Fundamental and Applied Management Journal
Strategic and Operations Management, addressing strategic decision-making, operational excellence, supply chain, process improvement, and performance management. Business and International Management, covering global strategy, cross-border operations, internationalization, and comparative management practices. Marketing and Consumer Studies, exploring market strategy, consumer behavior, branding, digital marketing, and marketing analytics. Human Resource Management and Organisational Behaviour, focusing on talent management, leadership, motivation, organizational culture, and workplace behavior. Entrepreneurship and Management of Innovation, examining venture creation, entrepreneurial ecosystems, innovation strategy, and scaling new businesses. Management of Technology and Innovation, investigating technology adoption, digital transformation, R&D management, and innovation processes in organizations. Corporate Social Responsibility and Sustainability, addressing sustainable strategy, ESG, social impact, stakeholder engagement, and responsible business practices. Corporate Governance, covering board effectiveness, governance structures, accountability, transparency, and regulatory compliance. Financial Management, focusing on corporate finance, investment decisions, financial performance, risk management, and financial planning.
Articles
47 Documents
<![CDATA[The Influence of Digitalization Technology and Social Use on Human Resource Development in The Tourism Sector ]]>
<![CDATA[Aulia Rayhana Mohammad]]>;
<![CDATA[Sabran]]>;
<![CDATA[Achmad Zais]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i1.246
<![CDATA[Digital transformation has emerged as a critical factor in enhancing the competitiveness of regional tourism, including in Kutai Barat Regency. This study aims to examine the influence of digitalization and social media on the development of human resources (HR) in local tourism. Physical data indicate that the adoption of digital platforms by tourism actors has contributed to an approximate 30% increase in tourist visits over the past two years, particularly through nature- and culture-based destination promotion on social media. This research employs a qualitative approach, using in-depth interviews with tourism business operators, destination managers, and local communities. The analysis reveals that digitalization serves as a strategic tool to improve technical competencies, digital communication skills, and marketing networks for micro, small, and medium enterprises (MSMEs) and tourism practitioners. Social media also functions as a knowledge-sharing space, fostering collaboration and informal learning ecosystems that strengthen HR professionalism. Nevertheless, challenges such as limited infrastructure, unequal internet access, and digital literacy gaps continue to constrain the full potential of digital transformation. The study concludes that digitalization and social media significantly enhance the capacity and quality of tourism HR in Kutai Barat. Local government interventions, including digital literacy programs, MSME mentoring, and youth empowerment as innovation agents, are essential to support sustainable tourism development. These findings underscore the importance of integrating technology-driven strategies with community-based capacity building to achieve resilient and competitive local tourism sectors.]]>
<![CDATA[Green Marketing Strategies for Circular Economy Products: The Moderating Effect of Perceived Greenwashing among Consumers ]]>
<![CDATA[Meylin Rahmawati]]>;
<![CDATA[Sulistya Rini Pratiwi]]>;
<![CDATA[Rizky Agusriyanti Irna]]>;
<![CDATA[Kartini Kartini]]>;
<![CDATA[Yohana Thresia Nainggolan]]>;
<![CDATA[Djuanda Hatta]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v3i2.247
<![CDATA[This study investigates the effects of green marketing strategies namely green brand positioning (GBP), brand storytelling (BST), and consumer environmental knowledge (CEK) on purchase intention (PI) toward circular economy products, with perceived greenwashing (PGW) as a moderating variable. A quantitative survey was conducted with 138 respondents in Tarakan City, North Kalimantan, Indonesia, selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS), including assessment of both measurement and structural models. The measurement model demonstrates satisfactory reliability and validity (CR > 0.70; AVE > 0.50; adequate discriminant validity). Structural results show that brand storytelling has the strongest positive effect on purchase intention (β = 0.387; p < 0.001), followed by green brand positioning (β = 0.298; p < 0.001) and consumer environmental knowledge (β = 0.231; p < 0.01). Perceived greenwashing negatively moderates the relationship between brand storytelling and purchase intention (β = –0.184; p < 0.05), indicating that skepticism toward environmental claims weakens the persuasive impact of brand narratives. The model explains 71.3% of the variance in purchase intention (R² = 0.713). These findings suggest that consumers are willing to support circular products when sustainability claims are perceived as credible.]]>
<![CDATA[Strategic Human Resource Management and Organizational Competitiveness: A Resource-Based Empirical Analysis ]]>
<![CDATA[Yani Restiani Widjaja]]>;
<![CDATA[Ersha Faturochman]]>;
<![CDATA[Nursaimatussaddiya Nursaimatussaddiya]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i1.270
<![CDATA[In increasingly competitive organizational environments, human resources are no longer viewed as administrative support but as strategic assets that shape organizational capability. However, empirical evidence examining how Strategic Human Resource Management (SHRM) directly contributes to organizational competitiveness, particularly in regional contexts such as West Java, remains limited. This study aims to examine the effect of SHRM implementation on organizational competitiveness and to test whether strategic HR practices significantly enhance competitive capacity. The study employed a quantitative cross-sectional survey design involving 210 respondents from managerial, supervisory, and HR-related positions across organizations in West Java. Data were collected using structured questionnaires measured on a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that SHRM has a positive and significant effect on organizational competitiveness (β = 0.672; t = 12.845; p < 0.001). The model explains 45.2% of the variance in organizational competitiveness (R² = 0.452), indicating moderate explanatory power. These findings demonstrate that strategic alignment, employee development, performance management, and talent utilization play critical roles in enhancing adaptability, service quality, and organizational responsiveness. This study confirms that SHRM functions as a strategic driver of organizational competitiveness rather than merely an administrative mechanism. The findings extend the Resource-Based View by providing empirical evidence from a regional Indonesian context and offer practical implications for organizations to strengthen competitive advantage through strategic HR alignment.]]>
<![CDATA[Artificial Intelligence and Machine Learning Applications in Maritime Shipping: Predictive Analytics, Decision Support Systems, and Operational Automation ]]>
<![CDATA[Tri Cahyadi]]>;
<![CDATA[Winarno Winarno]]>;
<![CDATA[Irfan Faozun]]>;
<![CDATA[Larsen Barasa]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i1.276
<![CDATA[The maritime shipping industry is increasingly investing in artificial intelligence and machine learning technologies to enhance operational efficiency, safety, and environmental performance, yet the strategic integration of these technologies within maritime organizational systems remains poorly understood. This study systematically examines AI and ML applications in maritime shipping by analyzing predictive analytics capabilities, decision support system architectures, and operational automation frameworks across key maritime operational domains. Employing a qualitative research design combining thematic analysis, cross-group comparison, and narrative synthesis, the study draws upon expert consultations and document analysis involving AI technology specialists, maritime operations professionals, decision science researchers, and maritime regulatory experts. The findings reveal four principal themes: the multi-layered architecture of AI applications spanning predictive, prescriptive, and autonomous functions; the critical role of data infrastructure and quality in determining AI effectiveness; the organizational and human factors mediating successful AI adoption; and the governance challenges of deploying AI in safety-critical maritime environments. The study contributes an integrated AI deployment framework linking technological capabilities, organizational readiness, and governance requirements, offering theoretical insights for technology management scholarship and practical guidance for maritime organizations navigating the complexities of intelligent system adoption.]]>
<![CDATA[Green Human Resource Management and Competitive Advantage: The Mediating Role of Organizational Commitment in Private Firms ]]>
<![CDATA[Amir Makhmud Zain Nst]]>;
<![CDATA[Dian Purnama Sari]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i1.305
<![CDATA[This study examines the effect of Green Human Resource Management (GHRM) on competitive advantage with organizational commitment as a mediating variable in private firms in Medan, Indonesia. As sustainability becomes a strategic imperative, firms are increasingly integrating environmental principles into their human resource systems to strengthen long-term competitiveness. However, limited empirical evidence explains the internal mechanism linking GHRM to competitive advantage, particularly in emerging economy contexts. This research adopts a quantitative approach using survey data collected from 212 employees of private firms in Medan. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct and indirect relationships. The results indicate that GHRM significantly influences organizational commitment (β = 0.68, p < 0.001) and competitive advantage (β = 0.29, p < 0.001). Organizational commitment also significantly affects competitive advantage (β = 0.41, p < 0.001) and partially mediates the relationship between GHRM and competitive advantage. The findings highlight that sustainability-oriented HR practices function as strategic resources that enhance employee attachment and strengthen firm competitiveness. This study contributes to the integration of the Resource-Based View and social exchange theory and provides practical insights for firms seeking to align sustainability initiatives with competitive performance.]]>
<![CDATA[Digital Marketing Capability as a Strategic Driver of Competitive Positioning in Indonesian Shipping Companies: An Operational Excellence Perspective ]]>
<![CDATA[Larsen Barasa]]>;
<![CDATA[Marihot Simanjuntak]]>;
<![CDATA[April Gunawan Malau]]>;
<![CDATA[Ahmad Wahid]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i1.420
<![CDATA[The integration of digital marketing capabilities into strategic management frameworks represents a critical yet underexplored dimension of competitive positioning in maritime transportation. This study examines how Indonesian shipping companies leverage digital marketing strategies — including social media engagement, platform-based logistics marketing, and digital branding — as instruments of strategic decision-making to improve market share and service differentiation. Drawing on dynamic capabilities theory and operational excellence frameworks, the study employs a qualitative research design involving semi-structured interviews with 25 key informants across eight Indonesian shipping companies. Thematic analysis, cross-group comparison, and narrative synthesis were applied to examine patterns across executive, marketing, and operational perspectives. Findings reveal four principal capability dimensions: digital channel integration, data-driven customer engagement, brand differentiation through digital platforms, and performance-aligned digital communication. Critically, competitive positioning gains are most pronounced when digital marketing capabilities are embedded within operational excellence structures, particularly in firms that align digital communication strategies with balanced scorecard or performance management systems. The study contributes a contextually grounded framework for digital marketing capability development in emerging-market maritime firms, with practical implications for industry managers, policymakers, and institutional stakeholders in Indonesia's sea transportation sector.]]>
<![CDATA[Green Marketing and Consumer Behavior: Environmental Awareness as Mediator ]]>
<![CDATA[Risma Munte]]>;
<![CDATA[Dermawan Peranginangin]]>;
<![CDATA[Elfina Damanik]]>;
<![CDATA[Dasmaika Haloho]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i1.430
<![CDATA[This study aims to examine the relationship between green marketing and consumer behavior, and to analyze the mediating role of environmental awareness in the context of North Sumatra, Indonesia. A quantitative explanatory design was employed using a cross-sectional survey of 220 consumers with experience purchasing environmentally friendly products. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0, applying bootstrapping with 5,000 resamples. The results indicate that green marketing is positively associated with consumer behavior (β = 0.312, p < 0.001) and environmental awareness (β = 0.648, p < 0.001). Environmental awareness is also significantly associated with consumer behavior (β = 0.421, p < 0.001). Mediation analysis reveals a significant indirect effect (β = 0.273, p < 0.001), indicating partial mediation. The model demonstrates moderate explanatory power (R² = 0.420 for environmental awareness; R² = 0.563 for consumer behavior) and satisfactory predictive relevance (Q² = 0.301; 0.389). This study is based on a cross-sectional design, which limits causal inference. Additionally, the use of self-reported data may introduce common method bias, although collinearity diagnostics indicate acceptable levels. This study contributes to the literature by providing empirical evidence of a dual-path mechanism linking green marketing to consumer behavior through environmental awareness in a regional Indonesian context, which remains underexplored in prior studies.]]>
<![CDATA[Determinants of Online Purchase Decisions: The Roles of Trust, Price, and Product Quality among Graduate Students ]]>
<![CDATA[Pahrul]]>;
<![CDATA[Sahade]]>;
<![CDATA[Sumiati Tahir]]>;
<![CDATA[Nurhayani]]>;
<![CDATA[Khaerun Nisa]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v3i2.441
<![CDATA[This study examines the determinants of online purchase decisions among graduate students at Universitas Negeri Makassar, with particular attention to trust, price, and product quality. The study is significant because online transactions are characterized by uncertainty, limited physical inspection of products, and higher perceived risk, making these factors central to consumer decision-making. Conceptually, the study offers an integrated view of relational, economic, and product-related considerations in explaining online purchasing behavior. A descriptive quantitative approach was employed in this research. Data were collected through questionnaires administered to 100 graduate students who had previously purchased products online, selected using incidental non-probability sampling. The data were analyzed using multiple linear regression with the support of SPSS. The analysis focuses on both the partial and simultaneous effects of trust, price, and product quality on online purchase decisions. The study highlights that online purchasing decisions are closely associated with consumers’ confidence in sellers, price considerations, and evaluations of product quality. These findings imply that online businesses need to strengthen consumer trust, offer competitive pricing, and maintain product quality to encourage stronger purchase decisions. This study contributes to marketing management literature by emphasizing that online purchase decisions are shaped by both economic and relational factors.]]>
<![CDATA[Analysis of The Role of E-Commerce in Improving Students' Entrepreneurial Interest and Activities ]]>
<![CDATA[Sumiati Tahir]]>;
<![CDATA[Agus Syam]]>;
<![CDATA[Nurhayani]]>;
<![CDATA[Hasisa Haruna]]>;
<![CDATA[Pahrul]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v3i2.543
<![CDATA[Advances in digital technology have brought significant changes to the business world, particularly through the use of e-commerce. Ease of internet access and various digital platforms provide opportunities for young people, including students, to participate in entrepreneurial activities. This study aims to analyze the role of e-commerce on the entrepreneurial interests and activities of students in the Entrepreneurship Study Program, Faculty of Economics and Business, Makassar State University. The research method used is a literature study with a descriptive approach, namely by reviewing various scientific sources such as research journals, academic books, and scientific publications relevant to the research topic. The information obtained is then analyzed descriptively to understand the relationship between e-commerce developments and students' entrepreneurial interests and activities. The results of the study show that e-commerce developments make it easier for students to start and develop businesses because marketing, promotion, and transactions can be carried out digitally at a relatively lower cost. In addition, various previous studies have also shown that the use of digital platforms can increase entrepreneurial interest and encourage students to be directly involved in entrepreneurial activities. Therefore, e-commerce can be an effective means of supporting the development of entrepreneurship among students.]]>
<![CDATA[Determination of Burnout Through Work Life Balance, Job Stress, and Digital Stress in Private University Lecturers ]]>
<![CDATA[Noviardi Ferzi]]>;
<![CDATA[Albetris]]>;
<![CDATA[Muhammad Akbar]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v3i2.577
<![CDATA[The acceleration of digitalization in higher education has increased work demands on lecturers, particularly through technology-based administration, continuous information flow, and expectations of rapid responsiveness. This study examines the effects of work-life balance, job stress, and digital stress on burnout and their impact on job satisfaction among private university lecturers in the LLDIKTI X region. Grounded in the Job Demands-Resources model, this research adopts a quantitative approach using Structural Equation Modeling (PLS) based on survey data collected from lecturers. The results show that job stress and digital stress significantly increase burnout, while work-life balance is also associated with higher burnout in the context of blurred work–life boundaries. Job stress reduces job satisfaction, whereas digital stress exhibits a dual effect by increasing both burnout and job satisfaction, indicating its role as both a hindrance and challenge demand. Burnout is identified as a key mediating variable linking work pressures to job satisfaction. Substantively, higher burnout leads to lower job satisfaction, confirming its central role in the health impairment process. This study contributes to the literature by extending the Job Demands-Resources model through the inclusion of digital stress as a contemporary work demand and by highlighting the complexity of lecturer well-being in the digital academic environment. The findings provide important implications for university management in designing policies that balance digital demands, support lecturer well-being, and sustain academic performance.]]>
