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Desiana Muryasari
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INDONESIA
Jurnal Bahasa Rupa
Published by Institut Bisnis dan Teknologi Indonesia
ISSN : 25810502     EISSN : 25809997     DOI : https://search.crossref.org/?q=bahasarupa
Core Subject : Humanities, Education, Art,
Arts Humanities Education Languange, Linguistic, Communication & Media
The contents of Bahasa Rupa Journal include scientific ontology, epistemology and axiology of Visual Communication Design (DKV) and Multimedia, which includes: VISUAL COMMUNICATION DESIGN (a) Visual semiotics; Iconography; Iconology, (b) Illustrations, (c) Typography, (d) Photography, (e) Advertising and Branding strategy, (f) Corporate Identity, (g) Packaging Design, (h) The latest applied technologies related to Visual Communication Design, (i) Educational methods in Visual Communication Design teaching, (j) The Science of Design in Visual Communication Design, (k) Cultural Issues Related to Visual Communication Design. MULTIMEDIA DESIGN (a) User Interface & User Experience (UI/UX design), (b) Animation, (c) Cinematography and Videography, (d) Digital Game, (e) Interactive Multimedia, (f) The latest applied technologies related to Multimedia Design, (g) Educational methods in Multimedia Design teaching, (h) The Science of Design in Multimedia Design, (i) Cultural Issues Related to Multimedia Design.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 142 Documents
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ESTETIKA KARAKTER ANIMASI PADA MEDIA KOMUNIKASI SOSIAL DENGAN KATEGORI AUDIENCE REMAJA Putra, Gede Lingga Ananta Kusuma; Yasa, Gede Pasek Putra Adnyana
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.576

Abstract

Animation currently shows a fairly high level of flexibility due to the influence of increasingly rapid technological advances. An animation should ideally have aesthetic value, by knowing the aesthetic location in the animation, it is hoped that the social communication process will be more effective. In this article, we use a qualitative method by examining several existing animations, and using literature related to the cases raised in order to obtain more accurate data. Ethical values ​​are needed in a communication medium, in order to attract the attention of the target audience, so that the information contained in the media can be conveyed. Implementation of the aesthetic of animated characters can apply the principle of appeal, so that these characters become more attractive.
EVALUASI METODOLOGI DESAIN DALAM SIMULASI PERANCANGAN ULANG SISTEM TANDA UNTUK PENGGUNA TRANSPORTASI UMUM Hananto, Brian Alvin; Hadi, Jessie Rose Komala; Hernawan, Karina Olivia; Gondo, Natasha Christina
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.585

Abstract

A design methodology is an important aspect of design. In hopes to develop the design methodology’s pedagogy in the Visual Communication Design Department of Universitas Pelita Harapan (VCD UPH), the author conducted a classroom action research to evaluate results of design methodology analysis of final assignment projects in VCD UPH. The project that is featured in this article is a signage system redesign for Transjakarta by Triska, in which several students in the Design Methodology class evaluate the methodology. For the evaluation, Triska’s methodology is framed by the design process model of Robin Landa. The result of the evaluation shows several points that can be added from Triska’s methodology to make it better. From the study, it is shown that design methodology learning can be conducted through analysis and evaluation of a design methodology of a design project. The learning method is possible to be implemented for the bachelor level of design programs. Though the pedagogy demonstrated in this article is still in its preliminary phase, it can later be further developed after more studies and the second cycle of research had been done by the author.
REDESAIN SIGN SYSTEM PADA KAWASAN OBYEK WISATA YANG INFORMATIF SEBAGAI USAHA UNTUK MEMBANGUN CITRA TEMPAT Wirasasmita, Darin Nugraha; Swasty, Wirania
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.590

Abstract

Sign system applied to the nature tourism object of Situ Gunung is still lacked in its placement, with conditions that are weathered, not maintained, not unity, and a less informative gate. In terms of design, the existing sign system in Situ Gunung nature tourism object is less in accordance with the theory of proper sign system.  Therefore, the authors are interested to redesign the sign system in Situ Gunung natural tourism object in Sukabumi Regency as an effort to build the image of the place by showing the identity of the place in the natural tourism object. The study used a qualitative approach by conducting various data collection techniques such as observation, interviews, and literature review.  The concept of the design is to bring out the tree of resin and fauna of the monkey Lutung as a characteristic element of the place of this natural tourism object.  The design of this signage is willing to make visitors easy to get information about the location and other information about the area of the tourist attraction
PERANCANGAN PORTAL BERITA DARING MAGAZINC! SEBAGAI MEDIA INFORMASI MAHASISWA Faizal, Mochammad; Aristarini, Nurul Arifin
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.606

Abstract

Magazinc! is one of the mass media managed by Telkom University students, which so far has only focused on publication activities through social media and print magazines. In 2019, Magazinc! do not have a news portal website even though they realize the importance of the website's presence. This article will describe the design process of the Magazinc! website through a mixed-method approach. The necessary data has been collected through triangulation of literature review related to students' news portal website design, interviews, questionnaires, and visual observations, to maximize the validity of this research. Based on the results of data analysis, we found that the typeface used on web pages largely determines the size that should be used for the typography itself. Also, a Magazinc! news portal website has been designed, which can compete with similar websites that already exist within Telkom University. This article can be an example of designing a student news portal website.
ANALISIS TANDA VISUAL DALAM TAGAR CORONA ART MUSEUM Nofrizaldi, Nofrizaldi; Arifianto, Pungky Febi; Pertiwi, Elianna Gerda
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.614

Abstract

The gallery is a space of interaction between artists and audiences. In the era of pamdemik covid, gallery space was closed due to physical distancing. Imaginary space is built by utilizing communication and information technology. Instagram as a digital platform is widely used as a space for building artistic interactions. Through the hashtag of Corona Art Museum, the writer looks for some visual works to be used as object of analysis. Verbal and visual signs in the visual content will be dissected using the classification of signs: icons, indexes, symbols from Charles S. Peirce and the system of meaning production of codes using The Five Code: Hermeunetic, Narrative, Cultural, Semantik & Symbolic from Roland Barthes. The reading of visual signs will use the Sumbo Tinarbuko Triadik in looking at aspects of visual communication. The results of reading visual signs will reveal how visual content in an imaginary space can be a space of expression and the existence of an artist / designer.
DISKURSUS KEARIFAN LOKAL UNTUK PENGEMBANGAN CITY BRANDING MAGELANG KOTA SEJUTA BUNGA Pamungkas, Galih Putra; Sultoni, Achmad
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.625

Abstract

This research is a discourse to streamline the development of the city branding concept of Magelang City of One Million Flowers by exploring the potential of local wisdom owned by the City of Magelang. Currently, the City of Magelang has the slogan "Magelang City of a Million Flowers". This idea is based on the history of the colonial era which at that time was the City of Magelang better known as Tuin Van Java (Garden City / Park of Java). However, on the one hand, the application of the concept has not yet run optimally. The contributing factor is the incompatibility of the concept with the fact that there is potential and the formation of an image that is not running optimally. According to the potential and the facts of the existing situation, the City of Magelang has great potential by developing the concept as a Heritage City (a city of cultural heritage) which is then followed by the concept of sustainable communication strategies that lead to heritage matters and of course according to aesthetic rules. The Magelang City Government has another choice, which is to continue the Magelang City One Million Flower program, but with the support of visual concepts that utilize all parts of the city to create a communication process by providing direct experience to consumers, namely by utilizing artifacts in the City of Magelang. Artifacts that are part of the culture of the community and have been imprinted in the memory of the community are enhanced with original flower decorations, especially the types of flowers typical of the City of Magelang and its surroundings.
VIDEO ANIMASI MOTION GRAPHIC DAN TIPOGRAFI KINETIK SEBAGAI MEDIA SOSIALISASI PENCEGAHAN VIRUS CORONA Krisbiantoro, Dwi; Handani, Sitaresmi Wahyu; Falah, Ilfa Jawahiril
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.659

Abstract

Animation is a static image that is displayed sequentially so that the image becomes a moving image. Apart from being an entertainment, animation has also become a guide, an inspiration, as well as a means of socializing. Along with the development of technology, there are many techniques for making animation. These techniques aim to improve the quality of the image, as well as the animation movement itself. There is a lack of awareness to maintain health in society today. Many people do not understand the importance of maintaining health to stay healthy. Recently, there has been an unclear paradigm towards the transmission of the Covid -19 virus. The spread of a virus that is very mobile, will definitely have a bad impact. This is exacerbated by the state of unclear issues, where there is a lack of socialization of the preventive action of the Covid-19 virus, especially in Indonesia. Based on these things, in this study a socialization video was made about preventing the spread of the Covid -19 virus, based on 2-dimensional animation using kinetic typography techniques. So, the final result of this research is in the form of an animated video as a 2-dimensional based socialization media regarding the prevention of transmission of the Covid -19 virus to the public visually in the form of an animated video.
NILAI-NILAI SUBKULTUR DALAM MEREK MATERNAL DISASTER Bastari, Rendy Pandita; Resmadi, Idhar; Lukito, Wahyu
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.670

Abstract

Subculture is a movement against the mainstream that is manifested through music, fashion and lifestyle. One of the supporting element of the manifestation of a subculture is the existence of products from certain brands that have authenticity. The authenticity of a brand can be formed through the interaction of a brand with its community. A brand is not constructed by itself, but it must be built with various actions towards a community with its own ecosystem so as to give rise to consumer attitudes and habits towards a brand's product. Previous studies have shown that general consumers with subcultural actors show different attitudes towards a product from a certain brand. Another study shows that brands imitate the behavior patterns of a subculture and make it their target market to sell products. This study aims to take another approach, namely a sociological approach, by conducting a case study of a brand that is associative with a subcultural movement, one of which is Maternal Disaster. The method used in this study was an unstructured interview with the owner of the Maternal Disaster brand, visual samples analysis and an analysis based on the sociological theory of Pierre Bourdieu. The result of this research is a recommendation, brands that want to start moving in the subculture must prioritize the values ​​that are upheld by the subculture movement. In addition, interaction with the community must be built through the support of activities in the subculture.
STUDI FAKTOR KANSEI PADA DESAIN KEMASAN KAIN TENUN ULAP DOYO KHAS KALIMANTAN TIMUR Andansari, Dita; Yusa, I Made Marthana
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.687

Abstract

Most of the SMEs Ulap Doyo woven cloth craftsmen in East Kalimantan, especially in Kutai Kartanegara and Samarinda have not provided packaging for their products. The purpose of this research is to get people's preference for Ulap Doyo woven cloth packaging. The method used is kansei engineering, a method that translates the emotion or psychological in the design of the product. The results obtained are (1) The factors that influence people's preferences in choosing Ulap Doyo woven fabric packaging products are: production / materials with a variance of 30,001%, emotional appeal with a variance of 15.298%, finishing with a variance of 12.124% and design with a variance of 11.179%. (2) kansei society of Ulap Doyo woven cloth packaging products is proud, beautiful, simple, unique, machine-printed, bold, contrast, shiny and smooth. (3) preferred design category: packaging material: thickness, shape: not an ordinary box (symmetrical), but can be a triangular prism or a modification of a box (asymmetrical box), color: dark neutral (black) and warm color physic (red) and finishing
PERANCANGAN FILM PENDEK BERJUDUL SI AYU SEBAGAI MEDIA SOSIALISASI DAMPAK PSIKOLOGIS BODY SHAMING BAGI REMAJA PUTRI Bezaleel, Michael; Felicia, Felicia
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.697

Abstract

Body shaming is known as the action of expressing humiliation by commenting, mocking, or criticizing about another individual’s body shape or size. This act is often considered a joke for many people, especially among teenagers, without realizing that it can cause mental problems for victims who receive this body shaming treatment. This form of bullying can cause the victim to lack confidence, low self-esteem and even suicide. Based on the background of the problems explained, creating an audio visual in the form of short film is judged as fit to be a relevant socialization media in this modern society. This research is using qualitative methodology, collecting datas by interviewing a number of sources and target audiences. Based on the results of data collection, this short film was designed with an emphasis on one of the psychological impacts experienced by the victim which is low self-esteem. As a result, this short film has presented a visualization that can convey messages about the psychological impact that occurs on victims of body shaming to teenage girls.

Page 6 of 15 | Total Record : 142

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