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International Journal of Advanced Research in Social Studies
Published by Politeknik Negeri Sriwijaya
ISSN : 31246079     EISSN : -     DOI : -
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
International Journal of Advanced Research in Social Studies (IJARRS) is an international peer-reviewed open access journal in the field of social studies and published twice a year (April and October) by Department of Business Administration, Politeknik Negeri Sriwijaya, Indonesia. This journal is devoted to exploring and highlighting the key issues in the areas of Management, Business, Accounting and Linguistics. It serves as a forum and sounding board for reflective-thinking researchers, scientists, practitioners, and others who are passionate about the related field. All articles submitted to this journal can be written in English Language.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 19 Documents
 1   2 
Consumer Perceptions Of Price and Promotion On Airline Ticket Purchase Decisions at PT Pratama Mandiri Abadi Rahmah Hamidah; annisa soraya; sari lestari zainal ridho; yusleli herawati
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734622

Abstract

This research was conducted to determine the company's ability to generate profits and to manage and allocate products through purchase decisions by analyzing consumer perceptions, price, and promotion at PT Pratama Mandiri, in order to identify which indicator has the most dominant influence on purchase decisions. The data collection techniques used in this research include observation, questionnaires, and interviews. The sampling technique applied was non-probability sampling using a purposive sampling method. The sample characteristics in this study were respondents who are currently purchasing or have previously purchased airline tickets at PT Pratama Mandiri. Data processing was carried out using quantitative analysis to calculate the number of respondents who answered the questionnaires. In the calculation, the researcher used percentage formulas and score interpretation. The price indicator had a score interpretation of 90%, the promotion indicator scored 86.8%, and the purchase decision indicator scored 88%. Among these three indicators, the purchase decision indicator received the highest score of 93.2%, indicating that it has the greatest influence compared to the other two indicators. The implementation of discounts during major holidays has proven effective in attracting consumer buying interest, thereby increasing the likelihood of consumers purchasing airline tickets at PT Pratama Mandiri. Keywords: Airline Tickets, Consumer Perception, Price, Promotion, Purchase Decision
The Influence of Market Segmentation on the Selection of Services at Bank Syariah Indonesia: A Case Study of Palembang City alysha chika yuri; yusleli herawati; muhammad yusuf
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734740

Abstract

This study was conducted to analyze the influence of market segmentation on service selection at Bank Syariah Indonesia (BSI) in Palembang City. A quantitative approach was used through data collection using questionnaires distributed to potential customers. Segmentation criteria included demographic and psychographic variables. Multiple regression analysis was applied to identify significant factors influencing potential customers' service selection. The results showed that demographic factors such as age and income, as well as psychographic aspects such as lifestyle and social class, significantly influenced banking service selection. These findings suggest that BSI can improve its marketing strategy by focusing on targeted market segments to better meet the needs of potential customers in Palembang.
Bridging Budgeting and Well-Being: The Strategic Role of Self-Control in Financial Behavior Rosananda Oktala; Ewirta Lista Pertaviana
International Journal of Advanced Research in Social Studies Vol. 5 No. 1 (2026): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17972343

Abstract

This study investigates the influence of financial budgeting on financial well-being and examines the moderating role of self-control among employees of Bank Pembangunan Daerah (BPD) Sumsel in Indonesia. Using a quantitative approach, data were collected from 160 respondents and analyzed through Structural Equation Modeling with SmartPLS 4.0. The results reveal that financial budgeting significantly enhances financial well-being (β = 0.432, p < 0.001), suggesting that individuals who actively plan and manage their finances experience greater financial satisfaction and security. Furthermore, self-control significantly moderates this relationship, indicating that individuals with higher self-control are more capable of converting financial plans into consistent behavior, thus amplifying the positive effects of budgeting on well-being. These findings underscore the importance of integrating psychological dimensions into financial literacy programs. Financial interventions that combine budgeting education with self-control strengthening tools—such as behavioral coaching, commitment devices, or digital nudges—are likely to yield more sustainable improvements in financial well-being. This study contributes to the literature by positioning self-control not only as a personal trait but also as a strategic enabler that bridges the gap between financial planning and financial outcomes, particularly in the context of salaried professionals in emerging economies.
The Impact of Price, Brand Image, and Service Quality on Consumer Purchase Decisions Vivin Wulandari Vivin Wulandari; dewi fadila; sari lestari zainal ridho
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734687

Abstract

This study aims to comprehensively analyze the influence of price, brand image, and service quality on the purchase decision of vehicle insurance products at PT Asuransi Etiqa Internasional Indonesia, Palembang Branch. Vehicle insurance is a crucial form of financial protection favored by consumers to mitigate the risks of damage, loss, or accidents involving motor vehicles. In the face of increasing competition within the insurance industry, companies are required to understand the factors influencing consumer behavior in order to develop effective marketing strategies. This research adopts a quantitative approach through a survey method, collecting data from 85 respondents who are active policyholders. The data were analyzed using multiple linear regression with SPSS version 25. The results reveal that all three independent variables-price, brand image, and service quality-have a statistically significant influence on purchase decisions, both individually and collectively. Among these factors, service quality emerges as the most dominant variable affecting consumer choices in purchasing vehicle insurance products. These findings indicate that consumers consider not only price and brand reputation but also place high importance on the service experience they receive, from the initial engagement to post-purchase interactions. Therefore, in order to foster customer loyalty and expand market share, insurance providers are advised to continuously enhance service quality, maintain competitive and reasonable pricing strategies, and consistently strengthen brand image through effective communication and positive customer relations.
Enhancing Hospitality Competitiveness through Facility and Price Strategy A Case Study of The Arista Hotel Palembang Dwi Putri Marisa; Ummasyaroh Ummasyaroh; Sari Lestari Zainal Ridho
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734387

Abstract

The growth of the tourism industry in Palembang has contributed to the increasing importance of the hospitality sector, particularly star-rated hotels. However, recent data show a decline in hotel occupancy rates, including at The Arista Hotel Palembang, suggesting a potential gap between service offerings and customer expectations. This study aims to examine the influence of facilities and price on customers’ stay decisions at The Arista Hotel Palembang. A quantitative approach was used, involving a structured survey distributed to 120 guests who had stayed at the hotel in the past year. The data were analyzed using multiple linear regression. The findings reveal that both facilities and price have a significant and positive effect on stay decisions. Facilities emerged as the stronger predictor, highlighting the importance of service quality and physical comfort in shaping guest preferences. Price was also found to play a key role, particularly in terms of perceived fairness and value. These results contribute to the existing literature by providing context-specific evidence from a premium hotel in an emerging urban destination. The findings offer practical insights for hotel managers and local government in formulating strategic improvements to increase occupancy rates and enhance the competitiveness of the hospitality sector.
The Influence of Brand Image and Product Quality on the Decision to Buy Suzuki Ertiga Brand MPV Cars in Riau Ogi Rifansyah; Frini Karina Andini; Achmad Fajri Febrian; Bertliussaza
International Journal of Advanced Research in Social Studies Vol. 5 No. 1 (2026): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19465470

Abstract

This study aims to analyze the influence of brand image and product quality on Suzuki Ertiga car purchase decisions. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4 method. Data was collected through a questionnaire on consumers who had bought a Suzuki Ertiga car in Riau. The results of the analysis show that brand image and product quality have a positive and significant effect on purchase decisions. Brand image creates a positive perception in the minds of consumers, while product quality increases consumer confidence in the product. The R-square value of 0.574 indicates that 57.4% of the purchase decision variables can be explained by brand image and product quality. These findings can be the basis for companies to develop marketing strategies based on brand image and product excellence.
Systematic Literature Review: Batik Tourism as a Strategy to Strengthen Sustainable Business Tourism Jesica Triane K; Kusumawardhani Annisa Bintang; Uttama Panji Yudha; Ratu Sinar Sari Tanjung; Firda Rahmayanti
International Journal of Advanced Research in Social Studies Vol. 5 No. 1 (2026): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19433843

Abstract

Batik is one of Indonesia's cultural heritage that has high aesthetic, social, and economic value. Margacinta and Kondangjajar villages in Cijulang District, Pangandaran Regency, have the potential of Kodja batik that can be developed not only as a cultural attraction but also as a creative economy product that supports sustainable business tourism. This research aims to formulate batik tourism planning that is able to strengthen the sustainable business-based tourism sector. This research method uses the Systematic Literature Review (SLR) approach by examining various relevant previous studies related to the development of batik tourism, sustainable business tourism, and creative economy in local and national contexts. The findings of this literature review are presented further in the Results and Discussion section to identify patterns, opportunities, and challenges in the development of batik tourism as part of sustainable business tourism. The design of a sustainable batik tourism business model is directed at the development of batik tourism clusters that are integrated with Pangandaran natural destinations, so as to provide added value to the local economy, preserve batik culture, and create valuable tourism experiences for visitors.
Determinants of Firm Value in the Telecommunications Sub-Sector: Evidence from the 2011–2021 Period Jefanya Jane Odella; Neneng Miskiyah; Esya Alhadi
International Journal of Advanced Research in Social Studies Vol. 5 No. 1 (2026): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19434136

Abstract

ABSTRACT This research aims to analyze the effect of return on assets and debt to equity ratio on firm value in telecommunications sub-sector companies on the Indonesia Stock Exchange. The research data uses secondary data, data collection techniques through library research and documentation from the official IDX website. The research sample consisted of 18 companies that met the specified criteria. This study uses multiple regression analysis to evaluate the effect of return on assets and debt to equity ratio variables on firm value. The results of this research show that return on assets and debt to equity ratio significantly affect firm value.
Analysis of Social Media Digital Marketing Strategies for GNC Regency 2 Housing at PT Gita Nugraha Cipta Palembang ilham sakti; Rahmanda Akilla
International Journal of Advanced Research in Social Studies Vol. 4 No. 2 (2025): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19481662

Abstract

This final research report aims to examine the digital marketing strategies implemented through Instagram by PT Gita Nugraha Cipta Palembang in promoting the GNC Regency 2 housing project. The study adopts a descriptive qualitative approach, with data collected through interviews, documentation, and a review of relevant literature. The findings indicate that the company’s digital marketing strategy has not yet been fully optimized, particularly in terms of social media engagement, content utilization, and the competencies of the digital marketing team. A SWOT analysis reveals that the company’s strengths lie in its strategic location and competitive pricing, while its primary weakness is the suboptimal management of social media platforms. Accordingly, the study recommends several strategic improvements, including enhancing the quality and consistency of digital content, strengthening the capabilities of the digital marketing team, and maximizing the use of social media features to foster closer relationships with potential consumers.

Page 2 of 2 | Total Record : 19

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