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RETORIKA: Jurnal Ilmu Bahasa
Published by Universitas Warmadewa
ISSN : 24069019     EISSN : 24430668     DOI : 10.22225
Core Subject : Education,
Education Languange, Linguistic, Communication & Media
RETORIKA: Jurnal Ilmu Bahasa, 2406-9019 (Print ISSN), 2443-0668 (Electronic ISSN) is the Journal of Linguistics who published research articles and of theoretical articles in linguistic science which published by Linguistic Department, Postgraduated Program, Universitas Warmadewa. The journal is published twice a year every April and October published by Warmadewa Press. This journal encompasses original research articles, review articles, and short communications, including: Morphology Syntax Phonology Semantic Pragmatic Language Typology Discourse Analysis Translation Comparative Linguistics History Linguistic Anthropology Linguistic Ecology Applied Linguistic Language Learning
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 438 Documents
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Mapping Needs: Designing English Module For Tourism And Hotel (Emth) Dina Syarifah Nasution; Syahrul R; Mukhaiyar
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 3 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.9.3.2023.284-300

Abstract

This research aimed to identify the learning and target needs, as well as the importance of English for students in the tourism and hotel industry. Utilizing a survey method, data was collected through questionnaires and interviews with students and professionals in the hospitality sector. Listening emerged as the skill of highest priority at 83.33%, while Speaking and Reading were equally critical at 91.67%. Surprisingly, Writing was designated as High Needed at 66.67%, highlighting a pressing need for enhanced written communication. Additionally, the study revealed that "Greeting" was classified as “The Highest Needed” at 82.86%, emphasizing its crucial role in guest interactions. "Asking and giving information" (91.43%) and "Offering services" (77.14%) were identified as essential for providing quality service and ensuring customer satisfaction. Strong language proficiency is imperative in various areas, including “Hotel facilities,” “Hotel and restaurant services,” “Phone calls complaints and solutions,” “Writing email & responding to email to customers,” and “Reading travel books, hotel documents, brochures,” all categorized as “The Highest Needed” (77.14% to 85.71%). Notably, “Reservation and check-in” and “Transportation” were classified as “High Needed” at 71.43%, signifying their importance although not reaching the highest level of necessity in the industry.
Masculinity Of Male Cosmetics Online Advertising (Barthesian Semiotic Analysis) Kholidatul Imaniyah
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 2 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.9.2.2023.265-274

Abstract

Online men's cosmetic advertisements not only sell beauty products but also redefine the concept of masculinity by promoting self-care without losing manliness. This research aims to uncover myths of masculinity in specific men's cosmetic advertisements from a Barthesian semiotic perspective. This study is a qualitative research type. The data in this research consist of sentences contained in men's cosmetic advertisements, and the data source is images/advertisements of men's cosmetics online. The method used in data collection is the free observation method. Researchers browse men's cosmetic advertisements online, then listen to the messages contained in them. After the data is collected, the researcher reduces and classifies it based on its type. Subsequently, the researcher analyzes the data, then interprets it. The data is studied using Barthesian semiotics by viewing advertisements as mythical discourse that has meanings, forms, and concepts of masculinity. The results show that men's cosmetic advertisements tend to build the myth of metrosexual masculinity. Additionally, they also advocate for environmentally friendly products and address ecofeminist issues.
Lexical Enrichment Through Cartoon: A Psycholinguistic Study on English Vocabulary Development Ishak Bagea; Jefriyanto Saud; Dona Tihnike; Indra Tjahyadi; Achmad Naufal Irsyadi
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 2 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.9.2.2023.254-264

Abstract

Language acquisition is a dynamic process, especially during the formative years of childhood. This research delves into the depths of psycholinguistics to explore the effectiveness of using cartoons as a dynamic tool in enhancing lexical enrichment in the development of English vocabulary. The study aims to ascertain the influence of cartoons on the development of students' English vocabulary using psycholinguistic theory. This research adopts a qualitative approach. The data for this study pertain to the development of students' English vocabulary, with cartoons serving as the primary source of data. Data were collected through participant observation, with the researcher observing students' language acquisition and lexical mastery in the classroom. Additionally, interviews were conducted with students and English language teachers regarding the enhancement of students' English vocabulary acquisition, employing the recording technique. Once the data were collected, the researcher transcribed the speech data into written form, documenting the vocabulary acquired by students after watching cartoons. Subsequently, the data underwent reduction, classification, and analysis. The results of this study indicate several influences of cartoons on the development of students' language skills, including enhanced understanding of the English language, acquisition of new vocabulary, improved listening skills, introduction to culture and context, enjoyable learning experiences, comprehension of expressions and emotions, and the cultivation of speaking skills. Consequently, cartoons can be considered valuable learning aids, although it is advisable to use them in conjunction with more structured learning methods, such as English courses, textbooks, or tutors, to achieve more optimal learning outcomes.
Improving Students’ Higher Order Thinking Skills Through a Question and Answer Method Perdy Karuru; Muta’allim; Suparjo; Aan Fatwa Setiawan; Siti Junaida
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 3 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.9.3.2023.340-349

Abstract

This study explores the transformative impact of a dynamic Question and Answer (Q&A) method on students' higher-order thinking skills. In an era where rote memorization dominates traditional classrooms, this research investigates an innovative pedagogical approach designed to foster critical thinking, problem-solving, and analytical abilities among students. The study employs a mixed-methods research design, integrating qualitative and quantitative analyses to measure the effectiveness of the Q&A method. This research dissects the impact of the Q&A method on cognitive development. It delves into the theoretical foundations of higher-order thinking skills and examines how the interactive nature of the Q&A process stimulates intellectual curiosity. By intertwining challenging questions with collaborative problem-solving activities, educators are empowered to foster an environment where students not only learn but also think critically and creatively. The research results indicate that there are four questioning methods, namely narrative questioning, guessing objects answering method, questioning through body movements, and argumentative questioning. Preliminary findings hint at a positive correlation between the implementation of the Q&A method and significant strides in students' critical thinking abilities. This research goes beyond the conventional boundaries of academia, offering a transformative pedagogical approach that equips students with skills crucial for navigating the complexities of the modern world. By cultivating higher-order thinking skills, this study strives to empower students not only as knowledgeable individuals but as adaptable and innovative thinkers prepared to meet the challenges of the future head-on.
Interlingual Interference in Multilingual Students: An Optimality Theory Approach Dedy Suhery; Cut Intan Meutia; Mohd Hamid Raza; Zahratul Idami
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 3 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.9.3.2023.275-283

Abstract

In Indonesia, multilingualism is a common phenomenon, where individuals regularly switch between multiple languages and dialects in their daily communication. Within this multilingual environment, people often learn several words from their second (L2) or third (L3) language alongside their native tongue (L1). This study aims to investigate the primary linguistic features affected by interlingual interference among multilingual learners at IAIN Langsa and how the principles of Optimality Theory can help explain the observed patterns of interlingual interference in the language learning processes of these students, specifically those in the Arabic Education Department. To address these questions, the research focuses on the language spoken by multilingual learners proficient in Acehnese, Bahasa Indonesia, and Arabic at IAIN Langsa. Data collection involved fieldwork, interviews, and recordings, with five students as the research subjects. The study results indicate that interlingual interference has a multifaceted impact on multilingual learners in the Arabic Education Department at IAIN Langsa. The findings demonstrate that Acehnese phonology influences the development of Arabic words. This is evident in how Acehnese-Arabic speakers modify the final phoneme /d/ to /t/ in three words: [a.had] becomes [a.hat], [ah.mad] becomes [ah.mat], and [mau.lid] changes to [mo.lit]. Multilingual learners may transfer pronunciation patterns, intonation, and accent elements from their native languages into the target language, resulting in pronunciation difficulties and challenges in acquiring the phonological system of the target language.
The English Teacher’s Perspective and Challenge on Implementing Merdeka Curriculum Indah Lestari
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 3 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.9.3.2023.331-339

Abstract

In navigating the complexities of implementing the Merdeka Curriculum, English teachers find themselves at the forefront of educational innovation. The English teacher’s role becomes pivotal in sculpting an effective learning experience within the framework of the Merdeka Curriculum. This study is aimed to investigate the English teachers’ perspective and challenge on implementing Merdeka Curriculum in English teaching and learning process. This study delves into the English teachers’ perspective and all their challenges when they implemented Merdeka Curriculum. Through qualitative descriptive, the study aims to shed light the various perspectives and challenges encountered by English teachers, providing valuable insights for curriculum improvement and professional development in language action. Interviewing three English teachers who teach at madrasah which becomes pilot project for implementing Merdeka Curriculum, subsequently, the data is obtained indicating that they hold the perspective that the implementation of the Merdeka Curriculum in English language learning has advantages in achieving material targets without rushing and in fostering student engagement, which is a requirement of the Merdeka Curriculum. According to them, these two aspects are positive outcomes of implementing the Merdeka Curriculum in English language learning. However, having positive aspects does not mean there are no challenges. The research subjects in this study stated that the biggest challenges in implementing the Merdeka curriculum in English language learning are understanding and accommodating the diversity of students’ character and learning styles, which will impact the determination of an effective model for English language instruction.
Translation Methods on the Mark of Newtestament in Kupang Malay Niken Ardila Rehiraky; Agus Darma Yoga Pratama; I Gusti Ayu Agung Dian Susanthi
RETORIKA: Jurnal Ilmu Bahasa Vol. 12 No. 2 (2026)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.12.2.2026.306-319

Abstract

This study analyzes the translation methods of the Gospel of Mark into Kupang Malay using various approaches, including word-for-word, literal, faithful, semantic, adaptive, free, idiomatic, and communicative translations. The study aims to identify how each method contributes to preserving the original meaning while adapting the text to the linguistic and cultural context of Kupang Malay. Data were collected through content analysis and systematically tabulated to highlight differences in translation. The findings indicate that word-for-word and literal translations maintain the structure and word order of the source text, although they may sometimes be less compatible with the syntax of the target language. Meanwhile, faithful and semantic translations are more flexible in preserving the original meaning without altering the main message. Adaptive and free translation methods demonstrate cultural adjustments and local context adaptations, while idiomatic and communicative translations emphasize clarity and comprehensibility for Kupang Malay readers. Overall, this study reveals that the translation of the Gospel of Mark into Kupang Malay not only seeks to maintain fidelity to the source text but also considers cultural aspects and readability for target language speakers.
Promotional Language Strategies of @tan_panama.coffee on Instagram Ida Ayu Maharani; I Gusti Agung Vony Purnama; Sindyawati Rari Duli Goran
RETORIKA: Jurnal Ilmu Bahasa Vol. 12 No. 2 (2026)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.12.2.2026.214-227

Abstract

This study explores the pragmatic aspects of promotional language used in Instagram marketing, focusing on the account @tan_panama.coffee, a local coffee brand from Bali. In today’s digital economy, Instagram functions not only as a platform for sharing images but also as a space where brands communicate with audiences and shape persuasive messages and identities. Although research on digital marketing has grown significantly, there is still limited attention to how pragmatic strategies influence audience interpretation and engagement on social media. The purpose of this study is to identify and analyze the speech acts, implicatures, politeness strategies, and multimodal elements found in the brand’s promotional posts. This research uses a qualitative descriptive approach and is guided by Speech Act Theory (Austin; Searle) and Multimodal Discourse Analysis (Kress & van Leeuwen). The data were collected through purposive sampling of 20 promotional posts from the account, with five recent posts selected for more detailed analysis. The analysis focuses on captions, emojis, hashtags, and visual elements that appear in the posts. The results show that the account frequently uses directive and expressive speech acts, along with conversational implicatures and inclusive language, to build a sense of closeness with the audience. Words such as “we” and “our,” as well as community-oriented expressions, help create a feeling of authenticity and engagement. In addition, visual elements such as images, typography, and emojis support the persuasive message and strengthen the brand’s friendly and relatable identity. Overall, the study highlights the importance of pragmatic strategies in making digital promotional content more persuasive and in strengthening connections between brands and audiences within Indonesia’s growing creative economy.
A Acts of Linguistic Politeness and Their Relationship Patterns in the Short Story Collection "Love in Your 99 Names" by Asma Nadia Aulia Nisatul Arifah; Harun Joko Prayitno; Yunus Sulistyono
RETORIKA: Jurnal Ilmu Bahasa Vol. 12 No. 2 (2026)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.12.2.2026.196-213

Abstract

Pragmatics is the study of language meaning, which includes the study of politeness. Politeness is an important aspect that reflects social values in communication between humans that every individual should possess. The purpose of this study is to identify acts of politeness and their relational patterns in the short story collection Cinta dalam 99 Nama-Mu by Asma Nadia. This study uses qualitative research. The research technique uses listening and note-taking techniques and data sources are obtained from excerpts from the short story collection using the theory of Brown and Levinson (1987). Meanwhile, data collection techniques include data reduction, classification, interpretation, and drawing conclusions. The way to interpret the data is by describing the politeness meaning of each utterance or dialogue in the short story and connecting it to the social context in the short story collection and drawing conclusions about the types of politeness and their relational patterns. The results of the data obtained in the study found 38 data on language politeness actions, including 2 bald on record politeness strategies, 17 positive politeness strategies, 1 negative politeness strategy, and 18 indirect acting strategies. Positive politeness strategies and indirect acting strategies are the most dominant because they maintain harmonious social ties that show attention, empathy, and reduce the threat to the face of the interlocutor. In addition, the politeness relationship pattern in this study is influenced by factors including 14 power factors, 16 social distance factors, and 21 levels of burden (ranking of imposition).
Integrating English Language Learning into Higher-Order Islamic Literacy to Enhance Students' Global Competencies Heridayani Heridayani; Fitri Ani; Prima Yanti Siregar; Ayu Ramadani Nasution; Muhammad Suryansyah
RETORIKA: Jurnal Ilmu Bahasa Vol. 12 No. 2 (2026)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.12.2.2026.171-182

Abstract

The increasing demand for globally competent graduates in Islamic educational institutions necessitates the integration of English language proficiency, higher-order thinking skills, and Islamic literacy within a coherent pedagogical framework. However, English language instruction in many Islamic boarding schools remains predominantly focused on basic linguistic competence, with limited emphasis on critical engagement with Islamic knowledge and global issues. This study aimed to develop and evaluate the effectiveness of a Higher-Order Islamic Literacy (HIL)-based English learning model designed to strengthen students’ English proficiency, critical thinking skills, Islamic literacy, and global competence. Employing a mixed-methods approach with an explanatory sequential design, the study involved 33 students and one English teacher at Rumah Tahfidz Qur’an Darul Mukhlasin Medan. Quantitative data were gathered through pre-tests and post-tests and analyzed using descriptive statistics, the Shapiro–Wilk normality test, paired-samples t-test, and Cohen’s d effect size. Qualitative data were collected through classroom observations, semi-structured interviews, and document analysis, and subsequently analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings revealed a substantial improvement in students’ learning outcomes, with mean scores increasing from 43.64 to 79.70, reflecting an 82.63% gain. Statistical analysis demonstrated a significant difference between pre-test and post-test scores, t(32) = 14.778, p < .001, while the effect size (d = 2.57) indicated a very large practical impact. These findings suggest that the HIL-based English learning model provides an effective pedagogical approach for fostering linguistically proficient, critically reflective, and globally aware students within Islamic boarding school education.

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