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ADMIT : Jurnal Administrasi Terapan
Published by Politeknik STIA LAN Makassar
ISSN : -     EISSN : 28958461     DOI : https://doi.org/10.33509/admit.v2i2.2917
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
ADMIT: Jurnal Administrasi Terapan diterbitkan oleh Politeknik STIA LAN Makassar. Jurnal ini menerbitkan artikel berupa hasil penelitian terapan di bidang administrasi dan pada tahun 2023 telah mendapatkan e-ISSN: 2895-8461. Topik-topiknya meliputi: (1) Penerapan Administrasi Publik (2) Penerapan Administrasi Bisnis (3) Penerapan Kebijakan Publik, (4) Penerapan Manajemen Publik (5) Inovasi, dan (6) Tata Kelola Pemerintahan. ADMIT: Jurnal Administrasi Terapan terbit 2 kali dalam satu tahun yakni pada bulan Januari dan Juli.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 42 Documents
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EFEKTIVITAS PENGGUNAAN INSTAGRAM DALAM MENGUKUR DAN MENINGKATKAN BRAND AWARNESS: STUDI PLATZ CAR WASH Andriyanti, Reza; Syukriah Mathory, Eljihad Akbari
ADMIT: Jurnal Administrasi Terapan Vol 3 No 1 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v3i1.3756

Abstract

Social media is a platform used to interact, build, share, and convey information to the general public. Currently, social media not only functions as a communication tool, but is also used for business purposes, including in promoting products and services. Instagram provides an opportunity for business owners to introduce their business identity and build interactions with customers more effectively. One thing that can build a brand is brand awareness. The car wash business is one of the business sectors that shows significant growth, along with the increasing number of motorized vehicles in various regions in Indonesia. Therefore, the purpose of this study is to analyze and develop optimal strategies in managing Instagram social media to increase Platz Car Wash Consumer Brand Awareness. The research method used in this study is a qualitative approach with a descriptive research type by collecting data through observation, interviews and documentation. The data sources used in this study are primary and secondary data. The results of this study are in the form of video content to prove the effectiveness in promotion and brand awareness. videos produced with an attractive visual strategy.
STRATEGI CONTENT MARKETING MEDIA SOSIAL INSTAGRAM KEDAI KOSAN DALAM MENINGKATKAN CUSTOMER ENGAGEMENT Utami, Tami; Murtafia, Murtafia
ADMIT: Jurnal Administrasi Terapan Vol 3 No 2 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the content marketing strategy implemented by Kedai Kosan through the Instagram social media platform to enhance customer Engagement. The research is motivated by a decline in audience interaction with Kedai Kosan's Instagram content, despite the platform being used as a promotional tool. A qualitative descriptive approach was employed, utilizing in-depth interviews, participatory observation, and documentation for data collection. The findings reveal that Kedai Kosan's content marketing strategy includes goal setting, audience targeting, content planning and creation, content distribution, amplification, and evaluation. Content involving customers and showcasing the café's ambiance proved more effective in building Engagement. While content distribution is actively carried out via Instagram Stories, consistency in evaluation and content production remains a challenge. The study recommends increasing the frequency of video content, utilizing Instagram’s interactive features, and involving customers as part of the strategy to strengthen audience-brand connection.

Page 5 of 5 | Total Record : 42

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