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Jurnal Manajemen, Bisnis dan Kewirausahaan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28278682     EISSN : 28278666     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) : ISSN: 2827-8682 (cetak), ISSN: 2827-8666, Jurnal Manajemen, Bisnis dan Kewirausahaan berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal Manajemen, Bisnis dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 249 Documents
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Pengaruh Suasana Toko dan Mutu Layanan terhadap Tingkat Kepuasan Pelanggan di Qahwa Coffee Shop & Entertain Gey Des Four Munte; Khafi Puddin
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6051

Abstract

This study aims to analyze the influence of store atmosphere and service quality on customer satisfaction at Qahwa Coffee Shop & Entertain. The phenomenon of increasing competition in the coffee shop business requires managers to pay attention to the shop atmosphere and the quality of service provided in order to be able to create a positive experience for customers. The research method used was quantitative by distributing questionnaires to a number of respondents who are customers of Qahwa Coffee Shop & Entertain. The data analysis technique was carried out using multiple linear regression to determine the simultaneous and partial effects of independent variables on customer satisfaction. The results of the study indicate that store atmosphere and service quality have a positive and significant effect on customer satisfaction, both partially and simultaneously. This finding indicates that the better the shop atmosphere and service provided, the higher the level of customer satisfaction. This study is expected to be a consideration for the management of Qahwa Coffee Shop & Entertain in designing strategies to improve service quality and create a comfortable atmosphere that can strengthen customer loyalty.
Analisis Strategi Pemasaran pada UMKM di Sektor Makanan dan Minuman di Jalan Rajawali Kota Palangka Raya Lega Risma Alfioni; Tonich Uda; Fendy Hariatama H
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6052

Abstract

This study aims to analyze the marketing strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector in Palangkaraya City to enhance competitiveness and sales performance. The research is motivated by the rapid growth of MSMEs in Indonesia, particularly in the culinary sector, which significantly contributes to the national economy but faces intense market competition. The research method employed is with data collected through interviews, observations, and documentation of MSME owners. The findings reveal that most entrepreneurs have utilized digital media such as Instagram, Tiktok, and food delivery platforms for promotion, yet many have not conducted systematic market analysis. Key factors such as the choice of promotional channels, pricing strategies, product packaging, and understanding of local consumer trends significantly affect the effectiveness of marketing strategies. This study recommends the importance of structured marketing planning, optimal use of social media, and enhanced digital literacy to enable MSMEs to compete and grow sustainably.
Arah Perkembangan Riset Kewirausahaan di Wilayah Pedesaan dan Perkotaan: Bibliometric Analysis Edi Irawan
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6057

Abstract

This study explores the research trends on entrepreneurship in both rural and urban contexts from 2014 to 2025. Using a bibliometric analysis method, data were collected from the Publish or Perish database with the keywords “rural entrepreneurship” and “urban entrepreneurship.” The data were then analyzed and visualized using VOSviewer software to identify publication patterns, citation networks, and emerging research themes. The analysis indicates that entrepreneurship, both in rural and urban settings, contributes significantly to economic development, job creation, and social empowerment. Rural entrepreneurship studies often emphasize innovation in agriculture, the use of local resources, and community-based economic activities aimed at reducing poverty and migration to cities. Meanwhile, urban entrepreneurship research focuses more on technology-based innovation, start-up ecosystems, and creative industries that improve productivity and the quality of urban life. The findings also show a growing integration between rural and urban entrepreneurial ecosystems, suggesting that collaboration and knowledge transfer between the two regions can accelerate inclusive and sustainable development. This study provides valuable insights for policymakers, researchers, and practitioners to understand the evolution of entrepreneurship research and to design effective strategies for balanced regional development.
Strategi Pemasaran melalui Penerapan Services Marketing untuk Meningkatkan Kepuasan Pelanggan RAM Sawit di Ridan Permai Rika Duri; Samsurijal Hasan; Rinda Fithriyana
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6058

Abstract

Businesses must use efficient marketing techniques to match consumer expectations in the highly competitive palm oil sector.  Determining the effect of service marketing methods on customer satisfaction is the goal of this study.  Quantitative research using an experimental design is the methodology employed.  A basic random sampling approach was used to identify the 109 farmers that sell their palm oil to RAM Sawit for the research sample.  Questionnaires measuring different facets of customer satisfaction and service marketing were used to collect data.  With a significance value of 0.000 (p < 0.05) and a correlation coefficient of 0.673, the findings indicate a significant link between customer happiness and service marketing.  At RAM Sawit in Ridan Permai, when effective service tactics are implemented to satisfy customer expectations and raise customer happiness, service marketing may increase customer contentment. In conclusion, the effective implementation of service marketing strategies has great potential to increase customer satisfaction at RAM Sawit in Ridan Permai, and the company must continue to innovate and improve service quality to maintain competitiveness in the market. The suggestion from this research is that companies continue to innovate in services, improve communication with customers, and maintain service quality in order to build long-term loyalty and expand market reach.
Ekologi Administrasi dalam Kebijakan Ekonomi Berkelanjutan: Studi Kasus Pemerintah Daerah Gorontalo Sri Yulianty Mozin; Romy Tantu; Intan Juleyka Halid
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6070

Abstract

This study examines the application of administrative ecology in the formulation and implementation of sustainable economic policies at the local government level in Gorontalo, Indonesia. Administrative ecology provides an analytical lens to understand the interaction between institutions, socio-cultural values, and environmental contexts that shape policy outcomes. The study is motivated by the challenges of balancing economic growth with environmental conservation and social equity in resource-dependent regions. Using a qualitative case study approach, data were collected through document analysis, field observations, and interviews with local stakeholders. Findings reveal that sustainable economic policy in Gorontalo is significantly influenced by administrative ecology factors, including institutional capacity, local leadership dynamics, and community participation. The integration of ecological, social, and economic considerations remains partial, often constrained by political cycles, limited financial resources, and fragmented inter-agency coordination. Nevertheless, innovative practices such as community-based resource management and multi-stakeholder collaboration have emerged as adaptive strategies. The study contributes to the literature on public administration and sustainable development by providing empirical evidence from Gorontalo. Practically, it highlights the need for strengthening institutional synergy, enhancing participatory governance, and aligning regional development plans with the principles of sustainable economics.
Sinergi antara Lembaga Pemerintah melalui E-Government: Kajian Implementasi dan Tantangan Kolaboratif Vivi Venti Vera Sulila; Sri Yulianty Mozin
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6071

Abstract

This article analyzes inter-agency synergy in Indonesia through e-Government as a foundation for collaborative governance. The study investigates how digital governance creates coordination, interoperable data exchange, and transparency among ministries and government agencies, and maps the collaborative challenges that impede implementation. Using a qualitative descriptive approach based on policy analysis and literature review, the paper synthesizes Indonesia’s SPBE (Electronic-Based Government System) policy regime, national initiatives such as Satu Data Indonesia and GovTech (INA Digital), and recent scholarly findings on collaborative and agile governance. Findings indicate that e-Government enhances synergy through integrated platforms, shared standards, and institutionalized coordination, yet progress is uneven due to bureaucratic silos, fragmented legacy systems, regulatory ambiguity at the technical level, cyber-security risks, and human-capital gaps. The paper argues that sustained leadership, a national interoperability framework, trust-based data governance, and capability development are decisive enablers. The implications highlight the need to institutionalize cross-agency stewardship, align performance metrics with collaboration outcomes, and embed agile routines to adapt to fast-changing technologies.
Pengaruh Pengawasan, Pengalaman Kerja, dan Disiplin Kerja Terhadap Kinerja Pelayanan Pegawai ASN pada Kantor Kecamatan Percut Sei Tuan Morena Deva Rosyah Putri Pakpahan; Ananda Fitriani Dewi
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6073

Abstract

Employee service performance is the work results in terms of quality and quantity achieved by an employee in carrying out his duties in accordance with the responsibilities given to him. Employee service performance is the spirit possessed by an employee in carrying out his work. To complete tasks and work, an employee should have a sense of willingness and a certain level of ability. In this study, the population is all ASN employees of the Percut Sei Tuan sub-district office, totaling 69 people. Based on the statement above, in determining the number of samples to be taken in this study, the author uses Saturated Sampling, because the number of ASN employees of the Percut Sei Tuan sub-district office is 69 people. Based on partial results of t count of supervision variable 6.766 > t table 1.99714 with a significance level of 0.000 < 0.05, supervision has a significant positive effect on employee performance, results of t count of work experience variable -2.496 > t table -1.99714 with a significance level of 0.015 < 0.05, work experience has a significant negative effect on employee performance, results of t count of work experience variable -2.496 > t table -1.99714 with a significance level of 0.015 < 0.05, work experience has a significant negative effect on employee performance, results of t count of work discipline variable 0.516 < t table 1.99714 with a significance level of 0.608 > 0.05, work discipline does not have a significant positive effect on employee performance, simultaneous testing of the estimated linear regression model is suitable for explaining Supervision (X1), Work Experience (X2), Work Discipline (X3) on Employee Service Performance (Y).
Pengaruh Lingkungan Kerja Fisik, Kompensasi, dan Beban Kerja terhadap Turnover Intention Karyawan pada PT. Agri Tanimas Selaras Indriani Hutagalung; Taufik Risal
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6074

Abstract

This study uses a quantitative method approach that focuses on cause-effect relationships. This study aims to analyze the influence of the physical work environment, energy, and workload on employee turnover at PT. Agri Tanimas Selaras. This study was conducted at PT. Agri Tanimas Selaras located at Jl. Tangkahan, Medan Labuhan District, Medan City, North Sumatra, 20251. In this study, the general population is defined as all employees of PT. Agri Tanimas Selaras. While the target population is all permanent employees of PT. Agri Tanimas Selaras, totaling 85 people. The data collection technique for this study uses a questionnaire. To test the research instrument, validity and reliability tests are used. The analysis method used is the T test and F test. The results of the T test show that the physical work environment has a negative and significant effect on employee turnover, which means that the better the physical work environment, the lower the employee's desire to leave the company. Conversely, costs and workload do not have a positive and significant effect on employee turnover, which indicates that these two variables do not directly affect employee desire to leave the company. However, the F-test results show that simultaneously, the physical work environment, reserves, and workload have a positive and significant effect on employee turnover. This finding demonstrates the importance of a holistic approach to managing factors affecting employee retention.
Manajemen Berbasis Cipta, Rasa, dan Karsa dalam Membangun Budaya Etika Pengelolaan Sampah: Studi Kasus Kota Bandung Wati Rahayu; Hari Imbrani; Abdul Patah
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6084

Abstract

Waste management in urban areas, especially in the city of Bandung, faces complex challenges that require strategies based on local values. This study examines how the concepts of Cipta, Rasa, and Karsa can be integrated into managerial practices in order to strengthen the ethical culture of waste management. Using a qualitative approach and case study design, data was obtained through a literature study by collecting, studying and reviewing various scientific literature and documents to find relevant information and then conduct field observations, as well as documentation of community and local government activities involved in waste management. The findings show that the application of the values of Cipta (creative ideas), Rasa (social care and empathy), and Karsa (initiative to act) can form responsible and ethical collective behavior in managing the environment. This approach encourages the emergence of community-based leadership and synergy between the community and government apparatus, which has an impact on increasing citizen awareness and participation. This study recommends the importance of integrating local values in public management systems, especially in dealing with urban environmental issues. In addition to making practical contributions, this research also makes a theoretical contribution to the development of a management model based on local cultural wisdom in Indonesia.
Meningkatkan Kepuasan Kerja Melalui Kinerja dan Kesehatan Pegawai : Studi Empiris pada RSUD Arosuka Afni Yeni; Ida Nirwana; Gita Marantika
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6085

Abstract

This study aims to explore the impact of work enhancement and employee benefits on job satisfaction among personnel at RSUD Arosuka. The concern arose from the hospital's choice to reduce the number of daily contract workers, leading to increased workloads and heightened job complexity. By employing a quantitative survey approach, this research collected data from a sample of 60 contract employees at RSUD Arosuka, selected using a Simple Random Sampling technique. The analysis utilized multiple linear regression, classical assumption tests (including normality, multicollinearity, autocorrelation, and heteroscedasticity), as well as hypothesis testing (t-test and F-test). The findings indicate that the Work Improvement variable (X1) does not significantly influence Job Satisfaction (Y) on an individual basis, as shown by a t-count value less than the t-table (0.509 < 1.672) and a significance value exceeding 0.05 (0.613 > 0.05). In contrast, the Employee Welfare variable (X2) reveals a significant individual effect on Job Satisfaction (Y), with a t-count value greater than the t-table (2.348 > 1.672) and a significance value lower than 0.05 (0.022 < 0.05). Nevertheless, when both Work Improvement (X1) and Employee Welfare (X2) are assessed together, they considerably affect Job Satisfaction (Y), as demonstrated by an F-count value exceeding the F-table (4.589 > 3.156) and a significance value below 0.05 (0.014 < 0.05).

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