cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Iskandar
Contact Email
iskandarbis86@gmail.com
Phone
+628127645396
Journal Mail Official
iskandarbis86@gmail.com
Editorial Address
Jalan HR. Subrantas No. 57 Panam Pekanbaru
Location
Kota pekanbaru,
Riau
INDONESIA
Eko dan Bisnis: Riau Economic and Business Review
Published by Sekolah Tinggi Ilmu Ekonomi Riau
ISSN : 14107988     EISSN : 2614123X     DOI : 10.36975
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal ini terbit empat kali setahun pada bulan Maret, Juni, September dan Desember berisi artikel, tulisan ilmiah dalam bentuk hasil penelitian dan non penelitian, kajian analisis, aplikasi teori dan review tentang masalah-masalah ekonomi dan bisnis di masyarakat. Penerbitan jurnal ini bertujuan untuk meningkatkan kuantitas dan kualitas serta menyebarluaskan kajian ilmu ekonomi bisnis sekaligus sebagai wahana komunikasi di antara cendikiawan, praktisi, mahasiswa dan pemerhati masalah-masalah ekonomi bisnis. Jurnal Eko dan Bisnis mengundang akademisi dan peneliti yang melakukan penelitian orisinal di bidang ekonomi, manajemen dan akuntansi, termasuk namun tidak terbatas pada: Manajemen SDM, Manajemen Pemasaran, Manajemen Keuangan, Kewirausahaan dan koperasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 406 Documents
 37   38   39   40   41 
DAMPAK KOMPENSASI FINANSIAL DAN NON-FINANSIAL TERHADAP KINERJA KARYAWAN INDUSTRI JASA KEUANGAN Eka Putra
Eko dan Bisnis: Riau Economic and Business Review Vol. 17 No. 2 (2026): Dinamika Manajemen Bisnis Modern: Dari Efisiensi Industri hingga Penguatan Eko
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v17i2.593

Abstract

Abstract : The purpose of this research is to determine the effect of compensation on employee performance at PT. Adira Dhinamika Multi Finance Branch 2 Pekanbaru. To achieve this aim, research was conducted using a sample of 46 people, using the census method. The data analysis method uses simple linear regression. Based on the partial t test results, it was found that compensation had a significant effect on employee performance at PT. Adira Dhinamika Multi Finance Branch 2 Pekanbaru, this was proven based on the t test, it was found that the t-count was greater than the t-table (2,887 > 2,015). The magnitude of the influence of the compensation variable on the employee performance variable is 0.359 (35.9%), this is proven based on the results of the determination test where an R2 value of 0.359 is obtained. It is hoped that the recommendations that can be put forward are for the company to provide allowances for positions because this received the lowest response from respondents.
MENGOPTIMALKAN KINERJA PEGAWAI PERBANKAN SYARIAH MELALUI PENDEKATAN MOTIVASI KERJA KONTEMPORER yulia harwina
Eko dan Bisnis: Riau Economic and Business Review Vol. 17 No. 2 (2026): Dinamika Manajemen Bisnis Modern: Dari Efisiensi Industri hingga Penguatan Eko
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v17i2.594

Abstract

Abstract : The purpose of this study was to determine the effect of work motivation on employee performance at PT. Bank Perkreditan Rakyat Syariah Pekanbaru. To achieve this goal, a study was conducted using a sample of 37 people, using the census method. The data analysis method used simple linear regression. Based on the results of the partial t-test, it was found that work motivation had a significant effect on employee performance at PT. Bank Perkreditan Rakyat Syariah Pekanbaru, this was proven based on the t-test, the calculated t was greater than the t-table (4.477> 2.035). The magnitude of the influence of the work motivation variable on the employee performance variable is 0.364 (36.4%). This is proven based on the results of the determination test where the R2 value is 0.364. The recommendation that can be submitted is expected that the relationship between superiors and subordinates can be strengthened again so that a harmonious relationship is established, because this received the lowest response from respondents.
TRANSFORMASI PELAYANAN PUBLIK DAN DAMPAKNYA TERHADAP KEPUASAN MASYARAKAT PADA KANTOR CAMAT TUAH MADANI Nova Syafrina
Eko dan Bisnis: Riau Economic and Business Review Vol. 17 No. 2 (2026): Dinamika Manajemen Bisnis Modern: Dari Efisiensi Industri hingga Penguatan Eko
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v17i2.595

Abstract

Abstract: This study aims to determine the effect of service quality on public satisfaction at the Tuah Madani Sub-district Office, Pekanbaru City. The population in this study were all residents who received services at the Tuah Madani Sub-district Office with a sample of 96 respondents determined using the Accidental Sampling technique. The research method used was a descriptive method with a quantitative approach. The results of the descriptive analysis showed that the majority of respondents gave a positive assessment of service quality and public satisfaction. In the service quality variable, 89% of respondents stated they agreed and strongly agreed, while in the public satisfaction variable, 86% of respondents stated they agreed and strongly agreed. Data analysis using simple linear regression produced the equation Y = 2.254 + 1.127X which indicated a positive relationship between service quality and public satisfaction. Based on the results of the t-test, the t-count value was 21.534, which was greater than the t-table of 1.660 with a significance level of 0.000, which was less than 0.05. This indicates that service quality has a positive and significant effect on public satisfaction at the Tuah Madani Sub-district Office, Pekanbaru City. The coefficient of determination (R²) value of 0.831 or 83.1% shows that service quality is able to explain variations in public satisfaction by 83.1%, while the remaining 16.9% is influenced by other factors not examined in this study.
PENGARUH MOTIVASI DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA ONLINE IBU RUMAH TANGGA DI KOTA PEKANBARU Nurul Sukriani; Febrina Dian
Eko dan Bisnis: Riau Economic and Business Review Vol. 17 No. 2 (2026): Dinamika Manajemen Bisnis Modern: Dari Efisiensi Industri hingga Penguatan Eko
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v17i2.597

Abstract

Abstract:This study aims to examine the influence of motivation and family environment on the online entrepreneurial interest of housewives in Pekanbaru City. The rapid development of the digital economy has created opportunities for housewives to engage in online businesses as an alternative source of household income. However, the level of entrepreneurial interest varies among individuals and is influenced by several factors, particularly motivation and family environment. This study employed a quantitative approach using a survey method. The population consisted of housewives residing in Pekanbaru City who were interested in or actively engaged in online businesses. The sample was selected using a purposive sampling technique, involving 97 respondents. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 26. The results indicate that motivation has a positive and significant effect on online entrepreneurial interest, with a t-value of 7.717 and a significance level of 0.000 (p < 0.05). In contrast, the family environment does not have a significant effect on online entrepreneurial interest, as indicated by a t-value of -0.115 and a significance level of 0.909 (p > 0.05). Simultaneously, motivation and family environment have a significant effect on online entrepreneurial interest, as evidenced by an F-value of 51.796 and a significance level of 0.000 (p < 0.05). The Adjusted R² value of 0.514 indicates that 51.4% of the variance in online entrepreneurial interest can be explained by the two independent variables, while the remaining 48.6% is influenced by other factors not included in this study. Therefore, motivation is identified as the dominant factor influencing the online entrepreneurial interest of housewives in Pekanbaru City.
SINERGI DIGITAL DALAM MENINGKATKAN MINAT BELI MAHASISWA TERHADAP UMKM MELALUI MEDIA SOSIAL, INFLUENCER, DAN MARKETPLACE Rina Sundari
Eko dan Bisnis: Riau Economic and Business Review Vol. 17 No. 2 (2026): Dinamika Manajemen Bisnis Modern: Dari Efisiensi Industri hingga Penguatan Eko
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v17i2.598

Abstract

Abstract: This study aims to analyze the influence of digital synergy through social media, influencers, and marketplaces on increasing student purchasing interest in MSME products. The development of digital technology has encouraged MSMEs to utilize various digital platforms as a marketing strategy to reach a wider audience, particularly among students. The research method used was a qualitative method with a purposive sampling approach. The online Google Form questionnaire was distributed to 48 active students at the Riau College of Economics (STIE Riau). Data were analyzed descriptively based on the percentage of respondents' responses to each research indicator. The results indicate that social media plays a significant role in helping students find and understand MSME product information. Furthermore, customer testimonials and review features on marketplaces can increase consumer trust in MSME products. Influencers have also been shown to influence student purchasing decisions, particularly through their credibility in promoting products. Marketplaces provide a positive contribution through promotions and discounts that can increase consumer purchasing interest. Overall, the digital synergy between social media, influencers, and marketplaces has proven effective in increasing student purchasing interest in MSME products.
EKSPLORASI BRAND EXTENSION NUTRISARI W’DANK PADA KONSUMEN KECAMATAN TAMPAN Dinda Gentawicara
Eko dan Bisnis: Riau Economic and Business Review Vol. 17 No. 2 (2026): Dinamika Manajemen Bisnis Modern: Dari Efisiensi Industri hingga Penguatan Eko
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v17i2.599

Abstract

Abstract: This study aims to explore the influence of brand extension strategy on brand image and consumer purchase intention for NutriSari W'Dank products in Tampan District, Pekanbaru. NutriSari, initially synonymous with cold fruit drinks, extended its brand into the traditional hot beverage category through the W'Dank variant. This study employs an associative quantitative approach. Data were collected via questionnaires distributed to 100 respondents in Tampan District using a purposive sampling technique. Data analysis was conducted using multiple linear regression analysis SPSS. The results indicate that brand extension has a positive and significant effect on the brand image of NutriSari W'Dank. Furthermore, a positively formed brand image is proven to significantly increase consumer purchase intention. Simultaneously, an appropriate brand extension strategy serves as a primary driver in building trust and stimulating purchasing decisions for this instant traditional beverage product at the local level. The practical implications of this research suggest the importance of maintaining parent brand association alignment when expanding into new product categories.   Keywords: Brand Extension, Brand Image, Purchase Intention, NutriSari W’Dank, Tampan District.

Page 41 of 41 | Total Record : 406

 37   38   39   40   41 

Filter by Year

2016 2026


Reset
Filter By Issues
All Issue Vol. 17 No. 2 (2026): Dinamika Manajemen Bisnis Modern: Dari Efisiensi Industri hingga Penguatan Eko Vol. 17 No. 1 (2026): Manajemen Kinerja Kontemporer: Sinergi Pengawasan, Pelatihan, dan Kedisiplinan Vol. 16 No. 4 (2025): Penguatan Kinerja, Disiplin, dan Kualitas Layanan melalui Pendekatan Sosial, O Vol. 16 No. 3 (2025): Peran Kualitas Pelayanan, Kepemimpinan, dan Pengawasan dalam Meningkatkan Kepu Vol. 16 No. 2 (2025): Manajemen Sumber Daya Manusia Berbasis Lingkungan Kerja, Kepemimpinan, dan Beb Vol. 16 No. 1 (2025): Kepuasan, Kinerja, dan Produktivitas: Dinamika Manajemen Modern dalam Berbagai Vol. 15 No. 4 (2024): Dinamika Keputusan, Kepuasan, dan Kinerja pada Lembaga Pendidikan, Perhotelan, Vol. 15 No. 3 (2024): Membangun Kepuasan Pelanggan dan Produktivitas Pegawai melalui Peningkatan Lay Vol. 15 No. 2 (2024): Kinerja, Kepuasan, dan Produktivitas dalam Berbagai Sektor: Analisis Manajemen Vol. 15 No. 1 (2024): Faktor Internal dan Eksternal terhadap Kinerja, Kepuasan, dan Keputusan Ekonom Vol. 14 No. 4 (2023): Dinamika Kinerja, Kepuasan, dan Perilaku Konsumen: Perspektif Ekonomi, Pendidi Vol. 14 No. 3 (2023): Kualitas Pelayanan, Kompetensi, dan Kinerja: Perspektif Manajemen Sumber Daya Vol. 14 No. 2 (2023): Determinasi Kinerja dan Kepuasan Kerja dalam Berbagai Konteks Organisasi Vol. 14 No. 1 (2023): Determinasi Kinerja, Kepatuhan, dan Perilaku Konsumen dalam Beragam Sektor Ind Vol. 13 No. 4 (2022): Kinerja, Kepuasan, dan Perilaku Organisasi dalam Perspektif Bisnis dan Pelayan Vol. 13 No. 3 (2022): Manajemen Kinerja dan Pola Konsumsi Merek: Perspektif Multisektor di Riau Vol. 13 No. 2 (2022): Manajemen SDM, Kinerja Pegawai, dan Perilaku Konsumen: Perspektif Empiris di B Vol. 13 No. 1 (2022): Dinamika SDM dan Perilaku Konsumen dalam Dunia Pendidikan dan Perusahaan Vol. 12 No. 4 (2021): Dinamika Kinerja, Pelatihan, dan Kepuasan Pelanggan di Era New Normal Vol. 12 No. 3 (2021): Analisis SDM, Keputusan Pembelian, dan Kebijakan Keuangan di Era Pandemi Vol. 12 No. 2 (2021): Determinasi Kinerja, Keputusan Bisnis, dan Perilaku Konsumen pada Berbagai Sek Vol. 12 No. 1 (2021): Determinasi Produktivitas, Kinerja, dan Keputusan Konsumen di Berbagai Sektor Vol. 11 No. 4 (2020): Kepemimpinan dan Kualitas Pelayanan sebagai Penggerak Kinerja Organisasi Vol. 11 No. 3 (2020): Kinerja SDM, Pelayanan Jasa, dan Dinamika Ekonomi: Perspektif Multisektor Vol. 11 No. 2 (2020): Pengaruh Lingkungan, Kepemimpinan, dan Strategi Pemasaran terhadap Kinerja dan Vol. 11 No. 1 (2020): Faktor Penentu Kinerja dan Keputusan Konsumen dalam Berbagai Sektor Vol. 10 No. 4 (2019): Penguatan Kinerja Lintas Sektor: Pelayanan, Motivasi, SDM, dan Perilaku Konsum Vol. 10 No. 3 (2019): Dinamika Kompetensi, Pelayanan, dan Disiplin Kerja dalam Peningkatan Kinerja O Vol. 10 No. 2 (2019) Vol. 10 No. 1 (2019) Vol. 9 No. 4 (2018) Vol. 9 No. 3 (2018) Vol. 9 No. 2 (2018) Vol. 9 No. 1 (2018) Vol. 8 No. 4 (2017) Vol. 8 No. 1 (2017) Vol. 7 No. 2 (2016) Vol. 7 No. 1 (2016) More Issue