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International Journal of Economics and Management Research
Published by International Forum of Researchers and Lecturers
ISSN : 28302664     EISSN : 28302508     DOI : https://doi.org/10.55606/ijemr.v4i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics and Management Research, an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. This journal encompasses original research articles, review articles, and short communications, including: Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 442 Documents
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The Influence of Financial Literacy and Promotion on Public Interest in Using Syariah Bank Savings Products : Case Study of Labuhan Deli District Community Aramita Aramita; Nurul Jannah; Aqwa Naser Daulay
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.308

Abstract

This study aims to determine the influence of financial literacy and promotion on public interest in using Islamic bank savings products in Labuhan Deli District. A quantitative method was used with multiple linear regression analysis, involving a population of 67,806. The sample was selected using purposive sampling, with a total of 100 respondents. This study utilized SPSS version 18, and data were collected through questionnaires. The results showed that promotion has a positive and significant influence on public interest in saving at Islamic banks. Conversely, financial literacy does not have a significant effect on public interest. Although both variables contribute to increasing public interest, promotion plays a more dominant role than financial literacy. Therefore, this study recommends that Islamic banking institutions enhance innovative promotional strategies and strengthen financial literacy education programs to improve public understanding and interest in Islamic savings products.
The Effect of Business Location and Marketing Strategy on The Success of Barbershop Business in Male Zone Jl. SM Raja Simpang Mangga Randi Syahputra Ritonga; M. Rusdi; Nurhabibah Ritonga
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.309

Abstract

This study aims to determine the effect of business location, marketing strategy, on business success. The object of this study is Barbershop in Male Zone jl. SM Raja Simpang Mangga. The sampling technique uses nonprobality sample. Data collection techniques use questionnaires and documentation and data analysis tools use multiple linear regression analysis. The data analysis technique used is the f test and t test at a significance level of alpha 0.05. The hypothesis test shows the results of the influence of business capital on business success with a t value of 5.431 at a significance level of 1.672, the influence of entrepreneurial ability on business success with a t value of 8.004 at a significance level of 1.672. Thus, the hypothesis in this study shows that business location and marketing strategy simultaneously have a significant effect on the success of the Barbershop business in Male Zone jl. SM Raja Simpang Mangga, entrepreneurial ability has a partial positive and significant effect on the success of the Barbershop business in Male Zone jl. SM Raja Simpang Mangga.
The Influence of Service Level and Relational Promotion on the Decision to Stay at Hotel Platinum Rantauprapat Muhammad Zunnil Akhyari; Basyarul Ulya; Endi Zunaedy Pasaribu
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.310

Abstract

The purpose of this study was to determine the significant or not influence of the level of service and relational promotion on the decision to stay at the Platinum Rantauprapat hotel. The study used quantitative methods and through an associative causality approach. The data collection technique used was through observation and interviews. The sample in this study was 50 respondents or consumers. The sampling technique was simple random sampling. The data analysis technique used statistical techniques/SPSS by conducting validity and reliability tests then for questionnaires and multiple linear regression analysis with the T Test and F Test to prove the hypothesis. The results of the study showed that there was a close and significant influence of the level of service on the decision to stay, there was a close and significant influence of relational promotion on the decision to stay, the influence of friendliness to customers and the availability of goods was 98.6% and the remaining 1.4% was influenced by other factors and variables
The Influence Of Inflation and Interest Rates and The Rupiah Exchange Rate On The Composite Stock Price Index in Indonesia Andika Triwardana; Akbar Lufi Zulfikar; Selly Swandari
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.311

Abstract

This study aims to analyze the influence of macroeconomic variables, namely inflation, interest rates (BI Rate), and the Rupiah exchange rate on the Composite Stock Price Index (JCI) in Indonesia as the main indicator of the capital market. The problem in this study is to determine the extent to which the three variables affect the movement of the JCI. The data used is secondary data from 2015 to 2024 obtained from Bank Indonesia, the Central Bureau of Statistics, and the Indonesia Stock Exchange. The method used in this research is multiple linear regression analysis with the help of Eviews 12 software. The results showed that partially inflation has a positive but insignificant effect on the JCI, with a significance value of 0.9037. Interest rates have a negative and significant effect on the JCI, with a significance value of 0.0436, indicating that an increase in interest rates tends to reduce the JCI. The Rupiah exchange rate has a positive and significant effect on the JCI, indicated by a significance value of 0.0042, which means that the appreciation of the exchange rate encourages an increase in the JCI. Simultaneously, the three variables have a significant effect on the JCI, with an F-statistic probability value of 0.020178. This finding confirms that fluctuations in interest rates and exchange rates play an important role in influencing the Indonesian stock market, while the influence of inflation tends to be weak. The conclusion of this study is that interest rates and exchange rates are significant macroeconomic indicators that need to be considered in investment strategies and economic policies. The R-squared value of 0.783985 indicates that the three variables of inflation, interest rates and rupiah exchange rate contribute 78.39% to the IHSG, while the remaining 21.61% is influenced by other factors.
The Influence of Customer Relationship Management (CRM) and Service Quality on Customer Loyalty Mediated by Customer Satisfaction at Bening's Clinic Padang Beauty Clinic Niken Resnu Aprilia; Fitria Ridhaningsih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.312

Abstract

Bening's Clinic is a company in the field of beauty and health services that has experienced rapid growth since its establishment in Jambi in 2017, including opening a branch in Padang. This study aims to analyze the influence of Customer Relationship Management (CRM) and Service Quality on Customer Loyalty, as well as the role of Customer Satisfaction as a mediating variable at Bening's Clinic Padang. The method used is a quantitative approach with survey techniques on customers who have used clinic services. The results of the study show that CRM and Service Quality do not have a significant direct effect on Customer Loyalty. However, both have a positive and significant influence on Customer Satisfaction. Furthermore, Customer Satisfaction has been proven to have a significant effect on Customer Loyalty and is able to mediate the influence of CRM and Service Quality on Customer Loyalty. These findings affirm the importance of the role of customer satisfaction as a bridge to increase customer loyalty through relationship management and service quality. In conclusion, the strategy to increase customer loyalty at Bening's Clinic Padang will be more effective if it is focused on increasing customer satisfaction first through strengthening CRM and improving service quality.  
Heptagon Fraud : Detecting Financial Statement Fraud in Indonesia’s Consumer Goods Manufacturing Industry Dhini Permatasari; Saring Suhendro
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.313

Abstract

This study aims to identify the effectiveness of the heptagon fraud model in detecting fraudulent financial reporting within consumer goods sector companies listed on the Indonesia Stock Exchange (IDX). A quantitative research approach is employed, utilizing secondary data sourced from IDX-listed companies. The research population comprises consumer goods manufacturing firms listed on the IDX between 2019 and 2023. Based on specific selection criteria, 41 companies were chosen as the study sample. The data analysis involves various techniques, including descriptive statistics, the Overall Model Fit Test, the Hosmer and Lemeshow goodness-of-fit test, the coefficient of determination (Nagelkerke’s R-square), the Omnibus Test of Model Coefficients (F-test), and the Wald Chi-Squared Test (WALD). The findings reveal that the pressure has a significant positive impact on financial statement fraud. Meanwhile, arrogance is found to have a significant negative impact on the occurrence of financial statement fraud. In contrast, other factors, opportunity, rationalization, capability, ignorance, and greed do not exhibit a significant influence on fraudulent financial reporting.
The Influence of E-Wom, Live Streaming, and Influencer Marketing on Repurchase Intention of Skincare in Tiktok Shop Through Brand Trust (Consumer Study) Skintific in Padang City) Sofia Sofia; Fitria Ridhaningsih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.314

Abstract

Skintific is a skincare product marketed through the TikTok Shop digital platform and has experienced rapid growth in the beauty industry in Padang City. This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Live Streaming, and Influencer Marketing on the intention to repurchase Skintific products, as well as the role of Brand Trust as a mediating variable. The method used is a quantitative approach with survey techniques and Partial Least Square (PLS) analysis of Skintific consumers. The results of the study show that E-WOM, Live Streaming, and Influencer Marketing have a positive influence on the intention to repurchase Skintific products. In addition, Brand Trust plays an important role as a mediator that strengthens the relationship between the three variables and the intention to repurchase. An effective marketing strategy requires selectivity in choosing credible influencers, maintaining transparency in brand communication, and maintaining product quality to increase consumer trust. In conclusion, increasing the intention to repurchase Skintific products on TikTok Shop can be achieved by strengthening Brand Trust by optimizing E-WOM, Live Streaming, and Influencer Marketing..
The Influence of Online Customer Review and Celebrity Endorsement on Purchasing Decision of Skintific Products in Shopee: The Role of Brand Image as a Mediating Variable : Case Study of Padang State University Students Hitiyatul Julia; Fitria Ridhaningsih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.315

Abstract

Skintific is a skincare brand that has experienced significant growth through the Shopee platform with a marketing strategy based on customer reviews and celebrity endorsements. This study aims to analyze the influence of Online Customer Reviews and Celebrity Influencers on Purchasing Decisions for Skin-tific products on Shopee, and to evaluate the role of Brand Image as a mediating variable in students at Padang State University. The method used is a quantitative approach through a questionnaire survey to respondents. The results of the study indicate that Online Customer Reviews have a positive and signif-icant effect on Brand Image and Purchasing Decisions, and are a dominant factor in influencing pur-chasing decisions. Celebrity Influencers have a positive and significant effect on Brand Image, but do not have a direct effect on Purchasing Decisions. Brand Image itself has a positive but insignificant ef-fect on Purchasing Decisions, and does not act as a significant mediator between Celebrity Influencers and Online Customer Reviews on Purchasing Decisions. These findings confirm that in increasing pur-chasing decisions for Skintific products on Shopee, customer reviews have a much stronger role than celebrity-based promotional strategies. Marketing strategies that focus on strengthening trust through customer experience are the main key in driving purchasing decisions
The Influence of Perceived Ease of Use and Perceived Se-curity Regarding Continuance Intention to Use E-Wallet Dana with Hedonic Value as a Mediating Variable (case study on students of Padang State University) Roni Saputra; Fitria Ridhaningsih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.316

Abstract

The advancement of digital technology has driven changes in financial transaction patterns, including the use of e-wallets such as DANA. This study aims to analyze the influence of Perceived Ease of Use and Perceived Security on Continuance Intention to Use the DANA e-wallet, with Hedonic Value as a mediating variable, based on a study conducted among students of Universitas Negeri Padang. The research method employs a quantitative approach using a survey technique targeting active DANA e-wallet users. The results reveal that Perceived Ease of Use and Perceived Security have a positive and significant effect on Hedonic Value. Furthermore, Hedonic Value positively and significantly influences Continuance Intention to Use and successfully mediates the effect of Perceived Ease of Use and Perceived Security on Continuance Intention to Use. These findings highlight the crucial role of enjoyable user experiences in enhancing users' intention to continue using the DANA e-wallet. The practical implication of this study suggests the importance of developing user-friendly features, reliable security systems, and entertainment elements to sustain user
The Influence of Product Quality and Price on Customer Loyalty Through Customer Satisfaction as a Mediator on Wardah BB Cream Products in Padang City Fanesa Azara Putri; Fitria Ridhaningsih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.317

Abstract

The cosmetic industry in Indonesia continues to experience significant development along with the increasing awareness of the community, especially women, towards appearance. This change continues to grow also because the modern lifestyle today increasingly demands an attractive appearance as a form of self-confidence, both for daily and professional activities. This drives consumer interest in quality cosmetic products at affordable prices. In addition, awareness in choosing safe products to use according to skin needs is also increasing, this is in line with the education provided by cosmetic products through the marketing they use.

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