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Jurnal Manajemen, Bisnis dan Kewirausahaan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28278682     EISSN : 28278666     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) : ISSN: 2827-8682 (cetak), ISSN: 2827-8666, Jurnal Manajemen, Bisnis dan Kewirausahaan berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal Manajemen, Bisnis dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 249 Documents
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Analisis Efektivitas Service Excellent terhadap Kepuasan Nasabah di BPR Sentral Arta Jaya KC Kraksaan Adi Yasin Mualana Azis; Dimas Arfiansah Putra; Muhammad Fadli
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5951

Abstract

This study aims to examine the implementation of excellent service and its impact on the level of customer satisfaction at BPR Sentral Arta Jaya KC Kraksaan. The method used is qualitative with a case study design. The subjects of the study included 10 customers who had been loyal customers for more than five years, plus one teller and one customer service (CS). Data was obtained through in-depth interviews, direct observation, and document review, then analyzed using the Miles & Huberman framework that includes data reduction, data presentation, and conclusion drawn. The results showed that the majority of respondents (around 80%) felt very satisfied with the services provided. This is because employees are considered friendly, communicative, able to give clear directions, and foster trust. Meanwhile, a small percentage of customers (20%) expressed satisfaction but submitted notes, especially regarding the inconsistency of field officers in meeting the visit schedule. Interviews with tellers and CS also affirmed the commitment to providing excellent service through friendliness, thoroughness, and the ability to offer solutions to customer problems. In addition, it was found that personal interaction and emotional closeness between officers and customers also affect the perception of satisfaction. The trust built from quality services has an impact on long-term loyalty, which ultimately supports the sustainability of the bank's business. Overall, the excellent service practices at BPR Sentral Arta Jaya KC Kraksaan have proven to be effective in increasing customer satisfaction and loyalty, although the reliability and consistency of service in the field still require attention and continuous evaluation.
Risiko Ketidakpatuhan Syariah dan Pelaporan Pengungkapannya pada Perbankan Syariah di Indonesia Pranoto Effendi; Addys Aldizar
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.5958

Abstract

Islamic banking in Indonesia is growing rapidly, with average asset growth of around 14% per year since 2019. However, its contribution to the national financial system remains relatively small, with an asset share of only 3.78% and a market share of 10.95%. One factor limiting this growth is public perception regarding Islamic banks' compliance with Sharia principles. Sharia compliance risks are a major concern as they impact the credibility, sustainability, and legitimacy of Islamic banks in the eyes of the public. This article analyzes the practices of Sharia compliance risk management and disclosure in Indonesian Islamic banking based on a qualitative study of Islamic banks' annual reports. The analysis includes an evaluation of the role of the compliance function, the Sharia Supervisory Board (SSB), control mechanisms, and reporting of non-halal income and its allocation. Primary data were obtained through content analysis of the 2023 annual reports of Bank Muamalat Indonesia and Bank Mega Syariah, which were then reviewed using descriptive-analytical techniques. The findings indicate that the SSB and the compliance function are the primary actors in risk management, with minimal implementation in accordance with regulations (monthly meetings, spot checks, coordination with management and the Financial Services Authority). However, disclosure is normative and limited: details of non-compliance, root causes, incident number, and details of non-halal income are often not disclosed. Empirical findings also reveal differences in the management practices and treatment of non-halal income. This study recommends increased transparency: disclosing the number of non-compliance incidents, types of violations, the value of non-halal income, causes, corrective actions, and the distribution mechanism for charitable funds. More comprehensive disclosure will increase public trust, strengthen governance, and support the development of Islamic banking. Suggestions for further research include conducting comparative studies between banks and analyzing the impact of transparency on customer trust and investor interest.
Makna Kepuasan Kerja bagi Pegawai Kampus OTC: Studi Kualitatif tentang Lingkungan Kerja, Kompensasi, Kepemimpinan, dan Pengembangan Karier Ngakan Putu Purwita
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.5962

Abstract

This study aims to analyze the factors influencing job satisfaction among employees at OTC Campus, with a focus on the meanings perceived by employees regarding the work environment, compensation, leadership, and career development. Job satisfaction is considered a crucial aspect in enhancing motivation, performance, and organizational loyalty, particularly in vocational higher education institutions that face challenges of service quality competition. Unlike quantitative studies that commonly measure job satisfaction through standardized indicators, this research adopts a qualitative approach with a case study design to explore employees’ deeper experiences and perceptions. Data were collected through in-depth interviews, direct observation, and document studies involving permanent employees who had worked for at least two years. The findings reveal that compensation and leadership have the most significant influence on job satisfaction. Employees emphasized the importance of a fair compensation system, consistent incentives, and recognition in both financial and non-financial forms. Leadership was perceived positively when it was communicative, participative, and supportive, although there were concerns regarding inconsistencies in policy communication. Meanwhile, the work environment and career development had a positive but non-significant impact. Employees acknowledged that the work atmosphere was generally conducive; however, limited physical facilities and insufficient career development opportunities created a sense of stagnation. Overall, job satisfaction at OTC Campus is understood as a balance between fair compensation, effective leadership, a supportive work environment, and opportunities for career advancement. This study provides a theoretical contribution by expanding the understanding of job satisfaction within vocational education institutions, which remain underexplored, while also offering practical implications for management to design human resource strategies that are fair, participatory, and development-oriented. Key recommendations include improving the compensation system, strengthening communicative leadership, and implementing more structured and sustainable career development programs.
Perancangan Media Promosi pada Auorora Studio Foto Artika Putri Prameswari; Irdha Yunianto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5969

Abstract

This study focuses on the design of promotional media for Aurora Photo Studio as a response to the increasingly competitive creative industry. The research was conducted using the Research and Development (R&D) method, which involves stages of analysis, design, development, implementation, and evaluation. The results revealed several key challenges faced by the studio, including limited use of promotional media, lack of consistent visual strategies, and suboptimal utilization of social media platforms. Through the design and validation of visual media such as logos, flyers, price catalogs, and digital content for social media, this research produced promotional outputs that are both aesthetically appealing and strategically effective. The evaluation results showed positive responses from respondents, with an overall average score of 3.86, indicating that the promotional designs succeeded in enhancing brand identity and public awareness. Despite these achievements, the findings also highlight the need to strengthen elements that directly motivate purchase decisions. Overall, this research demonstrates that well-planned visual communication strategies play an essential role in supporting the growth of creative businesses and building a strong connection with target audiences.
Leveraging Social Media Engagement for Business Growth: Insights into Brand Awareness and Customer Loyalty in Human Resource Management Hardinalis Kobal
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5975

Abstract

This research explores the effects of digital marketing strategy, pricing, and product quality on the sales performance of Rendang Cipuik GG, a traditional culinary SME based in Lima Puluh Kota Regency, Indonesia. Employing a quantitative explanatory approach, data were gathered from 100 consumers using structured questionnaires and analyzed through multiple regression alongside SEM-PLS techniques. The analysis demonstrates that digital marketing and product quality exert significant positive influences on sales performance, whereas pricing shows no substantial effect. Nonetheless, the joint analysis reveals that all three variables, when considered simultaneously, contribute to shaping sales outcomes.The findings emphasize that in heritage-based culinary industries, consumers are more inclined to value authenticity, taste consistency, and overall product excellence rather than price competitiveness. This result highlights the pivotal role of digital transformation for SMEs, particularly in leveraging online platforms to expand market reach and strengthen brand presence. By maintaining high-quality standards while embracing digital channels, SMEs can sustain competitiveness and secure consumer loyalty in an increasingly digital economy. From a theoretical standpoint, this study enriches the existing body of SME marketing literature by presenting a comprehensive model that integrates digital marketing, pricing, and product quality into one framework. It adds empirical evidence supporting the primacy of non-price factors in shaping sales dynamics within traditional food businesses. Practically, the research offers actionable insights for SME owners and managers: prioritizing investment in digital marketing initiatives and ensuring consistent product quality should be the cornerstone of competitive strategies. Ultimately, the study illustrates that heritage-based SMEs must align tradition with innovation to remain sustainable and profitable in the digital era.
From Social Media Engagement to Business Growth: Exploring the Dynamics of Digital Consumer Behavior Sitta Kusuma
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.5976

Abstract

This study explores the role of consumer engagement on social media in driving business growth, focusing on emotional and social interactions as key contributors to performance. Engagement activities such as liking, commenting, and sharing branded content were shown to significantly enhance sales, strengthen customer loyalty, and improve brand visibility. Using a mixed-method design combining online surveys and semi-structured interviews with businesses, the research found that active interaction with brand content fosters stronger purchase intentions and long-term loyalty. The findings further emphasize the role of social influence, noting that recommendations and endorsements from friends, peers, and influencers increase the impact of engagement on consumer decisions. Companies that demonstrate transparency and responsiveness in digital communication are more likely to build trust, which acts as a vital mediator linking engagement behaviors to business growth. This suggests that trust is not merely a secondary outcome but a central mechanism in the engagement–performance relationship.From a managerial standpoint, the study highlights the importance of producing relatable and engaging content tailored to target audiences, utilizing the reach of social networks and influencers, and practicing authentic, transparent communication. These strategies enable firms to build stronger consumer relationships while achieving sustainable growth. For future studies, the research calls for deeper exploration of distinct engagement types, such as cognitive versus emotional responses, across different social media platforms. It also suggests examining how emerging technologies, including artificial intelligence and virtual reality, may shape evolving patterns of consumer engagement and their impact on business performance.
Pengaruh Kesehatan dan Keselamatan Kerja (K3), Gaji dan Lingkungan Kerja terhadap Kinerja Karyawan pada CV Marga Jaya Tulungagung Ilham Nur Intan Saida Hasanah; Miftahul Munir; Anita Sumelvia Dewi
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.5982

Abstract

The elements that need to be taken into account for ensuring successful employee perfomance are the degree of workplace safety and the work setting, as this is a crucial initiative that the company must implement to upload and offer a sense of security to its employees while carrying out their tasks. Furthermore, that salary policy is an essential element since salary serves as an indicator of employees motivation to fulfill their requirements. This research intends to ecaluate and examine the impact of occupational health and safety (K3), salary, and work environment on employee performance both individually and collectively. This research emplys a quantitative methodology featuring associative research. The data analysis technique used was multiple linear regression analysis using the SPSS version 25 program. The results of the study showed that occupational health and safety (K3) partially had a significant effect on employee performance with a tcal value of 3,465 > a ttable of 1,697. Salary partially has a significant effect on employee performance with a tcal value of 10,312 > ttable 1,697 and the work environment also has a significant effect on employee performance with a tcal value of 3,824 > ttable 1,697. The results of the hypothesis test simultaneously proved that occupational health and safety (K3), salary and work environment had a significant effect on employee performance with a calculated value of 82,825 > ftable 2.91.
Pengaruh Nilai dan Ukuran Perusahaan terhadap Tax Avoidance dengan Profitabilitas sebagai Moderasi pada Perusahaan Pertambangan BEI 2019–2023 Erny Susanty; Tiolina Evi Nausta Pardede
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5984

Abstract

This study examines the influence of firm value and firm size on tax avoidance, with profitability as a moderating factor, focusing on mining companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. The background of this research lies in Indonesia’s relatively low tax ratio compared to neighboring countries, which raises concerns about the potential for tax avoidance within the mining industry, a sector that significantly contributes to state revenue. Using a quantitative causal approach, the study employs a balanced panel dataset of 75 firm-years from 15 purposively selected companies. The independent variables are firm value (Tobin’s Q) and firm size (logarithm of total assets), with tax avoidance (effective tax rate) as the dependent variable and profitability (return on assets) as the moderating variable. Data were analyzed through descriptive statistics, followed by panel regression tests (Chow, Hausman, and Lagrange Multiplier) to select the appropriate model, and then Moderated Regression Analysis (MRA) to evaluate profitability’s moderating role. The findings reveal that both firm value and firm size have a positive and significant effect on tax avoidance, indicating that larger and more valuable firms tend to practice efficient tax planning. However, profitability does not moderate these relationships. The study concludes that long-term value and resources, rather than profit levels, drive tax avoidance behavior and recommends risk-based supervision for large, high-value firms.
Pengaruh Disiplin Kerja dan Pengalaman Kerja terhadap Produktivitas Kerja Karyawan PT. Grand Twins Engineering Satim Hamid; Jon Edy; Muhammad Maulana; Imam Mahdi Idzul Tsani
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.5998

Abstract

This study aims to analyze the effect of work discipline and work experience on employee productivity at PT. Grand Twins Engineering. The research background is based on productivity fluctuations during 2022–2024, where production realization never met the target and significantly declined in 2024. This condition indicates fundamental problems in work behavior and human resource management. Work discipline, including compliance with rules, attendance consistency, and responsibility, is considered an important factor in increasing productivity. Meanwhile, work experience, reflected in years of service, technical skills, and practical knowledge, is believed to enhance employee effectiveness. This study applied a quantitative approach with an associative research type. The population consisted of 120 employees, with 92 respondents selected using Slovin’s formula. Data were collected through questionnaires, interviews, company documents, and relevant literature. The research instrument had been tested for validity and reliability, with all items meeting the requirements. The results of multiple linear regression analysis showed that work discipline had a significant positive effect on productivity (t-count 3.117 > t-table 1.986). Work experience also had a significant effect (t-count 5.119). Simultaneously, both variables significantly influenced productivity (F-count 43.483 > F-table 3.10). The determination coefficient (R²) of 0.494 indicated that 49.4% of productivity variation was explained by discipline and experience, while the remaining 50.6% was influenced by other factors such as motivation, leadership style, and compensation.
Dampak Experiential Marketing dan E-WOM terhadap Minat Pembelian Ulang di Eightyone Coffee Eatery Kota Medan Laila Elfiridawaty Situmorang; Rangga Restu Prayogo
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6020

Abstract

This study aims to analyze the influence of experiential marketing and electronic word of mouth (E-WOM) on consumer repurchase intentions at Eightyone Coffee Eatery in Medan City. The background of this study is based on the high competition in the coffee shop business and the need for experiential marketing strategies and the use of digital reviews to maintain customer loyalty. This study uses a quantitative method with a descriptive approach. The research sample of 96 respondents was selected using incidental sampling technique, namely Eightyone Coffee Eatery customers who have visited at least twice. Data were collected through a questionnaire and analyzed using multiple linear regression with validity, reliability, t-test (partial), F-test (simultaneous), and coefficient of determination (R²) tests. The results show that experiential marketing has a positive and significant effect on repurchase intentions. Similarly, E-WOM has a positive and significant effect on repurchase intentions. Simultaneously, both variables have a positive and significant effect on repurchase intentions of Eightyone Coffee Eatery consumers. These findings confirm that creating a pleasant consumer experience through sensory, emotional, cognitive, and social aspects, as well as good digital review management, are important factors in encouraging customers to make repeat purchases.

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