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Proceedings International Conference on Marine Tourism and Hospitality Studies
Published by Politeknik Pariwisata Makassar
ISSN : -     EISSN : 3064352X     DOI : https://doi.org/10.33649/iconmths.v2i1.
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Other
Proceedings International Conference on Marine Tourism and Hospitality Studies (ICONMTHS) is a scientific proceedings publication service for international conferences. Subject areas of this publication include Marine Tourism, Tourism And Hospitality Education, Marine Destination, Marine Eco-Tourism, Community Development In The Marine, Environment, Sustainable Marine Tourism, Sustainability Issues, Destination Management And Marketing, Marine And Cultural Tourism, Tourism And Events Management (Mice). International Conference Marine on Tourism and Hospitality Studies (ICONMTHS) is published by Politeknik Pariwisata Makassar, Indonesia.
Arjuna Subject : Umum - Umum
Articles 85 Documents
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STRENGTHENING POSITIVE IMAGE OF MARINE TOURISM ATTRACTIVE: A STUDY OF TANJUNG BAYANG BEACH, INDONESIA Aliza Sabrina Mokodongan
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.817

Abstract

This study aims to understand and identify the actual conditions regarding the experiences and perceptions of tourists related to Tanjung Bayang Beach as a marine tourism destination and to provide strategies for strengthening its positive image. This research employs a qualitative method conducted at Tanjung Bayang Beach, Makassar City, from August to October 2025. Data were collected through in-depth interviews with five tourists in September 2025. The results show that the majority of tourists learned about Tanjung Bayang Beach from family and close friends, highlighting the importance of social networks and word-of-mouth in promoting the destination. However, regarding the assessment of beach cleanliness, the majority consensus was that the condition is still inadequate, making it an aspect that requires serious attention from the management. The quality of facilities and services received varied assessments, ranging from average to good, while the overall tourist attraction met visitors' expectations. The hospitality of the management and local community received excellent evaluations, becoming a positive strength of the destination. Therefore, it can be said that Tanjung Bayang Beach has become a favorite tourist destination for some tourists, allowing it to be developed further to provide greater benefits for the management and local communities involved. Strategies to achieve this include strengthening routine and structured beach cleanliness management programs, involving local communities and visitors in education and shared responsibility, which can enhance the destination's image. Additionally, improving service quality and facilities by providing friendly and responsive services, engaging all stakeholders in sustainable tourism resource management, and organizing cultural and sports events that involve local communities to attract more tourists and increase destination exposure. The results of this study indicate that strengthening the positive image of Tanjung Bayang Beach is highly dependent on the synergy between improving service quality, sustainable environmental management, and the active role of local communities as key players in tourism development. A pentahelix approach involving government, businesses, communities, academia, and media is essential to achieve sustainable and competitive destination development.
UNRAVELING THE SURVIVAL STRATEGIES OF FISHING COMMUNITIES AGAINST NICKEL FACTORY WASTE IMPACTS (CASE STUDY OF FISHERMEN OF PAJUKUKANG, BANTAENG REGENCY) Kadek Irayasa; Reinhart Lionel; Sean Sabian S; Edward Wijaya; Ivan Julian Pratama Ramli; Lovely Atalin Siauwira
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.820

Abstract

Abstract The disposal of nickel waste poses significant challenges to the livelihoods and survival of fishermen who rely on healthy aquatic ecosystems for their sustenance. This research aims to provide an overview of the strategies employed by fishermen of Pajukukang to mitigate the adverse effects of nickel waste on their fishing activities and to ensure their survival amidst this environmental challenge. This is a qualitative study using a case study approach. In addition, data collection techniques were collected through observation, interviews, and documentation. The informants are Punggawa and Sawi. This study uses the Miles and Huberman data analysis technique, consisting of data reduction, data display, and conclusions drawing. The result of this study reveals that there are some strategies that are implented by the fishermen to overcome the impacts of the waste such as collecting shells, selling their land and farms, fishing farther from usual area, working in a company and harvesting seaweed. Keywords: Bantaeng, Fishermen, Nickel, Strategy
EXPLORING THE ROLE OF STAKEHOLDERS IN DAVELOPING TANJUNG BAYANG BEACH, MAKASSAR CITY Eunike Eunike
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.821

Abstract

This research aims to analyze the role of stakeholders in managing Tanjung Bayang Beach, to identify the level of collaboration and cooperation among stakeholder elements, and to examine the challenges and opportunities in implementing the stakeholder model at this tourist attraction. The study employed a descriptive qualitative approach. Data were collected through in-depth interviews, direct field observations, and supporting documentation. The data were then thematically analyzed to illustrate the involvement, synergy, and role dynamics of various stakeholders, namely the government, local communities, business actors, academics, and the media, supporting tourism destination development. The findings reveal that each stakeholder has played a relatively effective role. The government focuses on providing regulations and developing infrastructure, and local communities are involved through tourism awareness groups. Business actors contribute by offering services and tourism activities, academics support through research and training, while the media plays a role in promoting and building the attraction’s image. The overall cooperation level among these parties is generally positive; however, several weaknesses persist, including limited coordination, funding constraints, and inadequate environmental awareness among some visitors. Furthermore, the research identified several challenges that require attention, including potential conflicts of interest, limited resources, and weak engagement management discipline. Despite these challenges, considerable opportunities exist, such as local economic development, human resource capacity building, and the utilization of information technology for promotion and destination management. Based on these findings, it can be concluded that the success of developing Tanjung Bayang Beach is strongly influenced by inclusive and adaptive cross-sector synergy. Therefore, this study recommends strengthening communication among stakeholders, enhancing stakeholder capacity, and implementing sustainable financing mechanisms. If these efforts are realized, Tanjung Bayang Beach has the potential to develop into a sustainable marine tourism attraction that not only contributes to the local economy but also preserves the coastal environment.
DEVELOPMENT STRATEGY ON ANGING MAMMIRI BEACH, MAKASSAR CITY, INDONESIA Katarina Avrillia Putri Batha Nida
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.823

Abstract

This study aims to formulate an effective strategy for the development of Anging Mammiri Beach in Makassar City, focusing on harnessing the potential of natural resources and enhancing the role of local communities and related stakeholders. The method employed is qualitative research, with data collection conducted through in-depth interviews with local communities, business actors, and the local government, which took place in 2025. The results of the study identified that Anging Mammiri Beach still lacks cooperation between stakeholders, including the government, local communities, academics, and the still minimal role of local communities living around the beach. This study found that the local community is the primary manager of Anging Mammiri Beach; however, there is still very little involvement and a lack of concern for its potential. Recommended strategies include increased collaboration between stakeholders, the development of environmentally friendly infrastructure, social media-based digital marketing to attract tourists, and strengthening the empowerment of local human resources in tourism management. The development of Anging Mamiri Beach must prioritize an integrated approach that combines economic, social, and environmental aspects in a sustainable manner. The recommendations in this strategy can enhance tourist appeal, increase the number of visits, provide economic benefits for the surrounding community, and help preserve the coastal environment for the benefit of future generations. The role of the government is also needed to carry out operational and collaborative efforts to optimize the management and development of Anging Mamiri Beach. Furthermore, there is a need for consensus among the local community, government, academics, and stakeholders to develop an appropriate strategy for this beach. With good collaboration between stakeholders, the development strategy for Anging Mamiri Beach can be precisely targeted, increasing the number of tourist visits and enabling it to compete with other beaches.
BUILDING AWERENESS ON TOURISM BY THE LOCAL COMMUNITY AND TOURIST AT TANJUNG BAYANG BEACH, INDONESIA Mutiara Arwini
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.824

Abstract

This study aims to analyze the level off awereness of local communities and tourist and identify the role of local communities as stakeholders. Tourism awareness is a crucial factor in maintaining destination sustainability. This research focuses on the level of awareness among local communities and tourists at Tanjung Bayang Beach, Makassar. Despite its attractive natural and cultural potential, it still faces challenges related to cleanliness, community participation, and limited supporting facilities. The research objective is to analyze the current state of tourism awareness and provide recommendations for sustainability-based management strategies. The research method used a qualitative approach with case studies, through direct observation, interviews, and on-site documentation. Data were analyzed using a SWOT analysis to identify strengths, weaknesses, opportunities, and threats influencing the development of tourism awareness. The results indicate that the main strengths lie in the potential of natural attractions, local cultural support, and the community's spirit of mutual cooperation. However, weaknesses remain, such as limited understanding of tourism potential among some residents, tourists' lack of environmental awareness, and a lack of basic facilities. Opportunities, however, arise through the use of social media, government programs, and increased tourist interest. Threats include environmental damage, conflicts of interest, and inadequate management regulations.The conclusion of this study confirms that increasing tourism awareness must be a collaborative effort between the community, tourists, managers, and the government. Recommendations include improving tourism awareness education, providing supporting facilities, and strengthening the role of local communities as key stakeholders. Thus, tourism at Tanjung Bayang Beach has the potential to develop sustainably without sacrificing environmental sustainability or local cultural values.
THE ROLE OF THE COMMUNITY IN SUPPORTING THE MANAGEMENT OF LEANG-LEANG AS A TOURIST ATTRACTION IN MAROS REGENCY Naila Nabila; Andi Fatimah Maoudy A Bakty
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.825

Abstract

This study aims to analyze the level of community participation in the management of Leang-leang and propose efforts to optimize community participation in Leang-leang. This study applies a qualitative method conducted in Leang-Leang, Maros Regency, during the period of September-October 2025, through field observations, in-depth interviews with the surrounding community, and supported by literature studies. The results of the study show that the community plays an important role in three main aspects: (1) environmental and prehistoric site preservation, through cleanliness activities, monitoring potential vandalism, and passing on knowledge about the cultural values of Leang-Leang to the younger generation; (2) local economic development, by utilizing business opportunities such as tour guides, providing local cuisine, and selling handicrafts with a prehistoric cultural nuance; and (3) collaboration with the government and management, especially in developing tourism infrastructure, improving service quality, and conservation education programs for tourists. To that end, optimization measures are needed in the form of capacity building through training, the formation of tourism awareness groups (Pokdarwis) oriented towards conservation, and the strengthening of collaboration between the government, site managers, academics, and local communities. These recommendations are expected to encourage more sustainable, community-based management of Leang-Leang while preserving its inherent cultural values. However, this study also found challenges, namely limited human resource capacity, a lack of tourism training, and suboptimal distribution of economic benefits to all levels of society. Therefore, a strategy is needed to strengthen community participation through community-based training programs, creative economic empowerment, and increasing tourist awareness of the importance of preserving the sustainability of prehistoric sites. In conclusion, the management of Leang-Leang cannot rely solely on the government or formal management, but must place the community as the main actor in creating sustainable tourism. This study's recommendations emphasize the need for multi-stakeholder collaboration based on community-based tourism (CBT) so that Leang-Leang remains preserved as a world cultural heritage while providing tangible benefits for the welfare of the local community.
PINISI ETHNOMATHEMATICS: PHILOSOPHICAL VALUES AND APPLICATION OF MATHEMATICAL CONCEPTS IN PINISI SHIPBUILDING IN ARA VILLAGE, BONTOBAHARI DISTRICT, BULUKUMBA REGENCY Kathina Wardhani; Kyra Audrey Nevely; Vanness Jefferson Ho; Matthew Laudi; Sean Sabian; Kadek Irayasa; Edward Wijaya
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.826

Abstract

Abstract This research discusses the application of mathematical concepts and philosophical value of the pinisi ship which specifically explored the geometrical shape and transformation aspect. This is a qualitative study using an ethnographic approach. In addition, data collection techniques were collected through observation, interviews, and documentation. The informants are Punggawa and Sawi. This study uses the Miles and Huberman data analysis technique, consisting of data reduction, data display, and conclusions drawing. The result of this study reveals that on the Pinisi ship there are several mathematical shapes such as triangles, trapezoids, rectangles, and cylinders. Meanwhile, geometric transformation can be found in tambugu, soloro, anjong, tiang agung (great masts), tanpasere sails, and other components. Generally, the shape and geometric transformations can be associated with the philosophical meaning of the Pinisi ship. In this case, it is closely related to religious symbols and the human body. Keywords: Ethnomathematics, Pinisi, and Philosophical
HUMAN RESOURCE MANAGEMENT IN THE MICE INDUSTRY: A SUSTAINABLE TRANSFORMATION APPROACH Andi Hasbi; Wim J. Winowatan; Amiruddin Hamzah; Agus Agus
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.828

Abstract

The MICE (Meetings, Incentives, Conferences, and Exhibitions) industry continues to grow rapidly and has a significant impact on the economy, particularly in the food and beverage (F&B) sector. Human resource (HR) management in this sector plays a crucial role in the success of events, as HR skills are directly related to service quality and participant satisfaction. This study aims to explore the skills required by HR in managing food and beverage services at MICE events and how effective HR management can enhance the success of such events. The study uses a qualitative design with surveys and case studies. Informants consist of employees working in the F&B sector who are involved in managing MICE events in Makassar and Bone Regency. Data were collected through questionnaires identifying key skills in F&B management and HR management practices implemented by organizers. Semi-structured interviews with event managers were conducted to gain deeper insights into HR management practices. Data were analyzed descriptively to evaluate the relationship between HR quality and event success. The findings show that communication skills, customer service, and managerial skills in F&B logistics are the core competencies required by HR in the MICE sector, and effective HR management can enhance participant satisfaction. Good HR management, with a focus on communication and managerial skills, has been proven to improve the success of MICE events, particularly in the food and beverage sector. This study provides new insights into the importance of HR management in the F&B sector to enhance the quality of MICE events, as well as practical recommendations for developing HR skills in this industry.
TOURISM AND SUSTAINABILITY AT THE CROSSROADS: GLOBAL–LOCAL INTERACTIONS IN BIRA, BULUKUMBA Hasrul Hasrul; Amirullah Amirullah; Nurmila Nurmila
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.829

Abstract

Tourism in coastal destinations often embodies the tension between global influences and local realities. This paper explores the sustainable transformation of marine tourism in Bira, Bulukumba, one of Indonesia’s prominent coastal resorts. The study investigates how global sustainability frameworks intersect with local community practices and how these dynamics shape the pathways toward responsible tourism development. Using a qualitative case study approach, the research employs in-depth interviews with stakeholders, field observations, and secondary data analysis. Findings reveal that global sustainability discourses—such as regenerative tourism, eco-certifications, and international market demands—have gradually influenced the operational models of Bira’s resorts. At the same time, local communities emphasize cultural preservation, livelihoods, and traditional marine practices. The intersection of these perspectives has generated both opportunities and challenges: while eco-friendly initiatives and community-based tourism programs have emerged, issues of waste management, resource conflicts, and cultural commodification remain significant obstacles. The study concludes that Bira stands at a critical crossroads where global sustainability goals and local identity must be harmonized. The paper recommends collaborative governance, capacity building for local stakeholders, and integrated coastal management to ensure tourism contributes positively to ecological resilience and community well-being.
UTILIZING DIGITAL MARKETING IN SELLING TOUR PACKAGES: A SYSTEMATIC REVIEW OF LITERATURE Dhia Fadhila Hendra
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.831

Abstract

The advancement of digital technology has transformed how consumers search for information and purchase tourism products. Digital marketing has become a vital strategy for tourism businesses to expand their market reach and effectively engage with consumers. This study aims to analyze the utilization of digital marketing in selling tour packages in the modern era. By employing a qualitative descriptive approach through an integrative literature review, this research examines various secondary sources, including journal articles, books, and official reports related to digital marketing and tourism. The author employed thematic analysis to identify trends and effective strategies in digital marketing. The findings reveal that social media platforms such as Instagram and TikTok effectively attract young tourists through engaging and interactive visual content. Additionally, electronic word of mouth (e-WOM) has a significant influence on consumers’ purchasing decisions regarding tour packages. This study recommends that tourism businesses optimize their use of social media and incorporate interactive content to enhance customer loyalty and sales. Consequently, digital marketing serves as an effective tool to compete in the tourism industry.

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