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Lenny Yusrini, S.E., M.Si
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Kampus B Asa Indonesia (ASAINDO) University Jl. H. Ahmad R, Pahlawan Revolusi - Pondok Bambu, Jakarta Timur 13430
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INDONESIA
Eduturisma Journal of Social Science
Published by Universitas Asa Indonesia
ISSN : 25490672     EISSN : 28075358     DOI : doi.org/10.70157/eduturisma
Core Subject :
EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal anchors both research and review articles with the current issues of social sciences. Published articles are original works that have not been published in other journals. The journal publishes binually, in May and November. Focus and Scope Social Science Tourism Entrepreneurship Management Education
Arjuna Subject : -
Articles 105 Documents
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POTENSI TAMAN BUAYA INDONESIA JAYA SEBAGAI DAYA TARIK WISATA EDUKASI DI BEKASI Ufairah Wafa; Priyanto .
Eduturisma Vol 6 No 1 (2021): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract The development of tourism, especially educational tourism, is currently increasing. This increase is characterized by the emergence of various tourist activities, which are supported by various facilities and services provided by community elements, and entrepreneurs, as well as the government of both the central and local governments. This study examined the educational tourism activities of Taman Buaya Indonesia Jaya in Bekasi Regency, West Java. The existence of Taman Buaya Indonesia Jaya in Bekasi Regency is able to become a research center and learning and learning resource, which is expected to improve the competence of educators and learning insights in seeking to improve the quality of education, as well as become an educational tourism destination. Educational tourism activities include: conferences, research, student exchanges both on a national and international scale, school visits, language schools, and study tours, which are formally and non-formally organized, in the form of natural and artificial tourism. Forms of learning about history, geography, language, religion, and culture, through important site visits, in the future have the potential to be further developed in order to provide benefits for stakeholders.
Meningkatkan Kunjungan Wisatawan Ke Dago Dream Park Bandung Karolin Angelia
Eduturisma Vol 6 No 2 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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The purpose of this research is to ascertain the impact of tourism attraction, social media, and price perception on the decision to visit Dago Dream Park. Using the accidentals sampling method, this study was conducted on up to 80 tourists from Dago Dream Park. Multiple regression analysis was used as the analytical method. Based on the findings of the analysis, it is possible to conclude that the tourist attraction variable has a significant effect on the decision to visit by 0.207, with a contribution of 4%. The social media variable has a significant influence on the decision to visit by 0.249, with a contribution of 6%. Price perception has a significant effect on the decision to visit by 0.140, with a contribution of 2%. Thus, the tourist attraction variable, social media, and price perception variable all have a 0.824 influence on the decision to visit, with a 68 percent contribution, while the remaining 32 percent is influenced by other variables not included in this study.
Peningkatan Niat Pembelian Ulang dengan Kualitas Layanan dan Word of Mouth di Ha-Ka Restoran : Peran Kepuasan Pelanggan sebagai mediasi Tjitjih Dewiasih; Bonifasius Nainggolan
Eduturisma Vol 6 No 2 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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The study examines the role of service quality and WOM on repurchase intention through customer satisfaction at restaurants serving Indonesian and Western food in Central Jakarta. Hypothesis testing using SEM with the help of PLS-SEM 2.3.9. Customers of restaurants were given a questionnaire as part of the study's survey methodology. The sample determination criteria use the purposive sampling method: a customer who has made at least two purchases at the restaurant. The number of customers who became the final sample was 250 respondents. The statements presented on the questionnaire have referred to previous studies. The results showed that service quality and WOM significantly and favorably impact customer satisfaction and intent to repurchase. Repurchase intention is greatly and directly influenced by customer satisfaction. Customer satisfaction significantly affects the indirect effect of service quality and WOM on repurchase intention. This study demonstrates that WOM's direct impact on repurchase intention is most significant. Compared to WOM's influence, service quality's effect on repurchase intention is more strongly mediated by customer satisfaction.
PENINGKATAN POTENSI DESA CIGUGURGIRANG MELALUI PELATIHAN PENGOLAHAN BAHAN MAKANAN BERBAHAN DASAR HASIL BUMI PERTANIAN DAN PETERNAKAN Rochiyat Setiawan
Eduturisma Vol 6 No 2 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Cigugurgirang Village is a village located in Parongpong District, West Bandung Regency, Cigugurgirang Village has a lot of agricultural products that can have an impact on the economy of the local community because this village has enormous potential, especially in agro-tourism that produces vegetables and fruits and livestock, but the community in this village lack of creativity for the produce into processed food which can also have a large enough impact for business actors such as Micro, Small and Medium Enterprises (MSMEs), from the results of the research are observations and structured interviews in Cigugurgirang Village that the community needs to be trained to encourage skills and knowledge for the community and business actors by using SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) such as increasing food innovation made from natural products such as broccoli which is a product of largest land and livestock products. The results of the processing using a swot analysis matrix turned out to be in the Strength and Opportunity (S-O) strategy that it was necessary to empower human resources and involve village development with academics and local government.
Peran Search Engine Terhadap keputusan Pemesanan Hotel di Masa Pandemi Covid-19 parlagutan silitonga; Lalu Aswadi Jaya; Sigit Dani Nugroho
Eduturisma Vol 6 No 2 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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This study aims to analyze the role of brand image, service quality and Reputation Performance Score in determining hotel bookings in Jakarta during the pandemic. The study population covered all guests who stayed at the research object with purposive sampling techniques. While the applied analysis method is descriptive. The results of the study explained that online booking is dominated by online travel agents. The implications of this research are that managers will intensify treating and updating information to online travel entrepreneurs.
PENGGUNAAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DI SULTAN PIZZERIA THE SULTAN HOTEL & RESIDEN HOTEL JAKARTA Yuliana Dwi Marwa; Sulih Wahyudiono
Eduturisma Vol 8 No 1 (2023): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract Yuliana Dwi Marwa1, Sulih Wahyudiono, S.E., M.M.2 1Mahasiswa program studi, Akademi Pariwisata Indonesia Jakarta 2Dosen program studi, Akademi Pariwisata Indonesia Jakarta 1yulianadwi119@gmail.com, 2sulihwahyudiono@gmail.com The development of social media is currently very fast, it cannot be denied that social media is used for media promotion. The information people are looking for can be easily searched on social media without the need to go anywhere. One of the social media used by The Sultan Hotel & Residence Jakarta as promotional media for Sultan Pizzeria is Instagram, Facebook, and Twitter. By utilizing the available features, marketing communication can maximize the promotion of Sultan Pizzeria. This study aims to determine how the use of social media as a promotional media and which social media is effectively used for promotional media. This research uses a descriptive qualitative approach. The data used in this research are observation, literature study, and interviews. The result of this research is that marketing communication has not utilized the ads feature in all social media and based on the discussion, the effective social media used for the promotion media of Sultan Pizzeria are Instagram and Facebook.
Pengaruh Efikasi Diri dan Student Engagement dalam Blended Learning Terhadap Kepuasan Belajar Mahasiswa Perguruan Tinggi Vokasi Pariwisata di Jakarta Sulistyo Haryono; Roby Darmadi
Eduturisma Vol 6 No 2 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Pembelajaran daring selama pandemi covid-19, kemajuan teknologi informasi dan tuntutan paradigma pembelajaran yang berorientasi kepada mahasiswa memberikan tantangan bagi perguruan tinggi vokasi khususnya pariwisata untuk memaksimalkan penggunaan model pembelajaran blended pada era pasca pandemi (new normal). Penelitian ini bertujuan menganalisis pengaruh dari efikasi diri mahasiswa terhadap kepuasan belajarmahasiswa serta peran engagement mahasiswa dalam pembelajaran blended untuk meningkatkan kepuasan mahasiswa. Penelitian menggunakan metode survey yang dilakukan terhadap 314 mahasiswa perguruan tinggi vokasi pariwisata di wilayah DKI Jakarta. Metode analisis data menggunakan SEM (Structural Equation Model) dengan bantuan software Smart-PLS 3. Hasil penelitian mengungkapkan bahwa efikasi diri mahasiswa signifikan berpengaruh terhadap student engagement dan kepuasan mahasiswa, student engagement signifikan berpengaruh terhadap kepuasan belajar mahasiswa serta student engagement adalah mediator yang signifikan berperan dalam hubungan antara efikasi diri mahasiswa terhadap kepuasan mahasiswa. Kesimpulan penelitian ini memberikan implikasi bagi manajemen dan dosen perguruan tinggi vokasi dalam mengelola dan merencanakan model pembelajaran blended sehingga memberikan hasil pembelajaran yang maksimal dan memberikan kepuasan bagi mahasiswa yang pada akhirnya memberikan kontribusi bai keberlanjutan perguruan tinggi itu sendiri.
MENINGKATKAN KEPUASAN PELANGGAN MELALUI PERAN KUALITAS PELAYANAN: KEPUTUSAN PEMBELIAN SEBAGAI MEDIATOR:Riset Pelanggan Ammal Marwah Tour (Pembelian Tiket Maskapai Penerbangan) Nasrudin Laope; Darwin Raja Unggul Saragih
Eduturisma Vol 6 No 2 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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This research is entitled “Improving Customer Satisfaction Through the Role of Service Quality: Purchasing Decisions as Mediator: Ammal Marwah Tour Customer Research (Purchase of Airline Tickets). Aims to analyze the effect of service quality on satisfaction and is mediated by purchasing decisions. Collecting data by distributing questionnaires to Ammal Marwah Tour customers by applying purposive sampling criteria with the criteria of customers who have purchased airline tickets at least twice. Samples obtained from distributing questionnaires were 135 and those who passed the sample test for data processing were 117 and 20 were used as sampling. The data were processed with the Smart PLS program. It is concluded from the research results that service quality has an influence on purchasing decisions and customer satisfaction as well as purchasing decisions as a mediator.
Pengaruh dari Service Quality, Fun, Memorable Tourist Experience terhadap Hedonic Well-Being Hielvita Ludiya Ludiya; Nova Eviana
Eduturisma Vol 6 No 2 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

In modern society, people increasingly participate in vacations and hope to enhance their well-being through tourism experiences. How well-being changes over the course of a vacation. Well-being is operationalized as one of them is hedonic well-being. Service quality is a main aspect when assessing the quality of services, this related with customer expectations on service provider. Memorable tourism experience as an experience which involves memories that tourists acquire after personally experiencing meaningful activities and events. Memorable tourist experience can influences their well-being as hedonic well-being of tourist. Fun refers to the value dimensions, signifies a dimension of enjoyment and happiness during the consumption process derived from an experience is suggested as a positive factor behind hedonic well-being. This is issue important because various kinds of life pressures and goals, so people want to reduce stress and find personal well-being. A longitudinal study need for better research results related this study, measure of fun need capture of multi dimensional. This research aims to analyze “The Effect of Service Quality, Fun and Memorable Tourist Experience on Hedonic Well-Being”. Research method using a quantitative approach. Sampling technique using purposive sampling with sample in this research is 164 respondents that are local tourist on various museums in coverage area of several Old Town tourist attractions. The technique of data analysis is using SmartPLS 3.0. The result of this research shows that service quality, fun and memorable tourist experience have positive and significant effect on hedonic well-being. Discussion of the study findings and implications for academics and practitioners conclude the paper.
PENINGKATAN KEPUTUSAN BERKUNJUNG WISATAWAN MELALUI PENGEMBANGAN CITRA DESTINASI DAN AKSESIBILITAS DI LEMBAH TEPUS BOGOR Benedicta Jennifer Yosandri; Nova Eviana
Eduturisma Vol 7 No 1 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Each tourist attraction manager strives to increase tourist visits in order to increase revenue and maintain the sustainability of tourist attraction management. This can be done through the identification of factors that influence the decision of tourists to visit a tourist attraction. This study aims to analyze the influence of destination image and accessibility on visiting decisions in the Tepus Valley Tourist Attraction. The research method is a quantitative descriptive that uses questionnaires as a data gathering tool. A total of 100 tourists were involved as respondents to the study based on the Lemeshow formula, by accidental sampling. Data analysis techniques use multiple linear regression with SPSS ver.20 software. The results showed that the image of the destination and accessibility partially influenced positively and significantly the decision to visit. Simultaneously, destination image and accessibility have a positive and significant effect on visiting decisions. Therefore, the manager of the Tepus Valley Tourist Attraction needs to continue to strive for improvements to the accessibility and image of the destination in order to increase tourist visits.

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