Journal of Management
Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as: business strategy and policy, organizational behavior, human resource management, leadership, organizational theory, and Entrepreneurship
Articles
51 Documents
Search results for
, issue
"Vol. 3 No. 1 (2024): January - June"
:
51 Documents
clear
<![CDATA[The Influence Of MSMES On Economic Growth ]]>
<![CDATA[Akbarina, Farida]]>;
<![CDATA[Ariani, Dian]]>;
<![CDATA[Rijal, Syamsu]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This type of research is descriptive qualitative and uses literary analysis; The aim of this research is to provide assessment material to stakeholders in the company's efforts to achieve optimal national economic results. The author of this research used a literature study taken from Publish & Perish as a data collection technique. Publish & Perish also uses analytical techniques to collect previous research. This research shows that business ethics plays an important role in shaping the economic activities of businesses, societies, and governments. The dynamics of this business activity can improve the economy and the general public's sense of well-being. Efforts to increase the number of entrepreneurs in Indonesia must continue to be made considering that the number of entrepreneurs is relatively small compared to the population. The facts show that improving the standard of living for individuals, communities and countries is a top priority for business owners. Entrepreneurship is also very important to produce a more cohesive society and nation.]]>
<![CDATA[The Influence Of Discounts And Free Shipping On Interest In Buying At Shopee ]]>
<![CDATA[Artanti Arubusman, Dian]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Shopee has grown to play a significant role in the lives of customers due to the industry's explosive growth. The purpose of this study is to learn how consumers perceive the elements in the Shopee ecosystem that influence purchases. The purpose of this study is to ascertain how two primary elements—discounts and free shipping—affect consumers' propensity to purchase from the Shopee. This study method is qualitative in nature and involves a quick discussion, a review of the literature, and each component influencing a purchase choice. The study's findings paint a comprehensive picture of how crucial sales and free delivery are to Shopee customers' desire to make a purchase.]]>
<![CDATA[What Are Strategies For Increasing Sales In E-Commerce ]]>
<![CDATA[Agus Mokodompit, Eliyanti]]>;
<![CDATA[Maryoso, Slamet]]>;
<![CDATA[Maulida, Sofia]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Digitalization has a broad and significant impact on economic situations. E-Commerce is commonly defined as electronic buying and selling transactions via the internet. The purpose of this study is to identify important changes and types of behavioral change in Bandung customers who use e-commerce before and during the digitalization period. This is considered quantitative research. The study's population and sample size were 112 respondents. The collected data was analyzed using linear regression. The regression coefficient results indicate that the constant has a large impact on consumer behavior, with a high level of statistical significance. This demonstrates that, even at the zero sales level, the value is not statistically significant, despite having a significant consumer behavior level coefficient. However, there are coefficients for the independent variables. These findings suggest that, in the context of this study, increasing sales volume had no meaningful impact on consumer behavior. The study concluded that there was no substantial change in consumer behavior toward e-commerce in Bandung Regency.]]>
<![CDATA[Planning Budget For MSMEs Financial Performance ]]>
<![CDATA[Sugianto]]>;
<![CDATA[Gustini, Sri]]>;
<![CDATA[Gilby Sapulette, Shella]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This study seeks to investigate financial attitudes toward shopping interest. A case study of students from the Faculty of Engineering at Pasundan University in Bandung who utilize the Tokopedia application. The author employed a purposive sampling strategy for the sample in this study, which is classified as quantitative research. The sample size for this study was 88 people, and it focused on Tokopedia users who also attended the Faculty of Engineering at Pasundan University. The analytic approach is Multiple Linear Regression, and the research scale is a Likert scale. The findings of this study indicate that the Financial Literacy variable has a positive and significant effect on Shopping, whereas the Financial Technology variable has a positive and significant effect on Shopping Interest. Then, there is a favorable and considerable influence on Shopping Interest.]]>
<![CDATA[Increasing MSME Sales With Social Media Marketing ]]>
<![CDATA[Saiyed, Rahma]]>;
<![CDATA[Nia Suryani, Ade]]>;
<![CDATA[Nindya Putri, Andiena]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The purpose of this study is to better understand MSME Alunicorn's Instagram-based digital marketing approach for increasing sales of its headscarf goods. The study was carried out qualitatively, with a case study design. Data collection methods include interviews, observations, and documentation. The study participants were Alunicorn MSME owners and marketing personnel. The study's findings suggest that Alunicorn has utilized digital marketing methods such as content optimization, promotions, and digital consumer services. However, the approach in place is still not optimal in terms of SEO optimization, content variety, promotional frequency, and consumer review management. Alunicorn's digital marketing approach is still limited in terms of human resources and finance. As a result, Alunicorn is encouraged to enhance human resource capacity, digital marketing skills, implement the latest technology, and analyze consumer data in order to optimize its strategy and boost product sales in a sustainable manner.]]>
<![CDATA[The Impact Of Online Loans On People Lifestyles ]]>
<![CDATA[Soukotta, Agnes]]>;
<![CDATA[Lusiana Yulianti, Maria]]>;
<![CDATA[Nindya Putri, Andiena]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This study examines how internet loans affect people's lifestyles in Indonesia. This study included 155 Indonesian residents who were selected using quantitative methods such as multiple linear regression analysis techniques. Secondary and primary data were used to evaluate hypotheses, with multiple linear regression tests being performed. The findings of the study show that both online loans and financial literacy have a positive and significant impact on lifestyle. Financial literacy also has a positive and significant impact on lifestyle, and online loans have a positive and significant impact on the lifestyle of Indonesians.]]>
<![CDATA[The Role Of Human Resource Quality In Career Development ]]>
<![CDATA[Nashrullah]]>;
<![CDATA[Utami Yulihapsari, Ika]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[High-quality staff resources will result in a strong dedication to doing regular duties in accordance with their individual roles and functions in a more efficient, effective, and productive manner. As a result, efforts to increase the quality of human resources might focus on these two areas. Thus, human resource management plays an increasingly essential role in all personnel activities in order to build dependable human resources capable of contributing to the growth and advancement of government organizations. This study seeks to examine the impact of career advancement, work relationships, and work motivation on employee job satisfaction. The data was collected by distributing a questionnaire to around 225 respondents. The population and sample for this study were textile workers in Sumedang, and the analytic technique was SPSS software. This study discovered that career growth, work connections, and work motivation all had an impact on employee job satisfaction.]]>
<![CDATA[The Role Of Financial Literacy in Students in Ambon City ]]>
<![CDATA[Nidia Soepriadi, Dewi]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The purpose of this study is to look at the impact of financial literacy on investment decisions, which are moderated by financial behavior, among Ambon City students. This research takes a quantitative method. The sample population comprised 111 students from the Ambon City region. Primary data were gathered and analyzed using the Partial Least Squares method. The data was collected via a Likert Scale questionnaire distributed using Zoho Form utilizing the Purposive Sampling approach. According to the research findings, financial literacy has a strong favorable influence on investing decisions.]]>
<![CDATA[Marketing Based on Viral Content SMEs in Indonesia ]]>
<![CDATA[Hutajulu, Halomoan]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This study investigates the relationship between viral content and brand image, as well as the impact on consumer loyalty. This study's data was analyzed using regression analysis. The major conclusion is that viral material has a considerable beneficial impact on brand image. The regression analysis results demonstrate that viral content-based marketing can help a company's brand image. The partial T test findings confirm the significance of viral content in marketing. Although the direct impact on customer loyalty has not been tested, improving branding image through viral content has the potential to affect customer behavior. In conclusion, viral content-based marketing is an excellent method for strengthening branding image and increasing consumer loyalty. Companies that adopt these strategies intelligently can achieve their business goals while also having a good impact on society and the environment.]]>
<![CDATA[What is Role of Size on Company Value ]]>
<![CDATA[Soukotta, Agnes]]>;
<![CDATA[Wihelmina Silooy, Revi]]>;
<![CDATA[Yuniarti Layn, Yuyun]]>
<![CDATA[ Journal of Management Vol. 3 No. 1 (2024): January - June ]]>
Publisher : <![CDATA[Yayasan Pendidikan Belajar Berdikari ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The purpose of this study is to look at how liquidity, solvency, company size, and the fraction of independent board of commissioners affect corporate value. The population used includes pharmaceutical subsector companies listed on the Indonesia Stock Exchange between 2020 and 2023, with a total research sample of 48 companies collected using purposive sampling approaches (with particular criteria). The study hypothesis was tested using a multiple linear regression model with a t-test α of 4%. The following approaches were used: descriptive analysis, normality test, autocorrelation test, heteroscedasticity test, and multicollinearity test. The findings of this study indicate that liquidity has a positive effect on company value, solvency has a good effect on company value, firm size has no effect on company value, and an independent board of directors has a positive influence on company value. It is intended that the implications of the results of this research can help potential investors decide whether to invest in a company.]]>
