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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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POLA KOMUNIKASI GURU DALAM PERKEMBANGAN BELAJAR SISWA DENGAN METODE PEMBELAJARAN DARING Egi Famela; Agus Naryoso; Yanuar Luqman
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The pattern of communication is interpreted as a form of connection between two or more people in sending and receiving messages in the right way so that the intended message can be understood (Djamarah: 2004, p.1). What teachers experience during online activities in enhancing student learning development is that the majority of teachers feel confused at the start of online teaching and learning activities. This is because it happens suddenly, like it or not, it has to be done without prior preparation or training, be it teachers, students, or parents. Plus during the pandemic, many parents of students lost their jobs, so it was difficult for them to buy quotas so that their children could continue studying from home. Not only that, teachers also complain about not being able to create chemistry between teachers and students as it should be. It is more difficult for students to grasp the material presented online, this can be seen from the majority of assignments given to students, the average student doing is their parents. This study uses the theory of communication competence, theory of communication skills, theory of symbolic interaction, theory of conversational analysis.
STRATEGI PEMANFAATAN MEDIA SOSIAL LABEL REKAMAN SUN EATER RECORDS DALAM MELAKUKAN KAMPANYE DIGITAL KARYA MUSIK INDEPENDEN Muhammad Raihan Alifiardy; Hedi Pudjo Santosa; Agus Naryoso
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Sun Eater Records is a new independent record label that is categorized as one of the record labels that has an important role in the ecosystem of the independent music industry in Jakarta due to its highly adaptive capabilities in managing social media through its content. With the digitization of the music industry, there is intense competition between musicians and indie record labels to dominate the music charts in Indonesia, so Sun Eater Records still has to compete with other independent record labels in terms of maintaining the average number of streams of its music works. As a social media-adaptive record label, Sun Eater Records has carried out various forms of digital campaigns to promote their music. This study aims to describe the social media utilization strategy of record label Sun Eater Records in conducting digital campaigns for independent music works using Anne Gregory's guidelines for campaign planning steps. This research is described based on nine categories, namely Analysis, Goals and Objectives, Target Audience, Message, Strategy, Tactics, Timescales, Resources, and Evaluation. This study uses a qualitative descriptive method with a case study approach. There are three theories that guide this research, namely Integrated Marketing Communication theory, Information Processing Theory, and Uses and Gratification theory. Data collection techniques used were in-depth interviews and literature study. The result of this research is that the strategy applied to the campaign is to carry out the segmenting process and targeting process, as well as ensuring good coordination and integration between all aspects of the company's business. The implementation tactic was to divide the campaign into three types, namely pre-release, D-day release, and post-release, filled with organic campaigns, non-organic campaigns, short campaigns, and side content.
PENGARUH TERPAAN CELEBRITY ENDORSER DAN TERPAAN ELECTRONIC WORD OF MOUTH (E-WOM) DALAM MEDIA SOSIAL TIKTOK TERHADAP MINAT BELI PRODUK SARIAYU Alya Farras Azzahra; Djoko Setyabudi; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Banyaknya brand yang menggunakan TikTok sebagai media promosi untuk menaikkan penjualannya tidak sejalan dengan brand Sariayu, hal tersebut terlihat pada laporan tahunan Sariayu yang mengalami penurunan. Penelitian bertujuan untuk mengetahui apakah terdapat Pengaruh Terpaan Celebrity Endorser dan Terpaan Electronic Word of Mouth (E-WOM) dalam Media Sosial TikTok terhadap Minat Beli Produk Sariayu. Jenis penelitian yang digunakan adalah kuantitatif dengan metode survei dan menggunakan teori respon kognitif dan teori traditional word of mouth. Penelitian mengambil subjek berusia 15 sampai >40 tahun, laki-laki dan perempuan, pengguna aplikasi TikTok dan pernah melihat iklan Sariayu di TikTok dengan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa hipotesis pertama terdapat pengaruh, dengan kata lain semakin tinggi terpaan celebrity endorser yang diterima maka semakin tinggi pula minat beli responden dan menunjukkan bahwa penggunaan celebrity endorser efektif dan sejalan dengan teori respon kognitif. Selanjutnya, hipotesis kedua terdapat pengaruh, dengan kata lain semakin tinggi terpaan electronic word of mouth yang diterima maka semakin tinggi pula minat beli responden dan menunjukkan bahwa adanya E-WOM efektif dan sejalan dengan teori traditional word of mouth. Saran peneliti selanjutnya menggunakan populasi yang berbeda dan platform sosial media yang berbeda agar penelitian lebih berkembang.
HUBUNGAN TERPAAN IKLAN LAYANAN TRANSPORTASI ONLINE DAN ONLINE CONSUMER REVIEW DENGAN MINAT MENGGUNAKAN LAYANAN TRANSPORTASI ONLINE Wimala Wimardana; Joyo Nur Suryanto Gono; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Maxim is one of the companies engaged in online transportation services in Indonesia since 2018. Since then, Maxim has managed to attract more than 10 million active users. This figure is quite high considering that Maxim only uses one platform; Instagram in his advertising activities. On the other hand, there is an interesting thing listed in Maxim's Instagram comment column – @Maxim_Indo – which is that reviews are often found after bad reviews about Maxim's performance. Therefore, this study aims to determine the relationship between exposure to online transportation service advertisements and Online Consumer Review (OCR) with interest in using online transportation services. This study uses the Buyer Information Environment Theory, the sample set is 125 respondents with the criteria of being 18 – 34 years old, domiciled in Semarang, and has seen Maxim's advertisements on Instagram @Maxim_Indo. This study uses non-probability sampling with accidental sampling technique. This study resulted in a significance value between exposure to online transportation service advertisements and interest in using online transportation services of 0.000, which is less than a significance value of 0.01 which means it is very significant and a correlation coefficient value of 0.254 which means that the two variables have a weak relationship and has a positive direction. This means that if exposure to online transportation service advertisements has increased, the interest in using online transportation services will also increase. On the other hand, if exposure to online transportation service advertisements has decreased, the interest in using online transportation services will also decrease. Then, in the second hypothesis correlation test, there is a relationship between OCR and interest in using online transportation services which is indicated by a significance value of 0.001 which means it is very significant because it is less than a significance value of 0.01, has a correlation coefficient value of 0.209, which means that the two variables have a weak relationship and has a positive direction. This means that if the OCR increases, the interest in using online transportation services will also increase. On the other hand, if the OCR decreases, the interest in using online transportation services will also decrease.
Audience Reception of the Issue of Mental Disability in the Korean Drama It’s Okay to Not be Okay Revana Meylani; Hapsari Dwiningtyas Sulistyani; Tandiyo Pradekso
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Drama Korea It’s Okay to Not be Okay merupakan sebuah drama yang membahas mengenai isu kesehatan mental dengan menampilkan beragam variasi karakter gangguan jiwa. Selain itu, drama ini juga berusaha dalam menampilkan pembinaan hubungan yang dilakukan oleh antar tokoh difabel mental. Oleh karena itu, peneliti melakukan penelitian ini untuk melihat pemaknaan khalayak terkait representasi posisi kelompok difabel sebagai bagian dari kelompok minoritas dan representasi pembinaan hubungan sosial yang dilakukan oleh kelompok difabel mental. Pada penelitian ini, peneliti menggunakan teknik analisis data semiotika dari John Fiske dan analisis resepsi milik Stuart Hall. Paradigma penelitian yang digunakan dalam penelitian ini adalah paradigma interpretif dan menggunakan Teori Representasi dari Stuart Hall, Teori Social Model of Disability milik Oliver Barnes and Abberly, serta Teori Khalayak Aktif dan Teori Encoding- Decoding miliki Stuart Hall. Hasil dari penelitian ini menunjukan bahwa kelompok difabel mental yang ditampilkan dalam drama Korea It’s Okay to Not be Okay digambarkan dengan menggunakan konstruksi stigma yang telah melekat pada masyarakat. Namun, peneliti juga menemukan bahwa pemaknaan khalayak sebagai informan dalam penelitian ini tidak hanya memaknai kelompok difabel dengan perspektif stereotip saja namun juga menggunakan perspektif medis untuk melihat keterbatasan yang dimiliki oleh kelompok difabel mental. Pada hasil keberagaman pemaknaan yang muncul menunjukan bahwa secara garis besar informan sudah berada pada posisi negosiasi. Artinya, sebagian besar khalayak yang menjadi informan peneliti ini mulai menunjukan kesadaran dan pemahaman terkait isu difabel mental, karena tidak hanya menerima konstruksi terkait isu difabel mental dari drama ini saja. Tetapi, para informan juga mulai menegosiasikan atau mengkompromikan teks yang ditawarkan oleh media dengan menggunakan pemahaman, pengetahuan, kepercayaan, pengalaman dari masing-masing informan.
REPRESENTASI MASKULINITAS PADA KARAKTER PEREMPUAN DALAM FILM “KARTINI” KARYA HANUNG BRAMANTYO Febriani Dillawati; Muhammad Bayu Widagdo; Amida Yusriana
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Gender is an interesting topic to research to date, especially issues related to women. Patriarchal culture is often associated with problems where women are considered to only have feminine characteristics and men have masculine characteristics. In this way, women's positions are often subordinated and have low roles, functions and positions. Although in general, masculine is a label given to men, masculine can also be addressed to women who have personalities and behave like men's traits. Women can be masculine not in the context of sex but in the context of gender. This study aims to determine the representation of masculinity in female characters in the film "Kartini" by Hanung Bramantyo. The main theory used in this study is The Feminist Transmission Model. This study applies descriptive qualitative research with data collection techniques by observation and documentation where the process of taking it is by taking pictures in the film Kartini. the data analysis technique used is Roland Barthes's semiotic analysis method because by using this analysis theory, research can be interpreted in terms of meaning, namely by denotation, connotation, and also mythical meaning. Based on the findings, the Kartini film tries to provide a different alternative, because the Kartini film shows women as the main character and as a hero. Through the film Kartini, an alternative representation emerges, namely female masculinity. The masculinity of women can be seen through masculine performance which includes power, courage, heroism, leadership.
Project: Berita Fearure Pada Program “Jawa Tengah Hari Ini” di Stasiun TVRI Jawa Tengah (Posisi: Director dan Voice Over Talent) Ridha Fadhila; Muhammad Bayu Widagdo; Yanuar Luqman
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

TVRI Jawa Tengah is a public broadcasting institution tasked with broadcasting information with educational value to the public. As a form of responsibility in becoming a means of preserving culture and local wisdom values, TVRI Jawa Tengah has one of the news programs, namely Jawa Tengah Hari Ini. This program contains one of the Mini Feature segments which contains light news information. Feature itself is news coverage that is informative, educative, entertaining, convincing, and provides human values (human interest) so that it can make the sympathy or empathy of those watching it moved and not bound by time (timeless). This project is present to fill the Mini Feature segment with content that raises a big theme about culture in accordance with TVRI's duties as a public broadcasting institution. The big theme is divided into several categories including arts, tourism, culinary, history, and rituals/traditions. This project took place by producing 48 contents with an average duration of 5-7 minutes. This content was aired on TVRI Jawa Tengah Station in April-July 2022 and rebroadcast through the YouTube channel "Karbid TVRI". In its implementation, there are 4 main job desks in the pre-production, production, and post-production processes: producer, director, reporter, cameraman.
CITRA PENDIDIKAN VOKASI DALAM SERIAL FILM PENDEK REUNIAN: KAJIAN SEMIOTIKA Alam Tonggak Amarta; Agus Naryoso
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Vocational education in Indonesia is still not comparable to general and academic education, both in terms of the number of institutions and the image attached to them. On the other hand, film is an effective means of building the subject's image as well as a battlefield for ideology to build hegemony. The problem that arises: what is the image of vocational education in the Reunian short film series? Another problem, how is the ideological battle in the short film series Reunian? The purpose of this study is to describe the image of vocational education that is awakened in the short film series Reunian. In addition, explaining the ideological struggle in the short film series Reunion. To answer the problems and research objectives, an analysis was carried out using Roland Barthes' semiotic theory and Gramsci's hegemony. The object of research is the short film series Reunian which is shown on the Youtube channel by Tim Diksi.
PERAN KETERBUKAAN DIRI DALAM MEMEDIASI PENGARUH INTENSITAS KOMUNIKASI INTERPERSONAL TERHADAP SUBJECTIVE WELL-BEING PASANGAN YANG MENJALANI HUBUNGAN KENCAN BERBASIS ONLINE Mimi Sakinah Hilma; Yanuar Luqman; Triyono Lukmantoro
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Advances in communication technology in the current era create a new trend, namely online-baseddating. This trend provides an opportunity for someone to build relationships, share affection and establish intimate relationships on an online basis. But in reality, not everything that happens on conventional dating can also be done online. This is what then can affect the subjective well-being of couples who undergo online-based dating relationships. Communication that connects partners can create comfort if it goes well and conversely communication can be a source of vulnerability in online-based dating if it doesn't go well. In the process, self-disclosure is believed to be a factor that influences the communication process between the couple. This study uses social penetration theory to explain each variable. The sampling technique was purposive sampling, totaling 250 people aged 18-29 years and had experienced online-based dating relationships. Tests in this study using linear regression. The results showed that the effect of the intensity of interpersonal communication on self-disclosure was 37.7%. Then the effect of self-disclosure on subjective well-being is 56.7%. Not only that, the results of the study also show that self-disclosure has a mediating effect on the effect of the intensity of interpersonal communication on subjective well-being directly.
PENGARUH TERPAAN BERITA KEBOCORAN DATA PENDUDUK DAN TERPAAN NEGATIVE E-WORD OF MOUTH DI MEDIA SOSIAL TERHADAP TINGKAT KEPERCAYAAN MASYARAKAT PADA PEMERINTAH PUSAT DALAM MENANGANI KASUS KEBOCORAN DATA Vidiana Girinda Wardani; Hedi Pudjo Santosa; Djoko Setyabudi
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Ministry of Communication and Informatics is in the spotlight amid the many cases of data leakage involving various parties. According to data, there were 1.04 million accounts that experienced data leaks in Indonesia during the second quarter of 2022. Various media reports on data leak cases highlighted how, responses, and steps were taken to handle the case. The news caused unrest among the people. Coupled with the existence of communication by word of mouth (e-word of mouth) electronically as a more efficient media channel for voicing opinions because the scope is wider and easier to reach. The purpose of this study was to determine the effect of exposure to population data leaks and exposure to negative e-word of mouth on social media on the level of public trust in the central government in dealing with data leaks. Using the theoretical approach of the Social Mediated Crisis Communication Model (SMCC), this study examines the effect of variable X1 and variable X2 on variable Y. The population of this study were social media users aged 18 to 35 years, with a non-probability sampling technique on 100 people, both men and women who had been exposed to news of data leaks. The results showed that exposure to data leakage news and exposure to negative e-word of mouth had an effect on the level of trust. Furthermore, it is known that the coefficient X1 is -0.527 and the X2 variable is -0.719, which means that exposure to data leak news (X1) and exposure to negative e-word of mouth (X2) have a negative effect on the level of public trust. With these findings, it can be concluded that the higher the exposure to data leak news received by the public and the higher the exposure to negative w-word of mouth, the lower the level of trust.

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