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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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PENGARUH TERPAAN SALES PROMOTION DARI SALES CALL DAN KUALITAS KOMUNIKASI FRONT OFFICE TERHADAP LOYALITAS KONSUMEN ARTOTEL GAJAHMADA-SEMARANG Marshanda Putri, Tyara; Naryoso, agus; Pradekso, Tandiyo
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to investigate the influence of sales promotion exposure from sales calls and front office communication quality on consumer loyalty at ARTOTEL Gajahmada-Semarang. The study employs an explanatory quantitative method with purposive sampling involving 100 respondents. Simple linear regression analysis is used for data analysis. The research findings indicate that sales promotion exposure from sales calls significantly influences consumer loyalty at ARTOTEL Gajahmada-Semarang, with a significance level of 0.036 < 0.05, although the R Square value suggests a weak influence (0.044). Similarly, front office communication quality significantly affects consumer loyalty at ARTOTEL GajahmadaSemarang, with a significance level of 0.028 < 0.05, but the R Square value indicates a weak influence (0.048). The weak influence may be attributed to inadequate human resources, as the staff at ARTOTEL Gajahmada-Semarang may not be sufficient to handle all staying guests effectively.
MEMAHAMIMANAJEMENPRIVASIKOMUNIKASIINDIVIDUSAAT MELAKUKANLIVESTREAMINGDIMEDIASOSIALTIKTOK Mumtaz, Tsaniyatul; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research examines how individuals manage privacy while live streaming on TikTok using a qualitative approach through Interpretative Phenomenological Analysis (IPA). By conducting in-depth interviews with individuals actively engaged in TikTok live streaming, the study reveals various perspectives on privacy, where personal information and family issues are considered highly sensitive, while topics such as complaints, work-related problems, education, and romantic relationships are easier to share. The participants employ various strategies for privacy management, such as utilizing TikTok's privacy features and setting boundaries during the broadcast. Supporting Communication Privacy Management (CPM) theory, the findings highlight the dynamic nature of privacy management, influenced by factors such as gender, motivation, and audience interaction, providing valuable insights into the complexities of digital privacy in the context of social media
ISU SEKSISME DAN RELASI GENDER DALAM KEPEMIMPINAN PEREMPUAN DI ORGANISASI MAHASISWA UNIVERSITAS DIPONEGORO Shafa Amanda, Karina; Rahardjo, Turnomo; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The existence of women in society is still strongly entrenched as women are seen as weak individuals and are not trusted to do work outside of the domestic sphere. Among student organization structures, men are considered more appropriate to make decisions because leadership is often associated with masculine values, such as being competitive and aggressive in public life. Women should be considered as rational beings with the same abilities and rights as men, and can position themselves as leaders based on their ability to lead. This study aims to determine the issue of sexism and gender relations in women's leadership in Diponegoro University student organizations. The theories used are Feminist Viewpoint Theory, Gender Role Theory, and Leadership Theory. This research uses an interpretive paradigm with a phenomenological approach, as well as in-depth interview data collection techniques conducted on five individuals
MEMAHAMI PENGALAMAN PEREMPUAN DALAM PENGGUNAAN AUGMENTED REALITY BEAUTY FILTER PADA PLATFORM INSTAGRAM Geralda Mewengkang, Rafaela; Dwiningtyas Sulistyani, Hapsari; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The use of AR Beauty Filter is included in a new phenomenon that has emerged in postmodern society culture. Women as dominant social media users are also the largest users of AR Beauty Filter. With the advancement of technology, humans as creators of AR Beauty Filter have the freedom to create any filter they want. Therefore, the use of AR Beauty Filter can give women the freedom to show what kind of face I will be an expression of their beauty on social media. This study is a qualitative study with the interpretative phenomenological analysis or IPA method, which aims to understand women's experiences in using AR Beauty Filter on Instagram social media and how the meaning of the definition of beauty that arises from this experience, and whether women interpret beauty as a form of empowerment in self expression or as a way to meet conventional beauty standards. This study was conducted through in-depth interviews with six Indonesian female informants who actively use the Instagram application and the AR Beauty Filter feature. The results of this study indicate that women's experiences in using AR Beauty Filters have a significant role in underpinning the meaning of beauty that they consider ideal, and have become an essential need in sharing photo and video content on social media. The culture of life in the digital world that has become part of everyday human life, as well as the high intensity of AR Beauty Filter use, creates two self-images that are seen alternately continuously. These self-images are self-images in the real world (actual self) and self-images with AR Beauty Filters in the digital world (augmented/ideal self). The existence of these two self-images indirectly blurs the view of the real and the unreal (virtual/unreal) in women, especially regarding the reality of beauty. This is related to the concept of hyperreality put forward by Jean Baudrillard. It was found that the types and forms of AR Beauty Filters chosen and widely used by women still encode conventional beauty characteristics, which are not enough to empower women's beauty expressions on social media, and limit these expressions to only one particular standard.
INTERAKTIVITAS KOMENTAR VICTIM BLAMING DALAM KASUS NCII REBECCA KLOPPER DI MEDIA SOSIAL X Armaulida, Annisa; Lukmantoro, Triyono; Hasfi, Nurul
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to determine the interactivity and the classification of victim blaming comments by X netizens towards NCII Rebecca Klopper case on @sosmedkeras post. This research uses a qualitative method with a netnography framework that focuses on X comments. Data collection techniques were carried out using archival data types and documented as screenshots or copy and paste of comments from @sosmedkeras post. This research used New media theory and interactivity theory to analyze the interactivity and classify victim-blaming comments against Rebecca Klopper. The results of this study show that the victim blaming comments on Rebecca Klopper occurs in two-way communication that dominantly carried out by anonymous accounts on X and elicited various pro and con responses. Pro responses are shown in the form of interactivity such as likes, reposts and comments demeaning the victim. Meanwhile, the con response is shown in the form of interactivity such as rebuttal comments and personal attacks agains the sender of the victim blaming comments. The study further identifies four categories of victim-blaming comments: 1) Blaming the act of recording sexual activities; 2) Sexual harassment; 3) Refusing to recognize Rebecca Klopper's status as a victim; and 4) Refusing to support or sympathize with the victim. Upon further examination, the deeply ingrained patriarchal culture in society and misunderstandings about NCII (Non-Consensual Dissemination of Intimate Images) case are the primary reasons for victim blaming phenomenon against Rebecca Klopper. To mitigate victim-blaming behavior in NCII cases, it is important to enhance education and raise public awareness about NCII, sexual behavior, and the concept of consent. This will contribute to creating a safer digital environment.
Pemaknaan Khalayak terhadap Sikap Keterbukaan Diri Penyintas Kekerasan Seksual dalam Film Penyalin Cahaya (2021) Nuraini Purnomo, Amelia; Bayu Widagdo, Muhammad; Yusriana, Amida
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Photocopier (2021) is a thriller genre film that addresses the issue of sexual violence and critiques the legal and social systems of Indonesian society. This research aims to uncover the audience's interpretation of the openness of sexual violence survivors as depicted in the film Photocopier (2021). This study employs Standpoint Theory, Muted Group Theory, and John Fiske's semiotics analysis method to identify preferred reading’s and Stuart Hall's reception analysis to fulfill the research objectives. Findings from interviews with five respondents, both male and female, with varying experiences related to sexual violence, reveal diverse interpretations of the openness of sexual violence survivors. Two non-survivors have differing dominant and negotiated interpretations, though they agree that the portrayal of sexual violence survivors in Photocopier (2021) mirrors reality. On the other hand, two sexual violence survivors and one close associate of a survivor hold opposing interpretations. They believe that the portrayal of open survivors in the film does not align with reality. Finally, all five respondents agree with the depiction of other elements, such as characterizations and the attitudes of perpetrators, the survivors' close associates, and authorities, and believe that these elements reflect reality.
MEMAHAMI PENGALAMAN PENGAMBILAN KEPUTUSAN REMAJA BERMAIN JUDI ONLINE “SLOT” Raghabendra, Octova; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Deviant behavior among adolescents in the form of gambling practices has become a compelling area of research, driven by the influence of technological advancements, particularly the internet, which serves as a medium for gambling practices and leads to the phenomenon of online gambling. Negative phenomena such as online gambling, especially slot gambling, are increasingly prevalent among teenagers. This study aims to understand the decision-making experiences of adolescents in engaging in online slot gambling. Using a qualitative approach and Moustakas' analysis method, the research seeks to explore how adolescents experience making decisions to participate in online slot gambling and give meaning to the phenomenon. This study was conducted with four informants, consisting of two males and two females, who are teenagers and active online slot gamblers. The findings indicate that all four informants have decision-making experiences influenced by their psychological conditions, which are enticed by the rewards of slot gambling, as well as by their social environment. This aligns with the aspects of communication that encourage individuals to make decisions, specifically the social and psychological aspects of communication.
THE INFLUENCE OF PERSONAL SELLING AND E-WOM PERCEPTIONS OF BOPITASARI INSTAGRAM ACCOUNT TOWARDS SHOPEE PURCHASE INTENTION Octavia Meiza Putri, Karina; Qurrota Ayyun, Primada; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Shopee Affiliate Program is one of Shopee's digital marketing strategies that involves multiple parties. To retain the audience and compete with other competitors, affiliates need to create innovative marketing strategies that attract and drive the audience to act. Therefore, this study aims to analyze the influence of Personal Selling and E-WOM Perception towards Shopee Purchase Intention on Instagram. Although the streamer's persuasion strategy is relatively the same, the result is different. This studyaims to explain the effect of personal selling and E-WOM perceptions of affiliate marketer towards Shopee purchase intention using a quantitative approach trough an experimental method. The theory use in this study is the theory of reasoned action, with a purposive sampling technique involving 100 respondents. The results of hypotheses testing with multiple linear regression show that there is a significant influence between personal selling and E-WOM perceptions towards purchase intention.
KONSTRUKSI SOSIAL ATLET DISABILITAS ASEAN PARA GAMES 2022 DI MEDIA ONLINE Elfa Dhiotami, Adeillia; Hasfi, Nurul; Nugroho, Adi
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Indonesia, which was chosen to host the 2022 ASEAN Para Games, was in the spotlight of online media Okezone.com and Solopos.com which published news about athletes with disabilities competing in this event. Because of this, the news of athletes with disabilities is considered that there are still stereotypes attached to the news of athletes with disabilities and news writing that still uses figures of speech to corner the physical condition of the athletes. This study aims to analyze the news frames created by Okezone.com and Solopos.com on athletes with disabilities competing in the 2022 ASEAN Para Games with social construction theory by Peter L. Berger and Thomas Luckmann. The framing model used in this research is the framing model of William A. Gamson and Modigliani which focuses on how to tell a story or a group of ideas that present meaning construction. This research uses a qualitative method with a sample of 9 news from Okezone.com and 3 news from Solopos.com from February 2022 to August 2022. Based on the framing model of William A. Gamson and Modigliani which uses two devices, framing devices and reasoning devices, the results of the study found that athletes with disabilities were framed from 5 themes, namely (1) Athletes with disabilities as heroes, (2) Athletes with disabilities as passive victims, (3) Athletes with disabilities as objects of interest, (4) Athletes with disabilities as objects of public curiosity, (5) Disabled athletes as self-defeating individuals. This is shown from how Okezone.com and Solopos.com highlight the achievements of ASEAN Para Games disabled athletes so as to form a construction that people with disabilities are considered to have obtained their rights fairly but at the same time form an unbalanced standard against other people with disabilities who do not have abilities in sports.
CANCEL CULTURE SEBAGAI RESPONS MASYARAKAT TERHADAP PELAKU KASUS PERSELINGKUHAN : KAJIAN PADA AKUN INSTAGRAM @ARAWINDAK Jehovani Ratna Mourina, Stella; Lukmantoro, Triyono; Naryoso, Agus
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The cancel culture phenomenon emerges as a form of public rejection of public figures who behave deviantly. The research aims to understand the cancel culture phenomenon and various related actions by examining the cancel culture phenomenon that occurred to an actress involved in an affair, Arawinda Kirana. Arawinda Kirana is a newcomer actress whose name began to be recognized by the public through the movie Yuni (2021). In the film Arawinda Kirana plays the role of Yuni, through which Arawinda Kirana received awards, one of which was the winner of the 2021 Citra Cup in the category of Most Favorite Female Lead Actress, she is also known for creating the hashtag #BerkainBersama, a movement that invites young people to preserve and use kebaya, and she is familiarly known to the public as "Kartini Modern" From the data, it was found that Arawinda Kirana experienced a change in response from the public. Before cancel culture Arawinda was known as a talented young actress and was also known as a modern kartini' who received a lot of public support, praise both for her and her work. Changes in audience response after Arawinda Kirana experienced cancel culture are observed in the findings which are divided into the following categories: The increase in account performance and followers in the early days of cancel culture, comments that indicate stopping providing support to the target, comments that lead to calling out actions in comments containing suggestions and criticisms in comments which are divided into three types of calling out forms, namely the legal literacy group, defending justice for victims of infidelity and the group that criticizes moral and religious demands, no comments were found that vocally stated that they stopped supporting products or brands that were bound to collaborate with the target but in collaboration uploads, audience attention to the brand would be covered by the crowd of negative public comments directed at the target. Comments in the category of work rejection contain criticism of films that are not objective, insults to films, and invitations not to watch films, comments leading to virtual bullying contain swearing or sentences containing harsh words that are undirected and do not have clear definitions, insults that degrade the target's physique, forms of labeling comments to Arawinda Kirana such as "pelakor" "perek" "flirtatious" "home wrecker" "jablai" "gatal", and comments that degrade the target's physique

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