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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
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Articles 565 Documents
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INFLUENCING FACTORS UTILIZATION PMK TAX INCENTIVE NUMBER 128 OF 2019 Asih Machfuzhoh; Galih Fajar Muttaqin; Intan Puspanita
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

One of the MBKM programs is a certified internship program. The government supports improving the quality of graduates, both undergraduate and diploma. Apart from the MBKM Program, from a tax perspective it also provides support related to increasing graduates, by providing tax incentives to companies that have contributed to providing internship opportunities to students. This incentive is the Supertax Deduction. It is hoped that by providing this incentive, many companies will contribute to providing internship opportunities for universities. Unfortunately, this facility has not been maximized by taxpayers. This research aims to test the influence of understanding supertax deduction incentive regulations, vocational student internships, socialization and ease of supertax deduction incentives, on the implementation of supertax deduction among vocational program partners. The sample for this research is all industrial partners involved internship program in 90 industries spread across Banten Province. The research methodology stage begins with collecting data through distributing questionnaires to vocational partners, followed by data analysis. This research data is primary, the data was analyzed using validity and reliability tests and multiple linear regression tests. The results of this research found that the influence of understanding the supertax deduction incentive regulations, socialization and ease of supertax deduction incentives had an influence on the implementation of supertax deduction
ACCOUNTING INFORMATION SYSTEM (AIS) Aura Safitri; Yusri Hazmi, Nurhayati, Zahra Firdausa Hasra
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

In the era of digitalization, entities are developing technologies that can be used in various fields. This technological advancement greatly affects efficiency and productivity, especially in the business sector. Business operations are influenced by the development of new products, diverse marketing processes, and advanced production processes aided by technology. In order to facilitate financial reporting, companies must also be agile in selecting financial reporting software. The use of Accounting Information Systems (AIS) can have positive impacts on a company, such as accuracy and speed in financial reporting, enabling investors to make informed investment decisions. AIS is a system used by management to manage a company. This study aims to provide a deeper understanding of the implementation of AIS for effective management. The research methodology employed is a literature review, utilizing various literature sources such as books, journals, articles, and other research materials. The study discusses the definition and role of AIS in company management, as well as its implementation in optimizing company performance. The findings highlight the importance of AIS in providing accurate and timely financial information, aiding decision-making processes and facilitating company transactions. Therefore, implementing AIS is crucial for companies to compete effectively in the business world.
THE IMPACT OF TAXATION UNDERSTANDING, TAX SANCTIONS, AND TAX MORALITYON THE COMPLIANCE OF INDIVIDUALS’ TAX OBLIGATIONS Alifvia Arubah Shofaa; Effriyanti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

This study aims to analyze the impact of taxation understanding, tax sanctions, and tax morality on the compliance of individuals’ tax obligations. The type of research is quantitative with an associative approach. The population of this research is Taxable Personal Registered KPP Pratama Pondok Aren. The sampling technique used was accidental sampling. Testing the hypothesis using double linear regression analysis with the help of the statistical tool SPSS 27. The results of the data testing in the study showed that simultaneously, the impact of tax comprehension, tax sanctions, and tax morals influenced the compliance of individuals with their tax obligations.
ANALYSIS OF CONSUMER PURCHASING DECISIONS ON E- COMMERCE PLATFORMS Loso Judijanto; Tamrin Lanori; Nirwan Mulyatno
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

This literature research aims to analyze the factors that influence consumer purchasing decisions on e-commerce platforms. This research identifies and evaluates internal and external factors that contribute to the consumer decision-making process. Internal factors include personal needs and preferences, previous experiences, and consumer demographic conditions, while external factors include the quality of user experience, platform reputation and security, marketing strategies, and social influence from family, friends, and social media. Data was collected through surveys and in-depth interviews with e-commerce consumers to gain comprehensive insights. The research results show that consumer purchasing decisions are strongly influenced by a combination of these factors. The quality and ease of use of the platform, transaction security, and effective promotions play a significant role in driving purchasing decisions. Additionally, social influence and reviews from other users are also cited as important factors in shaping consumer perceptions and trust in the platform. In conclusion, e-commerce platforms must focus on improving user experience, ensuring the security and reliability of transactions, and implementing targeted marketing strategies to attract and retain consumers. By understanding and managing these factors effectively, e- commerce platforms can increase consumer loyalty and achieve long- term business success.
APPLICATION OF INNOVATION MANAGEMENT STRATEGIES FOR THE COMPETITIVENESS OF ONLINE PRODUCT COMPANIES Bondan Subagyo; Nur Hidayati; Triyani Capeg Hadmandho
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

In the modern industrial world, there is intense competition among all businesses as they strive to become more competitive in order to survive and compete on the worldwide market. Information technology is a vital component of the corporate world, particularly in light of the fiercely competitive commercial environment. Business strategy matters become more crucial to firm management because of this competitiveness. Innovation management strategy is an important step for online product companies to increase their competitiveness in the market. By implementing the right innovation strategy, companies can create unique products or services, meet customer needs, and face competition with competitors. By implementing the right innovation management strategy, online product companies can increase their competitiveness in the market. Implementing market orientation and innovation, adopting advanced technology, developing new business models, tailored marketing approaches, and product and service innovation are some of the steps that can help companies achieve these goals.
THE ROLE OF BRAND TRUST IN MEDIATING THE INFLUENCE OF E-WOM ON THE PURCHASE DECISION OF CULOT PANTS BY TEENAGERS IN CANDY PROJECT Ni Nyoman Triana Prima Dewi; I Made Wardana, Ni Ketut Seminari, Ni Wayan Ekawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

This research aims to analyze the role of brand trust in mediating the influence of E-WOM on the decision to purchase culottes at the Candy Project. The population of this research includes consumers who bought culottes at Candy Project with a total of 100 samples. The sample was determined by purposive sampling. Data collection used survey and questionnaire methods which were measured using a 5point Likert scale. Data analysis was carried out using path analysis and the Sobel test. This research shows that E-WOM has significant positive effect on brand trust in culottes in the Candy Project. E-WOM and brand trust significant positive on the decision to purchase culottes at the Candy Project. Brand trust is able to mediate the influence of E-WOM on the decision to purchase culottes at the Candy Project. The practical implications of this research are as consideration and input for Candy Project management in marketing its products in sales to increase product purchases to consumers.
ANALYSIS OF FACTORS AFFECTING LABOR ABSORPTION AND COMMUNITY WELFARE IN BALI PROVINCE Putri Dwi Puspita; Ni Nyoman Yuliarmi, Ni Ketut Budiningsih, Made Kembar Sri Budhi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

In order to reduce unemployment and boost community well-being, it is necessary to boost labor absorption because the high unemployment rate hinders national development. One of the factors that influences increasing labor absorption and community welfare is the minimum wage level, Regional Original Income (PAD), government spending, economic growth and investment. The objectives of this research are: 1) to examine the impact of the lowest pay permitted by law levels, PAD, government spending, economic growth and speculation on work assimilation in Bali Region; 2) analyze the influence of minimum wage levels, PAD, government spending, economic growth, investment and labor absorption on community welfare in Bali Province; and 3) analyze the indirect influence of minimum wage levels, PAD, government spending, financial development and speculation on local area government assistance through work retention in Bali Area. The research method used is non-participant observation. This research uses panel data with a total of 108 observations and uses path analysis techniques. Based on the analysis results, it was found that: 1) minimum wage levels, PAD, government spending, economic growth and investment have a positive and significant effect on labor absorption in Bali Province; 2) PAD, government spending, economic growth, investment and labor absorption have a positive and significant effect on the welfare of the people in Bali Province; 3) the minimum wage level does not have a positive and significant effect on the welfare of the people in Bali Province; and 4) there is an indirect influence on the level of minimum wages, PAD, government spending, economic growth and investment on community welfare in Bali Province in 2011-2022 through labor absorption. It is hoped that the government can create policies to overcome the still high unemployment rate so that the welfare conditions of its people can continue to improve.
THE ROLE OF BRAND IMAGE MEDIATES THE EFFECT OF PRODUCT QUALITY ON REPURCHASE INTENTIONS AT KEDAI JUKUNG JEMBRANA Ni Nyoman Estirina Priyandari; I Made Wardana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

The development of the culinary business shows an increase every year. This is indicated by the increasing number of restaurants and restaurants. According to data from the Badan Pusat Statistik Provinsi Bali, in 2023 there were 4.429 units of restaurants and eateries spread across various districts in Bali. This figure increased from 2022 which only amounted to 3.245 units. Jembrana Regency shows an increasing number of restaurants and eateries every year. The increasing number of restaurants and eateries in Jembrana Regency has resulted in increasingly fierce competition. One of the restaurants in Jembrana Regency is Kedai Jukung. This restaurant serves various types of menus, such as western to local dishes. This study aims to determine the role of brand image in mediating the effect of product quality on repurchase intentions at Kedai Jukung in Jembrana. This research was conducted with a quantitative approach. The sample used was 120 respondents with the sampling technique, namely non probability sampling with purposive sampling method. The data collection technique used a questionnaire in the form of a Google Form which had been tested for validity and reliability. Data analysis techniques using path analysis and sobel test. The results showed that: (1) product quality has a positive and significant effect on brand image at Kedai Jukung in Jembrana; (2) product quality has a positive and significant effect on repurchase intention at Kedai Jukung in Jembrana; (3) brand image has a positive and significant effect on repurchase intention at Kedai Jukung in Jembrana; (4) brand image is able to mediate the effect of product quality on repurchase intention at Kedai Jukung Jembrana. The theoretical implications of this research are to strengthen and develop previous research and add to empirical studies on product quality, brand image, and repurchase intentions. While the practical implications of this research are that it can be a reference for Kedai Jukung to pay more attention to and maximize product quality and as a reference to be able to improve Kedai Jukung brand image so that consumer repurchase intentions can increase.
THE EFFECT OF HIGH PERFORMANCE WORK SYSTEMS ON EMPLOYEE PERFORMANCE WITH WORK ENGAGEMENT AS A MODERATING VARIABLE Dasep Suryanto; Eva Desemberianita; Sugiarti; Djunaedi; Ilham Akbar
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

This research is a quantitative study with an explanatory approach, namely an approach that only relies on previous similar studies as a starting point to find elements of novelty in the research being conducted. The data used in this article is primary data that researchers obtained from the results of distributing questionnaires to 300 PT employees KAI spread throughout Indonesia. The questionnaire contains statements of agree, strongly agree, normal/so-so, disagree, and strongly disagree. The data obtained were analyzed using the smart PLS 4.0 analysis tool. that each variable used in this study has been successfully proven and accepted. This is because the first row of the third table of the Path Coefficients above has a positive relationship direction and a significant influence because it is below the significance level of 0.05, namely 0.035. This is because the higher the performance of the Work System, the easier it is for employees to complete their work. In addition, the next row of the third table of the Path Coefficients above also shows the same intent and purpose where the P-Values are positive and also below the significance level of 0.05, namely 0.007. This is because the more often employees are involved in a job, the more employees become accustomed to challenges and can continue to evaluate themselves so that the results of their work can be better over time. Thus it can be concluded that the first and second hypotheses in this article can be proven and accepted.
DATA-BASED MARKETING STRATEGIES: IMPACT ON COMPANY PROFITABILITY AND OPERATIONAL EFFICIENCY Finny Redjeki
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

This research discusses data-based marketing strategies and their impact on company profitability and operational efficiency. The main focus is how the application of customer data analysis can provide deeper insight into consumer needs and preferences. This allows companies to craft more personalized and relevant marketing campaigns, which in turn can increase customer retention rates and sales conversion opportunities. Findings show that data-driven marketing strategies contribute significantly to increased profitability and operational efficiency. Using the right data allows companies to allocate marketing resources more effectively, reduce waste, and increase ROI (Return on Investment). However, the challenges of managing and integrating data from multiple sources, as well as complying with privacy regulations, remain obstacles that must be overcome. The results of this research confirm that investment in technology, development of human resource analytical capacity, and implementation of an organizational culture that supports data-based decision making are key success factors. With the right strategy, companies can gain competitive advantage, increase profitability, and achieve optimal operational efficiency.

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