analyses, the conference seeks to contribute to the betterment of society and the resolution of pressing human challenges.
Arjuna Subject : Umum - Umum
Articles 411 Documents
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IMPLEMENTATION ONLINE SINGLE SUBMISSION SYSTEM IN INCREASE PUBLIC SERVICES AT THE INVESTMENT AND SERVICES OFFICE INTEGRATED ONE-STOP SERVICE (DPMPTSP) REGENCY SIDOARJO Putri, Ardita Kirana; Agustina, Isna Fitria
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.435

Abstract

Objective: This study aims to analyze the implementation of the Online Single Submission (OSS) system at the Investment and Integrated One-Stop Services Office (DPMPTSP) of Sidoarjo Regency in enhancing the quality of public services, particularly in the business licensing process, using George C. Edward III’s four indicators of communication, resources, disposition, and bureaucratic structure. Method: A qualitative descriptive method was employed, with data collected through interviews, observations, and documentation. Informants were selected using purposive sampling, consisting of DPMPTSP officials and business actors utilizing the OSS system. Data analysis applied the Miles and Huberman model, covering stages of reduction, presentation, and conclusion. Results: Findings indicate that OSS implementation is relatively effective in expediting business licensing and improving transparency; however, challenges remain, including limited external communication with vulnerable groups, insufficient technical training due to budget constraints, and inadequate bureaucratic adaptability to central regulation changes. Despite these limitations, the proactive disposition of implementers plays a crucial role in supporting success. Novelty: The contribution of this study lies in applying Edward III’s theoretical framework to the local context of Sidoarjo while offering practical recommendations to strengthen inclusive communication, sustainable training, and bureaucratic flexibility as strategies to optimize OSS in the future.
THE ROLE OF THE INSTAGRAM ACCOUNT @INFODARJO IN THE DISSEMINATION OF LOCAL INFORMATION IN SIDOARJO Kusuma, Bagas; Istiqomah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.436

Abstract

Objective: This research aims to understand the role of the Instagram account in spreading local information. Method: This study uses a descriptive qualitative method to analyze 'The Role of Instagram Account @infodarjo in the Dissemination of Local Information in Sidoarjo.' This research employs observation and account analysis as data collection techniques. Observations will be made by monitoring the activities that occur. Account analysis will be conducted by analyzing the activities carried out through the platform, from story posts, photo or video uploads on the account, to the responses received from social media users. Results: Based on the observations that have been made, this account actively shares information about current events, traffic, local events, and various public services. The speed and consistency in uploading information make it easier for the community to obtain the latest news compared to conventional media. Instagram accounts like @infodarjo serve as an alternative medium that is fast, interactive, and easily accessible to the public, especially the younger generation. The high level of user interaction indicates that this account is not only a medium for conveying information but also a platform for communication and discussion for the people of Sidoarjo. Novelty: Instagram accounts like @infodarjo serve as an alternative medium that is fast, interactive, and easily accessible to the public, especially the younger generation. The high level of user interaction indicates that this account is not only a medium for conveying information but also a platform for communication and discussion for the people of Sidoarjo.
ANALYSIS OF PUBLIC RELATIONS CODE OF ETHICS IN THE FILM AIR 2023 Armawati, Dea; Rochmania, Ainur
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.438

Abstract

Objective: This study aims to examine how the PRSA (Public Relations Society of America) Code of Ethics principles are represented in the film Air (2023), which depicts the communication strategies between Nike and Michael Jordan in establishing brand image. Method: Using a descriptive qualitative approach, data were collected through detailed scene observation and supporting theoretical documentation. The analysis employed stages of data reduction, presentation, and conclusion to identify ethical values embedded in character interactions and narrative development. Results: The findings indicate that the six PRSA principles—advocacy, honesty, expertise, independence, loyalty, and fairness—are consistently reflected in the film, particularly through the communication strategies and decision-making processes of Sonny Vaccaro and Deloris Jordan. These portrayals illustrate the role of ethics in fostering credibility, building reputation, and maintaining public trust within professional Public Relations practice. Novelty: This research contributes to the intersection of media studies and public relations ethics by demonstrating how cinematic narratives can serve as a medium to analyze and contextualize ethical practices, offering insights for both academic discourse and professional application in the communication field.
THE EXOTICISM OF THE FILM MARLINA THE MURDERER IN FOUR ACTS AS AN INTRODUCTION TO SUMBA TOURISM Sabella, Alief Syahda; Fikri, M. Andi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.439

Abstract

Objective: This study aims to examine the role of the film Marlina the Murderer in Four Acts (2017) in promoting Sumba tourism by analyzing how visual elements, dialogue, and cultural representations construct an image of exoticism and authenticity associated with Sumba Island, East Nusa Tenggara. Method: The research employs a qualitative approach using Roland Barthes’ semiotic framework, focusing on three levels of meaning—denotation, connotation, and myth. Data were collected through in-depth scene observation, documentation, and supporting literature on tourism and film studies. Results: The findings reveal that the film highlights distinctive cultural and natural features of Sumba, including Sandalwood horses, the Tanarara savanna hills, the local language, and traditional transportation. These elements not only emphasize cultural identity but also create an imaginative narrative of exoticism that strengthens the destination’s appeal and positions Sumba as a unique cultural tourism site. Novelty: This research contributes to the understanding of film as an indirect yet powerful medium for tourism promotion, offering insights into how cinematic representation can shape destination branding and suggesting a collaborative role for government, tourism stakeholders, and filmmakers in cultural-based tourism development.
ANALYSIS OF @ALENAVDS CONTENT STRATEGY IN FASHION PRODUCT MARKETING ON THE TIKTOK PLATFORM Octavia, Amanda; Istiqomah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.440

Abstract

Objective: This study aims to analyze the content strategies used by the TikTok account @alenavds in marketing fashion products, focusing on how content creators influence consumer behavior, particularly among Generation Z, through effective content marketing techniques. Method: A qualitative approach with content analysis was employed, examining video content and the use of TikTok's maximum features, such as unboxing videos, mix & match outfits, and interactive features like the bio link and yellow basket. Results: The findings reveal that @alenavds' content strategy effectively builds a personal brand and fosters closeness with the audience through personal storytelling. This strategy enhances impulsive buying behavior on the platform. Novelty: This research contributes to the understanding of TikTok's role in shaping consumer behavior through content marketing, supporting the relevance of Content Marketing Theory. The study aligns with previous research by Dewi (2023) and Saragih & Andriyansah (2023) on TikTok's promotional effectiveness, offering insights into successful strategies used by fashion influencers and the potential of TikTok Shop as a marketplace. This study highlights the increasing impact of social media platforms in contemporary digital marketing.
IMPLEMENTATION OF VILLAGE INFORMATION SYSTEM IN INCREASING PUBLIC INFORMATION DISCLOSURE IN KENDALPECABEAN VILLAGE CANDI DISTRICT, SIDOARJO REGENCY Putri, Cantika Alif; Choiriyah, Ilmi Usrotin
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.442

Abstract

Objective: This study aims to analyze the Implementation of Village Information System (SID) in improving Public Information Disclosure in Kendalpecabean Village, Candi District, Sidoarjo Regency. Method: This study uses a descriptive qualitative approach with data collection techniques through observation, interviews and documentation.  Results:  The results of the study show that SID contributes significantly in improving transparency, public services and efficiency of village administration. However, there are still several obstacles such as limited human resources who do not fully understand technology, and the preparation of standard operating procedures (SOPs) is not optimal. Policy implementation is analyzed using the theory of Erward III which includes indicators of communication, resources, disposition and bureaucratic structure. Novelty: The findings of the study show that although the infrastructure and commitment of the implementers have been supportive, training, the preparation of SOPs and efforts to increase public trust in SID still need to be improved. This research emphasizes the importance of strengthening capacity and support from local governments so that the implementation of SID is more optimal in village governance.
MARKETING PROMOTION STRATEGY @DENN MARKETT IN INCREASING THRIFTING PRODUCT SALES Prastyo, Muhammad Fajar Dicky; Hariyanto, Didik
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.443

Abstract

Objective: This study investigates the marketing promotion strategies employed by @Denn Market to enhance sales of thrifting products in response to the growing fashion trend, focusing on the role of digital media in shaping consumer behavior. Method: Using a qualitative approach, the study utilized in-depth interviews and observations to analyze the effectiveness of promotional strategies through social media platforms, specifically Instagram and TikTok. Results: The findings reveal that @Denn Market’s use of viral marketing, influencer collaborations, and visually appealing content significantly boosted consumer engagement and sales. Additionally, these strategies helped strengthen brand image and customer trust. However, challenges such as government regulations on used clothing imports and negative consumer perceptions were identified as obstacles. Novelty: This study highlights the importance of creative and adaptive digital marketing strategies in maintaining the competitiveness of thrifting businesses. It contributes to understanding how digital promotion can drive sustainable growth in the fashion industry, offering insights for businesses navigating the evolving landscape of consumer behavior and market competition.
THE PHENOMENON OF CANCEL CULTURE: GUS MIFTAH'S INSULT TOWARDS AN ICED TEA SELLER IN THE DIGITAL ERA Rosalinda, Syakirah; Istiqomah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.445

Abstract

Objective: This study aims to analyze the interaction and social impact of religious figures who become subjects of cancel culture, with a focus on how religious messages can strengthen support for humanity and social justice rather than triggering radicalism. Method: Using a qualitative research methodology, this study applies Social Identity Theory and Social Construction of Reality Theory, employing virtual ethnographic analysis to examine netizens' conversations, comments, and interactions across various social media platforms. Data was collected through participatory observation and content analysis of relevant online discussions. Results: The study reveals that cancel culture significantly impacts both the virtual and real-world perceptions of public figures. Netizen interactions in the digital era show how society enforces norms and shapes digital communication. Additionally, the study identifies patterns of netizen strategies in expressing opinions and their role in the social dynamics of cancel culture. Novelty: This research contributes to understanding the social impact of cancel culture on religious figures, offering insights into how online communities influence public perception and enforce social norms, with a focus on the broader implications for digital communication in the context of social justice.
NEGOTIATING THE IDENTITY OF THE VILLAGE RUWAH TRADITION IN MOJORUNTUT VILLAGE AS LOCAL WISDOM Avrilia Herista, Nasya; Kukuh Sinduwiatmo
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.446

Abstract

Objective: The problem raised in this study is how identity negotiations take place in the implementation of Ruwah Desa and how the community interprets this tradition in the modern era. This research aims to reveal the role of Ruwah Desa in preserving local wisdom as well as a strategy to strengthen the community's cultural identity. Method: The research method used is qualitative descriptive with a phenomenological approach, with the research subject of the Mojoruntut Village community and the research object in the form of identity negotiation practices in the Ruwah Village tradition. Data was obtained through interviews, observations, and documentation of five key informants, including religious leaders, village officials, community leaders, youth organization leaders, and local residents. Results: The results of the study show that identity negotiation in the Ruwah Desa tradition takes place through four stages, namely the formation of individual identity through direct involvement in ritual processions, maintaining traditions collectively as cultural heritage, identity change through the reinterpretation of the younger generation that emphasizes socio-cultural aspects, and interaction in the modern era through the use of social media for cultural documentation and promotion. Novelty: The Ruwah Village tradition in Mojoruntut Village, Krembung District, Sidoarjo Regency, is a form of local wisdom that still exists in the midst of globalization and modernization. This tradition is not only interpreted as a tribute to ancestors, but also serves as a space for negotiating community identity in strengthening social solidarity, the value of mutual cooperation, and spiritual connection with the surrounding environment. In conclusion, the Village Ruwah Tradition is a dynamic and adaptive tradition, able to maintain the essence of local wisdom values while adapting to the times, so that it remains relevant as a support for the cultural identity of the Mojoruntut community.
ANALYSIS OF DIGITAL MARKETING COMMUNICATION STRATEGIES OF TASGROSIRSEDERHANA IN INFLUENCING CONSUMER BEHAVIOR ON THE SHOPEE PLATFORM Rofi, Muhammad Hafiz Ainur; Hariyanto, Didik
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.449

Abstract

Objective: The rapid digital transformation encourages MSME players to adopt effective marketing communication strategies in order to be able to compete on e-commerce platforms. Tasgrosirsederhana is one of the MSMEs engaged in women's fashion products, especially the sale of bags, which has been operating on the Shopee platform since 2020. Based in Pasuruan Regency, East Java, this store has managed to reach the national market with more than 550 thousand followers and product sales every month. The purpose of this study is to examine how the digital marketing communication strategy applied by Tasgrosirsederhana is able to shape consumer behavior based on the theory of the hierarchy of effects approach of Robert J. Lavidge and Gary A. Steiner. Method: This study uses a descriptive qualitative method with data collection techniques in the form of direct observation, digital documentation, and in-depth interviews with store managers and active consumers. Result: The results of the study show that digital marketing strategies have successfully steered consumers through the six stages of the effect hierarchy model. Namely: increasing awareness through paid advertising, conveying knowledge through detailed and attractive product information, forming liking through affordable prices and responsive services, strengthening preferences through promotions and positive reviews, building conviction through live streaming and testimonials, and encouraging purchases through a satisfying shopping experience. Novelty: This overall strategy shows that planned and structured digital marketing communication can be the main strength of MSMEs in increasing competitiveness in the digital.

Page 32 of 42 | Total Record : 411

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