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Gedung Fakultas Ekonomi Universitas Krisnadwipayana Jalan Kampus UNKRIS Jatiwaringin Jakarta Timur.
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Jurnal Manajemen Bisnis Krisnadwipayana
Published by Universitas Krisnadwipayana
ISSN : 23384794     EISSN : 25797476     DOI : 10.35137
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan Desember yang memuat berbagai hasil penelitian berupa kajian manajemen dan bisnis, yang meliputi Manajemen Produksi dan operasi, sumber daya manusia, pemasaran, dan manajemen keuangan sesuai isu-isu bisnis yang berkembang saat ini. Diharap hasil penelitian yang dipublikasikan melalui JMBK dapat memberikan berbagai manfaat, yaitu bagi pengembangan ilmu manajemen dan bisnis sebagai referensi bagi para mahasiswa dan peneliti untuk melakukan penelitian selanjutnya. Bagi para praktisi bisnis di dalam menentukan strategi manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 358 Documents
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PENGARUH BEBAN KERJA DAN INTEGRITAS TERHADAP KINERJA PEGAWAI MELALUI KEPEMIMPINAN PENGAMANAN RUMAH TAHANAN Andi Makkasompa; Bomer Pasaribu; Eddy Sanusi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.147

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja dan integritas terhadap kinerja pegawai dengan peran kepemimpinan sebagai mediator di Rumah Tahanan (Rutan), Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa beban kerja berpengaruh negatif terhadap kinerja pegawai, sedangkan integritas memiliki pengaruh positif. Selain itu, kepemimpinan terbukti memediasi pengaruh beban kerja dan integritas terhadap kinerja. Temuan ini memberikan implikasi praktis bagi manajemen dalam pengelolaan sumber daya manusia untuk meningkatkan kinerja pegawai melalui pengaturan beban kerja, penguatan integritas, dan pengembangan kepemimpinan yang efektif.
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA DEWANGGA WEDDING JAKARTA TIMUR Irma Sayyidina; Sugeng Santoso
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.149

Abstract

This study aims to find out whether there is an influence between Instagram social media marketing and service quality on the decision to use dewangga wedding services in East Jakarta. This study uses a quantitative scale with a Likert scale (scale 1 to 5). Where each variable uses a list of questionnaire questions, the population in this study is all consumers of wedding dewangga and uses a sample of correlational descriptive methods with a minimum of 30 subjects. Data processing uses SPSS version 26 with descriptive analysis and testing of multiple liner hypothesis. The results of the study showed that: The Instagram social media marketing variable has a positive and significant effect on the decision to use it alone, The variable of service quality has a positive and significant effect on the service decision. The variables of social media marketing, Instagram, and service quality affect the decision to use services simultaneously and together on the decision to use services.
PENGARUH PEMASARAN DIGITAL DAN PENGALAMAN PELANGGAN TERHADAP LOYALITAS PELANGGAN ALFAMART TB SIMATUPANG 9 JAKARTA TIMUR Amirul Mu'minin; Nino Nopriandi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.168

Abstract

The research to analyze the influence of digital marketing and and customer experience on customer loyalty at Alfamart Tb Simatupang 9 Jakarta Timur. This research is included in the category of causal associative research using a quantitative approach. The population in this study were all customers at Alfamart TB Simatupang 9 within three months. The sampling technique uses simple random sampling technique. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in simultaneous or partially ways the digital marketing and customer experience have a positive and significant on customer loyalty at Alfamart Tb Simatupang 9 Jakarta Timur.
PENGARUH KOMUNIKASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PT. SUVARNA LAND JAKARTA Eneng Dea Ratnasari; Arief Rachmawan Assegaf
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.170

Abstract

This research aims to analyze the influence of communication and service quality on consumer satisfaction PT Suvarna Land Jakarta. The method used in this research is a quantitative method with a survey approach. Data was collected through a questionnaire distributed to respondents who were consumers of PT Suvarna Land Jakarta. The research results show that both communication and service quality have a significant and positive influence on customer satisfaction, and simultaneous communication and service quality have a significant influence on customer satisfaction of PT Suvarna Land Jakarta.
PENGARUH DISIPLIN KERJA DALAM MENINGKATKAN PRODUKTIVITAS KERJA MELALUI MOTIVASI KERJA KARYAWAN PT. SINARMAS ASSET MANAGEMENT Nadya Salsyabilla; Edy Sanusi Silitonga
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.187

Abstract

Purpose to determine the influence of work discipline on work productivity PT. Sinarmas Asset Managamenet through work motivation. This research uses quantitative methods. This research uses a quantitative approach. The sampling technique in this research uses a saturated sample type. The data analysis method uses path analysis. The research results can be concluded as follows: 1). Work discipline directly has a significant effect on work productivity. 2). Work motivation directly has a significant effect on work productivity. 3). Work discipline directly has a significant effect on work motivation. 4). Indirectly, Work discipline has no effect on work productivity of productivity PT. Sinarmas Asset Managamenet through work motivation.
PENGARUH REKRUTMEN DAN PENEMPATAN KERJA TERHADAP KINERJA KARYAWAN PT. ENSEVAL PUTERA MEGATRADING Viska Annataysa; Irwan Indriyanto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.188

Abstract

The purpose to analyze the effect of recruitment and job placement on employee performance at PT. Enseval Putera Megatrading. This research is included in the category of causal associative research using a quantitative approach. The research population. The technique used for sampling was simple random sampling. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in simultaneous or partially ways the recruitment and job placement have a positive and significant effect on employee performance at PT. Enseval Putera Megatrading
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT. INDOMARCO PRISSMATAMA (STUDI KASUS PADA INDOMARET ANCOL 2, JAKARTA) Tini Juartini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.189

Abstract

To analyze the influence of product quality and service quality on customer satisfaction at PT. Indomarco Prissmatama. This research is included in the category of causal associative research using a quantitative approach. The population in this study were customers of PT. Indomarco Prissmatama. The sampling technique uses a saturated sample where all members of the population are sampled. The analytical method uses simultaneous and partially linear regression analysis. The research results show that product quality and service quality have a simultaneous and partially effect on customer satisfaction PT. Indomarco Prissmatama.
PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PT ASURANSI KREDIT INDONESIA Budi Santoso Ali; Iwan Kurniawan Subagja; Muhammad Harri
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.190

Abstract

This study aims to determine influence of leadership style and organizational culture affect employee performance through job satisfaction as an intervening variable. This study uses primary and secondary data by distributing questionnaires to employees of PT Asuransi Kredit Indonesia. The population in this study is employees of PT Asuransi Kredit Indonesia. Data analysis method using path analysis. The results of the study show that 1) Leadership style has a positive and significant effect on employee performance. 2) Organizational culture has a positive and significant effect on employee performance. 3) Leadership style has a positive and significant effect on job satisfaction. 4) Organizational culture has a positive and significant effect on job satisfaction. 5) Job satisfaction has a positive and significant effect on employee performance. 6) job satisfaction cannot mediate leadership style in influencing employee performance. 7) Job satisfaction cannot mediate organizational culture in influencing employee performance.
Strategi Manajemen Inovasi dalam Meningkatkan Daya Saing UMKM Kuliner di Kecamatan Karangpucung Yosinta Pangestuti; Bayu Sudrajat
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.352

Abstract

This study aims to analyze the innovation management strategy implemented by culinary Micro, Small, and Medium Enterprises (MSMEs) in Karangpucung District in an effort to increase competitiveness. This study is a type of field research using a qualitative approach with a case study design, data collected through in-depth interviews, observations, and documentation studies on several culinary MSMEs selected purposively. The results of the study indicate that innovation in culinary MSMEs in Karangpucung is dominated by product innovation and marketing innovation, while process and organizational innovation are still limited. The innovation management strategy implemented tends to be informal and ad-hoc, highly dependent on the owner's intuition and response to market feedback. Identification of innovation opportunities mostly comes from consumer demand and observations of local trends, with idea development through small-scale trial and error. Limited capital, knowledge, and access to technology are the main challenges. Nevertheless, these innovations have been proven to contribute to increased sales, product differentiation, and business sustainability, confirming the crucial role of innovation in the competitiveness of MSMEs.
MENGOPTIMALKAN KEUNTUNGAN : STRATEGI MATEMATIKA BISNIS UNTUK PERTUMBUHAN BERKELANJUTAN Sulaeman; Selvy Afrioza
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.359

Abstract

This study aims to explore and identify effective business strategies for optimizing profits while ensuring sustainable growth. In the context of increasingly competitive markets and pressing environmental challenges, companies need to develop approaches that not only maximize profit but also consider the long-term impact on the environment and society. This research adopts a mixed-methods approach, including quantitative analysis of financial data and case studies from various industries. Findings indicate that the implementation of strategies based on innovation, operational efficiency, and corporate social responsibility (CSR) can significantly enhance profitability and support sustainable growth. The study also identifies best practices and key challenges in the implementation of these strategies, providing valuable insights for managers and policymakers in designing holistic and future-oriented business plans. The results are expected to offer practical guidance for companies aiming to achieve a balance between short-term profits and long-term sustainability.

Page 32 of 36 | Total Record : 358

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