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INDONESIA
Journal of Indonesian Management
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 2807212X     DOI : https://doi.org/10.53697/jim.v6i1
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
The Journal of Indonesian Management focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operation Management, Change Management, Sharia Management, Knowledge Management, Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Sistem Informasi dan Manajemen
Articles 355 Documents
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Analysis Of Product Design And Product Quality To Purchase Decisions Desthilia Hendra Ananda; Rita Tri Yusnita; Suci Putri Lestari
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.973

Abstract

This study aims to determine the analysis of product design and product quality on purchasing decisions (a survey of consumers who buy bag products at the Tazik Art Shop). The method used is a quantitative approach with the survey method. With a research sample of 100 consumers who buy bag products at the Tazik Art Shop. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the design of the bag product at the Tazik Art Shop shop had a very good rating classification, the quality of the bag product at the Tazik Art Shop shop had a very good rating classification, the decision to buy a bag at the Tazik Art Shop shop had a good rating classification. Simultaneously product design and product quality have a significant influence on purchasing decisions. Partially Product Design has an insignificant effect on the increase in purchasing decisions, partially Product Quality has a significant effect on purchasing decisions
Analysis of Village Fund Allocation Management in Overcoming Poverty Levels (Case Study in Bangun Rejo Village, Tanjung Morawa District in 2022) Indri Andini; Sri Dewi Anggraini; Sri Maharani; Juliana Nasution
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1054

Abstract

The purpose of this study is to analyze the management of village funds in overcoming poverty levels in Bangun Rejo Village, Tanjung Morawa District in 2022. This research is qualitative in nature using secondary data obtained from the office of the Head of Bangun Rejo Village, Tanjung Morawa District. Village funds are funds sourced from APBN devoted to villages. This village fund is used to finance the implementation of village governance, implementation of village development, village community development, and also as village community empowerment. The purpose of village funds is to alleviate poverty. The results of the study show that Cash Transfer Assistance (BLT) can help the poor, but this program cannot increase the standard of living of the poor, let alone reduce the poverty rate. This is because the BLT program is still not assistance that leads to community empowerment, but is still limited as assistance that eases the burden on the poor to meet their daily food needs and payment of arrears.
Impact of Price, Brand Image and Product Quality on Purchase Decisions in the Hexohm Bengkulu Vape Community Hafiz Agung Rasuma; Ida Ayu Made E. Gayatri; M.Rahman Febliansa
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1077

Abstract

The purpose of this study was to determine the effect of price, brand image and product quality on purchasing decisions in the Bengkulu Hexohm vape community. This research is quantitative descriptive. The method used is a questionnaire method. The sample of this study was 100 respondents in the Bengkulu Hexohm vape community. The results of multiple linear regression show that Y = 21.251+0.672 (X1)+ 0.174 (X2) + 0.450 (X3) + 9.735, that the regression coefficient is positive, meaning that there is a positive or unidirectional relationship between price, brand image and product quality on the Vape Community Hexohm Bengkulu. The results of the price test (X1) show tcount 3,007 > ttable 1,660 and a significance of 0,003 < 0,05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning that the price (X1) has a positive and significant effect on purchasing decisions (Y) in the Hexohm Vape Community Bengkulu . The results of the brand image test (X2) show tcount 0.688 < ttable 1,660 and significance 0.493 > 0.05, then the results of the hypothesis Ha are rejected and Ho is accepted, meaning that brand image (X2) has no effect on purchasing decisions (Y) in the Hexohm Vape Community Bengkulu . The results of the product quality test (X3) show tcount 5.742 > ttable 1,660 and significance 0.000 <0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning product quality (X3) has a positive and significant effect on purchasing decisions (Y) in the Vape Community Hexohm Bengkulu. The result of the Fcount value is greater than the Ftable value, which is 12.807 > 2.70, so it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between price (X1), brand image (X2) and product quality (X3) on the purchasing decision variable (Y). This can be seen at the significance level of 0.000 < 0.05.
Effect Of Organizational Culture And Employee Commitment On Performance In The Office Of PT. Bengkulu Main Branch Dadang Utuh Ahwat; Ida Angriani; Anzori Tawakal
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1078

Abstract

The purpose of this study was to test whether there is an influence of organizational culture and employee commitment on performance at the office of PT. Bank Bengkulu Main Branch, one of the factors that can affect performance is organizational culture. Organizational culture will give identity to members of the organization and individuals, and employee commitment also affects performance. The sample in this study were 56 permanent employees at the PT. Bank Bengkulu Main Branch. By collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing.The results of the multiple linear regression analysis showed Y = 23,359 + 0, 104X1 + 0, 366X2. This describes a positive linear regression direction, meaning that there is a positive influence between X1 (Organizational Culture) and X2 (Employee Commitment) on (Y) Office performance of PT. Bank Bengkulu Main Branch. The magnitude of the coefficient of determination is 0.185. This means that organizational culture and employee commitment affect the performance of the PT. Bank Bengkulu Main Branch of 18.5%, while the remaining 81.5% is influenced by other variables not examined in this study. The test results at a significant level of 0.05 explained that partially organizational culture had no significant effect while employee commitment had a significant effect on performance at the PT. Bank Bengkulu Main Branch. The results of the F test at a significant level of 0.05 explain that organizational culture and employee commitment have a significant simultaneous influence on the performance of the PT. Bank Bengkulu Main Branch.
An Analysis Of Community Satisfaction Index Towards Samsat Public Services In Bengkulu City Syakira Maharanti Suci; Ahmad Soleh; Ida Ayu Made Ermetha Gayatri
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1079

Abstract

The community satisfaction index only applies to government agencies that provide direct services to the community. This study aims to determine the Community Satisfaction Index for SAMSAT Public Services in Bengkulu City. The analytical method used is the Community Satisfaction Index (IKM) based on the Regulation of the Minister of Administrative Reform and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017 with 9 indicators namely requirements, procedures, completion time, costs/tariffs, product. Type of service, competency of implementer, behavior of implementer, handling of complaints suggestions and input, facilities and infrastructure. The data method obtained in this study was obtained directly from the questionnaire filler aimed at the respondents. In this study the questionnaire was used to collect data on community satisfaction by distributing questionnaires to the SAMSAT public services of Bengkulu City. From the results of the analysis of the Community Satisfaction Index for the SAMSAT public services of Bengkulu City is 86.955. This means that the service quality performed by SAMSAT of Bengkulu City is included in category B therefore, the service performance at SAMSAT of Bengkulu City can be said to be good because it is in the range of conversal interval values 76.61 -88.30.
Strategies to Increase Sales of Micro, Small and Medium Enterprises by Utilizing the Tik Tok Shop in an Islamic Perspective Finik Kharianti; Zuhrinal M Nawawi
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1080

Abstract

This study aims to find out what strategies make the TikTok platform an effective media promotion in marketing a product and increasing sales to micro, small and medium enterprises. In this research the method used is a descriptive approach, this research is a research that collects data contained in social media, be it books, journals and so on. From this research, the data used are primary and secondary data. The results showed that sales promotion by giving discounts or price reductions, giving vouchers and coupons, free goods (gif), product guarantees and free shipping. Publicity with a direct approach to consumers. Interactive marketing by involving consumers in sales activities. TikTok with various interesting features in it. These things help micro, small and medium enterprises to market their products and increase their sales. So optimal utilization of TikTok features and a good approach with consumers, can help in increasing sales. Thus TikTok becomes an effective promotional medium in marketing activities.
The Effectiveness of Lending and Organizational Management on Increasing Income of Small and Medium Enterprises of UMKM in Medan City Budi Dharma; Sonia Purba; Finik Kharianti
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1081

Abstract

MSMEs are one of the pillars of the economy in Medan City which is managed and run by the community. The existence of MSMEs is very helpful in meeting the needs of the community. The government also supports MSME development programs and the optimization of MSME so that they are more relevant to the needs and capabilities of the community. Control of MSME financial circulation must also be taken into account and considered because it affects the income of these MSMEs. The urgency of MSMEs is the main foundation of the purpose of this research in the form of knowing the effectiveness of lending and organizational management in increasing MSME income in Medan City. The research method used in this study is descriptive qualitative with data collection techniques in the form of interviews with respondents regarding MSME regulations that are oriented towards online loans and organizational management. The research results obtained indicate that there is a positive effectiveness of lending and organizational management which is directly provided by financial institutions for MSME owners in Medan City. The form of this effectiveness can be seen from the three variables, namely input variables, process variables and output variables. Organizational management carried out within the MSME environment is also considered effective because it has received a lot of information from other MSME actors and exchange ideas in increasing MSME income which is directly oriented towards organizational management.
The Influence Of Product Quality And Price Perception On Customer Satisfaction (Survey Of Azqia Collection Tasikmalaya Customers) Ulfah Fitriyyah; Depy Muhamad Pauzy; Suci Putri Lestari
Journal of Indonesian Management Vol. 3 No. 1 (2023): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1134

Abstract

This study aims to determine the influence of product quality and price perception on customer satisfaction (Survey on customers of Azqia Collection Tasikmalaya). The method used in this study is causality through a survey approach. With a research sample of 100 customers of Azqia Collection Tasikmalaya. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that product quality and price perception had a significant effect on customer satisfaction at Azqia Collection Tasikmalaya). Partially, product quality has a significant influence on customer satisfaction at Azqia Collection Tasikmalaya). Partially Price Perception has a significant influence on Customer Satisfaction at Azqia Collection Tasikmalaya).
The Factors Affecting Customer Loyalty At Conter Ervin Cell Bengkulu Selatan Akbar Ilahi; Nia Indriasari; Eska Prima Monique
Journal of Indonesian Management Vol. 3 No. 1 (2023): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1138

Abstract

Counter Ervin Cell Bengkulu Selatan is a shop that is engaged in selling Smartphones, selling cards and credits for all operators and serving Hardware, Software and Smartphone Accessories services "and is one of the businesses that prioritizes service to its customers.This type of research uses quantitative research. The method of analysis in this study uses Validity test, Reality test, Calsik Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination and hypothesis testing using t test. The number of samples studied was 96 96 questionnaires to buyers of goods at the Ervin cell counter.The results of the multiple linear regression analysis are Y = 7.639 + 0.265 X1 + 0.351 X2 + 0.232 X3, this describes a positive regression direction, meaning that the variables of customer quality (X1) and service quality (X2) and product quality (X3) have a positive influence. on customer loyalty (Y) at the Ervin cell Manna Bengkulu Selatan counter. The value of the coefficient of determination from the results of calculations using SPSS can be seen that the value of the coefficient of determination from R square is 0.617. This means that the value of customer quality (X1) and the value of service quality (X2) and product quality (X3) affect customer loyalty (Y) by 61.7% while the remaining 29.3% is influenced by other variables not examined in the study this.
The Influence of Service Quality and Marketing Strategy on Purchasing Decisions of One Point Computer Shop Stores in Bengkulu City Fahmi Ridho Ansori; Muhamad Galy Njoman Ari Pribowo
Journal of Indonesian Management Vol. 3 No. 1 (2023): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1140

Abstract

The title of this research is the effect of Service Quality and Marketing Strategy on the Purchasing Decisions at One Point Computer Shop Bengkulu City. This study aims to know the effect of service quality and marketing strategy on the purchasing decision at one point computer shop Bengkulu city. The research was conducted from September to December 2022. The sample of this research is consumers of One Point Computer Shop Bengkulu City with the total number 130 people. The sampling technique used is probability sampling. The method used inthis study is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows. Based on the results of multiple linear regression, the following equation is obtained: Y = 1.295 + 0.685 (X1) + 0.100 (X2), the research results and hypotheses in this study indicate that service quality (X1) and marketing Strategy (X2) has a positive and significant effect both partially and simultaneously on purchasing decisions (Y) at the One Point Computer Shop Bengkulu City.

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