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Public Resource Innovation Management and Excellence (PRIME)
Published by Universitas Negeri Makassar
ISSN : -     EISSN : 30641438     DOI : https://doi.org/10.69712/prime.v2i3
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Public Resource Innovation Management and Excellence (PRIME) is a peer-reviewed, open-access journal dedicated to advancing the knowledge and practice of public resource management. Our mission is to provide a platform for researchers, scholars, and practitioners to share cutting-edge research, innovative practices, and insightful analyses that contribute to the effective and sustainable management of public resources. PRIME aims to foster excellence and innovation in public resource management by publishing high-quality research articles, review papers, case studies, and practical insights. The journal covers a broad range of topics, including but not limited to: Public Resource Allocation and Optimization, Innovation in Public Resource Management, Policy and Governance, Sustainability and Environmental Management, Public Finance and Budgeting, Performance Measurement and Evaluation, Community Engagement and Participation, Global Perspectives and Comparative Studies.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 68 Documents
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Technical Analysis of Moving Average for Cryptocurrency Profitability on Crypto Ethereum. Joy Jonathan Boroh; Haedar Akib; Muh Rizal S
Public Resource Innovation Management and Excellence June 2026, Volume 3 Number 2
Publisher : CV.Andalan Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/prime.v3i2.65

Abstract

Moving Average Technical Analysis for Cryptocurrency Profitability on Crypto Ethereum. Thesis for the Business Administration Study Program, Faculty of Social Sciences and Law, Makassar State University. This research aims to find out how to implement moving average technical analysis in identifying market price trends and determining the right timing to carry out sales and purchase transactions more accurately to optimize trading profitability in the crypto market along with analyzing moving average indicators to increase profitability by calculating the accurate level of indicators. moving average on crypto ethereum. To achieve this goal, this research uses a qualitative approach method, this research takes 3 (three) sources who use moving averages in market analysis activities. The data collection procedures used were in-depth interviews and documentation and analysis of interview data. The interview technique was carried out in a structured manner using interview guidelines. The result of this research is that when using a moving average, you must use 3 (three) moving averages at the same time to read price movements, namely MA with different Fibbonaci numbers, namely 34.50 and 200. Based on the results of the researcher's analysis of crypto ethereum, from interviews with sources with time frame of 1 hour, and fibbonaci 34.50, and 200 accurate levels of buy signals, namely around 72.77% and sell signals around 77.58% and this can certainly support a trader's profit.
The Effect Of Providing Credit To The Sehati Manipi Tassililu Saving And Loan Cooperative On The Income Levels Of Small Traders In West Sinjai Subdistrict Sinjai District Nur Qodriah Syafitri; Risma Niswaty; Andi Muhammad Rivai
Public Resource Innovation Management and Excellence June 2026, Volume 3 Number 2
Publisher : CV.Andalan Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/prime.v3i2.67

Abstract

This study aims to determine the effect of giving credit to the savings and loan cooperative Sehati Manipi Tassililu on the income level of small traders in West Sinjai Sub District, Sinjai District. This study uses a type of quantitative through observation, documentation, and distributing questionnaires as the data collection techniques. The sampling technique used was random sampling method with a total sample of 85 respondents. The data obtained from the results of the research were processed using data analysis and the help of the SPSS version 25 program which consisted of validity tests, reliability tests, descriptive statistical analysis, as well as inferential statistical analysis techniques. The results of this study show that the indicators used for each of these variables indicate that the provision of credit to the SehatiManipi Tassililu savings and loan cooperative is in the very good category. Meanwhile, indicators on the variable income level of small traders is in the very high category. In addition, based on the results of the coefficient of determination test, there is a strong/high influence of 53.3% between the two variables.
Effectiveness Of Food Business Development Through Digital Media E-Commerce (Study At The Makassar Branch Shopee Office) Ainul Fiterah; Herlina Sakawati; Yusi Irensi Seppa
Public Resource Innovation Management and Excellence June 2026, Volume 3 Number 2
Publisher : CV.Andalan Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/prime.v3i2.68

Abstract

This research aims to find out the effectiveness of food business development through digital media Ecommerce Shopee and To find out the factors that determine the effectiveness of developing a food business through digital media Ecommerce Shopee. This research uses a qualitative approach. Data collection was carried out using observation, interviews and documentation techniques. The data analysis technique used is interactive model analysis. The results of this research show that the effectiveness of food business development through digital media Ecommerce(Study at Shopee Makassar Branch Office) seen from 3 dimensions of measuring effectiveness, namely: 1) source approach (resource approach) shows that it has been implemented well, this is indicated by the existence of a good digital cooperative relationship between the restaurant and Shopee and other parties to market their products using the Shopee application. 2) Process approach (process approach) shows that the process approach has not been implemented optimally because it still often experiences system problems, but Shopee has tried to fix the existing problems. 3) Target approach (goals approach) shows that the target approach has been implemented well, this can be seen from the level of success of Shopee in achieving its targets with effective measures. There are factors that determine the effectiveness of food business development through the media Ecommerce Shopee, namely: 1) Discounts also determine the effectiveness of food business development through media Ecommerce Shopee because it will attract the interest of buyers or customers. 2) Vouchers also determine the effectiveness of food business development through the media Ecommerce shopee because it will attract the interest of buyers or customers.
The Influence of Brand Image on Consumer Satisfaction at the Titik Temu'ta Cafe in Barru Regency Al Rizal; Muhammad Darwis; Sulmiah Sulmiah
Public Resource Innovation Management and Excellence June 2026, Volume 3 Number 2
Publisher : CV.Andalan Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/prime.v3i2.70

Abstract

This research examines the influence of brand image on consumer satisfaction at the Titik Temu'ta Cafe in BarruRegency. The purpose of this research is to determine the influence of brand image on consumer satisfaction at Cafe Titik Temu'ta in Barru Regency, to determine the level of brand image at Cafe Titik Temu'ta, and to determine the magnitude of the influence of brand image on consumer satisfaction at Cafe Titik Temu'ta . This research approach is quantitative. This research was carried out at Cafe TitikTemu'ta, namely Barru Regency. The sample in the research were customers of Cafe Titik Temu'ta. The sample used was 100 people. Data collection techniques include observation, questionnaires and documentation. Data analysis techniques include validity tests, reliability tests, normality tests, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. The research results show that the brand image of Cafe Titik Temu'ta is in the very good category. Consumer satisfaction is in the very good category. There is an influence of brand image on consumer satisfaction in the strong or high category.
Application of Linear Program Based on Simplex Method in Profit Maximization of Wahyu Chips Business in Sidrap Regency South Sulawesi Syawary Syawary; Aris Baharuddin; Sitti Hardiyanti Arhas
Public Resource Innovation Management and Excellence June 2026, Volume 3 Number 2
Publisher : CV.Andalan Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/prime.v3i2.71

Abstract

Application of Linear Program based on Simplex Method in Profit Maximization of Wahyu Chips Business in Sidrap Regency, South Sulawesi. Thesis of Business Administration Major, Faculty of Social Sciences and Law, Makassar State University. This study aims to determine the application of the linear programming model based on the Simplex method in optimizing production so as to achieve maximum profit at the Wahyu Chips Business. The type of research used is descriptive qualitative, which is an analysis used to create a systematic overview so as to provide solutions related to problems by applying the simplex method linear program in the production process to achieve maximum business profits. To achieve the research objectives, data collection techniques are used, namely observation, interviews, and documentation with four informants who are owners and employees of the Wahyu Chips Business.The results of the research by applying a linear program based on the simplex method assisted by the POM - QM for Windows V.5 application show that the Wahyu Chips Business has produced with production conditions almost reaching optimal conditions. To obtain maximum profit, Wahyu Chips Business must produce 1,933 pcs of balado banana chips, 3,500 pcs of original sweet potato chips, and 5,000 pcs of balado sweet potato chips, so that it will increase profits by 3% from the factual condition which is Rp. 2,625,377,-.
Digital Adaptation of Traditional Market Traders to E-Commerce: Evidence from Central Bolu Market, North Toraja Regency Siti Syarifah Wafiqah; Andi Muhammad Rivai; Syarifuddin Syarifuddin
Public Resource Innovation Management and Excellence June 2026, Volume 3 Number 2
Publisher : CV.Andalan Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/prime.v3i2.73

Abstract

The growth of e-commerce has caused a decline in offline sales for traditional market traders, necessitating digital adaptation strategies for business survival. This study analyzes the effectiveness of digital adaptation strategies implemented by fashion traders at Bolu Central Market, North Toraja Regency, in facing e-commerce competition, and identifies the challenges encountered. Using a descriptive qualitative method with in-depth interviews of six fashion traders, one market manager, and three consumers, findings show that only two of six traders have adopted digital strategies through social media (Instagram and Facebook), while four others rely on conventional methods. Traders who adopted digital strategies demonstrated better sales resilience with lower estimated decline. Notably, a Toraja traditional clothing trader combining digital strategy with local culture-based product differentiation experienced only a 15% decline, significantly lower than conventional traders at 20-35%. Key challenges include limited digital literacy, lack of mentoring, minimal digital infrastructure at the market, and trader concerns about online fraud risks. The study recommends integrated MSME digitalization programs combined with strengthening local Toraja cultural products.
Analysis Implementation Policy Development of MSMEs in Tana Toraja Regency Henni Zainal; Muh Nasir Mahmud
Public Resource Innovation Management and Excellence June 2026, Volume 3 Number 2
Publisher : CV.Andalan Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/prime.v3i2.74

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving regional economic growth, employment, and improving community welfare. Tana Toraja Regency has significant MSME potential with approximately 25,845 business actors operating in the trade, culinary, craft, agriculture, livestock, and creative economy sectors. This study aims to analyze the implementation of MSME development policies in Tana Toraja Regency using George C. Edward III's policy implementation model, which includes communication, resources, disposition, and bureaucratic structure. The study uses a qualitative approach with a descriptive research type. Research informants were determined by purposive sampling, consisting of MSME program implementing staff and MSME actors from the culinary, craft, and trade sectors. Data collection techniques were carried out through observation, interviews, and documentation. Data analysis used the interactive model of Miles, Huberman , and Saldaña, which includes data condensation, data presentation, as well as drawing conclusions and verification. The results of the study indicate that the implementation of MSME development policies in Tana Toraja Regency has been running quite well, but not yet optimal. In terms of communication, the local government has implemented outreach through training, mentoring, and social media, but not all MSMEs have received equal information. In terms of resources, limited budget and the number of assistants are the main obstacles in program implementation. In terms of disposition, implementing officials have demonstrated good commitment and responsiveness in supporting MSME development. Meanwhile, in terms of bureaucratic structure, coordination between agencies has been running quite well through various forms of collaboration, although cross-sector synergy still needs to be strengthened. This study concludes that the successful implementation of MSME development policies in Tana Toraja Regency is influenced by effective communication, adequate resources, implementer commitment, and institutional coordination.
Implementation Policy State Administration in Strengthening of Regional Adaptability Public Policy in Change Environment: Governance Studies Based Ecological Resilience in Bone Regency Novi Novi; Bimbi Bimbi; Hasmawati Hasmawati
Public Resource Innovation Management and Excellence June 2026, Volume 3 Number 2
Publisher : CV.Andalan Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/prime.v3i2.78

Abstract

Change an increasingly complex environment complex, such as improvement risk disaster ecological, degradation source Power nature, change pattern climate and pressure to ecosystem local, demanding government area own capacity adaptive in design and implement policy public. Government area as institutions facing each other directly with dynamics environment own role strategic in building capable governance​​ respond change at a time strengthen resilience ecological community. Research This aim for analyze adaptability policy public in face change environment through governance perspective​ government-based resilience ecological research in Bone Regency. use approach qualitative with design studies policy (policy study). Data obtained through interview in- depth analysis document policy environment area, as well as observation to practice management environment. Data analysis was carried out use approach analysis thematic with identify aspect capacity institutional, flexibility policy, coordination inter-factors, as well as mechanism adaptation government area to change environment. Research results show that adaptability policy the environment is greatly influenced by the ability government area in build capacity institutional, integrating knowledge local and scientific, strengthening collaboration multi-party, as well as develop mechanism taking responsive decisions​ to change ecological. However, it is still found challenge in the form of limitations integration policy cross sector, capacity source Power humans, as well as not yet optimally system monitoring and evaluation-based risk environment. Research This confirm that strengthening governance​ environment area need approach policy adaptive that is not only mitigation - oriented impact environment but also build capacity resilience ecological public in a way sustainable.

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