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Public Resource Innovation Management and Excellence (PRIME)
Published by Universitas Negeri Makassar
ISSN : -     EISSN : 30641438     DOI : https://doi.org/10.69712/prime.v2i3
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Public Resource Innovation Management and Excellence (PRIME) is a peer-reviewed, open-access journal dedicated to advancing the knowledge and practice of public resource management. Our mission is to provide a platform for researchers, scholars, and practitioners to share cutting-edge research, innovative practices, and insightful analyses that contribute to the effective and sustainable management of public resources. PRIME aims to foster excellence and innovation in public resource management by publishing high-quality research articles, review papers, case studies, and practical insights. The journal covers a broad range of topics, including but not limited to: Public Resource Allocation and Optimization, Innovation in Public Resource Management, Policy and Governance, Sustainability and Environmental Management, Public Finance and Budgeting, Performance Measurement and Evaluation, Community Engagement and Participation, Global Perspectives and Comparative Studies.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 57 Documents
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The Effect Of Human Resources Competency On The Performance Of Micro, Small, and Medium Enterprises Assisted By The Cooperative And MSME Office Of Pangkep Regency Afrianti Sam, Vira; Aslinda, Andi; Siraj , Muhammad Luthfi
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
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Abstract

This study examines the effect of human resource competence on the performance of micro, small and medium enterprises assisted by the Cooperative and MSME Office of Pangkep Regency. The purpose of this study was to determine the competence of human resources in micro, small and medium enterprises assisted by the Cooperative and MSME Office of Pangkep Regency, to determine the performance of micro, small and medium enterprises assisted by the Cooperative and MSME Office of Pangkep Regency, and to determine the influence of HR competence on business performance. micro, small and medium enterprises assisted by the Department of Cooperatives and MSME in Pangkep Regency. This research approach is quantitative. This research was carried out on SMEs which are fostered by the Pangkep Regency Cooperative and MSME Office. The source of the data in this study was MSME actors who were assisted by the Pangkep District Cooperative and MSME Office. The sample used was 38 people. Data collection techniques in the form of observation, questionnaires, and documentation. Data analysis techniques include validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis.The results of the study show that the indicators used for each of these variables indicate where human resource competence is in the very good category. Indicators on the MSME performance variable are in the very good category. Based on the test of the determinant coefficient, the influence is very strong or very high between the two variables. So it can be concluded that the influence of HR competence on the performance of micro, small and medium enterprises assisted by the Cooperative and MSME Office in Pangkep Regency is very strong or very high.
The Influence of Integrity and Loyalty on the Performance of Bank Negara Indonesia Employees Mattoangin Main Branch Office Makassar City Ramadhani H, Shafira; Niswaty, Risma; Rizal S, Muh; Rivai, A. Muhammad
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
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Abstract

Shafira Ramadhani H, 2023. The Effect of Integrity and Loyalty on the Performance of Bank Negara Indonesia Employees Mattoangin Main Branch Office Makassar City. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar State University. (Guided by Risma Niswaty and Muh. Rizal S.) This study aims to determine how the Influence of Integrity and Loyalty on Employee Performance Both Partially and Simultaneously where Bank Negara Indonesia Kantor Cabang Utama Mattoangin Makassar City is the object of his research. This research uses Quantitative research type. The data collection technique used is primary data (Questionnaire, Observation, and Documentation). The sample used was formulated using the Krejcie and Morgan tables as many as 170 respondents. Data is obtained from research results that are processed using data analysis. The results showed that the indicators used for each variable showed that Integrity and Loyalty had a significant effect on the Performance of Bank Negara Indonesia Employeesat the Mattoangin Main Branch in Makassar City. It is proven based on. This is proven based on the Correlation Test, t Test and F Test and the Coefficient of Determination Test on the data obtained.
The Effect of Brand Image, Product Quality and Lifestyle on The Purchase Decision of Iphone Smartphones in Students of The Faculty of Social Sciences and Law, Makassar State University Nur Rahmah, Siti Annisa; Akib, Haedar; Rizal S, Muh.
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
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Studi is examines the effect of brand image, product quality and lifestyle on purchasing decisions for iPhone brand smartphone products for students of the Faculty of Social Sciences and Law, Makassar State University partially and simultaneously. The purpose of this study was to determine the effect of brand image, product quality and lifestyle on purchasing decisions for iPhone brand smartphone products for students of the Faculty of Social Sciences and Law, State University of Makassar partially and simultaneously. This research approach is quantitative. This research was carried outinFaculty of Social Sciences and Law, Makassar State University. Respondents in the study werestudentFaculty of Social Sciences and Law, Makassar State University. Data collection techniques in the form of observation, questionnaires, and documentation. Data analysis techniques include statistical tests, validity tests, reliability tests, normality tests, descriptive analysis, multiple linear regression analysis, and analysis of the coefficient of determination.”Resultsiistudy“showing the effect of brand image on purchasing decisions, it was found that it did not have a contributing influence on purchasing decisions on students of the Faculty of Social Sciences and Law, Makassar State University. The effect of product quality on purchasing decisions, it was found that it had a significant influence on purchasing decisions for iPhone products for students of the Faculty of Social Sciences and Law, Makassar State University. The effect of lifestyle on purchasing decisions, it was found that it had a significant influence on purchasing decisions for iPhone products for students of the Faculty of Social Sciences and Law, Makassar State University. The influence of brand image, product quality, and lifestyle on purchasing decisions,”
The Effect of Marketing Mix on Purchasing Decisions at Pustaka Merah Hitam Bookstores in Makassar City Bin Harris, Al-Munahar; Sakawati, Herlina; Baharuddin, Aris
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
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Abstract

The emergence of various kinds of competition in the business world encouragesbusiness actors to carry out good marketing strategies to ensure the survival of acompany. Marketing strategy is very important in the continuity of marketing activitiesand especially in carrying out a business activity which is a means to achieve a goal inbusiness activities. This study examines the influence of the marketing mix (marketingmix) on purchasing decisions at the red and black library bookstore in Makassar City.The purpose of this study was to describe and determine the influence of the marketingmix on purchasing decisions at the red and black bookstores in Makassar City. Thisresearch approach is quantitative. This research was conducted at the red and blacklibrary bookstore in Makassar City from January to February 2023. The sample used was 96 people. Data collection techniques in the form of observation, questionnaires, anddocumentation. Data analysis techniques include validity test, reliability test, normalitytest, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. The results of the study show that the indicators used for each of these variables show that the description of the marketing mix variable is in the very good category. The description of the purchase decision variable is in the very good category. Based on the test of the determinant coefficient, the magnitude of the effect is very strong or very high between the two variables.
Consumer Protection in Live Shopping Transactions of Thrift Products on TikTok Wafiqah Wardah, Siti Syarifah; Seppa, Yusi Irensi; Syarifuddin, Syarifuddin
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
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Abstract

This study is grounded in consumer protection theory and the concept of asymmetric information in digital transactions, which explain the imbalance of information and bargaining power between business actors and consumers in electronic commerce. The research aims to analyze consumer protection in live shopping transactions of thrift products on TikTok, identify potential risks and violations of consumer rights, and examine business actors’ legal responsibility and dispute resolution mechanisms under Indonesian law. This study employs a normative juridical approach through library research and document analysis of primary legal materials, including the Consumer Protection Law, the Electronic Information and Transactions Law, and regulations on electronic commerce, supported by relevant scholarly literature. Data were analyzed using qualitative normative analysis by interpreting legal provisions and relating them to the characteristics of live shopping practices. The results show that although the legal framework is comprehensive, the real-time and persuasive nature of live shopping increases the risk of information asymmetry, product misrepresentation, unilateral no-refund policies, and evidentiary difficulties. The novelty of this research lies in its specific focus on live shopping thrift transactions as a digital trade model that heightens consumer vulnerability.    
Determination of Student Financial Behavior: The Mediating Effect of Self-Efficacy and Locus of Control Fitriana, Fitriana; Davidsi Sipayung, Leonardo; Febisatria, Andhi; Zulfahmi, Zulfahmi; Pratama, Aryan Agus
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
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Abstract

This study investigates the effects of financial literacy, digital financial literacy, financial attitudes, and hedonistic lifestyles on financial behavior with self-efficacy and locus of control as mediating variables. The study used qualitative approach with survey design involving 200 students at State University of Makassar. Data was analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicated that financial literacy, digital financial literacy, and hedonistic lifestyle significantly influence to self-efficacy. In contrast, financial attitude does not have a statistically significant effect on self-efficacy. Furthermore, financial literacy, digital financial literacy, and financial attitude significantly influence to locus of control, while hedonistic lifestyle does not exert a meaningful influence on this construct. Concerning financial behavior, both of financial literacy and financial attitude show significant direct effect, whereas digital financial literacy and hedonistic lifestyle do not exhibit significant direct relationships. In addition, self-efficacy has a significant effect on financial behavior, while locus of control does not significantly predict this outcome. The mediation analysis indicates that only hedonistic lifestyle has a significant indirect effect on financial behavior through self-efficacy, whereas other indirect effect through self-efficacy and locus of control are not statistically significant. These findings suggest that self-efficacy functions as a more salient psychological mechanism than locus of control in connecting cognitive determinants and lifestyle orientation to financial behavior. This study's will contribute to the theoretical literature by clarifying the differential role of self-efficacy and locus of control. It offers practical implications, emphasizing that improving students’ financial behavior requires strengthening their confidence in financial decision-making and enhancing financial literacy.
Policy Administration in Strengthening the Economic Value of Creative Products Based on Community Syam, Anita; Ummu, Hasnawati; Asdar, Andi; Mashuri, Mashuri; Triadi, Feby
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
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Abstract

Strengthening mark economy results creation-based community is issue strategic in policy administration public, especially in context development sustainable and economic creative Although regulations national has confess importance advancement culture and economy creative, implementation policy administrative at the level area Still face various challenges, especially in integration protection right communal, facilitation business and distribution benefit fair economy. Research​ This aim analyze design and implementation policy administration in strengthen mark economy results creation-based community with use approach qualitative through studies policy and design studies multi-level case. Data obtained through interview in depth analysis document policies and observations limited, then analyzed use technique analysis thematic. Framework analysis integrates theory Public Value, Collaborative Governance, and New Public Governance. Research Results show that strengthening mark economy Not Enough done through approach sectoral and administrative conventional but rather need reconstruction design creation - oriented policies​ mark public, institutionalization of governance collaborative, as well as guaranteed justice distribution benefit economy. The gap between regulatory norms and practice implementation becomes obstacle main in optimization potential economy culture. Therefore that, reformulation policy administration need put community as actor main through mechanism participatory, integration protection right communal, as well as strengthening capacity institutional. This study contributes to development literature administration public with confirm importance multidimensional approach to governance​ economy culture-based community.

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