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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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Pengaruh Return On Assets (ROA), Return On Equity (ROE), Earning Per Share (EPS), Price Earning Ratio (PER), dan Debt To Equity Ratio (DER) Terhadap Return Saham Pangestu, Satrio Putro; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (760.768 KB)

The technical and fundamental analysis is the solution by the investor to predict the stock price. Especially, this research discusses about the fundamental analysis by appraising the companies performance which is depicted on the companies financial report with ratio as tool to analyze the financial report. By using the financial ratio, it can be predicted by the investor about the companies condition, so that it would be a basis for the investors for choosing the companies that have a higher return level than the loss risks. The aim of this research are to test the influences of Return On Assets (ROA), Return On Equity (ROE), Earning Per Share (EPS), Price Earning Ratio (PER), and Debt To Equity Ratio (DER) toward stockâ€™s Return. The sampel in this research is the 13 companies that are listed on the sub-sectored stock in metal during the period of 2013-2017. Data analysis use the linier regression analysis with run SPSS 21.0. The result from this research shows that Return On Assets (ROA), Return On Equity (ROE), Earning Per Share (EPS), Price Earning Ratio (PER), dan Debt To Equity Ratio (DER) have significant effect on the stockâ€™s return. The independent variable simultaneously have significant effect on the stockâ€™s return. As suggestion, the company should identified the assets that have a potential to support the companies procedure, optimize the modalâ€™s usage, and optimize the debt management.

PENGARUH EXPERIENTIAL MARKETING DAN CONSUMER EXPERIENCE TERHADAP BRAND LOYALTY MELALUI BRAND TRUST SEBAGAI VARIABEL INTERVENING (STUDY PADA INUL VIZTA SEMARANG) Herdini Sarastiti; Naili Farida; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

This research is motivated by the phenomenon of karaoke as a lifestyle trend today. The more places that offer karaoke variety of services and facilities complete with modern technology to pamper consumers accompanied with the package offers a varied and competitive prices. The offer is aimed to attract people like a big city of Semarang. One of the karaoke placed in the city of Semarang is Inul Vizta. Inul Vizta Semarang trying to increase the number of visitors, but from 2011 to 2013 a decline in the number of visitors. The purpose of this study was to determine the influence of experiential marketing and consumer experience on brand loyalty through brand trust on Inul Vizta Semarang. The type of this research is explanatory research, with data collecting technique by questionnaire and interview. The sampling technique of this research use purposive sampling. The sample in this research were 100 respondents who were Inul Vizta Semarang’s consumer. Both quantitative analysis of this research technique using a validity test, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, a signification test (t test), path analysis and sobel test. The results of research shows that experiential marketing and consumer experience in partial positive influence on the brand of trust, experiential marketing and consumer experience a partial influence positive brand loyalty, brand trust influential positive brand loyalty, as well as experiential marketing and consumer experience a partial influence positive brand loyalty through the brand trust. Based on the analysis of test track and sobel show that the variable brand trust is variable intervening against the brand loyalty in this research.

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK TAS DAN SEPATU CHARLES & KEITH (Studi Kasus Konsumen Charles & Keith Paragon Semarang) Asih Fatmawati; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Fashion world is an interesting and important world for most women. Fashion itself is used with various purposes such as, to show identity of the wearer. Charles & Keith is one of the supporting Fashion in the world and it also operates in Semarang. In the last three years Charles and Keith in Semarang has decreased sales in 2014-2016. The Purpose of this research was to know the influence of brand image, product quality, and price on the purchasing decisions of Charles & Keith consumers in Paragon Semarang. The type of this research is Explanatory research. The sampling technique used Accidental Sampling method. The number of samples were taken as many as 100 respondents. The data were analyzed through validity test, reliability test, crosstab, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, t test, and F test with SPSS program. Based on the analysis, shows that the brand image of Charles & Keith is in the "good" category. The brand image had a positive effect on purchasing decision and had contribution of 17,6%. Product quality is in the "good" category, Product quality had a positive effect on the purchasing decision and had contribution 23,4% on purchasing devision. The Price is in the “expensive” category , The price had a positive effect on the purchasing decision and had contribution 21,4% on purchasing decision. The Suggestions in this study is first, the company is expected able to maintain and improve the image better by strengthening of quality which have good, so still consumer feel proud to the wearer. Second, discount programs can be applied in pricing regulation to improve purchasing decisions.

PENGARUH NILAI PREMI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMILIHAN ASURANSI JASINDO OTO (Studi Kasus Pada PT. Asuransi Jasindo Semarang) Silitonga, Sunriati Grace; Suryoko, Sri; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.51 KB)

Auto insurance is an insurance product Jasindo motor vehicle owned by PT. Insurance Jasindo Semarang (Persero). Several factors will determine the selection decision is the value of insurance premiums and quality of service. Premium value or price has two main roles in the decision making process of the buyer, that is the allocation role and information role. Good quality services will give a good image or reputation in the eyes of consumers so that consumers will be attracted to choose services. This study aimed to determine the effect of premium value and service quality toward the selection decision of insurance. Type of research is explanatory research. With a sample of 78 respondents who use jasindo oto insurance through non probability sampling technique which is purposive sampling. The analysis technique uses test validity, reliability testing, simple linear regression, multiple linear regression, t test and F test with SPSS tools 15. The results showed an effect of premium value of 85,1% against the decision of the selection jasindo auto insurance. Affect the quality of service is 90,8% against the decision of the selection of auto insurance jasindo. Simultaneously, the influence rate of premium value and service quality is at 92.3%. Based on data analysis, it can be inferred partially and simultaneously that the premium value and service quality significantly influence selection decision and have a very strong level of closeness relationship. Suggested, the company needs to conduct training for employees to improve their skills regarding information presentation techniques.

PENGARUH PERAN PEMIMPIN TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING Lavinsa Ngesti Purba; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Employee performance is influenced by several factors, including the role of leader and motivation. The decline in employee performance due to the role of leader of the unfavorable impact also on the decline in employee motivation in PT . Indo Putra Sejahtera . This study aims to identify and explain the effect of the role of leader on employee performance through motivation as an intervening variable marketing part of PT . Indo Putra Sejahtera . This type of research used explanatory research. The proposed hypothesis that there is a positive and significant influence on the leadership role of employee performance through motivation. The technique of collecting data using interviews , questionnaires and observations . The population in this study are permanent employees of the marketing part of PT . Indo Putra Sejahtera of 40 people . The total sample of 40 respondents , using sensus sampling the determination samples when all members of the populasi used as a sample. Analysis of the data used is the linear regression analysis and significance test with SPSS for Windows. The conclusion from this study is there is significant influence role of leaders on employee performance through motivation as an intervening variable in PT . Indo Putra Sejahtera. Dari results of this study indicate that the variable role of leader on the motivation and the role of the leader is able to explain the motivation sebasar 38.1 % . Variable role of leader affect the performance of employees and the role of the leader is able to explain the performance of employees is 40.9%. Motivation variable influence on employee performance and motivation are able to explain the performance of employees amounted to 36.3 % . Together the role of leader and motivational variables affect the performance of employees so that the role of leader and motivation are able to explain the performance of employees amounted to 47.8 % . Then in the path analysis , there is the influence of mediation or motivation to work in the relationship intervening role of leader on employee performance . The conclusion is that if the leadership role enhanced the performance of employees would be better to increase employee motivation .

PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP MINAT BELI SEPEDA MOTOR HONDA SCOOPY DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA KONSUMEN PT. NUSANTARA SAKTI DI KOTA SEMARANG) Kamilia Indah; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Purchasing decisions can be influenced by a person’s buying interest in a product offered. Nowadays companies compete to get consumer’s heart to be interested in the product. Buying interest is heavily influenced by several factors. The product must be introduced to the consumer first. Companies can use a variety of ways to introduce their product, like increase their brand image and brand awareness so the product will be recognized, sought and eventually purchased by consumers. This research is conducted to explain the influence of brand image and brand awareness on buying decisions of Honda Scoopy with buying interest as intervening variable. Type of this research is using explanatory research with data collection techniques through questionnaires and interviews. The sampling of this research amounted to 100 respondents in Semarang City. Technical analysis used instrument test, cross tabulation, simple linear regression, multiple linier regression, test t, and test F. The results showed that brand image had a significant influence on buying interest (Y1), and brand awareness (X2) had a and significant influence on buying interest (Y1). The results also show that there is a significant influence between brand image and brand awareness together with interest in buying interest. Purchasing interest (Y1) has a significant influence on purchase decision (Y2).The suggestion of this research is to amplify the concept of Honda Scoopy and for brand awareness the company should do the marketing online.

Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan (Bagian Service PT. Nasmoco Gombel Semarang) Naqi Askari; Rodhiyah Rodhiyah; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

The goal of this study is to determine the effect of service quality on customer loyalty through customer satisfaction variables services servicing. Sampling technique used in this study is purposive sampling technique with samples gathered from 100 people. Linear regression analysis and significance test were used to test the hypotheses using SPSS 22.0. Result of data analysis Quality of service is significantly positive effect on the customer satisfaction (21.7 percent). Quality of service is significantly positive effect on customer loyalty (7.8 percent). Customer satisfaction is significantly positive effect on customer loyalty (16.8 percent). Service quality significantly affect customer loyalty through customer satisfaction (t count > t table). As a suggestion to improvements increase promotion and advertising, organize events aimed at maintaining social relationships with customers, increase awareness and ready to assist customers difficulties.

PENGARUH BUDAYA ORGANISASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN BANK PERKREDITAN RAKYAT (BPR) ARTHA HUDA ABADI PATI (Studi Kasus pada Bagian Pemasaran BPR Artha Huda Abadi Pati) Alfian Ari Widiyanto; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Organization culture in the company can be a guide for the employee to doing the job and norms behavior. So as motivation is an important element in the company to improve employee performance. Aim for this research is to describe and analyze influence organization culture and motivation to employee performance in PT. BPR Artha Huda Abadi Pati. This research used 74 PT BPR Artha Huda Abadi Pati marketing departemen employee as a population and respondents. Sampling technique used in this research is by using non-probability sampling technique that is Purposive Sampling. Analysis method to process the data is using correlation coefficient, determinant coefficient, simple linear regression, and double linear regression, T-Test, F-Test with SPSS V.16 program. The result of analyzing data organization culture and motivation id take effect to employee performance. Organization culture and motivation can describe variable of employee’s performance amount to 40,4%. Organization culture can explain employee performance amount to 28,6%, while motivation can explain amount to 20,2%. Organization culture and motivation together affect to the employee’s performance. Conclusion from this research is organization culture and motivation partially have effect to the PT. BPR Artha Huda Abadi Pati employee’s performance. Suggestion that can be give is how the company can create good corporate order so that employees can work well and discipline in work, give direction employees to the culture of all K3 (Satisfaction, Safety and Health) and good communication and provision of better facilities.

PENGARUH KUALITAS PELAYANAN, HARGA DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA SERVIS BENGKEL AHASS 0002 SEMARANG HONDA CENTER Lailia, Nimas; Suryoko, Sri; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (107.261 KB)

effort to keep relationships among customers, service quality is the key to maintain customers and give high value through customerâ€™s value. Customers will compare between the services quality provided and price which is charged for servicing. The customersâ€™ desired compatibility to the AHASS 0002â€™s will create customer satisfaction. This research aimed to find out the effect of service quality, price and customer value to customer satisfaction of AHASS 0002 Repair Shop Semarang Honda Center. The population in this research is the service customer users who served in AHASS 0002 Semarang Honda Center. The 100 respondents was taken as the research sample and the sampling technique used is the purposive sampling. Measurement scale using Likert scale. In data analysing using simple linear regression and multiple regression test helped with SPSS 16.00. Based on the results of data analysis, known that the service quality, price, and customer value has positive effect on customer satisfaction, either partially or simultaneously. Simultaneously, variable of service quality, price, and customer value affect on customer satisfaction at 69.5 percent. This means the better service quality, the suitable expected prices of the customers, the high value of customer, the high customer satisfaction.

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN KOSMETIK WARDAH DI KOTA SEMARANG) Rachmi Murti, Canta Lalita; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.683 KB)

Wardah as one of the leading cosmetic producers in the homeland need to maintain the loyalty of its customers to be able to stay in the middle of strict cosmetic competition. Demands of good cosmetic needs at affordable prices, making the producers who are engaged in the field of cosmetics are continuously innovating to produce products at affordable prices but the quality is well assured. The price is a significant determinant in the cosmetic industry to keep consumers using Wardah products. With good product quality, consumers will survive on a product if the quality of products offered in accordance with consumer expectations. Customer loyalty is a form of customer loyalty to continue using products originating from the same company. Wardah as one of the leading cosmetic producers in the homeland needs to keep its customers loyalty to continue to survive amid intense competition. This research aims to know the effect of price (X1) and product quality (X2) on loyalty (Y) through customer satisfaction (Z) cosmetic user Wardah in Semarang city. This type of research uses explanatory research with data collection techniques through interviews and data collection tools using questionnaires. The data sources in this study are primary data and secondary data. Sampling techniques in this study used purposive sampling and non probability sampling. The sample in this study amounted to 100 respondents in the city of Semarang. Technical analysis uses simple linear regression, multiple linear regression, T-Test, and F-Test with SPSS version 21.00. The results of the analysis with SPSS 21.0Â explained that the results of the direct influence test on the research model showed positive and significant results. The indirect effect test on the research model also showed positive and significant results. Based on the research, researchers suggest that Wardah is more listening to the user's voice about the quality of its products, where users complain about the quality of products that are deemed to be less appropriate to the expectations of the user. While the price is considered to be in accordance with Wardah cosmetic products

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Sari Listyorini

Contact Email
sariadbis96@gmail.com

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Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA