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Public Resource Innovation Management and Excellence (PRIME)
Published by Universitas Negeri Makassar
ISSN : -     EISSN : 30641438     DOI : https://doi.org/10.69712/prime.v2i3
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Public Resource Innovation Management and Excellence (PRIME) is a peer-reviewed, open-access journal dedicated to advancing the knowledge and practice of public resource management. Our mission is to provide a platform for researchers, scholars, and practitioners to share cutting-edge research, innovative practices, and insightful analyses that contribute to the effective and sustainable management of public resources. PRIME aims to foster excellence and innovation in public resource management by publishing high-quality research articles, review papers, case studies, and practical insights. The journal covers a broad range of topics, including but not limited to: Public Resource Allocation and Optimization, Innovation in Public Resource Management, Policy and Governance, Sustainability and Environmental Management, Public Finance and Budgeting, Performance Measurement and Evaluation, Community Engagement and Participation, Global Perspectives and Comparative Studies.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 47 Documents
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The Effect of Corporate Social Responsibility on The Welfare of The Surrounding Community at PT. Vale Indonesia TBK Sartika, Elsa; Sakawati, Herlina; Rizal S, Muh.
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study examines the influence of corporate social responsibility on the welfare of the surrounding community at PT. Vale Indonesia Tbk. The purpose of this study was to determine of corporate social responsibility at PT. Vale Indonesia Tbk, to determine the level of welfare of the surrounding community at PT. Vale Indonesia Tbk, and to find out the influenceof corporate social responsibility on the welfare of the surrounding community at PT. Vale Indonesia Tbk. This research approach is quantitative. This research was conducted at PT. Vale Indonesia Tbk, namely Malili District, East Luwu Regency which is a sub-district area directly affected by the company's operations. The source of data in this research is the surrounding community at PT. Vale Indonesia Tbkfrom November to December 2023. The sample used was 100 people. Data collection techniques in the form of observation, questionnaires, and documentation. Data analysis techniques include validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. The results of the study show that the indicators used for each of these variables indicate where of corporate social responsibility is in the very good category. Indicators on the community welfare variable are in the very good category. Based on the test of the determinant coefficient, the influence is very strong between the two variables. So it was concluded that the influence of corporate social responsibility on the welfare of the surrounding community at PT. Vale Indonesia Tbk is very strong.
The Effect of Work Saturation (Burnout) on Employee Performance at PT. PLN (Persero) Makassar Transmission Implementation Unit Warahmah, Mawaddah; Bakhtiar, Bakhtiar; Siraj , Muhammad Luthfi
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
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The impact of burnout on workers' performance in the Transmission Implementation Unit Makassar, PT. PLN (Persero). Conclusion. Study Program in Business Administration. Law and Social Science Faculty. University of Makassar. Under the direction of Muhammad Luthfi Siraj and Bakhtiar. This study sought to determine if staff performance at PT. PLN persereo) Transmission Implementation Unit Makassar was positively and significantly correlated with burnout. This study combines quantitative approaches with associative descriptive research, gathering data by observation, surveys, and recording. The sample for this study was derived from data processed using SPSS version 25, which included inferential analysis, descriptive and descriptive data analysis procedures, and validity and reliability tests. The study's findings show that there was no discernible relationship between staff performance and burnout at the PT. PLN (Persero) Transmission Implementation Unit Makassar. A validity test demonstrates that this is the case—it is higher than the table. Employee performance (Y) is 0.824% and rising burnout (X) is 0.951% according to the findings of a reliability test, indicating that each variable is to be dependent. The findings of a basic linear regression test show a correlation value of 0.045, indicating a very weak relationship between employee performance and burnout. The impact of burnout on employee performance at PT. PLN (Persero) Transmission Implementation Unit Makassar received a score of 1.1%, which is included in the very low category interval, according to the coefficient of determination of 0.011.
Implementation of Local Product Marketing Strategy On Shop Kenanga In Regency Maros Dilfasari Yasin, Ayu; Cudai Nur, Andi; Baharuddin, Aris
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
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Implementation of Local Product Marketing Strategies at Kenanga Stores in Maros Regency. Thesis for the Study Program of Business Administration, Faculty of Social Sciences and Law, Makassar State University. Supervised by Dr.H.Muhammad Guntur, M.Sc. and Dr. Andi Cudai Nur, M.Sc. This study aims to determine the marketing strategy for local products at Kenanga Stores in Maros Regency. This study used a qualitative method with a case study type based on the situation that occurred at Kenanga Store. Data collection was obtained from respondents in this study consisting of four people, namely shop owners, employees, and consumers from Kenanga Store. Data collection procedures used were observation, interviews, and documentation. The interview technique was carried out in a structured manner using interview guidelines. The results of the study show that Kenanga Store has implemented a marketing strategy for selling its local products, with a focus on three strategies, namely STP (Segmentation, Targeting, Positioning). The marketing strategy implemented by Toko Kenanga in this case is segmentation based on geographicand demographic variables. Targeting focuses on variable single-segment concentration (concentration on one segment). Positioning focuses on maintaining unique recipes, quality and affordable prices.
The Effect of Work Discipline on Performance Employee on Pt. Company Plantation London Sumatra Indonesia Tbk Ary Risaldi. N, Ary Risaldi. N; Haris, Hasnawi; Aslinda, Andi
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
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Abstract

The era of globalization is marked by the rapid development of everythingactivity business. Change environment such dynamic has force various types of companies to carry out the vision, mission and adaptation strategies in company structure, culture and system. Study This aim For know How descriptionDiscipline Work on Employees of PT. PP LONSUM INDONESIA TBK. picture picture performance employee on Employee PT. pp LONSUM INDONESIATBK., And how big the influence of Work Discipline on Employee Performance at PT. pp LONSUM INDONESIA TBK. Study This is study quantitative with the number of respondents as many as 82 people using the approach descriptive.Collection data done with technique observation, questionnaire, Anddocumentation. Technique analysis data Which used that is test validity For test the questionnaire, descriptive analysis using the frequency distribution,percentage, flat – flat ( mean ) And standard deviation, regression simple For test the hypothesis and product moment correlation test to test whether there issignificant relationship and how much influence Work Discipline has onPerformance Employee on PT. pp LONSUM INDONESIA TBK. The results of this study indicate that: (1) Work Discipline of PT. ppLONSUM INDONESIA TBK. is at on category Good reviewed from aspectpresence, obedience on regulation Work, obedience on standard Work, levelvigilance tall and work ethically. (2) Employee Performance PT. pp LONSUMINDONESIA TBK. are in the good category in terms of the aspect of work quality, quantity of work, responsibility, initiative, cooperation and obedience. (3) As big as 0.583 influence Discipline Work to performance Employee PT. ppLONSUM INDONESIA TBK. moderately strong correlation.
Quality Control Optimization in Improving Production Management at PT. WimanSejahtera Makassar: Quality Control in Improving Production Siraj, Muhammad Luthfi; Syarifuddin, Syarifuddin
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to analyze and optimize the quality control system in improving the effectiveness of production management at PT Wiman Sejahtera Makassar. The focus of the study is how the application of the concepts of Total Productive Maintenance (TPM), Lean Manufacturing, Total Quality Management (TQM), and Six Sigma can improve equipment availability, production performance, and product quality in a sustainable manner, thereby supporting the company's competitiveness and customer satisfaction. The research method used is descriptive quantitative research with a case study approach, supplemented by performance analysis based on Overall Equipment Effectiveness (OEE) indicators, namely availability, performance, and quality. Data was obtained through direct observation, interviews with production staff, and documentation related to machine maintenance records, productivity, and product defect rates. The results of the study show that equipment availability reached 85%, production performance was 90% of the ideal speed, and product quality was 95%, indicating that there is still potential for improvement in operational efficiency and quality control. Optimizing quality control through the integration of TPM, Lean Manufacturing, TQM, and Six Sigma has been proven to reduce downtime, streamline production flow, improve employee skills and motivation, and reduce product defect rates. Thus, the implementation of a structured and sustainable quality control system can create more adaptive, reliable, and customer-oriented production management, while strengthening the company's competitiveness in the industrial market.
Artificial Intelligence Governance in the Indonesian Business Sector under Ethical and Data Protection Challenges Wardah, Siti Syarifah Wafiqah; Seppa, Yusi Irensi
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
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Abstract

The rapid adoption of Artificial Intelligence (AI) in the Indonesian business sector has reshaped operational efficiency while raising concerns regarding ethics and personal data protection. Grounded in theories of Responsible AI, algorithmic accountability, and data governance, this study aims to examine ethical and legal challenges arising from AI deployment, evaluate the adequacy of Indonesia’s regulatory framework, and propose a governance model suitable for business contexts. This research employs a normative juridical method supported by statute, conceptual, and comparative approaches. Data were analyzed qualitatively through interpretation and synthesis of legal norms, academic studies, and international frameworks such as the EU AI Act, OECD AI Principles, and ASEAN AI Governance Guidelines. The findings show that although AI enhances decision-making and automation in businesses, Indonesia lacks specific regulations on algorithmic transparency, risk-based AI classification, and corporate accountability. Existing laws, including the Personal Data Protection Law and the Electronic Information and Transactions Law, have not fully addressed these challenges. The novelty of this research lies in offering an integrated AI governance framework that combines ethical principles, data-protection standards, and corporate compliance to guide responsible AI implementation in Indonesian businesses. Keywords: Artificial Intelligence, responsible AI, data protection, corporate governance, ethical compliance
Perception Of Benefits And Convenience In The Interest Of Use E-Money For Shopeepay Users In Wajo Regency Seppa, Yusi Irensi; Wardah , Siti Syarifah Wafiqah
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
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Abstract

The increasing phenomenon of digital wallet use today indicates that people in this case have accepted digital payment applications to support daily transaction activities. This study aims to find out how the perception of benefits and convenience in the interest in using E-Money in Shopeepay users in Wajo Regency is perceived. The research approach used is a qualitative approach with a descriptive type of research. This research was conducted on Shopeepay users in Wajo Regency. Data collection procedures with observation, interviews and documentation. The data analysis used is the data collection technique used, namely data reduction, data presentation and conclusion drawn. From the results of the study, it was found that the perception of benefits and convenience makes users continue to be interested in using shopeepay e-money, especially in Wajo district. Shopeepay is an electronic money service that functions as a payment method and to store change funds offered by one of the largest marketplaces in Indonesia, namely Shopee. The perception of benefits is something that is always paid attention to by the public, with very helpful benefits, of course, people are interested in using products. The perception of ease of use is a consideration for the public in using electronic money services. The novelty of this research is that there is a novelty in the technological aspect, the aspect of consumer behavior and the economic aspect in the region. Keywords : Perception of Benefits, Convenience, Interest, E-Money, Shopeepay

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