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ADMIT : Jurnal Administrasi Terapan
Published by Politeknik STIA LAN Makassar
ISSN : -     EISSN : 28958461     DOI : https://doi.org/10.33509/admit.v2i2.2917
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
ADMIT: Jurnal Administrasi Terapan diterbitkan oleh Politeknik STIA LAN Makassar. Jurnal ini menerbitkan artikel berupa hasil penelitian terapan di bidang administrasi dan pada tahun 2023 telah mendapatkan e-ISSN: 2895-8461. Topik-topiknya meliputi: (1) Penerapan Administrasi Publik (2) Penerapan Administrasi Bisnis (3) Penerapan Kebijakan Publik, (4) Penerapan Manajemen Publik (5) Inovasi, dan (6) Tata Kelola Pemerintahan. ADMIT: Jurnal Administrasi Terapan terbit 2 kali dalam satu tahun yakni pada bulan Januari dan Juli.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 48 Documents
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EFEKTIVITAS PENGGUNAAN INSTAGRAM DALAM MENGUKUR DAN MENINGKATKAN BRAND AWARNESS: STUDI PLATZ CAR WASH Andriyanti, Reza; Syukriah Mathory, Eljihad Akbari
ADMIT: Jurnal Administrasi Terapan Vol 3 No 1 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v3i1.3756

Abstract

Social media is a platform used to interact, build, share, and convey information to the general public. Currently, social media not only functions as a communication tool, but is also used for business purposes, including in promoting products and services. Instagram provides an opportunity for business owners to introduce their business identity and build interactions with customers more effectively. One thing that can build a brand is brand awareness. The car wash business is one of the business sectors that shows significant growth, along with the increasing number of motorized vehicles in various regions in Indonesia. Therefore, the purpose of this study is to analyze and develop optimal strategies in managing Instagram social media to increase Platz Car Wash Consumer Brand Awareness. The research method used in this study is a qualitative approach with a descriptive research type by collecting data through observation, interviews and documentation. The data sources used in this study are primary and secondary data. The results of this study are in the form of video content to prove the effectiveness in promotion and brand awareness. videos produced with an attractive visual strategy.
STRATEGI CONTENT MARKETING MEDIA SOSIAL INSTAGRAM KEDAI KOSAN DALAM MENINGKATKAN CUSTOMER ENGAGEMENT Utami, Tami; Murtafia, Murtafia
ADMIT: Jurnal Administrasi Terapan Vol 3 No 2 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

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Abstract

This study aims to analyze the content marketing strategy implemented by Kedai Kosan through the Instagram social media platform to enhance customer Engagement. The research is motivated by a decline in audience interaction with Kedai Kosan's Instagram content, despite the platform being used as a promotional tool. A qualitative descriptive approach was employed, utilizing in-depth interviews, participatory observation, and documentation for data collection. The findings reveal that Kedai Kosan's content marketing strategy includes goal setting, audience targeting, content planning and creation, content distribution, amplification, and evaluation. Content involving customers and showcasing the café's ambiance proved more effective in building Engagement. While content distribution is actively carried out via Instagram Stories, consistency in evaluation and content production remains a challenge. The study recommends increasing the frequency of video content, utilizing Instagram’s interactive features, and involving customers as part of the strategy to strengthen audience-brand connection.
DESAIN ULANG KEMASAN PRODUK UNTUK MENINGKATKAN MINAT BELI PADA CORNER MT Fadillah, Nur; Suastina, Andi Wa Ode
ADMIT: Jurnal Administrasi Terapan Vol 3 No 2 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector face increasingly intense competition, requiring the implementation of adaptive and innovative marketing strategies. One important aspect influencing consumers’ buying interest is product packaging design. Corner MT, a culinary MSME that has been operating for more than a decade, still uses a packaging design that has undergone minimal changes, which may reduce product attractiveness amid changing consumer preferences. This study aims to analyse the process of product packaging redesign at Corner MT and its implications for increasing consumers’ buying interest. This research employs a descriptive qualitative approach with data collection techniques including observation, interviews with the owner and employees, consumer questionnaires, and documentation. The packaging redesign process was carried out using a design thinking approach consisting of problem identification, problem analysis, idea or concept development, evaluation, and implementation stages. The results indicate that redesigning the packaging from brown kraft paper to kingstruk-based packaging, combined with the use of bright colors, illustrative visual elements, readable typography, and additional business information, enhances visual appeal and forms a better perception of product quality. Consumer responses show that the new packaging is perceived as more modern, attractive, and functional, thereby encouraging higher buying interest. Therefore, packaging redesign based on the design thinking approach proves to be an effective strategy for culinary MSMEs to enhance product competitiveness.  
OPTIMALISASI PROMOSI LAYANAN KLINIK DENTAL GALLERY MELALUI MODEL THE FLOWER OF SERVICE salam, muhammad fery; Lucita, Gina
ADMIT: Jurnal Administrasi Terapan Vol 3 No 2 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

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Abstract

Digital transformation has reshaped promotional practices in service industries, including dental healthcare services. The Gallery’s Dental Clinic in Makassar faces challenges related to low patient visits and limited digital exposure due to the absence of a structured promotional strategy. This study aims to optimize service promotion through the development of promotional videos based on the Flower of Service model, which integrates core services with supplementary service elements to enhance customer experience. The study employed a qualitative descriptive approach, with data collected through interviews, observations, and documentation involving clinic owners, staff, patients, and non-patients. The findings indicate that promotional videos distributed via Instagram increased digital engagement, strengthened public perceptions of service quality, and attracted new patients. These results demonstrate that integrating the Flower of Service model into video-based promotional content is an effective strategy for improving service visibility and customer interest in dental clinics. The study recommends the consistent development of informative and service-oriented digital content to sustain audience engagement and support long-term service promotion
STRATEGY SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND ENGAGEMENT PADA MEDIA SOSIAL MY BURGER Yousuf, Gilbert Budiman; Mathory, Eljihad Akbari Syukriah
ADMIT: Jurnal Administrasi Terapan Vol 3 No 2 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v3i2.3735

Abstract

The development of digital marketing has encouraged business actors to utilize social media as an effective promotional tool, including micro-enterprises such as My Burger. This study aims to analyze how  strategies are used to build brand engagement through the distribution of promotional videos on Instagram. The strategy was designed to capture audience attention, convey information visually, and drive engagement with the brand. This research uses a descriptive qualitative approach with data collected through in-depth interviews with five informants who had watched the My Burger promotional video. The data were analyzed based on the three dimensions of brand engagement: cognitive, emotional, and behavioral. The results show that audiences paid attention to the visual elements of the video, understood the promotional message, and became interested in learning more about the product. Emotionally, the video evoked a sense of enjoyment, curiosity, and attraction to the brand. Behaviorally, some informants expressed interest in purchasing, sharing the content, and following My Burger's social media account. These findings indicate that a communicative  strategy aligned with audience preferences can effectively build consumer engagement with the brand. This study recommends that micro-businesses optimize their use of social media by producing authentic, lightweight, and visually appealing content to foster long-term relationships with their audience.
ANALISIS KELAYAKAN DAN KEBERLANJUTAN USAHA PADA NOTIONBOX CV KOTAK KREATIF INDONESIA Dwi Nadya.S, Siti Zalsadila; Muhammad, Ashar
ADMIT: Jurnal Administrasi Terapan Vol 3 No 2 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

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Abstract

This study was conducted to evaluate the feasibility and sustainability of NotionBox, a creative agency under CV Kotak Kreatif Indonesia. The method used was a descriptive approach utilizing primary and secondary data. The business feasibility assessment covered five main aspects, namely legal, marketing and market, technical-operational, managerial and organizational, and financial aspects. Financial analysis was conducted using the Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), Average Rate of Return (ARR), and Profitability Index (PI) approaches, which collectively indicate that the business is economically viable. Additionally, the sustainability of the business was assessed through three key dimensions: economic, social, and environmental. The study results indicate that NotionBox is not only viable from a business perspective but also has a strong foundation for long-term sustainability. Keywords: creative agency, business viability, business sustainability, creative industry
TRANSFORMASI PEMELIHARAAN BANGUNAN KANTOR PREVENTIF DENGAN MODEL KURT LEWIN DI PT SURVEYOR INDONESIA MAKASSAR Mattotorang, Andi Fiqra Tama; Umar, Arif Alauddin
ADMIT: Jurnal Administrasi Terapan Vol 3 No 2 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

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Abstract

Effective office building maintenance is key to supporting organizational productivity and operational sustainability. However, many institutions, including State-Owned Enterprises (SOEs) like PT. Surveyor Indonesia, Makassar Branch, still implement a reactive corrective maintenance system, leading to unexpected costs and work disruptions. This study aims to analyze the transformation process of the maintenance system from corrective to preventive using Kurt Lewin's change model approach. The research method employed is descriptive qualitative with a case study approach. Data were collected through in-depth interviews with staff from the Procurement and Asset Optimization unit, direct observation, and document studies. The results indicate that the change process was successfully implemented through the three stages of Lewin's model: (1) Unfreeze, which involved building awareness of the old system's weaknesses and the urgency for change; (2) Change, which involved implementing a structured preventive maintenance monitoring system using a spreadsheet, covering planning, scheduling, and documentation; (3) Refreeze, which institutionalized the new system through supervision, mandatory reporting, and periodic evaluations to establish it as a work culture. In conclusion, Kurt Lewin's model proved to be an effective framework for managing the maintenance system change, resulting in more efficient asset management, better-controlled costs, and a safer, more comfortable work environment.
PENERAPAN STRATEGI PENDEKATAN COLLABORATIVE PLANNING PADA POLITEKNIK STIA LAN MAKASSAR Astriana, Astriana; Irfan, Muhammad
ADMIT: Jurnal Administrasi Terapan Vol 3 No 2 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

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Abstract

This study aims to see the extent to which the collaborative planning approach has been implemented in improving the quality of planning documents at the STIA LAN Makassar Polytechnic. The background of this study is based on conditions where the process of preparing planning documents is still dominated by a top-down approach. This means that planning is more directed by top-level policies without involving adequate participation from stakeholders at the implementing or beneficiary levels. This study uses a descriptive method with a qualitative approach through interviews, observations and documentation to collect primary and secondary data. The results of this study indicate that the collaborative planning approach has been implemented, but not optimally due to obstacles and problems, such as the process that is still dominated by management and formal planners, while the involvement of lecturers, education staff, and students is not optimal, there is limited time in preparing documents, and the number of functional planner formations that are still not fulfilled. This study offers novelty by examining the application of the collaborative planning approach in the context of government educational institutions, which has received relatively little attention in the public planning literature. The findings of this study not only enrich the theoretical discourse on collaborative planning in the educational bureaucracy, but also provide practical implications in the form of recommendations for strengthening participatory mechanisms, planning governance, and the role of planners as facilitators of collaboration in improving the quality of institutional planning documents.

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