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Muhammad Yusuf
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INDONESIA
Journal of Management
Published by Yayasan Pendidikan Belajar Berdikari
ISSN : -     EISSN : 30263239     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as: business strategy and policy, organizational behavior, human resource management, leadership, organizational theory, and Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 2 No. 2 (2023): July - December" : 20 Documents clear
The Role Transformational Leadership On Employee Performance Rahayu, Puspita Puji
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of the research is to examine and ascertain how task complexity and transformational leadership affect performance as well as how task complexity and transformational leadership affect employee performance, which is mediated by motivation. The study is of the descriptive quantitative kind. Using total sampling, the population consists of all 37 employees of the Semarang City Education Department, 30 of whom are civil servants and 7 of whom are honorary. PLS-SEM (Partial Least Square Structural Equation Model) analysis is employed. The analysis's findings demonstrate a statistically significant positive impact of transformational leadership on performance. Transformational leadership has a small but favorable impact on performance that is mediated by motivation. Task complexity has a detrimental impact on performance, although this effect is mediated by motivation and is not statistically significant.
The Role of Information Technology on Work Productivity Sudrajat, Yayat
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The goal of this research is to examine how information technology and communication effectiveness affect job satisfaction, how job satisfaction affects information technology and communication effectiveness on work productivity, how information technology affects work productivity, and how job satisfaction functions as a mediating variable in the relationship between information technology and work productivity and communication effectiveness and work productivity. Research of this kind is quantitative in nature. Eighty-four employees of PT Ciptaniaga Roda Berdikari served as the research sample. Method of statistical analysis with SPSS software. The findings of the study analysis indicate that job satisfaction cannot mediate the relationship between job satisfaction and the impact of information technology on work productivity, nor can job effectiveness mediate the relationship between job satisfaction and the impact of communication effectiveness on work productivity.
What Is The Role Customer Relationship Management Towards Customer Satisfaction Pesik, Iren Meiske
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Finding and examining the framework for customer relationship management that UKM Aminda Cake used throughout the epidemic is the goal of this study. MSMEs face a number of issues, including declining revenue, declining demand, shipping and logistics, scarce resources, and future uncertainty. In this study, surveys and observation were the methods employed. The findings of the study demonstrate that customer identification, interaction management, service personalisation, complaint management, customer data analysis, and SWOT analysis comprise the CRM framework that has been implemented in SMEs. The CRM architecture has a number of drawbacks, including high implementation costs, insufficient internal resources, and low employee adoption and involvement
ANALYSIS OF THIN CAPITALIZATION AND INVENTORY INTESITY AGGRESSIVITY TAXES ON FOOD AND BEVERAGE COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE Huda, Syamsul; Yuliati, Anik
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of this research is to analyze influence Thin Capitalization and Inventory Intensity against aggressiveness tax. Study This including type study quantitative with use data secondary report finance. The population of this study was 30 companies in Indonesia Stock Exchange for period 2018-2022. The research sample used a purposive sampling method and obtained a sample of 13 companies. Data analysis using multiple regression analysis. The research results show that both Partial nor simultaneous Thin Capitalization and Inventory Intensity do not influence on aggressiveness tax during 2018-2022 period
Implementation of Work Discipline at PT Sumisho Global Logistic in Karawang City Fachrizal, Peppy
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of this study is to determine the effects of workload, work discipline, and work motivation on the performance of PT Sumisho Global Logistic's sales department personnel in Karawang City, including sales manager supervisors, sales supervisors, managers, and sales officers. In this study, saturated sampling is employed. 101 participants in the study completed the questionnaire, making up the sample. This study used quantitative methods. Descriptive statistical tests, including the validity and reliability test, the influence test (specifically, the multiple linear regression test and the coefficient of determination test), the hypotheses (specifically, the t test and f test), and classic assumptions (such as normality, multicollinearity, and heteroscedasticity) are used in PT Sumisho Global Logistics to analyse data quality. Workload, discipline, and motivation are factors that affect how well corporate sales department staff perform
Impact of Digital Marketing Strategy on Consumer Purchasing Decisions: Case Study in the Retail Industry in Bandung City Rafikah, Syarifah
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyze the impact of digital marketing strategies on consumer purchasing decisions in the retail industry in Bandung City. Using a survey method, data was collected from 100 respondents consisting of various demographic groups. Descriptive analysis shows that social media, email marketing, search engine optimization (SEO), and paid advertising have a significant role in influencing consumer purchasing decisions. The results show that the majority of respondents use social media daily, with Facebook and Instagram as the most dominant platforms. Email marketing also proved effective, although response rates still need to be improved. SEO plays an important role with many respondents relying on product reviews and reviews as the main source of information. Paid advertising is considered to be quite influential in purchasing decisions.The frequency of online purchases shows that most respondents make purchases once every 2-3 months, with price and product quality as the main factors that influence their decisions. Based on these findings, it is recommended that retail companies in Bandung City improve their digital marketing strategies by focusing on engaging content on social media, personalization in email marketing, SEO optimization, and effective use of paid advertising. This research provides important insights for business practitioners and marketers on how digital marketing strategies can be optimized to increase conversions and influence consumer purchasing decisions in the digital age.
The Impact of Globalization on the International Political System Budiana, Muhammad
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This research aims to examine the impact of globalization on the international political system, focusing on state interdependence, national sovereignty, the role of non-state actors, and political stability. Globalization has been identified as a factor that affects international relations and political decision-making. This study uses a quantitative approach with multiple regression analysis method, where the Globalization Index, Economic Development Level, and their interaction are used as independent and moderator variables to assess their influence on the International Political System. The results showed that the Globalization Index and Economic Development Level had no significant effect on the international political system, with a significance value above 0.05. The hypothesis that globalization has a positive influence on state interdependence and reduces sovereignty in political decision-making is not supported by the data. Similarly, there is no evidence that globalization has a negative impact on political stability in countries that are highly dependent on the global economy.
Hybrid Work System Transformation and Its Impact on Employee Welfare and Company Productivity Sumiati
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

In addition, innovative performance measurement approaches must be developed to accurately assess employee contributions in both remote and in-office settings. Comprehensive research is needed to address this gap and tailor solutions to the unique context of the Indonesian workplace. This study uses a quantitative approach to obtain comprehensive data on the impact of hybrid work systems on employee welfare and organizational productivity. The results of this study are: The Effect of Hybrid Work System on Employee Welfare, The Effect of Hybrid Work System on Company Productivity, The Effect of Employee Welfare on Company Productivity, Indirect Effect: Mediation by Employee Welfare, Moderation Role of Type of work
Analysis of Online Coaching Needs in Entrepreneurship Development and Start-up Business Management Rustiadi, Sonny; Nurulfiqri, Zartikazahra
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyze the influence of Entrepreneurial Motivation, Coaching Accessibility, Technology Use, Material Quality, and Learning Methods on Business Sustainability. The method used in this study is multiple linear regression with a sample of 100 respondents consisting of business actors in various sectors. The results of the study indicate that Entrepreneurial Motivation has the strongest and most significant influence on business sustainability (B = 0.593; p = 0.000). In addition, Material Quality also has a significant effect on business sustainability (B = 0.181; p = 0.037). However, the variables Coaching Accessibility, Learning Methods, and Technology Use do not show a significant effect in this model (p> 0.05). Simultaneous tests show that the overall regression model is significant (F = 22.721; Sig. = 0.000), with an R Square value of 0.547, which means that 54.7% of the variation in business sustainability can be explained by the independent variables in this study. In addition, this study recommends further study of other factors that can influence business sustainability, such as access to capital and business network support
Co-Branding Strategy in Increasing Consumer Trust: Food Industry Perspective Gunawan
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyze co-branding strategies as a marketing approach to enhance consumer trust in food industry products. Co-branding is a collaboration between two or more brands intended to create added value through the synergy of each party’s reputation and quality. In the highly competitive food industry, where perceptions of quality and product safety are critical, co-branding is believed to be an effective strategy for strengthening consumer trust. This research employs a qualitative approach using a descriptive method. The results indicate that co-branding strategies in the food industry have proven effective in increasing consumer trust. Collaborations between well-known brands can generate positive perceptions of products, expand market reach, and enhance consumer appeal. Case examples such as Chitato x Indomie and Oreo x Supreme demonstrate that co-branding not only boosts purchase interest but also builds consumer loyalty toward the collaborative products

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