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Gedung Fakultas Ekonomi Universitas Krisnadwipayana Jalan Kampus UNKRIS Jatiwaringin Jakarta Timur.
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Jurnal Manajemen Bisnis Krisnadwipayana
Published by Universitas Krisnadwipayana
ISSN : 23384794     EISSN : 25797476     DOI : 10.35137
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan Desember yang memuat berbagai hasil penelitian berupa kajian manajemen dan bisnis, yang meliputi Manajemen Produksi dan operasi, sumber daya manusia, pemasaran, dan manajemen keuangan sesuai isu-isu bisnis yang berkembang saat ini. Diharap hasil penelitian yang dipublikasikan melalui JMBK dapat memberikan berbagai manfaat, yaitu bagi pengembangan ilmu manajemen dan bisnis sebagai referensi bagi para mahasiswa dan peneliti untuk melakukan penelitian selanjutnya. Bagi para praktisi bisnis di dalam menentukan strategi manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 358 Documents
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STRATEGI PEMELIHARAAN RANPUR ANOA UNTUK MENINGKATKAN KESIAPAN OPERASIONAL SATGAS YONMEK GARUDA XXIII UNIFIL Ari Yulianto; Ferdinand Hasudungan; Oktaheroe Ramsi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 3 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i3.1004

Abstract

The maintenance of Anoa armored vehicles is crucial for the operational readiness of the TNI Konga XXIII UNIFIL Mechanized Battalion Task Force amidst the challenging terrain of South Lebanon. This descriptive qualitative study aims to analyze system effectiveness and personnel competence factors, and to formulate maintenance strategies through in-depth interviews. The findings reveal that while preventive and corrective maintenance systems function effectively, they currently lack digital integration. Technician competence is significantly influenced by pre-deployment training and field experience. Consequently, effective strategies are formulated through strengthened coordination with PT Pindad, the implementation of an Integrated Maintenance Support System (IMSS), and the establishment of a forward maintenance hub. The study concludes that collaborative, adaptive, and digital technology-based strategies are essential for maintaining operational readiness. Strengthening digitalization and technician competence is recommended to support the modernization of TNI defense logistics.
Pengaruh Pemasaran Media Sosial dan Mulut ke Mulut Secara Elektronik terhadap Loyalitas Pelanggan melalui Keterikatan Pelanggan Grab di Provinsi DKI Jakarta Dirgantoro; Ismail Razak; Iwan Kurniawan Subagja
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 1 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i1.1014

Abstract

This study aims to analyze the influence of: 1) social media marketing and electronic word-of-mouth on customer engagement, 2) social media marketing and electronic word-of-mouth on customer loyalty, 3) customer engagement on customer loyalty, 4) social media marketing and electronic word-of-mouth influence customer loyalty through customer engagement. The study was conducted on Grab online transportation customers in Province DKI Jakarta as respondents. The sampling technique used insidental sampling. Data analysis methods used descriptive analysis and path analysis. The results show that: 1) social media marketing and electronic word-of-mouth have a positive and significant effect on customer engagement, 2) social media marketing and electronic word-of-mouth have a positive and significant effect on customer loyalty, 3) customer engagement has a positive and significant effect on customer loyalty, 4) social media marketing and electronic word-of-mouth have a positive and significant effect on customer loyalty through customer engagement.
Kinerja Karyawan PT. Multi Karya Asia Pasifik Raya dipengaruhi oleh Gaya Kepemimpinan dan Motivasi Kerja melalui Kepuasan Kerja Partogi Soloan Samosir; Diana Patrecia Magdalena
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 1 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i1.1015

Abstract

This study aims to analyze the influence of leadership style and work motivation on employee performance through job satisfaction at PT. Multi Karya Asia Pasifik Raya (MKAPR). The method used in this study is a quantitative method with a descriptive and verification approach. The research sample in this study employees of PT. Multi Karya Asia Pasifik Raya. Data analysis used path analysis. The results of the study indicate that: 1) Leadership style and work motivation influence employee performance through job satisfaction; 2) Leadership style supports improved employee performance; 3) Work motivation supports improved employee performance; 4) Leadership style supports improved job satisfaction; 5) Job satisfaction supports improved employee performance; 6) Leadership style supports improved employee performance through job satisfaction; and 7) Work motivation supports improved employee performance through job satisfaction
Pengaruh Kepemimpinan Transformasional dan Budaya Organisasi terhadap Kepuasan Kerja Karyawan PT. Tunas Ridean Jakarta Zikri Bintang; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 1 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i1.1016

Abstract

The purpose to analyze the influence of transformational leadership and organizational culture on employee job satisfaction at PT. Tunas Ridean Jakarta. This research is included in the category of causal associative research using a quantitative approach. The population in this study were employees of PT. Tunas Ridean Jakarta. The technique used for sampling is simple random sampling. The analytical method uses simultaneous and partially linear regression analysis. The results of the research show that in simultaneous and partially ways transformational leadership and organizational culture have a positive and significant effect on job satisfaction at PT. Tunas Ridean Jakarta.
Kualitas Sumber Daya Manusia dan Budaya Organisasi terhadap Optimalisasi Kinerja Karyawan BCA Percetakan Negara Donna Winny Bethani; Hery Wihasnanto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 1 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i1.1017

Abstract

This study was conducted to determine the effect of HR Quality and Organizational Culture on Employee Performance Optimization at PT. Bank Central Asia Percetakan Negara. This study uses a quantitative approach. The population in this study used all 30 employees of PT. Bank Central Asia Percetakan Negara. The sampling technique in this study used the census sample type. The data collection technique in this study used a questionnaire. The data analysis method used in this study is multiple linear regression and partial. The results of the study indicate that: 1) Human resource quality has a positive effect on employee performance; 2) Organizational culture has a positive effect on optimizing employee performance; and 3) Together, human resource quality and organizational culture have a positive effect on employee performance
Analisis Penyerapan Anggaran Berdasarkan Jenis Belanja Di Badan Standardisasi Nasional One Agus Sukarno
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 1 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i1.1022

Abstract

Budget absorption is an important indicator in assessing the effectiveness of fiscal policy implementation and the quality of state financial management. An optimal absorption rate reflects the ability of government institutions to implement programs and activities according to established plans. This study aims to analyze the influence of personnel expenditures, goods expenditures, and capital expenditures on the level of budget absorption at the National Standardization Agency (BSN) during the 2010–2024 period. The study uses a quantitative approach with secondary data sourced from budget realization reports and official BSN financial documents. The dependent variable in this study is budget absorption, measured by the ratio of realization to the budget ceiling in percentage, while the independent variables include the realization of personnel expenditures, goods expenditures, and capital expenditures, transformed into natural logarithms (LN). The analysis technique used was multiple linear regression, with a classical assumption test first conducted to ensure model feasibility. The results show that personnel expenditures have a significant effect on budget absorption, while goods expenditures and capital expenditures do not have a significant effect on budget absorption at BSN. However, simultaneously, the variables of personnel expenditures, goods expenditures, and capital expenditures influence budget absorption.
Pengaruh Kesadaran Merek Terhadap Niat Pembelian Pada Pengguna Fitur Tiktok Shop Di Kalangan Mahasiswa Universitas Bengkulu Riyan Hidayat; Albar Armanda Farabi; Dony Riantama Simarmata; Yemi Enumbi; Intan
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 2 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i2.1043

Abstract

Perkembangan teknologi digital telah mengubah perilaku konsumen, khususnya generasi muda, dengan media sosial yang kini berkembang menjadi platform perdagangan sosial seperti TikTok Shop yang mengintegrasikan hiburan dan aktivitas belanja. Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran merek terhadap niat pembelian pada mahasiswa Universitas Bengkulu pengguna TikTok Shop. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, dan data dianalisis menggunakan teknik statistik untuk menguji hubungan antar variabel. Meskipun penelitian terdahulu menunjukkan bahwa kesadaran merek berpengaruh positif terhadap niat pembelian, terdapat perbedaan hasil yang mengindikasikan adanya research gap yang perlu dikaji lebih lanjut. Hasil penelitian ini diharapkan dapat memberikan bukti empiris mengenai peran kesadaran merek dalam membentuk niat pembelian pada konteks perdagangan sosial, khususnya TikTok Shop, serta berkontribusi terhadap pengembangan strategi pemasaran digital.
Dinamika Pelaksanaan Tugas Kedinasan ASN dalam Mendukung Transformasi Tata Kelola Pemerintahan Azkavia Rosmayusi; I Dewa Ketut Widana; Dewi Puspaningtyas Faeni
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 2 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i2.1063

Abstract

Bureaucratic reform includes the transformation of governance, which is an important part of the effort to realize an effective, efficient, transparent, and accountable government. Civil Servants (ASN) must be able to adapt to these changes and adjust to the evolving demands of public service and technological advancements. The purpose of this research is to study how the duties of ASN are carried out to assist in the transformation of governance. The research uses a qualitative approach employing descriptive literature study. This data was collected from various sources, including books, scientific journals, legislation, and other documents related to bureaucratic reform and the digital transformation of government. The research results show that the implementation of the Electronic-Based Government System (SPBE), the use of information technology, and the application of flexible work patterns thru the Work From Office (WFO) and Work From Home (WFH) mechanisms have changed the way civil servants (ASN) carry out their official duties. This transformation improves work efficiency, accelerates administrative processes, enhances coordination between work units, and increases accountability thru a digital monitoring system. However, to support the success of governance transformation, there is a need for improved digital competencies, the development of adaptive leadership, and the enhancement of technology-based monitoring and evaluation systems. These constraints include the limited digital competencies of ASN, resistance to changes in work culture, and variations in employes' ability to adapt to the new work system.
Pengaruh Gaya Hidup Dan Sosial Media Terhadap Perilaku Konsumtif Dengan Literasi Keuangan Sebagai Variabel Mediasi Ditinjau Dalam Perspektif Bisnis Islam (Studi Pada Pengguna Shopee Gen Z Kota Bandar Lampung) Ani Listiawati; A. Zuliansyah; Yeni Susanti
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 2 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i2.1067

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup dan media sosial terhadap perilaku konsumtif dengan literasi keuangan sebagai variabel mediasi dalam perspektif bisnis Islam. Menggunakan pendekatan kuantitatif, penelitian dilakukan terhadap 100 responden Generasi Z pengguna Shopee di Kota Bandar Lampung yang dipilih melalui metode purposive sampling. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan regresi linier serta SPSS. Hasil penelitian menunjukkan bahwa gaya hidup dan media sosial berpengaruh positif dan signifikan terhadap literasi keuangan. Sebaliknya, literasi keuangan berpengaruh negatif signifikan terhadap perilaku konsumtif, yang berarti peningkatan literasi keuangan efektif dalam menekan perilaku belanja impulsif. Temuan ini membuktikan bahwa literasi keuangan berperan sebagai variabel mediasi yang mampu mengendalikan dampak negatif tren media sosial dan gaya hidup modern. Dalam perspektif bisnis Islam, literasi keuangan menjadi instrumen penting untuk menghindari sifat boros (israf) sesuai dengan prinsip syariah. Kesimpulannya, literasi keuangan merupakan faktor kunci bagi Gen Z untuk mengelola keuangan secara lebih rasional, bertanggung jawab, dan sesuai dengan nilai-nilai Islam di era digital.
Determinan Nilai Perusahaan Sektor Manufaktur di Bursa Efek Indonesia Periode 2020–2024 Aqila Aulia; Rosdiana
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 2 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i2.1121

Abstract

This study aims to analyze the partial effect of Free Cash Flow (FCF) and Net Gearing Ratio (NGR) on firm value in manufacturing companies listed on the Indonesia Stock Exchange for the 2020–2024 period. The study uses a quantitative approach. Firm value is measured using Price to Book Value (PBV). The research data were obtained from the annual financial reports of manufacturing companies included in the LQ45 index during the observation period. The analysis technique used was multiple linear regression supported by classical assumption testing. The results indicate that partially, Free Cash Flow has a positive effect on firm value, while Net Gearing Ratio has a negative effect on firm value. The research findings indicate that a company's ability to generate free cash flow and optimal capital structure management are important factors in shaping investor perceptions of the company.

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