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Jurnal Manajemen Kreatif dan Inovasi
Published by International Forum of Researchers and Lecturers
ISSN : 29864402     EISSN : 29863260     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Fokus Jurnal Manajemen Kreatif dan Inovasi berfokus pada publikasi karya ilmiah di bidang manajemen yang menekankan pada kreativitas, inovasi, dan kewirausahaan dalam konteks organisasi, bisnis, industri kreatif, dan sektor publik. Jurnal ini bertujuan mendorong pengembangan teori dan praktik manajemen yang adaptif, inovatif, dan berkelanjutan. Ruang Lingkup Ruang lingkup Jurnal Manajemen Kreatif dan Inovasi mencakup kajian dan penelitian terkait: Manajemen kreativitas, inovasi, dan kewirausahaan Strategi bisnis, kepemimpinan, dan pengembangan organisasi inovatif Manajemen sumber daya manusia, pemasaran, dan transformasi digital Ekonomi kreatif, UMKM, serta inovasi berbasis lokal dan sosial
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 243 Documents
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Pengaruh Variasi Produk dan Persepsi Harga Terhadap Keputusan Pembelian MIE GAGA 100
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3028

Abstract

Instant noodles have various brands with several innovations and their own characteristics that can attract the attention of consumers and fans. This creates tight competition for business people to maintain market share. This research aims to determine the influence of product variations and prices simultaneously on the decision to purchase MIE GAGA 100. The influence of product variations and prices partially on the decision to purchase MIE GAGA 100. The method used in this research is a quantitative method with a research sample of 100 MIE consumers GAGA in Tasikmalaya City. Sampling used purposive sampling and the analysis method used was multiple linear regression. Based on research results, product variations are classified as good, prices are classified as very good and purchasing decisions are classified as good. The test results show that product variations and prices perception simultaneously have a significant effect on purchasing decisions. Product variations partially have a significant effect on purchasing decisions and prices perception partially have a significant effect on purchasing decisions.
Pengaruh Gaya Kepemimpinan Dan Kompensasi Terhadap Kepuasan Kerja Dengan Motivasi Kerja Sebagai Variabel Intervening Pada Dinas Perhubungan Kabupaten Sijunjung
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3034

Abstract

This research aims to test how much influence Leadership Style and Compensation have on Job Satisfaction with Work Motivation as an Intervening Variable at the Sijunjung Regency Transportation Service. Data collection methods are through surveys and circulating questionnaire, with a sample of 60 respondents. The analysis method used is path analysis using smartpls. The research results showed that there was a significant influence of Leadership Style on Work Motivation. There is a significant influence of compensation on work motivation. There is a significant influence of Leadership Style on Job Satisfaction. There is a significant influence of compensation on job satisfaction. There is a significant influence of work motivation on job satisfaction. There is an insignificant influence of Leadership Style on Job Satisfaction through Work Motivation. There is an insignificant effect of compensation on job satisfaction through work motivation.
Pengaruh Kualitas Produk, Lifestyle, Country Of Origin Terhadap Keputusan Pembelian
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3044

Abstract

Currently,smartphone use is increasing and growing very rapidly. As a result of the increasing use of smartphones, entrepreneurs in the technology sector are increasingly racing and competing to increase their sales by releasing new products with sophisticated features and diverse and attractive models. The iPhone is one of the smartphones that is in great demand among various groups. The first appearance of the iPhone in the world began in 2007 and every year Apple continues to launch new products with increasingly developed specifications. This research examines the direct influence of product quality, lifestyle, country of origin on purchasing decisions. Primary data was collected using a survey method by distributing questionnaires to 160 respondents, the data was then processed using the path analysis method. Based on the results of the research analysis, there is a direct influence between product quality, lifestyle, country of origin on purchasing decisions.
Job Insecurity On Turnover Intention In Banjarmasin City Public Health Centers: A Systematic Literature Review
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3059

Abstract

Job insecurity is a major concern among employees in various organizations, including public health centers in Banjarmasin City, Indonesia. A systematic literature review was conducted to investigate the influence of job insecurity on turnover intention among community health center employees in Banjarmasin. The results of the analysis carried out on 14 articles showed that job insecurity had a positive effect on turnover intention. Job insecurity can lead to stress, anxiety, and dissatisfaction, which can negatively impact an employee's commitment to their organization and increase their intention to leave. All studies used quantitative research methods with survey techniques for data collection. Strategies to enhance job security perceptions, such as improving communication transparency, offering career development opportunities, and implementing fair and consistent human resource practices, may help mitigate turnover intentions. The findings of the studies highlight the importance of addressing job insecurity to reduce turnover intention and improve employee retention in primary health care in Banjarmasin. Investing in initiatives that cultivate a sense of job security and stability among health workers can contribute to the long-term sustainability and effectiveness of primary healthcare service delivery in the region.
Tantangan dan Peluang Bisnis Dalam Pengembangan Kewirausahaan di Sektor Kemaritiman
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3061

Abstract

Social media has become an essential tool in the development of Micro, Small, and Medium Enterprises (MSMEs) in this digital era. This research aims to investigate the role of social media in supporting the growth and success of MSMEs. Through a comprehensive literature review, this study explores the various benefits obtained by MSMEs from the use of social media, including increased visibility and market reach, more intensive customer interactions, and enhanced brand awareness and business image. However, this research also identifies several challenges faced by MSMEs in leveraging social media, including limitations in digital knowledge and skills, as well as managing limited time and resources. Based on these findings, this study concludes that it is important for MSMEs to equip themselves with the necessary digital knowledge and skills, and to develop targeted and sustainable marketing strategies through social media. Additionally, support from government and non-profit organizations in the form of training, resources, and technical assistance can also help MSMEs harness the full potential of social media for their business growth. By overcoming these challenges, MSMEs can maximize the benefits of social media in supporting the growth and success of their businesses in an increasingly digital market.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Grab Di Kecamatan Pamulang
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.3224

Abstract

This study aims to determine the effect of price and service quality on Grab customer satisfaction in an area. The population in this study are residents who live in the Pamulang sub-district, Tangerang Selatan city. users of GrabBike and GrabFood services in Pamulang sub-district, Tangerang Selatan city with a sample of 100 respondents. Sampling using purposive sampling technique. Data collection techniques using questionnaires and literature studies as well as by browsing the internet. The data analysis technique used is multiple linear regression. The results show that the price and service quality simultaneously affect Grab's customer satisfaction. Service quality does not partially affect Grab customer satisfaction Prices partially affect Grab customer satisfaction.
Strategi Pengembangan Karir Sumber Daya Manusia Dalam Dunia Kerja
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3551

Abstract

Career development for human resources (HR) is a crucial aspect in the modern world of work. With increasing global competition and rapid technological change, organizations need to ensure that their employees have the skills and knowledge necessary to face the challenges of the future. Career development for human resources (HR) is a crucial aspect in the modern world of work. The aim of writing this article is to provide a comprehensive understanding of human resources (HR) career development strategies in the modern world of work. The method used in writing this article is to collect references from national and international journals via Google Scholar and summarize so that you can draw up conclusions. The results and discussion show that career development for human resources (HR) is a crucial aspect in the modern world of work. With increasing global competition and rapid technological change, organizations need to ensure that their employees have the skills and knowledge necessary to face the challenges of the future. The strategies used are competency assessment, training and development, mentoring and coaching, employee empowerment, as well as job rotation and enrichment. The conclusion of this article is that with strategies such as competency assessment, training and development, mentoring and coaching, employee empowerment, as well as job rotation and enrichment, organizations can ensure that their employees are ready to face future challenges and reach their maximum potential. Through a holistic and planned approach, career development not only
Pengaruh Kedisiplin Guru Terhadap Motivasi Belajar Siswa Di Sekolah Essa Edutama Palembang
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3556

Abstract

This research aims to find out whether discipline and motivation influence student learning at the Essa Edutama School in Palembang. This type of research is included in quantitative research. This research was conducted at the ESSA EDUTAMA PALEMBANG school. The population in this study were teachers at the ESSA EDUTAMA PELMBANG school, totaling 20 teachers. The sampling technique used in this research is saturated sampling. In data collection carried out using primary data, primary data is by distributing questionnaires to respondents. The data collection technique in this research is a questionnaire. This research was analyzed using multiple linear regression using the IBM SPSS Statistics 25 program. Variable measurements used a Likert Scale: Strongly Agree (weight 4), Agree (weight 3), Disagree (weight 2), and Strongly Disagree (weight 1). The analytical tool used in this research is: T test. It is hoped that the results of this research will serve as a basic reference later in making a thesis proposal, so that this research method will study procedures regarding teacher discipline on student learning motivation. Research and includes activity steps, as well as research methods that will later be used. The conclusion in this research is that it can be concluded that the analysis of teacher discipline on student learning motivation influences each other. This can also be seen if teacher discipline increases, student learning motivation will also increase so that there can be a positive and significant influence between teacher discipline on student learning motivation. at the Essa Edutama Palembang school.
Analisis Aspek Dampak Lingkungan Hidup “Usaha Petis Ikan” Di Pasongsongan Sumenep Dalam Perspektif Studi Kelayakan Bisnis
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3607

Abstract

The purpose of this study is to determine the environmental impact caused by fish sauce production activities in Pasongsongan Sumenep. This research uses descriptive qualitative method. Data collection in this study used observation interview techniques, and literature studies. This research uses two types of data, namely primary data and secondary data. The research object was taken in Pasongsongan Village, Sumenep Regency. The results of this study state that the fish paste processing business located in Pasongsongan Sumenep has an impact on the surrounding environment. The impact is in the form of air pollution caused by the process of cooking fish sauce and soil pollution caused by used water washing fish. In addition to the negative impact on the environment, there is also a positive impact, namely providing employment for the community or local residents. To overcome the environmental impact caused by reforesting the land polluted by water used to wash fish. The conclusion of this research is that the fish sauce business has positive and negative impacts on the environment.
Analisis Strategi Bisnis Menggunakan SWOT, BMC, dan Balance Scorecard pada UMKM AC
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3610

Abstract

The food and beverage industry contributes significantly to Indonesia's Gross Domestic Product (GDP), with UMKM AC, located in Bogor City, being one of the contributors. This research formulates a business strategy for UMKM AC using the Business Model Canvas (BMC), SWOT analysis, and evaluation of Key Performance Indicators (KPIs) with the Balanced Scorecard (BSC). Data were collected through questionnaires and literature studies. The BMC analysis results indicate strengths in customer segmentation and community relations. The internal and external factor analysis shows that UMKM AC is in a position to grow and develop. The SWOT analysis identifies opportunities for UMKM AC, focusing on strategies that have a positive impact. The BSC evaluation shows overall good performance, but there are some strategic goals that need further improvement. This research highlights the importance of strategic planning and performance evaluation for SMEs in facing industry competition.

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