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Published by Universitas Pelita Bangsa
ISSN : -     EISSN : 29853109     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science
Prosiding yang diselenggarakan oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Bangsa. Diadakan satu kali dalam setahun sebagai wadah publikasi hasil penelitian yang telah dipresentasikan pada acara Seminar Manajemen Bisnis (SEMANIS).
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Articles 239 Documents
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Pengaruh Teknologi Berbasis Digital, Budaya Perusahaan, dan Keberlanjutan SDM Terhadap Perencanaan Rekrutmen Karyawan Baru Sinta Eka Sari; Dinda Nur Hatini; Antoni Frico Tarigan; Ifan Maulana; Jaka Samudra
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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ABSTRAK Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh perkembangan teknologi digital, budaya organisasi, dan keberlanjutan sumber daya manusia terhadap perencanaan perusahaan dalam merekrut para karyawannya di masa mendatang. Pengambilan sampel menggunakan teknik simple random sampling. sample yang diambil yaitu sebanyak 57 orang dengan pekerjaan yang berbeda - beda. penelitian ini menggunakan tiga variabel independen yaitu teknologi digital (X1), budaya perusahaan (X2), dan keberlanjutan SDM (X3) serta satu variabel dependen yaitu rekrutmen karyawan (Y). Data yang digunakan pada penelitian ini adalah data primer berupa kuisioner dengan 57 responden dan data sekunder yang berasal dari jurnal-jurnal penelitian sebelumnya. Metode penelitian ini menggunakan metode penelitian kuantitatif. metode analisis yang digunakan pada penelitian ini adalah analisis regresi sederhana dengan menggunakan software IBM SPSS Statistik versi 22. hasil yang diperoleh dalam penelitian ini adalah terdapat pengaruh positif dan signifikan antara variabeal teknologi digital, budaya organisasi, dan keberlangsungsn SDM terhadap perncanaan merekrut karyawan baru. Kata kunci: Seminar, Nasional, diseminasi Teknologi digital, budaya perusahaan, keberlanjutan SDM, Perencanaan merekrut karyawan. ABSTRAK Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh perkembangan teknologi digital, budaya organisasi, dan keberlanjutan sumber daya manusia terhadap perencanaan perusahaan dalam merekrut karyawan di masa depan. Pengambilan sampel menggunakan teknik simple random sampling. Sampel yang diambil adalah 57 orang dengan pekerjaan yang berbeda. Penelitian ini menggunakan tiga variabel independen, yaitu teknologi digital (X1), budaya perusahaan (X2), dan keberlanjutan SDM (X3) serta satu variabel dependen yaitu rekrutmen karyawan (Y). Data yang digunakan dalam penelitian ini adalah data primer berupa kuesioner dengan 57 responden dan data sekunder yang berasal dari jurnal penelitian sebelumnya. Metode penelitian ini menggunakan metode penelitian kuantitatif. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi sederhana menggunakan software IBM SPSS Statistics versi 22. Hasil yang diperoleh dalam penelitian ini adalah terdapat pengaruh positif dan signifikan antara variabel teknologi digital, budaya organisasi, dan keberlanjutan SDM terhadap perencanaan perekrutan karyawan baru. Kata kunci: Teknologi digital, budaya perusahaan, keberlanjutan SDM, perencanaan rekrutmen karyawan
PENGARUH CUSTOMER LOYALTY ,BRAND AWARENESS DAN BRAND IMAGE TERHADAP BRAND EQUITY Kerly Evilia Sipayung; Maulana Yusuf; Agustini Tanjung
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
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Penelitian ini bertujuan untuk menentukan dan menganalisis efek customer loyalty, brand awareness, brand image terhadap ekuitas merek produk The Originote secara simultan dan parsial. Dengan tujuan mencapai dan mempertahankan persaingan pasar, perusahaan harus memperhatikan merek mereka dengan menciptakan brand equity yang kuat di pikiran pelanggan. Penelitian ini menggunakan analisis data menggunakan regresi linear berganda dengan SPSS versi 29. Hasil dari penelitian ini menunjukkan bahwa, customer loyalty tidak memiliki pengaruh positif dan signifikan terhadap brand equity, brand awareness memiliki pengaruh positif dan signifikan terhadap brand equity, brand image memiliki pengaruh positif dan signifikan terhadap ekuitas merek. Variabel brand awareness, brand image memiliki pengaruh positif dan signifikan terhadap brand equity
PENGARUH FREE CASH FLOW, LIKUIDITAS, DAN PERTUMBUHAN PENJUALAN TERHADAP KINERJA KEUANGAN PERUSAHAAN (STUDI PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA ) Artika Cahyati; Purwanti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
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Penelitian ini bertujuan untuk menguji pengaruh Free Cash Flow, Pertumbuhan Penjualan, dan Likuiditas terhadap Kinerja Keuangan Perusahaan Sub Sektor Multi Industri yang Terdaftar di Bursa Efek Indonesia Periode 2019-2021. Sampel dalam penelitian ini adalah Perusahaan Sub Sektor Multi Industri yang terdaftar di Bursa Efek Indonesia. Bursa Efek Indonesia. Dalam pengambilan sampel, penulis menggunakan teknik purposive sampling, yaitu metode pengambilan sampel dengan menggunakan kriteria tertentu. Data diperoleh dari publikasi Bursa Efek Indonesia. Penelitian ini menggunakan 111 observasi dengan estimasi regresi data panel. Hasil penelitian menemukan bahwa variabel arus kas bebas dan pertumbuhan penjualan berpengaruh dan signifikan, sedangkan likuiditas tidak berpengaruh signifikan terhadap variabel Kinerja Keuangan Perseroan.
ANALISIS PENGARUH KEPUTUSAN INVESTASI, PENDANAAN, DAN KEBIJAKAN DEVIDEN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PT. ASTRA INTERNATIONAL TBK Haida Aritonang; Purwanti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
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Abstract

The value of a company is one of the aspects that every company should pay attention to in order to maintain financial performance stability. A company is a place where an organization conducts its business to produce goods and services. This research focuses on company value, with investment decisions, financing decisions, and dividend policies being influencing factors. The objective of this research is to explain and analyze the impact of investment decisions, financing decisions, and dividend policies on company value. The population used in this research is the financial performance of Astra International Tbk. The researcher's sample consists of the consolidated financial statements of PT. Astra International Tbk from 2013 to 2022, obtained through the website www.astra.co.id. The sampling method employed is the time series method. The data processing method used by the researcher in this study is multiple linear regression analysis (LS) using Eviews 12. The findings of this research can be summarized as follows: investment decisions do not significantly influence company value, while financing decisions and dividend policies significantly affect company value. Simultaneously, it is known that investment decisions, financing decisions, and dividend policies collectively have a significant impact on company value. The coefficient of determination is found to be 98.63%.
Analisis Pengaruh Rasio Permodalan, Rentabilitas dan Profitabilitas Terhadap Harga Saham Bank Digital Indonesia Tahun 2018-2022 Ayu Dinda Lestari; Purwanti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
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Financial ratios are comparative figures in financial statements that aim to determine the financial position of a company. With this ratio we can also compare the performance of one company with other companies between periods. Good company performance will certainly affect the size of the share price. The share price is a price set by a company for anyone who wants to have the right to become a share owner. The value of this share price is influenced by demand and supply between sellers and buyers of shares. The price of a stock will change at any time, this is due to the good and bad performance of a company. Therefore, the purpose of this study is to analyze the effect of the company's financial ratios on the company's stock price. The financial ratios analyzed in this study are Capital Ratio (CAR), Rentability Ratio (LAR) and Profitability Ratio (ROE). This research was conducted on 5 digital banks in Indonesia in 2018-2022. This sampling is done using purposive sampling method. The statistical testing tool used is SPSS (Statistical Package for the Social Sciences). The results of this study in accordance with the initial hypothesis show that the Current Adequacy Ratio (CAR) has a positive and significant effect on stock prices. Meanwhile, Loan to Asset Ratio (LAR) and Ratio On Equity (ROE) have no significant effect on stock prices in contrast to the initial hypothesis.
KUALITAS PENGALAMAN DALAM MEMODERASI GAYA HIDUP, KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG AIR MINUM LE MINERALE Fadhila Rizqa Zhafira; Visca Chairunisa; Rygo Aliamin; Natasya Fadrika Dewi; Agustini Tanjung
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
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This study aims to determine the effect of lifestyle, brand awareness, and The purpose of this study is to determine the effect of lifestyle, brand awareness, and product quality on consumer repurchase intentions for bottled water products with the Le Minerale brand, and to evaluate the quality of experience as a moderating variable used to weaken or strengthen it. The research method used is a quantitative method in which the object of this research is the people who consume Le Minerale brand mineral water products in the Bekasi Regency area. The size of the respondents taken was purposive sampling, so conditionally it indicated that the required respondent is 70 samples. The data collected was processed using a linear regression test technique, namely the SmartPLS 3.0 application. The conclusions resulting from this study: 1) Le Minerale brand mineral water customers who make purchases feel in accordance with the behavior and a healthy consumptive lifestyle so that they can encourage consumers to do repurchase intention 2) Brand awareness can encourage customer repurchase intentions, because the deeper the customer recognizing Le Minerale Brand Minerale brand mineral waterproducts, the higher the motivation for consumer interest to carry out repurchase intention activities 3) Le Minerale brand mineral water products are guaranteed benefits and freshness, to encourage customer interest to do repurchase intentions 4) Experience quality has role as a predictor moderating variable, so that it cannot moderate lifestyle towards repurchase intention of Le Minerale branded mineral water 5) Quality of experience is able to moderate brand awareness towards repurchase intention of Le Minerale branded drinking water products 6) Quality of experience has a role as a moderating predictor, so the impact on product quality towards repurchase intention cannot be considered.
Analisis Pengaruh Harga, Viral Marketing dan Kelompok Acuan Terhadap Pengambilan Keputusan Pembelian Mie Gacoan Aries Binedikta; Terimaniati Telaumbanua; Ketetapan Waruwu; Rido Krisman Gea; Agustini Tanjung
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
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ABSTRACT In modern times, there have been many advancements in the business world. Competition is extremely fierce, and all manufacturers are developing their businesses to win the competition. The purpose of the study was to analyze the influence of price and service quality on consumers' purchasing decisions in Mie Gacoan Lippo Cikarang branch. This study adopts a quantitative method using primary data from a questionnaire distributed to consumers at the Mie Gacoan Lippo Cikarang branch. The sample used included 105 respondents based on the purposive sampling method. Data analysis methods, namely descriptive statistics, coefficient of determination, correlation coefficient, significant F test, significant t test. The results showed that price and service quality perceptions simultaneously influenced purchase decisions. The findings suggest that Mie Gacoan will strive to increase the purchasing power of consumers through lower prices and increased promotions of the products it offers. The results of this study can be used as a references by developing variables to study and further developing the study by adding populations and samples. Keywords: price, service quality, purchase decision
ANALISIS PENGARUH HARGA, VARIASI PRODUK DAN KESADARAN MERK TERHADAP KEPUTUSAN PEMBELIAN SEPATU AEROSTREET DI CIKARANG UTARA Teguh Santoso; Roisul Bilad; Ellan Shandywan; Hananto Bambang; Agustini Tanjung
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
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Banyaknya brand sepatu yang ada di pasaran, sepatu aerostreet merupakan pendatang baru yang langsung bisa bersaing dengan brand sepatu seperti Nike, Converse, Vans, Maupunmerk seperti Compas, Brodo, Pierro dll. Itu artinya sepatu Aerostreet ikut menjadikan persaingan menjadi semakin ketat.gencarnya promosi,tawaran harga yang terjangkau, model yang bervariasi, kualitas merk maupun citra merk sehingga membuat sepatu Aerostreet harus juga meningkatkan strategi baik harga,variasi produk dan kesadaran merk sehingga bisa membuat konsumen untuk melakukan pembelian terhadap sepatu Aerostreet. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Harga, variasi produk, dan Kesadaran merk terhadap keputusan pembelian sepatu Aerostreet di Cikarang Utara secara simultan. Penelitian ini menggunakan data kuantitatif dengan total 389 responden. Populasi dalam penelitian ini di Cikarang Utara. Pengambilan sampel dengan metode slovin. Metode analisis yang digunakan dalam pengujian ini aplikasi SPSS versi 22. Berdasarkan hasil penelitian dapat di tarik kesimpulan bahwa ada pengaruh harga (X1) terhadap keputusan pembelian (Y). ada pengaruh variasi produk (X2) terhadap keputusan pembelian (Y). ada pengaruh kesadaran merk (X3) terhadap keputusan pembelian (Y). Kata Kunci : Harga, Variasi Produk dan Kesadaran Merk
PENGARUH BRAND AMBASSADOR, BRAND STORYTELLING, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PARFUM HMNS Oktaviani; Rifqi Basyari Aziz; Rizky Akbar; Wiwin Indrawati4
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
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ABSTRACT With the increase in sales figures from HMNS perfumes, researchers conducted research aimed at finding out how influential brand ambassadors, brand storytelling, and eWOM are on purchasing decisions on a product. Researchers used a population and sample of Universitas Pelita Bangsa students to test the study. This type of research uses quantitative methods with the distribution of filled questionnaires. Researchers have 125 respondents whose data can be processed. In processing data results from the distribution of questionnaires, researchers use validity test methods, reliability tests, classical assumption tests, multiple linear analysis and hypothesis tests. The results of the research conducted were 1) the calculated value of the brand ambassador variable (X1) was greater than the ttable (2,506 > 1,979). 2) the calculated value of the brand storytelling variable (X2) is greater than the ttable (3.277 > 1.978). 3) the calculated value of the word of mouth electronic variable (X3) is greater than ttable (2.134 > 1.978). From these results, it can be concluded that the views of brand ambassadors, brand storytelling, and eWOM affect purchasing decisions. Keyword: Brand Ambassador, Brand Storytelling, eWOM, and Purchase Decision
PENGARUH GAYA KEPEMIMPINAN TERHADAP MOTIVASI KERJA PARA BURUH DI KABUPATEN BEKASI: (STUDI KASUS KEPEGAWAIAN DI KABUPATEN BEKASI, CIKARANG, PROVINSI JAWA BARAT) Muhammad Wardiman; Muhammad Naufal Fahrezi; Renaldi Adi Baskoro; Syaiful Arifin Wahid; Adzan Purnama
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
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This research aims to analyze the influence of leadership style on the work motivation of workers in Bekasi Regency. The research method used is a case study by collecting data through questionnaires distributed to respondents who are workers in various industrial sectors in Bekasi Regency. The independent variable in this research is leadership style, while the dependent variable is work motivation. The collected data was analyzed using regression techniques to identify the relationship between leadership style and the level of work motivation. The research results show that leadership style has a significant influence on the work motivation of workers in Bekasi Regency. A leadership style that is supportive, inspiring and provides clear direction has been proven to be able to increase the level of work motivation of workers. In addition, factors such as effective communication, recognition of work contributions, and building good interpersonal relationships also contribute to high work motivation. This research provides an important contribution to the development of human resource management in the industrial sector of Bekasi Regency. The practical implications of these findings can help companies to better understand the important role of leadership style in increasing workers' work motivation, so that they can implement more effective and sustainable management strategies. In addition, this research also provides a basis for further research on the factors that influence job performance and satisfaction in the wider industrial sector.

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