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Miftah Alfidyah
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INDONESIA
Jurnal Ilmiah Ekonomi dan Keuangan
Published by CV. Pustaka Bangsa Indonesia
ISSN : 3110875X     EISSN : 3110875X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi dan Keuangan (JIEK) bertujuan untuk mempublikasikan hasil penelitian ilmiah, kajian konseptual, dan analisis empiris di bidang ekonomi dan keuangan yang berkontribusi terhadap pengembangan teori, praktik, serta kebijakan ekonomi. Jurnal ini menjadi wadah akademik bagi dosen, peneliti, praktisi, analis keuangan, dan pembuat kebijakan untuk mendiseminasikan gagasan dan temuan yang relevan dengan dinamika perekonomian nasional maupun global. Ruang lingkup JIEK mencakup berbagai kajian dalam bidang ekonomi dan keuangan, antara lain: ekonomi makro dan mikro; ekonomi pembangunan; ekonomi publik; ekonomi internasional; ekonomi regional; ekonomi syariah; keuangan publik; manajemen keuangan; perbankan dan lembaga keuangan; pasar modal; investasi dan manajemen risiko; kebijakan fiskal dan moneter; akuntansi keuangan; serta isu-isu kontemporer dalam sistem keuangan dan stabilitas ekonomi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 11 Documents
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Influence of User Generated Content on Purchase Intention in Bandung City Vianita Sopandi; Dani Dagustani
Jurnal Ilmiah Ekonomi dan Keuangan Vol. 1 No. 2 (2026): Edisi: Februari-April
Publisher : Pustaka Bangsa Indonesia

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Abstract

This study aims to analyze the influence of User Generated Content (UGC) on Purchase Intention with Brand Image as a mediating variable for Brand A serum products among Generation Z in Bandung City. The research employs a quantitative approach using descriptive and verificative methods. Data were collected from 100 respondents who had used or never used Brand A serum products, obtained through a questionnaire. Data analysis was conducted using Partial Least Square – Structural Equation Modeling (PLS-SEM) to examine both direct and indirect effects among variables. The results indicate that User Generated Content has a positive and significant effect on Brand Image, and Brand Image also has a positive and significant effect on Purchase Intention. Furthermore, Brand Image is proven to mediate the relationship between User Generated Content and Purchase Intention.

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