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MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Published by CV. Muara Edukasi
ISSN : 31104797     EISSN : 30909481     DOI : 10.64365
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Ekonomi dan Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Januari, April, Juli dan Oktober). Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Jurnal Muara Ekonomi memfokuskan diri pada publikasi artikel ilmiah yang mencakup empat bidang ilmu utama berikut: 1. Ilmu Ekonomi (Economics) Ekonomi Makro Ekonomi Mikro Ekonomi Pembangunan Ekonomi Publik Ekonomi Moneter dan Perbankan Ekonomi Internasional Ekonomi Sumber Daya Alam dan Lingkungan Ekonomi Kependudukan 2. Ilmu Manajemen (Management) Manajemen Sumber Daya Manusia (MSDM) Manajemen Pemasaran Manajemen Keuangan Manajemen Operasi dan Rantai Pasok Manajemen Strategik Kewirausahaan (Entrepreneurship) Manajemen Perubahan dan Inovasi 3. Ilmu Akuntansi (Accounting) Akuntansi Keuangan dan Standar Pelaporan (PSAK/IFRS) Akuntansi Manajemen dan Biaya Auditing (Pemeriksaan Akuntansi) Perpajakan Akuntansi Sektor Publik Sistem Informasi Akuntansi Akuntansi Perbankan Akuntansi Syariah 4. Ilmu Bisnis (Business) Bisnis dan Kewirausahaan Strategi Bisnis Analisis Kelayakan Bisnis Manajemen Bisnis Keluarga Business Model Innovation Studi Kelayakan Bisnis dan Investasi Etika Bisnis dan Tanggung Jawab Sosial Perusahaan (CSR)
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 74 Documents
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Pengaruh Work-Life Balance, Stres Kerja, dan Motivasi Kerja Terhadap Kepuasan Kerja Karyawan Generasi Z Salsa Adelia Sukma; Juwita Qadarsi; Ahmad Ahmad
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 2 No. 4 (2026): Oktober : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v2i4.545

Abstract

This study examines the influence of Work-Life Balance, job stress, and work motivation on the job satisfaction of Generation Z employees in Periuk District, Tangerang City. The research is motivated by the increasing importance of employee well-being, high job demands, and the distinctive characteristics of Generation Z, who place greater emphasis on Work-Life Balance and job satisfaction. This study aims to determine the individual and simultaneous effects of Work-Life Balance, job stress, and work motivation on job satisfaction. A quantitative approach was employed using a survey method, with data collected through questionnaires distributed to Generation Z employees aged 18–28 years. The data were analyzed using SPSS version 25 through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, and an F-test. The findings reveal that Work-Life Balance, job stress, and work motivation each have a positive and significant effect on job satisfaction. Furthermore, the three variables simultaneously have a significant influence on the job satisfaction of Generation Z employees. These findings highlight the importance of promoting a balanced work and personal life, managing job-related stress effectively, and strengthening employee motivation. The study provides practical implications for organizations in developing human resource policies that support the well-being, productivity, and loyalty of Generation Z employees
Pengaruh Tiktok Marketing, Brand Image, dan Price Perception terhadap Purchase Decision Pada Konsumen Kopi KenanganCabang Ruko Tamansiswa Yogyakarta Heni Heni; Heri Prasetyo
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 2 No. 4 (2026): Oktober : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v2i4.622

Abstract

The intensive use of social media and the rapid growth of the coffee-shop industry require brands to understand which marketing stimuli actually shape consumer purchase decisions. This study examines the effects of TikTok Marketing, Brand Image, and Price Perception on Purchase Decision among consumers of Kopi Kenangan, Ruko Tamansiswa Branch, Yogyakarta. A quantitative associative design was employed. The population comprised consumers who had purchased at the branch, were at least 17 years old, and had received information or promotion about Kopi Kenangan through digital media. Using purposive sampling, 100 respondents were selected. Data were collected through a five-point Likert questionnaire and analyzed with validity and reliability testing, classical assumption tests, multiple linear regression, t-tests, an F-test, and the coefficient of determination using SPSS. All questionnaire items were valid and reliable, and the regression model satisfied the normality, multicollinearity, and heteroscedasticity requirements. The regression equation was Y = 1.297 - 0.179X1 + 0.560X2 + 1.195X3. TikTok Marketing did not have a significant partial effect on Purchase Decision (t = -1.901; p = 0.060). Brand Image had a positive and significant effect (t = 2.896; p = 0.005), while Price Perception had the strongest positive and significant effect (t = 10.809; p < 0.001; beta = 0.806). Simultaneously, the three variables significantly affected Purchase Decision (F = 81.241; p < 0.001), with R² = 0.717. These findings indicate that TikTok content should be integrated with a strong brand image and a price-value proposition that consumers perceive as fair
Kepemimpinan Dalam Pengembangan Sumber Daya Manusia Tesa Harianti Sidik; Widad Salsabila; Sri Wulan Dari; Rinawati Rinawati
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 2 No. 4 (2026): Oktober : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v2i4.650

Abstract

Pengembangan Sumber Daya Manusia (SDM) merupakan elemen strategis bagi organisasi dalam meningkatkan kompetensi, motivasi, dan kinerja karyawan secara berkesinambungan. Penelitian ini bertujuan untuk menganalisis peran dan efektivitas kepemimpinan dalam mengarahkan pengembangan SDM guna mendukung peningkatan kinerja serta keberlanjutan organisasi. Metode penelitian yang digunakan adalah studi pustaka kualitatif (qualitative literature review) dengan menelaah literatur ilmiah dan dokumen akademis terbitan tahun 2022–2024 secara deskriptif-sintetis. Hasil kajian menunjukkan bahwa kepemimpinan yang efektif, terutama yang dibekali dengan kecerdasan emosional dan kapabilitas sebagai agen perubahan berperan krusial sebagai pilar utama dalam memfasilitasi investasi human capital pada aspek pengetahuan (knowledge), keterampilan (skill), dan sikap (attitude). Selain itu, integrasi antara kepemimpinan transformasional, program pelatihan, penilaian kinerja yang objektif, serta sistem perencanaan karier yang transparan terbukti secara signifikan mampu meningkatkan motivasi kerja, komitmen organisasional, dan kinerja karyawan secara keseluruhan. Penelitian ini menyimpulkan bahwa sinergi antara peran kepemimpinan dan pengelolaan pengembangan SDM yang terstruktur merupakan kunci strategis dalam menciptakan tenaga kerja yang adaptif, kompeten, dan berdaya saing tinggi.
Analisis Profitabilitas Berdasarkan Biaya, Laba, dan Profitabilitas Pelanggan Pada PT Bisi International Tbk Periode 2021-2025 Rahmaniar Cholifahtul Aini; Sagita Shafa Prasetia; Mochamad Kasful Anwar Abrory; Risky Budianto
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 2 No. 4 (2026): Oktober : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v2i4.663

Abstract

This study aims to analyze the profitability of PT BISI International Tbk. during the 2021–2025 period, focusing on cost, profit, and customer profitability aspects. A quantitative descriptive approach was employed using secondary data from the company's annual reports. The analysis was conducted in three stages: cost-based profitability analysis using Gross Profit Margin (GPM); profit-based analysis using Gross Profit Margin (GPM), Operating Profit Margin (OPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE); and customer-based analysis using product segments and geographical regions as proxies. The results indicate that the company's profitability peaked in 2023, with a GPM of 50.6%, OPM of 30.1%, and NPM of 25.9%. However, profitability declined in 2024 and fell further in 2025 with a GPM of 40.1% despite net sales increasing from IDR 1,367,926 million to IDR 1,696,438 million. Regarding product segments, hybrid corn seeds contributed the highest gross profit, achieving a margin of 65.62% in 2023, while vegetable and fruit seeds reached a margin of 58.64% in 2025. Geographically, Java was the region with the largest sales contribution, accounting for 52.70% in 2025. These findings demonstrate that increased sales alone are insufficient to sustain profitability; therefore, the company needs to focus on cost efficiency and evaluate the performance of each product segment and marketing region, particularly those experiencing declining contributions

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