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INDONESIA
Eduturisma Journal of Social Science
Published by Universitas Asa Indonesia
ISSN : 25490672     EISSN : 28075358     DOI : doi.org/10.70157/eduturisma
Core Subject :
EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal anchors both research and review articles with the current issues of social sciences. Published articles are original works that have not been published in other journals. The journal publishes binually, in May and November. Focus and Scope Social Science Tourism Entrepreneurship Management Education
Arjuna Subject : -
Articles 105 Documents
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PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN TAMU MENGINAP DI HOTEL MANHATTAN JAKARTA Firdha Novianti; Parlagutan Silitonga
Eduturisma Vol 1 No 1 (2016): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The competition among hotel industries in Jakarta is very tight. This is due to new establishment of hotels and other forms of accommodations during the last decade. Manhattan hotel in Kuningan Jakarta is a-5-star hotel that is really facing this tough competition, as it is close to many four and five- star-hotels. This research aimed to analyze the effect of independent variables, namely advertising and sales promotion, toward purchasing decision of customers (guests). The population are the guest for one month period and out of them are selected 100 samples, purposively, using accidental technique. While the analysis technique is using regression analysis. As a quantitative research where all prerequisite formula are applied, the tool is using SPSS for Windows ver. 20. The result shows that advertising and sales promotion significantly influenced the purchasing decision of customers. For further research, it is suggested to deploy other variables such as public relations, personal selling, and direct marketing.
PERBANDINGAN METODE PEMBAYARAN PADA HOTEL MORRISSEY SERVICE APARTMENT Calvin Denovan; Rivera P Sukma
Eduturisma Vol 1 No 1 (2016): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to determine the differences between cash and credit payment methods and whether difference between payments using various credit cards payment, such as Amex, Master and Visa. The method used is the Mann-Whitney and Kruskal Wallis by using the data of three years (36 months) from January 2013 to December 2015. The survey result shows that there are significant there are some differences between cash and credit payment methods. Also, the credit card payment rank order from highest usage is Amex Credit, Visa and Master Credit.
ANALISIS STAKEHOLDER DALAM PENGEMBANGAN EKOWISATA DI TAMAN WISATA ALAM GUNUNG PANCAR KABUPATEN BOGOR Imam Ardiansyah
Eduturisma Vol 6 No 1 (2021): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Pengembangan pariwisata di Indonesia memiliki potensi untuk dikembangkan karena memiliki keanekaragaman seperti kondisi alam, budaya, sejarah, dan wisata buatan. Salah satu kawasan ekowisata yang memiliki potensi wisata yang dapat di kembangkan yaitu di Taman Wisata Alam Gunung Pancar di Kabupaten Bogor. Dalam pengembangan kegiatan ekowisata khususnya di TWA Gunung Pancar perlu membutuhkan partisipasi yang baik antar para stakeholder yang terlibat dalam kegiatan ekowisata. Tujuan penelitian ini adalah menentukan stakeholder kunci di TWA Gunung Pancar yang memiliki peranan dalam pengelolaan ekowisata. Penelitian ini menggunakan deskriptif kualitatif yang bertujuan untuk mengetahui peran masing-masing stakeholder ekowisata dengan pendekatan analisis stakeholders dengan membuat kuadran power (kekuatan) dan interest (kepentingan). Berdasarkan hasil didapat bahwa ada 23 stakeholder yang terlibat dalam pengelolaan Taman Wisata Alam Gunung Pancar yang terbagi dalam berbagai tingkatan dari level pemerintah pusat, provinsi, kabupaten, tingkat kecamatan dan desa dan diklasifikasikan kedalam analisis stakeholder yang terbagi dalam beberapa klasifikasi yaitu Subject, Key Player, Context Setter dan Crowd. Sehingga dengan adanya klasifikasi antar stakeholder bisa membina hubungan terkait dengan kebijakan dan pengelolaan TWA Gunung Pancar dalam bentuk koordinasi, kerjasama, kolaborasi sesuai dengan tugas pokok dan fungsi masing-masing stakeholder.
Improving Student-Alumni Satisfaction and Institutional Image Through Social Media Engagement in Tourism Vocational Higher Education Roby Darmadi
Eduturisma Vol 6 No 1 (2021): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Advances in information technology and internet service users are increasing rapidly every year. The behavior of social media users exerts a broad influence on various aspects of the business, including higher education being the background to this research. This research aims to analyze the influence of the image of universities and social media engagement on student and alumni satisfaction and the role of social media engagement in increasing student satisfaction. The study used a survey method conducted on 208 students and alumni of one of the vocational tourism colleges in Jakarta who became followers of the campus' officialInstagram account. Data analysis methods use SEM (Structural Equation Model) with the help of Smart-PLS 3software. The results revealed that the image of the college significantly affects social media engagement and student and alumni satisfaction. Social media engagement significantly affects customer satisfaction, and social media engagement is a significant mediator in the relationship between the college's student and alumni satisfaction image. The conclusion of this study has implications for college management to pay attention to campus social media to improve the college's sustainability.
Kampung Cukur Bojonggede As A Storytelling-Based Tourism Village Model Ayat Taufik Arevin
Eduturisma Vol 6 No 1 (2021): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Bojonggede is prepared to become a tourist village with the icon of Kampung Cukur. This proposal is based on the phenomenon of many people working as barbers. Barber became the main actor in the dissemination of tourist attraction information. They need to be empowered when it comes to storytelling competence. Guiding technique training are delivered by AKPINDO lecturers and students through mentoring programs in community service projects. The mentoring program begins with activities to record the potential of tourism in Bojonggede village. The data was collected through field survey methods, FGD, interviews of community leaders, and hearings to the village, sub-district, and Bogor district heads. The study of Betawi cultural literature is used to reinforce the results of the description. The results of the study were able to inventory that Bojonggede can be developed as a tourism village based on culture, history, authentic natural environment, and community achievements in micro-entrepreneurs who can enrich tourism potential. Furthermore, counseling techniques guide the concept of Storytelling. So that the skills of the community, especially barbers can be developed. Storytelling training can build the trust and professionalism of the local community as a tourism business.
STRATEGI AGRESIF MELALUI PENGAYAAN MEDIA SOSIAL DALAM MENINGKATKAN KUALITAS PROMOSI DI DESA WISATA SARONGGE KABUPATEN CIANJUR Indria Angger Kusuma; Nova Eviana
Eduturisma Vol 7 No 1 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Development of tourism village is a cross-ministry program that aims to improve community welfare and village independence. The tourism village developments actively encourage the community to identify the potential of its territory and develop its potential for tourism activities. The appropriate promotional strategy, therefore, needs to be formulated to increase the number of tourist visits. This research aims to formulate the best promotional strategy in Sarongge Tourism Village Cianjur. This research uses SWOT analysis by identifying internal factors of strengths and weaknesses and external factors of opportunities and challenges. Research data are collected through observation and interviews with managers of Sarongge tourism village. The result of the SWOT matrix shows that the position of promotional activities in Sarongge Tourism Village is in the first quadrant, meaning that Sarongge Tourism Village has the power to take advantage of current opportunities. The promotional strategy must support aggressive growth strategy by strengthening social media in terms of diversity and content, creating virtual travel products, and developing cooperation networks.
Bagaimana Pengaruh Kualitas Pelayanan dapat Memberikan Kepuasan dan Loyalitas bagi Pelanggan di Restoran X Jakarta Selatan? WULANDARI ASRI BASUKI
Eduturisma Vol 6 No 1 (2021): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

ABSTRACT This study aims to analyze the effect of service quality on guest satisfaction and guest loyalty. The sample of this research is the customers of restaurant X totaling 120 respondents. Structural Equation Model (SEM) was used to analyze the data.) on guest satisfaction and guest loyalty. The sampling technique used is non-probability sampling, while the data analysis tool used is the SEM Structural Equation Modeling (SEM) analysis method as an alternative to the Partial Least Square (PLS) approach. The research method used in this research is quantitative analysis method using primary data such as observation and questionnaires. The results of this journal research indicate that each variable of intrinsic motivation, extrinsic motivation is a valid and reliable test result, some of which have a positive and significant effect on employee performance variables. Based on the results of data analysis and hypothesis testing with the results of each variable R Square value of 0.881 (88%) which means it has a very strong correlation to employee performance, and the rest is 0, 12 (12%) is influenced by other factors not examined the results of the R-Square value in the guest satisfaction variable (Y1), which is 0.888 with a percentage of 88%. This means that the results of the R-square value are very closely related to all indicators, or it can be explained that the influence of all indicators of physical evidence (X1), reliability (X2), responsiveness (X3), assurance and certainty (X4), appreciation/attention, perception (X5) gives a result of 0.888 which can be interpreted that the exogenous latent variable can be explained by the endogenous latent variable of 88% while 12% is explained by other variables outside the research journal. Keywords: Service Quality, Customer Satisfaction, Guest Loyalty
PERANAN KULINER TRADISIONAL SEBAGAI PENDUKUNG PARIWISATA DI SETU BABAKAN Tri Yuni Susilowati
Eduturisma Vol 6 No 1 (2021): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Abstak Kuliner merupakan salah satu daya tarik obyek wisata yang harus diperhatikan karena kuliner merupakan salah satu kebutuhan pokok manusia. Wisata kuliner merupakan salah satu konsep pariwisata yang sedang berkembang baik di Indonesia maupun di Dunia. Kuliner bisa menjadi daya tarik khusus ketika seseorang memutuskan untuk mengunjungi daerah wisata tersebut. Kuliner tradisional/lokal banyak diminati wisatawan lokal maupun manca Negara. Potensi kuliner lokal merupakan salah satu peluang usaha untuk mendorong perekonomian dan perkembangan kawasan ini. Dalam penelitian ini akan dibahas mengenai peranan kuliner sebagai pendukung pariwisata di setu Babakan Jakarta. Metode yang kami gunakan dalam penelitian ini adalah metode diskriptif kuantitatif dan analisis dalam penelitian ini adalah analisis SWOT (Strengths,Weaknesses,Opportunities,Threats). Hasil penelitian menunjukkan bahwa kuliner lokal memiliki peranan dalam menunjang pariwisata dikawasan ini. Kata kunci : kuliner tradisional, pariwisata, Setu Babakan Abstract Culinary is one of the tourist attractions that must be considered because culinary is one of the basic human needs. Culinary tourism is a tourism concept that is developing both in Indonesia and in the world. Culinary can be a special attraction when someone decides to visit these tourist areas. Traditional / local culinary many local and foreign tourists. Local culinary potential is one business opportunity to boost the economy and this development area. In this research, we will discuss the role as a culinary support for tourism in Babakan Jakarta. The method we use in this research is descriptive quantitative method and the analysis in this study is a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The results showed that local culinary delights have a role in supporting tourism in this area. Keywords :Traditional Culinary,tourism, Setu Babakan.
Meningkatkan Kepuasan Pelanggan dengan Peran Komunikasi Interpersonal yang Tepat dan Waktu Tunggu Hielvita Ludiya Ludiya
Eduturisma Vol 6 No 1 (2021): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Companies expect businesses to grow and develop. For this satisfaction has been an important issue in any business, by designing a good service is expected to satisfy consumers. This study aims to examine the impact of employee friendliness, respectfulness, helpfulness, waiting time on customer satisfaction with focus on low cost airlines. A total of 100 completed responses were collected in the survey. The sampling method in this research is simple random sampling. The data analysis used SmartPLS 3.0 as software. The findings of this research showed that employee friendliness, helpfulness, waiting time have positive and significant impact on customer satisfaction. Respecfulness have negative and unsignificant impact on customer satisfaction. This study have several limitations such as taking only two airliness of low cost carrier airliness which become the object of research. The managerial implications of this study provides suggestions for airlines service enterprises to further improve their service impact of respectfulness. Further investigation needs to be expanded by taking some of the objects that are similar research at the airlines too or other industry and by increasing the sample size to improve the results of consistency.
PENGARUH LOKASI DAN HARGA TERHADAP KEPUASAN WISATAWAN DI TAMAN SARI GUA SUNYARAGI CIREBON Nurul Eka Faradilla; Setyo Widiarto; Muhamad Arsyad
Eduturisma Vol 6 No 1 (2021): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Tourist satisfaction is one indicator to increase the competitiveness of a tourist attraction. Location and price are two factors that are believed to contribute positively to tourist satisfaction. This study aims to analyze the effect of location and price variables on tourist satisfaction at Taman Sari Cave Sunyaragi Cirebon Tourist Attraction. A total of 100 tourists were involved as research respondents. The analysis technique uses multiple linear regression. The research instrument uses a questionnaire that has been tested for validity and reliability. Classical assumption tests were carried out including tests of normality, heteroscedasticity, multicollinearity and linearity. The results showed that the location and price variables partially and simultaneously affect tourist satisfaction, and contributed 68.1%, while the remaining 31.9% is influenced by other variables not discussed in this study such as perceived value, tangibles, reliability, assurance, empathy, and responsibility.

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