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Jurnal Manajemen Kreatif dan Inovasi
Published by International Forum of Researchers and Lecturers
ISSN : 29864402     EISSN : 29863260     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Fokus Jurnal Manajemen Kreatif dan Inovasi berfokus pada publikasi karya ilmiah di bidang manajemen yang menekankan pada kreativitas, inovasi, dan kewirausahaan dalam konteks organisasi, bisnis, industri kreatif, dan sektor publik. Jurnal ini bertujuan mendorong pengembangan teori dan praktik manajemen yang adaptif, inovatif, dan berkelanjutan. Ruang Lingkup Ruang lingkup Jurnal Manajemen Kreatif dan Inovasi mencakup kajian dan penelitian terkait: Manajemen kreativitas, inovasi, dan kewirausahaan Strategi bisnis, kepemimpinan, dan pengembangan organisasi inovatif Manajemen sumber daya manusia, pemasaran, dan transformasi digital Ekonomi kreatif, UMKM, serta inovasi berbasis lokal dan sosial
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 245 Documents
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Analisis Strategis dalam Pemasaran Digital: Menggunakan VIKOR untuk Menentukan Platform Iklan Terbaik Wicaksono, Soetam Rizky
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.2989

Abstract

Dalam artikel ini, dijelaskan pengembangan sistem pendukung keputusan (SPK) yang menggunakan metode VIKOR untuk menentukan platform iklan online terbaik bagi sebuah perusahaan distributor alat kesehatan yang menargetkan wanita kelas menengah berusia 25-50 tahun. Studi ini bermula dengan latar belakang yang menekankan pentingnya iklan online dalam era digital saat ini, khususnya bagi perusahaan yang mencari metode efektif untuk menjangkau audiens spesifik mereka. Kelima kriteria utama yang menjadi fokus adalah jangkauan audiens, segmentasi audiens, biaya iklan, kemudahan penggunaan, dan fitur analitik, yang semuanya dianggap krusial dalam pemilihan platform iklan. Metode VIKOR dipilih karena kemampuannya dalam menyediakan solusi yang seimbang antara kondisi ideal dan kondisi terburuk dalam konteks yang multi-kriteria, serta kemudahan dalam menangani preferensi yang beragam dan saling bertentangan. Matriks keputusan dibentuk dengan nilai-nilai yang menggambarkan kinerja setiap platform iklan berdasarkan kriteria yang telah ditetapkan. Langkah analisis VIKOR meliputi normalisasi data, penentuan solusi ideal positif dan negatif, perhitungan jarak setiap alternatif dari solusi ideal, dan penghitungan nilai Qi​ untuk menentukan peringkat akhir. Hasilnya menunjukkan bahwa Google Ads merupakan platform terbaik berdasarkan kriteria yang ditetapkan, diikuti oleh Instagram Ads. Hasil ini memberikan wawasan yang berharga bagi perusahaan dalam memilih platform iklan online yang paling sesuai dengan strategi pemasaran mereka, dengan mempertimbangkan keseimbangan antara efektivitas biaya dan kemampuan menjangkau serta menargetkan audiens yang tepat. Sehingga hasil dari penelitian ini menekankan pentingnya metode analitik dalam pengambilan keputusan strategis tetapi juga menunjukkan potensi metode VIKOR dalam menyederhanakan kompleksitas pilihan secara subyektif.
Assessing the Influence of Public Relation Strategy, Digital Marketing, and Brand Awareness on Customer Loyalty
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i2.2994

Abstract

This qualitative study aims to delve into the intricate interplay between public relation strategy, digital marketing, brand awareness, and their influence on customer loyalty. Employing a qualitative research approach, the study will utilize in-depth interviews and focus group discussions to gather rich insights from participants. A purposive sampling technique will be employed to select participants who possess relevant experiences and perspectives in the domain of interest. Data analysis will involve thematic analysis, allowing for the identification of recurring themes and patterns within the data. The findings of this research endeavor are anticipated to shed light on the nuanced relationships between the aforementioned factors and customer loyalty, offering valuable insights for businesses seeking to enhance customer retention strategies in today's competitive landscape.
Tinjauan Literatur Peran Teknologi Digital Dalam Bisnis: Dampak Disruptif TI Pada Perusahaan
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2997

Abstract

This article presents a literature review on the role of digital technology in business and its disruptive impact on companies. We analyze how digital technology drives business transformation, enhances operational efficiency, and fosters innovation in products and services. However, the use of digital technology also brings disruptive effects, compelling companies to adapt to changes in business models and increased competition. This article provides valuable insights for business practitioners and decision-makers on how to effectively manage the impact of digital technology.  
Analisis Rasio Keungan Untuk Mengukur Kinerja Keuangan: Studi Pada Pt Semen Indonesia , Tbk Yang Terdaftar Di Bursa Efek Indonesia Tahun 2022-2023
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3000

Abstract

The aim of this research is to determine and assess the level of health of the company PT Semen Indonesia TBK as one of the companies in Indonesia and to measure its overall performance, so that the company can shine and be useful improve its quality. This research uses quantitative methods. This assessment tool is an adaptation of the Liquidity Ratio, Solvency Ratio, Profitability Ratio methods.The object of this research is the company PT Semen Indonesia TBK. This research method uses a quantitative descriptive method. The results of the research found that there was a decline in 2023 in the Quick ratio which decreased on a scale below 1, namely 0.949, which means that the company is considered unable to fulfill or pay debts smoothly in the cycle operational, the solvency ratio is in a stable condition because the company can demonstrate its ability to pay its obligations, the profitability ratio is considered very small because the profit received is still far from the 5% scale and it can be said that the profit value is not healthy. It is hoped that PT. Semen Indonesia Tbk can pay attention to and analyze the financial ratios produced based on periodic financial reports, so that PT. Semen Indonesia Tbk can improve its finances significantly
Penetrasi Budaya Korea Selatan terhadap Nilai-Nilai Pancasila: Analisis dari Perspektif Media Sosial di Indonesia
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3009

Abstract

Korean culture, especially South Korea, is currently developing very rapidly and widely, resulting in a new phenomenon among teenagers. The much-loved culture is K-Pop, Korean drama(drakor), music, food, and lifestyle. South Korean culture is feared to be the cause of the fading spirit of nationalism among teenagers. The fading of nationalism is a deviation from the values of Pancasila in the third principle which reads "Indonesian Unity". The purpose of writing this scientific article is to find out the breakthrough of South Korean culture on Pancasila values. The approach used in writing this scientific article is a qualitative approach. The method used in writing this scientific article is systematic literature review. This method is expected to be able to provide a broad but still in-depth picture related to the issues or topics raised in the writing of scientific articles. There are 9 journal articles that will be analyzed by the writing team in this article. The authors selected articles from accredited journals and obtained from several electronic search sites, namely Google Scholar, Sinta, and Garuda.
Pengaruh Lokasi, Promosi Online dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3012

Abstract

This research aims to determine the simultaneous and partial influence of location, online promotion and price perception on purchasing decisions at the Trening Reza Store Cikalang Tasikmalaya. The research method used in this research is quantitative research methods with a survey approach. The respondents in this research were 100 consumers of the Trening Reza Store Cikalang Tasikmalaya. The type of data used in this research is primary data obtained through a questionnaire. The data testing technique used in this research uses validity tests, reliability tests and classical assumption tests. Data analysis in this study used multiple regression analysis tools using SPSS version 25 software. The research results show that Location, Online Promotion and Price Perception simultaneously have a significant influence on Purchasing Decisions. Location partially has a significant effect on purchasing decisions. Online promotions partially have a significant effect on purchasing decisions. Price perception partially has a significant effect on purchasing decisions.
Faktor Kemudahan Pengguna, Manfaat, dan Risiko Terhadap Minat Penggunaan E-Wallet Dana Dalam Pembayaran Non-Tunai Dengan Keamanan Privasi Sebagai Variabel Intervening di Kota Semarang
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3013

Abstract

Science and technology continue to develop in a more sophisticated direction. One of the technological advances in the era of globalization is marked by the Dana e-wallet. The Dana e-wallet is one of the popular alternative digital payment transactions in Indonesia because of its ease of use, benefits, risks and privacy security. The impact offered in terms of user convenience, benefits, risks and privacy security makes people interested in using this e-wallet. The aim of this research is to determine the influence of user convenience, benefits and risks on interest in using the Dana e-wallet with privacy security as an intervening variable. This research uses a causality research design with a quantitative approach and a sampling technique using Non-Probability Sampling. The population in this research is the people in Semarang City. The number of samples taken was 100 respondents. The data analysis methods used are regression analysis, path analysis, and Sobel test. The data obtained in this research was then processed using the IBM SPSS Statistics 23 program.
The Effect Of Servant Leadership And Distributive Justice On Continuance Commitment
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3014

Abstract

Commitment becomes a means for organizations to improve organizational performance. Through the support of leaders who use the servant leadership leadership style and the existence of distributive justice in the organization, employee performance will increase. This study aims to analyze: 1) the influence of servant leadership on continuance commitment; 2) the effect of distributive justice on the continuance commitment of Sentana Group employees. This research includes using quantitative research with a cross-sectional approach. The respondents of this study were 58 employees of the Sentana Group. Data on servant leadership, distributive justice, and continuance commitment were obtained using a survey technique using a questionnaire instrument that was validated by experts and reliable based on the results of the trial. The analysis used in this research is descriptive statistical analysis and regression analysis. The results showed that there were: 1) positive and significant influence of servant leadership on continuance commitment; 2) positive and significant influence of distributive justice on continuance commitment. In addition, it is also concluded that servant leadership has a greater influence on continuance commitment than distributive justice.
Analisis Pengaruh Promosi dan Kualitas Layanan Terhadap Loyalitas Melalui Kepuasan Pelanggan Aplikasi Grab Pada Masyarakat di Kota Semarang
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3021

Abstract

The very rapid development of information and communication technology has brought major changes in various aspects of life, one of which is transportation. In today's digital era, things are made easier for people by the existence of various online transportation services, one of which is Grab. Grab is one of the largest online transportation services in Indonesia, and Grab is very widespread, one of which is in the city of Semarang. Grab offers various transportation services, such as cars, motorbikes, taxis and goods delivery. This research uses quantitative research methods, and the sampling technique uses Non-Probability Sampling. The population in this research is Grab application customers in the city of Semarang. The number of samples taken was 100 respondents. This research uses quantitative analysis techniques. The presentation in this technique is the influence of service quality, level of customer satisfaction and promotion on customer loyalty of the Grab application among people in the city of Semarang. The data obtained in this research was then processed using SmartPLS 3
Analisis Kinerja Keuangan Perusahaan Hanjaya Mandala Sampoerna Tbk Ditinjau Dari Rasio Likuiditas, Solvabilitas, Profitabilitas, Aktivitas Pada Tahun 2018-2022 Nurmala Putri Fatimah; Indah Listyani; Ahmad Idris
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3026

Abstract

In this study, researchers want to see the financial performance condition of the Hanjaya Mandala Sampoerna company when measured using liquidity, solvency, profitability and activity ratios. The Hanjaya Mandala Sampoerna Company is the largest tobacco cigarette industry in Indonesia. The data used for the ratio measurement process are taken from the company's financial reports on the Indonesia Stock Exchange Investment Gallery website using documentation and library data collection techniques (Library Research), namely collecting and combining several data that are appropriate to research. This type of research is descriptive quantitative which describes several phenomena which are then described and analyzed again. The results of research over the last five years of Hanjaya Mandala Sampoerna Tbk's financial performance on liquidity, solvency and profitability ratios are still said to be not good, but the activity ratio produces good financial performance in 2018-2022.  

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