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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
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Articles 565 Documents
THE ROLE OF INFORMATION TECHNOLOGY IN BOOSTING ECONOMIC GROWTH IN BORDER TERRITORIES Melyana R Pugu; Diego Romario De Fretes; Meyland S. F. Wambrauw
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

Border territories have strategic values in supporting the success of national development. One effort to improve the economy of border region communities is through empowering micro, small and medium businesses so as to encourage economic growth. Information technology introduces new opportunities and problems that are distinct from traditional approaches, changing the way business is conducted. One of the primary pillars supporting the modern civilization's progress is information technology, which has to be able to benefit the larger community. Border regions are increasingly being the focus of development efforts across all domains in the context of fair development. The research was carried out using the literature study method. This research discusses the definition of information technology and border areas, the relationship between information technology and economic growth, the concept of economic growth in border areas, the concept of the use of information technology to encourage economic growth, the relationship between economic growth in border areas and the use of information technology, and research implications for policy development.
THE ROLE OF THE CIRCULAR ECONOMY: STRATEGIES TOWARDS GREEN ECONOMIC GROWTH Muthmainnah; Ardelia Suharmanto; Maulidia Berlianti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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A circular economy is an approach to an economic system that focuses on the efficient use of resources, reducing waste, and returning materials to the production cycle. This concept aims to overcome limited natural resources, reduce environmental impacts, and create long-term sustainability in economic activities. In a circular economy, resources are considered valuable and kept within the economic circle for as long as possible. This approach differs from traditional linear economic models that focus on resource extraction, production, use, and disposal as waste. Green economic growth is seen as a solution to the exploitative economic system which has tended to damage the environment. The green economy and circular economy have the same goal, namely encouraging economic growth while meeting social and environmental goals. However, both have different focuses. The green economy focuses on encouraging economic growth while taking into account the availability of existing natural resources and ecological balance to ensure sustainability. Meanwhile, the circular economy focuses more on optimizing the use of resources, such as recovering and regenerating products and materials. This article employs a form of literature review that includes hypotheses pertaining to the issue under investigation. A methodical and iterative methodology was used to obtain a full grasp of the role of the circular economy: a strategy towards green economic growth—during the literature search for this extensive review. The definition and guiding principles of the circular economy, growth strategies for the green economy, and the interplay between the two are covered in this study.
CONTRIBUTION OF VILLAGE FARMERS IN SUPPORTING GOLDEN INDONESIA 2045 Titin; Safruddin; Magdalena Sunarty Pareira; Didi Tarmidi; Slamet Pamuji
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

The role of farmers, especially those in villages, has an important role in the running of the national economy, but there is a lack of supporting alternatives for the sustainability of the agricultural sector in rural areas. The future of Indonesian agriculture is threatened by the decreasing interest of the younger generation in engaging in agriculture, especially food farming. The Golden Indonesia 2045 generation farmers play an important role in realizing sustainable food through competencies that are in line with the Industrial Revolution 4.0. Indonesia has 84.4 million people who are young people under the age of 18 years. Of that number, 20- 30 percent are expected to become Indonesian Golden Generation farmers in 2045 or when the 100th anniversary of the independence of the Republic of Indonesia will be under 40 years old who can create food self-sufficiency for Indonesia. This research is qualitative research with a descriptive approach. Researchers use research data in the form of secondary data obtained from a number of credible sources such as scientific articles, books and a number of other sources that are credible and commonly used in research. These data were analyzed using analytical tools with stages of data collection, data selection, data reduction and drawing conclusions.
THE INFLUENCE OF WOMEN'S INVOLVEMENT ON COMPANY PERFORMANCE WITH COMMITMENT AS A MODERATING VARIABLE Titin; Muhamad Risal Tawil; Rieneke Ryke Kalalo; Atikah Dewi Utami; Melati Dama
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Researchers believe that women's involvement will be able to have a positive relationship and have a significant influence on company performance because women have endurance, detailed attitudes, and so on compared to men in general. This research is quantitative research with an exploratory approach related to Employee Engagement, Company Performance, and Commitment as a source of energy to find novelty in the research being conducted. The data used in this research is quantitative data that researchers distributed to 450 employees of Pt. Waskita is spread throughout Indonesia with a minimum criteria of working for 6 months. This data was obtained by distributing questionnaires online and ultimately analyzed by the smart PLS 4.0 analysis tool. The result in this research show that the Women's Involvement variable can have a positive relationship and a significant influence on Company Performance because the P-Values value is positive and is below the 0.05 significance level, namely 0.022. Apart from that, as a second hypothesis, the researchers also believe that the Commitment variable can strengthen the influence of the Women's Involvement variable on Company Performance because basically women are detailed and diligent, and will be even more detailed and diligent if accompanied by strong commitment. So the results of the second row of table 3 of the Jlaur Coefficient in the research show that the Commitment variable can moderate this influence because the P-Values value is below the significance level of 0.05, namely 0.000, which is more significant than the direct test of 0.022. Thus, the first and second hypotheses in this study can be accepted.
TRANSNATIONAL ECONOMIC COOPERATION IN BORDER TERRITORIES: OPPORTUNITIES AND CHALLENGES Melyana R Pugu; Erwin; Jeferson Siahaan; Mohd Syahrin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

Transnational economic cooperation is a process of cooperation between countries in order to increase global economic growth and development. Transnational economic cooperation can take many forms, such as free trade agreements, investment agreements, and regional integration agreements. Transnational economic cooperation has an important role in maximizing infrastructure development. In fact, infrastructure development can be accelerated if all parties collaborate closely. The economy taking place in border areas must be controlled with various profitable policies, both for producers, consumers and distributors. The government's main role in encouraging opportunities for transnational economic cooperation is to control the economy with various economic policies to make its citizens prosperous. Each form of cooperation has the same goal, namely to facilitate transnational business activities and also accelerate the process of trade liberalization. This article employs a form of literature review that includes hypotheses pertaining to the issue under investigation. This research discusses transnational economic cooperation, opportunities for transnational economic cooperation in border regions, and the challenges of transnational economic cooperation in border regions.
WAVES OF INCREASE AND DECREASE IN THE WORLD OF ECONOMIC BUSINESS Amirah Andika Rifdayanti; Safira Elfadhilah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

In the world of economic business, there are waves of increases and decreases that can affect various aspects of a country's economy. Several factors influence this wave including government policies, global conditions, and technological changes. In global business dynamics, corporate wave ideas reflect a series of transformations, innovations and evolutions that cut across various industry sectors. The concept of corporate waves has become a representation of technological advances, social changes, and economic policies that induce significant changes in companies' business strategies and operational models. Corporate waves are often related to technological advances that open up new opportunities and change a company's operational methods. This wave reflects the pattern of change and transformation that occurs in companies amidst changes in markets, technology and consumer preferences. Corporate waves refer to the cyclical patterns of change that occur in the business world. In this context, companies go through phases of growth, stagnation, decline, and potential for revitalization or innovation. This research in-depth investigates the waves of increase and decrease in the world of economic business using a literature review approach. This research discusses the dynamics of modern business in analyzing the waves of increase and decrease in companies, company waves: transformation in the modern business world, and moving forward in the wave of global transformation.
APPLICATION OF THE TRIPLE BOTTOM LINE IN INTEGRATED FINANCIAL REPORTS IN THE AUTOMOTIVE INDUSTRY Elmiano A.E. Erong; Marcella T. Abur, Ahmad Q. Izzuddin, Maria Yovita R. Pandin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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The aim of this research is to determine the application of the Triple Bottom Line (people, profit, planet) in integrated financial reports in the automotive industry listed on the IDX. The type of research carried out was qualitative with secondary data sources obtained from the Indonesian Stock Exchange and other sources. The population in this research is automotive companies listed on the Indonesia Stock Exchange, totaling 11 companies. There were 6 companies in the sample with certain criteria. Data analysis based on the triple bottom line concept. The research results show that when applying the triple bottom line with the Profit indicator, the company that has the highest profit in 2021-2023 as measured by the net profit margin is PT. Multi Prima Sejahtera in 2021 with a ratio of 0.20 and PT Selamat Selamat in 2022 and 2023 with a ratio of 0.19 and 0.20. Meanwhile, from People's point of view, PT Indo Kordsa with an employee salary growth rate of 0.212 in 2021 is the company that pays the most attention to employee salaries compared to the other five companies. Meanwhile, in 2022 it will be PT Multi Prima Sejahtera with a growth rate of 0.390 and in 2023 it will be PT Astra International with a growth rate of 0.153. Meanwhile, from the Planet indicators, the company that pays the most attention to the environment in 2021-2023 as measured by the environmental cost ratio or the ratio of environmental costs to net profit is PT Indo Kordsa with a ratio of 0.0176 in 2021, 0.0098 in 2022 and 0 .0390 in 2023.
THE ROLE OF DIGITAL MARKETING STRATEGY MEDIATES THE INFLUENCE OF DIGITAL ORIENTATION ON SUSTAINABLE BUSINESS PERFORMANCE Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; Ni Nyoman Kerti Yasa; I Gusti Ayu Tirtayani
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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This study aims to examine and explain the role of digital marketing strategy in mediating the effect of digital Orientation on sustainable business performance. The population of this study is Endek MSMES business actors in Bali who have adopted digital strategies within the last three years. The sample size used was 65 people using the purposive sampling method. The analysis technique used is Path Analysis using SEM- PLS. The results showed that digital Orientation affects sustainable business performance, digital Orientation affects digital marketing strategy, and digital marketing strategy also affects sustainable business performance. Digital marketing strategy can partially mediate the effect of digital Orientation on sustainable business performance. Therefore, endek MSME need to pay attention and increase the intensity of adopting digital marketing strategies to improve sustainable business performance.
MARKETING STRATEGIES IN INCREASING THE SALES VOLUME OF MANGAMBANG 575 AGROTOURISM, LAU SUB-DISTRICT, MAROS DISTRICT Nurul Amalia
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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This research aims to find out the marketing strategies used by Mangambang agro-tourism owners in increasing sales volume. The type of research conducted is using a qualitative descriptive approach. The types and sources of data used are primary data and secondary data, while data collection techniques are carried out by means of interviews, observation and documentation. Data analysis used in this research consists of several stages, namely data reduction and presentation stages and the conclusion drawing stage. The results of this research are: 1) Products in mini markets that provide snacks and fishing equipment, then cafes and restaurants that provide food and beverage menus. Price, the price set follows the standard method by adding a certain percentage of the base price of distributors and raw materials. Then Place (distribution channel), the distribution channel used by Mangambang 575 agrotourism is on the main road of Marannu village, access to this place is quite easy because the distance is only about 900 metres from the Maros-Pangkep axis road. next Promotion, Mangambang 575 uses offline and online promotions to market its products. Offline applies a special strategy where information about the products in Mangambang 575 is spread from customer to customer. This means that customers who are satisfied with Mangambang 575's service and menus will provide information about the product to others. Through online, by providing information and reviews of consumers and visitors on social media. 2) Mangambang 575's sales volume has decreased, sales turnover in 2020-2022 for sales per day reached IDR 8,000,000. But in contrast to the years 2023-2024, the sales turnover per day experienced a significant decline, only in the range of 1,500,000-3,000,000 rupiah. The decrease in turnover was caused by increasingly fierce price competition and the increasing number of tours or agro-tourism. However, from the strategies that have been implemented, Mangambang 575 has been able to restore high sales turnover even though it is not the same as the sales turnover in the past few years.
COMMUNITY-BASED MARKETING STRATEGIES IN DEVELOPING MARKETS Moh. Yamin Darsyah; Mercy Reinette Handayani Mantur; Melyana R Pugu; Al-Amin; Eyad Saleh Bani-Domi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

Community-based marketing strategy is a marketing approach that emphasises building and managing an active community of consumers, users, or fans of a brand, with the aim of creating stronger bonds, increasing loyalty, and driving organic growth through positive social interactions. This approach relies on the creation of shared value between the brand and its members, where two-way communication and active customer participation in various activities are key. This strategy focuses on shared experiences, trust, and values shared within the community to drive engagement, positive word-of-mouth, and ultimately, sustainable market development over time. The research method conducted in this study uses the literature research method. The results show that community- based marketing strategies offer various benefits, including increased customer engagement, positive responses through word-of-mouth, and the ability to obtain real-time feedback that provides opportunities for innovation and fulfilment of customer needs more effectively. However, challenges such as the need for a large investment of resources and the difficulty in measuring short-term ROI mean that this strategy requires a patient and consistent approach. Community-based marketing strategies, with the right approach, can be the key for companies to develop markets in a more sustainable way and increase long-term profits.

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