cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhamad Farhan
Contact Email
aan.himura@gmail.com
Phone
+6285715942018
Journal Mail Official
jmbk@unkris.ac.id
Editorial Address
Gedung Fakultas Ekonomi Universitas Krisnadwipayana Jalan Kampus UNKRIS Jatiwaringin Jakarta Timur.
Location
Kota bekasi,
Jawa barat
INDONESIA
Jurnal Manajemen Bisnis Krisnadwipayana
Published by Universitas Krisnadwipayana
ISSN : 23384794     EISSN : 25797476     DOI : 10.35137
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan Desember yang memuat berbagai hasil penelitian berupa kajian manajemen dan bisnis, yang meliputi Manajemen Produksi dan operasi, sumber daya manusia, pemasaran, dan manajemen keuangan sesuai isu-isu bisnis yang berkembang saat ini. Diharap hasil penelitian yang dipublikasikan melalui JMBK dapat memberikan berbagai manfaat, yaitu bagi pengembangan ilmu manajemen dan bisnis sebagai referensi bagi para mahasiswa dan peneliti untuk melakukan penelitian selanjutnya. Bagi para praktisi bisnis di dalam menentukan strategi manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 358 Documents
 32   33   34   35   36 
EVALUASI STRATEGI BERSAING DALAM INDUSTRI HOTEL STUDI PADA HOTEL SOFYAN BETAWI Wiwik Rachmarwi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 3 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i3.942

Abstract

Tourism is one of the leading sectors in supporting Indonesia's economic recovery. In an effort to improve the quality of tourism facilities and infrastructure necessary to support the accommodation of those activities. One of them is the hospitality industry. Betawi Sofyan Hotel as one of the hotel sharia cannot avoid away from competition three star hotel in Jakarta. Competition hotel makes Hotel Sofyan must have a good strategy to compete with other hotels. Betawi Sofyan Hotel also must analyze the external and internal environment, determine the competitive position in the industry, and formulate a strategy for success in the competition. The results of this study indicate that the Hotel Sofyan has a big opportunity to grow and compete. From a generic analysis that has been done, Betawi Sofyan Hotel has a differentiation strategy and SWOT analysis of the strategy showed that strategy which is suited for aggressive growth policy (Oriented Growth Strategy). Key Success Factor of Betawi Sofyan Hotel are the working spirit (the spirit of motivation) and competence, utilization and capital allocation appropriately used to repair and improve the quality of all facilities available and Corporate Culture Establishment, Implementation Services and Products Character, Improve Brand Equity.
PELAKSANAAN STRATEGI BISNIS DAN PEMASARAN PT. BLUE BIRD, TBK Iwan Kurniawan Subagja
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 3 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i3.943

Abstract

The improvement in Indonesia's economy gradually is the result of the construction carried out during this causes additional income and consumer spending patterns. Changes in spending patterns and consumer spending was particularly noticeable for those who live in urban areas, especially large cities. The long experience of managing a transport business to support the company's efforts to develop new technologies and managing human resources, in order to stay ahead. From its headquarters in Jakarta, the company has developed rapidly penetrated other business while maintaining customer service as a guide. The long experience of managing a transport business to support the company's efforts to develop new technologies and managing human resources, in order to stay ahead. From its headquarters in Jakarta, the company has developed rapidly penetrated other business while maintaining customer service as a guide. Competition taxis in big cities, especially Jakarta, was now so tight, so the service is more preferred. Hence the need for a good strategy to win the competition and maintain market share. One was in the company of Blue Bird Group doing business and marketing strategies to win the competition and maintain market share taxi transportation in Indonesia. Research methodology in this case with the SWOT analysis, five Poter’s, matrix’s space and marketing analysis. Methods of data collection is done by conducting research directly related to the company in order to obtain the necessary data, that is by interview and observation. The result of research is adding fleet, increasing coverage at the new location, especially at the level of municipalities, improve service quality and level effesiensi operation, increase limousine division in several cities, improve prifitabilitas company. Advantage of the company at PT Blue Bird was in corporate governance, natural environmental management company, in the management of seasonal factors, the application of information technology, the implementation of safety standards and management.
Pengaruh Motivasi dan Komitmen Organisasi Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Mediasi Pada Badan Penghubung Daerah Provinsi Jawa Timur Wakhid Sutarto; Guswandi; Tatag Herbayu
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 3 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i3.955

Abstract

This study aims to analyze the influence of motivation and organizational commitment on employee performance, with job satisfaction as a mediating variable at the Regional Liaison Agency of East Java Province. This study uses a quantitative approach with a survey method. The population in this study were all employees of the Regional Liaison Agency of East Java Province. The data analysis technique used path analysis to test the direct and indirect effects between variables. The results show that motivation and organizational commitment have a positive and significant effect on job satisfaction and employee performance. In addition, job satisfaction also has a significant effect on employee performance and is able to partially mediate the relationship between motivation and organizational commitment on employee performance.
Pengaruh Kualitas Produk dan Ketersediaan Produk Terhadap Kinerja Operasional di Alfamart Area Pondok Kelapa Alifatu Zandra Sapuwani; Wiwik Rachmarwi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 3 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i3.956

Abstract

This study was conducted to determine the extent to which product quality and availability influence operational performance at Alfamart in the Pondok Kelapa area. Data were obtained through questionnaires distributed to respondents, employees of Alfamart outlets in the Pondok Kelapa area.The data analysis technique used were simple linear regression and multiple regression to measure the simultaneous and partial effects of each independent variable on the dependent variable. The results indicate that both product quality and availability have a positive and significant impact on operational performance
Loyalitas Pelanggan Dipengaruhi oleh Kualitas Layanan Melalui Kepuasan Pelanggan Salon the Guh di Plaza Cibubur Bekasi Yunna Wijaya; Eddy Sanusi Silitonga
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 3 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i3.957

Abstract

This study aims to determine customer loyalty influenced by service quality through customer satisfaction The Guh Salon in Plaza Cibubur Bekasi. The research method used is a quantitative approach. The sample used in this study consumers who used The Guh Salon services, with data collected using questionnaires. The collected data was analyzed using path analysis. The results of the study indicate that 1) Service quality has a positive and significant effect on customer loyalty; 2) Customer satisfaction has a positive and significant effect on customer loyalty; 3) Service quality has a positive and significant effect on customer satisfaction; 4) Customer loyalty is influenced by service quality through customer satisfaction.
Keterkaitan Antara Pemasaran Hijau Dengan Peningkatan Keputusan Pembelian Produk The Body Shop Melalui Citra Merek Sebagai Variabel Mediasi A.A. Istri Emilia Mayori; Ida Bagus Raka Suardana
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 3 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i3.964

Abstract

ABSTRACT In recent years, growing awareness of environmental issues has driven companies across industries, including the beauty sector, to adopt green marketing as a sustainable marketing strategy. The beauty industry is a major contributor to plastic waste and hazardous chemicals, making eco-friendly practices increasingly essential. This study aims to analyze the effect of green marketing on purchase decision with brand image as a mediating variable among The Body Shop consumers in Bali Province. This quantitative research employed a survey method targeting productive-age respondents who use The Body Shop products. The data were analyzed using multiple regression and mediation tests to examine the relationships among variables. The results indicate that green marketing has a positive and significant influence on both brand image and purchase decision, while brand image partially mediates the relationship between them. These findings highlight the importance of consistent green marketing implementation in building a responsible brand image and enhancing consumers’ purchasing decisions. The tactical implication suggests that companies should strengthen sustainability-oriented communication and environmental transparency to increase consumer loyalty and contribute to achieving Sustainable Development Goals (SDG) 12 on responsible consumption and production. Keywords: Green Marketing; Brand Image; Purchase Decision; Eco-Friendly Products; Beauty Industry; The Body Shop; Bali Province ABSTRAK Dalam beberapa tahun terakhir, meningkatnya kesadaran terhadap isu lingkungan telah mendorong perusahaan di berbagai sektor, termasuk industri kecantikan, untuk mengadopsi konsep green marketing sebagai strategi pemasaran berkelanjutan. Industri kecantikan dikenal sebagai penyumbang besar limbah plastik dan bahan kimia berbahaya, sehingga penerapan prinsip ramah lingkungan menjadi kebutuhan mendesak. Penelitian ini dilakukan untuk menganalisis pengaruh green marketing terhadap purchase decision dengan brand image sebagai variabel mediasi pada konsumen The Body Shop di Provinsi Bali. Penelitian ini bersifat kuantitatif dengan metode survei terhadap responden usia produktif yang menggunakan produk The Body Shop. Teknik analisis yang digunakan adalah analisis regresi berganda dengan uji mediasi untuk melihat hubungan antarvariabel. Hasil penelitian menunjukkan bahwa green marketing berpengaruh positif dan signifikan terhadap brand image serta purchase decision, dan brand image berperan sebagai variabel mediasi parsial yang memperkuat hubungan keduanya. Temuan ini menegaskan pentingnya penerapan strategi green marketing yang konsisten untuk membentuk citra merek yang bertanggung jawab dan meningkatkan keputusan pembelian. Implikasi taktis penelitian ini menunjukkan bahwa perusahaan perlu memperkuat komunikasi nilai keberlanjutan dan transparansi lingkungan agar dapat meningkatkan loyalitas konsumen serta mendukung tercapainya tujuan Sustainable Development Goals (SDGs) poin ke-12 tentang konsumsi dan produksi yang bertanggung jawab. Kata Kunci: Green Marketing; Citra Merek; Keputusan Pembelian; Produk Ramah Lingkungan; Industri Kecantikan; The Body Shop; Provinsi Bali
PENGARUH K3 DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. DWI LESTARI NUSANTARA Julius Simbolon; Nuridin
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5 No 2 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine how relationship and influence of safety, occupationalhealth and work environment to employees performance at PT. Dwi Lestari. The research method was usedwith explanatory analysis approach that is explaining the causalistic relationship between variables.Technique of data analysis was used by finding regression and correlation, determination coefficient andhypothesis test, but before it was analyzed, first was done instrument test of research data. Results of thisresearch was obtained there is relationship and positive influence and significant between safety variables,occupational health and work environment to employees performance at PT. Dwi Lestari Nusantara by usingF test. F test was used to test the feasibility of model in research. Results the trial fo F test showed thatregression model can be used to predict employees performance. Test result of t test showed that safety,occupational health have positive and significant influence to employees performance, and work environmenthave positive and significant influence to employees performance at PT. Dwi Lestari Nusantara. Whilesafety, occupational health were variables which is very dominant and influence to employees performance atPT. Dwi Lestari Nusantara. Conclusion, there is a positive and significant influence between safety variables,occupational health and work environment to employees performance at PT. Dwi Lestari Nusantara
Loyalitas Konsumen Mie Gacoan Jatiwaringin Dipengaruhi Oleh Kualitas Produk Melalui Citra Merek Yudha Wiratama Putra; Eddy Sanusi Silitonga
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 1 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i1.998

Abstract

This study aims to analyze the influence of Product Quality on Consumer Loyalty of Mie Gacoan Jatiwaringin, as well as to test the role of Brand Image as a mediating variable in this relationship. This study used a quantitative approach with a survey method. The sample consisted of consumers who had previously purchased from Mie Gacoan Jatiwaringin, selected using a purposive sampling technique. The method was analyzed using Path Analysis. The results of the study indicate that: 1) Product quality has a positive and significant influence on consumer loyalty. 2) Product quality has a positive and significant influence on brand image. 3) Brand image has a positive and significant influence on consumer loyalty. 4) Brand image is proven to act as a mediating variable (possibly partial mediation), which means that product quality not only has a direct influence on loyalty, but also indirectly through the formation of a positive brand image in the minds of consumers.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Wardah Glasting Liquid Lip Konsumen Guardian Mall Bassura Nadia Putri Yulanda; Arief Rachmawan Assegaf
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 1 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i1.999

Abstract

The purpose of this study is to analyze the influence of price and product quality on the purchasing decision of Wardah Glasting Liquid Lip products for consumers at Guardian Mall Bassura. This study uses a quantitative method with a survey approach. The sample was selected using purposive sampling with the criteria of female respondents who purchased Wardah products. The number of samples was calculated based on the lemeshiw calculation of 100 respondents. Data analysis used multiple and simple linear regression. The results of the study partially show that price has an effect on purchasing decisions and product quality has an effect on purchasing decisions. Simultaneously, price and product quality have an effect on purchasing decisions for Wardah Glasting Liquid Lip products for consumers at Guardian Mall Bassura.
Pengaruh Margin Keuntungan Bersih Dan Arus Kas Bebas Terhadap Pengembalian Saham Sektor Properti Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023 Fadhil Akmal Ulinuha; M. Kausar Maulana
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 1 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i1.1000

Abstract

The purpose of this study is to determine the effect of net profit margin and free cash flow on stock returns of property sector companies for the 2019-2023 period. This study was conducted using data from the IDX and selected company websites. The population of this study was property sector companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. Sampling was conducted using a purposive sampling technique. The analysis method used was multiple linear regression and simple regression. The results of this study indicate that net profit margin and free cash flow simultaneously affect stock returns. Partially, net profit margin has an effect on stock returns. Partially, free cash flow has no effect on stock returns.

Page 34 of 36 | Total Record : 358

 32   33   34   35   36 

Filter by Year

2016 2026


Reset
Filter By Issues
All Issue Vol 14 No 2 (2026): Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 1 (2026): Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 3 (2025): Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 2 (2025): Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana Vol 12 No 3 (2024): Jurnal Manajemen Bisnis Krisnadwipayana Vol 12 No 2 (2024): Jurnal Manajemen Bisnis Krisnadwipayana Vol 12 No 1 (2024): Jurnal Manajemen Bisnis Krisnadwipayana Vol 11 No 3 (2023): Jurnal Manajemen Bisnis Krisnadwipayana Vol 11 No 2 (2023): Jurnal Manajemen Bisnis Krisnadwipayana Vol 11 No 1 (2023): Jurnal Manajemen Bisnis Krisnadwipayana Vol 10 No 3 (2022): Jurnal Manajemen Bisnis Krisnadwipayana Vol 10 No 2 (2022): Jurnal Manajemen Bisnis Krisnadwipayana Vol 10 No 1 (2022): Jurnal Manajemen Bisnis Krisnadwipayana Vol 9 No 3 (2021): Jurnal Manajemen Bisnis Krisnadwipayana Vol 9 No 2 (2021): Jurnal Manajemen Bisnis Krisnadwipayana Vol 9 No 1 (2021): Jurnal Manajemen Bisnis Krisnadwipayana Vol 8 No 3 (2020): Jurnal Manajemen Bisnis Krisnadwipayana Vol 8 No 2 (2020): Jurnal Manajemen Bisnis Krisnadwipayana Vol 8 No 1 (2020): Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 3 (2019): Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 2 (2019): Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 1 (2019): Jurnal Manajemen Bisnis Krisnadwipayana Vol 6 No 3 (2018): Jurnal Manajemen Bisnis Krisnadwipayana Vol 6 No 2 (2018): Jurnal Manajemen Bisnis Krisnadwipayana Vol 6 No 1 (2018): Jurnal Manajemen Bisnis Krisnadwipayana Vol 5 No 3 (2017): Jurnal Manajemen Bisnis Krisnadwipayana Vol 5 No 2 (2017): Jurnal Manajemen Bisnis Krisnadwipayana Vol 5 No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 3 (2016): Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 2 (2016): Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 1 (2016): Jurnal Manajemen Bisnis Krisnadwipayana More Issue