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Jurnal Riset dan Inovasi Manajemen
Published by International Forum of Researchers and Lecturers
ISSN : 29864046     EISSN : 29863309     DOI : 10.59581
Core Subject :
Jurnal Riset dan Inovasi Manajemen: dengan e-ISSN : 2986-3309, p-ISSN : 2986-4046 berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November)
Arjuna Subject : -
Articles 197 Documents
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Penerapan Strategi Marketing Dalam Pembuatan Konten Menggunakan Softselling Dan Hardselling Pada Tiktok Untuk Meningkatkan Brand Awareness Kisana R. Yuniardi Rusdianto; Andri Rizal Setiawan
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2548

Abstract

Marketing strategy is an effective strategy to increase company brand awareness. As social media develops quite rapidly, many companies use social media to market and introduce their products. To be able to attract an audience on social media, one of which is Tiktok, you need content that is interesting and follows developments in trends. PT Otak Kanan is a company that operates in the creative industry sector and has subsidiaries, one of which is Kisana, which is a hair removal cream product brand. This brand has problems with branding that is not optimal because this brand is still relatively new. Therefore, this research aims to observe, find out, provide solutions, and be involved directly using the method of implementing active participant observation in creating content marketing using soft selling and hard selling on Tiktok to increase brand awareness. Social media also plays a key role in marketing for brand awareness. The results show that creating interesting creative content by implementing softselling and hardselling on social media platforms such as Tiktok can increase company brand awareness.
Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office Georgius Erlangga Mahendra Yudantha; Dwi Sukma Donoriyanto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2550

Abstract

In today's fiercely competitive digital business landscape, companies like Graha Office must leverage marketing funnels to enhance their sales strategies. This study delves into the implementation of funnel marketing strategies within Graha Office services, examining how funnel stages, market phases, clicks, impressions, and CTR correlate with product sales. The findings indicate a relationship between funnel stages and sales, although cautious interpretation of causality is warranted. This research establishes a foundation for the company's future actions using statistical methods, particularly via linear regression with an output of coefficient t count -2.179 < t table 2.119 (H2 accepted). However, it underscores our limitations in comprehending more intricate cause-and-effect relationships within the real world.
Analisis Implementasi Pendampingan Keuangan Dan Strategi Digital Marketing Terhadap Pengembangan Usaha Mustalik Dalam Program EMAS LMI Syalaisa Amani Fatihah; R. Yuniardi Rusdianto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2551

Abstract

The Community Economic Program (EMAS) has an important role in the community, especially to provide support to community groups and individuals who have potential with the aim of increasing income with various efforts, namely providing access to business capital, training, and guidance needed to advance the business. With the current era shifting to digitalization, it is necessary to implement it as a form of mustahik business development. The purpose of the study is to analyze the implementation of the results and impact of business development assistance in the form of financial report assistance and digital marketing on the Community Economy program. This study used field research methods by collecting data through direct observation and focus group discussions. The collected data was analyzed descriptively to identify the success of the implementation of the interventions that have been given to the Community Economic Program (EMAS) KSM Malang. The results showed that this EMAS program can have a positive impact on the development and increase of mustahik business in increasing the number of consumers after being provided with financial report assistance and introducing digital marketing to LMI assisted mustahik.
Analisis Tingkat Kepuasan Pengunjung Terhadap Harga, Layanan, Dan Fasilitas Usaha Kopi Di Koup Galaxy Ahmad Faqih Syukri; Tiara Putri Fadyanto; Dewi Sri Woelandari
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2553

Abstract

This research aims to analyze the level of visitor satisfaction with prices, services and coffee business facilities in Koup Galaxy. This research is quantitative research. The population selected in this research is Koup Galaxy consumers who have visited. The sample collection technique chosen was nonprobability sampling with a purposive sampling method. The data source in this research was obtained from distributing questionnaires to 100 respondents. The analytical tool used to assist this research is the structural equitation model (SEM) - SmartPLS 3.0. Furthermore, the results given in this research are (1) Price has a positive and significant influence on the level of visitor satisfaction at Koup Galaxy. (2) Service quality has no influence on the level of visitor satisfaction at Koup Galaxy. (3) Facilities have a positive and significant influence on the level of visitor satisfaction at Koup Galaxy.
Analisis Faktor Determinan Perilaku Konsumen Terhadap Keputusan Pembelian Produk Dalam Negeri Pada E-Commerce Diar Muzna Tangke; Andriany, Dynne
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2563

Abstract

The Covid pandemic has caused changes in people's behavior in carrying out buying and selling transactions. Slowly, people become familiar with e-commerce applications so that the buying and selling process becomes efficient and effective. The purpose of this research is to determine the influence of consumer behavior in the form of cultural, social, psychological and marketing mix factors on purchasing decisions in e-commerce in the city of Ambon.The method used is a quantitative method with a sample size of 102 respondents, with the criteria being people who live in the city of Ambon. The sampling technique uses a purposive sampling method. Data analysis techniques use validity and reliability tests, classical tests, and multiple linear regression analysis. Consumer behavior in the form of X1 cultural factors, X2 social factors, X3 psychological factors and X4 marketing mix have a significant effect on purchasing decisions in e-commerce partially and simultaneously.
Pengaruh Citra Merek dan Persaingan Pangsa Pasar Pada Gadget Merek Apple Terhadap Minat Beli Di Indonesia Muhammad Zulfikar Romadhon; Damar Putranto; Rayhan Gunaningrat
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2602

Abstract

It seems that the world of communication today cannot be separated from technology. The use of communication technology makes it increasingly sophisticated. Every year, even every month, gadget companies always innovate their products with the aim of attracting consumer buying interest. Brand awareness and market share are closely related in the world of marketing. This study aims to identify and analyze the impact of brand image and market share competition on consumer purchasing interest in Indonesia. Data collection uses a quantitative approach using an associative explanatory survey method with data collection techniques used namely questionnaires, observation and interviews. The number of samples used in this research was 99 respondents. The results of the research study are that the use of brand image in Apple products has a strong level of influence on consumer behavior.
Analisis Pengaruh Kinerja Keuangan terhadap Pertumbuhan Laba Pada Sektor Kesehatan yang Terdaftar di BEI Tahun 2020-2022 (per kuartal) Mega Ayu Lestari; Dwi Eko Waluyo
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2634

Abstract

Profit growth is important for businesses as it can be used to forecast future business plans. Earnings growth is difficult to separate from the company's financial performance as measured by financial ratios. This study aims to determine the effect of accounts receivable turnover ratio, current ratio, debt to equity ratio, and inventory turnover on profit growth. This study has a population of 17 companies over three years (per quarter), and a sample of 204 collected through purposive sampling method, and this study uses data analysis methods, namely multiple regression analysis and panel data with Eviews 12 software. The analysis shows that ITR has a positive and significant effect on earnings growth (Ln), while RTR, CR, and DER have no effect on earnings growth (Ln). All independent variables, namely RTR, CR, DER, and ITR, affect earnings growth (Ln) simultaneously. Earnings growth (Ln) is influenced by the four independent variables by 9%. This shows the capability of financial ratios in anticipating profit increases and can influence investor investment decisions.
Implementasi Digitalisasi dan Teknologi Untuk Perkembangan dan Strategi Bisnis Kru V Jasa Pengelola Sosial Media dari Sisi Pemasaran Bobby Dewantoro; Moh. Farid Hidayat; Talita Karisma Syaharani; Anggita Dana Salsa Bila; Rheiza Marell Anugerah
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2642

Abstract

This journal discusses the implementation of digitization and technology as key drivers for advancing and designing business strategies for Kru V, a social media management service agency. In an era where social media plays a crucial role in marketing and customer interaction, the agency leverages digital technology to enhance operational efficiency and broaden the scope of its services. This article provides an in-depth analysis of the concrete steps taken by Kru V in adopting cutting-edge technology and its impact on the agency's business development and competitive advantage.
Implementasi Penggunaan Layanan Pengadaan Secara Elektronik (LPSE) Terhadap Proses Pengadaan Barang Dan Jasa Di PT Xyz Mitha Anggisna Angreini; R. Yuniardi Rusdianto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2662

Abstract

This study explores the implementation of Electronic Procurement Service (LPSE) and its impact on the procurement processes for goods and services. The research focuses on understanding how the adoption of LPSE influences efficiency, transparency, and accountability in the procurement activities of organizations. Through a comprehensive analysis, the study evaluates the integration of LPSE in streamlining the procurement workflow, reducing manual intervention, and enhancing communication between stakeholders. The findings highlight the advantages and challenges associated with the electronic procurement system, shedding light on potential improvements for optimal utilization. The study contributes to the broader discourse on digital transformation in procurement, emphasizing the need for organizations to adapt and leverage technology to enhance overall procurement effectiveness.
Analisis Pengembangan Produk Ekspor Woven Earth Craft Ais Mariya Ulva; R. Yuniardi Rusdianto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2664

Abstract

Exports are goods and services produced in one country and sold to buyers in another country. The biggest contributing factor to Gross Domestic Product is exports. "Woven Earth Craft" products are handicrafts made by hand using natural materials, such as soil or natural fibers, and formed through woven techniques. The purpose of this research is to find out how to develop Woven Earth Craft export products. The research method used is qualitative research method. The development carried out is branding, using appropriate packaging, using digital marketing strategies and completing export documents. With this, the steps taken by Woven Earth Craft are first planning, adjusting and testing international markets. This export development provides deep insight into the importance of product development as a foundation for meeting consumer demands and achieving business growth. By doing this development Woven Earth Craft is able to compete in the international market.

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