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Contact Name
Sari Listyorini
Contact Email
sariadbis96@gmail.com
Phone
+6283848898843
Journal Mail Official
jiabundip@gmail.com
Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 1,510 Documents
THE INFLUENCE OF CELEBRITY ENDORSEMENT AND ELECTRONIC WORD OF MOUTH WITH BRAND IMAGE AS INTERVENING VARIABLE ON CONSUMERS’ PURCHASE INTENTION OF AZARINE SUNSCREEN IN SEMARANG Shabrina Hulwani; Sudharto P Hadi; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47409

Abstract

Azarine Cosmetic, a local brand, produces sunscreen and utilizes celebrity endorsements and electronic word of mouth (E-WOM), particularly online consumer reviews, as marketing strategy to increase product sales, create a favorable brand image, and attract consumer purchase intention. However, in 2023, Azarine’s sunscreen sales in Semarang outlets experienced fluctuations. Without effective marketing tactics, Azarine will risks losing its share in the competitive skincare market. This research aims to know the influence of celebrity endorsement and E-WOM through brand image as intervening variable on consumers’ purchase intention of Azarine suncreen in Semarang, tested based on variables but explained through the influence of each dimension/indicator on each variable. The total sample in this research are 100 people in Semarang with unidentified population, with the technique of non-probability sampling of purposive sampling type. Data was collected through questionnaires, literature reviews, and interviews. This explanatory research follows a quantitative approach and is processed using SPSS version 26. The result show that celebrity endorsement and E-WOM has positive influence on purchase intention, both directly and indirectly through brand image. Recommendations for Azarine include encouraging celebrities to provide authentic testimonials, reallocating budget to micro-influencers and customer-generated content, fostering positive E-WOM, and reformulating product ingredients.
PENGARUH CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER INERTIA SEBAGAI VARIABEL INTERVENING PADA PRODUK SMARTPHONE MEREK SAMSUNG Cahyaning Djati Pangastuti; Andi Wijayanto; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45006

Abstract

Abstract: Tahun 2023, pertumbuhan ekonomi di Indonesia mengalami pertumbuhan yang cukup pesat. Hal ini dibuktikan dengann data dari Badan Pusat Statistik (BPS) yang mencatat bahwa pertumbuhan ekonomi di Indonesia pada kuartal I tahun 2023 sebesar 5,03% dimana jika dibandingkan dengan data dari periode yang sama pada tahun 2022 laju pertumbuhannya lebih pesat. Untuk mengetahui bagaimana pengaruh customer satisfaction terhadap re-purchase intention pada produk smartphone merek Samsung dengan customer inertia sebagai variabel intervening. Peneliti menggunakan jumlah sampel sebanyak 100 untuk diteliti. Customer satisfaction memberikan pengaruh yang positif dan bermakna terhadap customer inertia, Customer inertia mempengaruhi re-purchase intention secara positif dan bermakna, Customer satisfaction berpengaruh secara positif dan bermakan terhadap repurchase intention, Tidak ada pengaruh mediasi customer inertia antara customer satisfaction dan re-purchase intention. Penilaian responden terhadap item mutu produk, manfaat produk, fungsi produk, variasi produk, dan ketersediaan produk berada dibawah nilai rata-rata total. Samsung Electronics dapat melakukan bahan evaluasi berdasarkan keluhan responden mengenai fitur-fitur, desain produk, dan ketahanan smartphone. Keluhan tersebut dapat dijadikan bahan pertimbangan bagi Samsung Electronics untuk menciptakan produk dengan fitur yang lebih bermanfaat, desain produk yang lebih trendy, dan ketahanan smartphone yang lebih baik. Keywords: Customer Satisfaction; repurchase intention; customer inertia. Abstraksi: In 2023, economic growth in Indonesia will experience quite rapid growth. This is proven by data from the Central Statistics Agency (BPS) which notes that economic growth in Indonesia in the first quarter of 2023 was 5.03%, which when compared with data from the same period in 2022, the growth rate was more rapid. To find out how customer satisfaction influences repurchase intentions for Samsung brand smartphone products with customer inertia as an intervening variable. Researchers used a sample size of 100 for research. Customer satisfaction has a positive and meaningful influence on customer inertia. Customer inertia influences repurchase intentions positively and meaningfully. Customer satisfaction has a positive and meaningful influence on repurchase intentions. There is no mediating effect of customer inertia between customer satisfaction and repurchase intentions. Respondents' assessments of the items product quality, product benefits, product function, product variety and product availability were below the total average value. Samsung Electronics can carry out evaluation materials based on respondents' complaints regarding smartphone features, product design and durability. These complaints can be used as consideration for Samsung Electronics to create products with more useful features, trendier product designs and better smartphone durability. Kata Kunci: : Customer Satisfaction; repurchase intention; customer inertia.
THE INFLUENCE OF SELF-SERVICE TECHNOLOGY (SST) AND SERVICE QUALITY TOWARDS REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION (Study on Mcdonald’s Consumer in Semarang) Nabilah Kinasih; Naili Farida; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47059

Abstract

The ease of access obtained in this era of globalization makes it easier for us to obtain information from one country to another. The tendency of residents in Indonesia to eat at fast food restaurants is considered to have its own social value and prestige, which in turn bring the impression that the image of a luxury with McDonalds being the second most well-liked fast- food restaurant. Repurchase intention is driven by the restaurant's ability to deliver good self-service technology machines and also good service quality which will increase customer satisfaction. However, the level of repeat purchase decisions for McDonalds purchases has decreased. Therefore, this study aims to determine the effect of self-service technology, service quality, and customer satisfaction on the decision to repurchase intention to purchase McDonalds. This study uses a quantitative approach with an explanatory research type. The respondents in this study were McDonalds customers in Semarang with a sample size of 100 respondents calculated using non-probability sampling techniques. The data that has been collected is then processed using SPSS software. The conclusion of this study shows that self-service technology, service quality, and customer satisfaction have a positive effect on the decision to repurchase intention to purchase McDonalds
Pengaruh Self Congruity Dan Functional Congruity Terhadap Repurchase Intention Melalui Gender Sebagai Variabel Moderasi Pada Mitsu Cafe Semarang Naufalia Dafa Rahmawati; Reni Shinta Dewi; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45499

Abstract

Lifestyle changes influence the development of culinary products, which are now not only a basic need but have also evolved into a business, trend, lifestyle, and a platform for creativity and innovation in processing and presentation. Mitsu Café is a café with a unique Japanese-themed concept. This study aims to examine the influence of self-congruity and functional congruity on repurchase intention, with gender as a moderating variable, at Mitsu Café Semarang. The research sample consists of 100 respondents who are Mitsu Café consumers, using a quantitative approach. Data analysis was conducted using SmartPLS 4.0, including validity tests, reliability tests, R-Square, and path analysis. The results show that self-congruity has a positive and significant effect on repurchase intention, and functional congruity also has a positive and significant effect on repurchase intention. Meanwhile, self-congruity through gender has no significant effect on repurchase intention, and functional congruity through gender has a positive and significant effect on repurchase intention. These findings indicate that gender does not moderate the effect of self-congruity on repurchase intention, as the influence of self-congruity on repurchase intention does not differ between feminine and masculine traits. Based on the results, Mitsu Café is advised to establish a brand image that aligns with the self-image of its consumers and to introduce fresher concepts that cater to consumer preferences to attract more attention.Keywords: Self Congruity; Functional Congruity; Repurchase Intention; GenderPerubahan gaya hidup mempengaruhi perkembangan produk kuliner, yang  kini tidak hanya menjadi sebuah kebutuhan pokok, tetapi juga menjadi bisnis, trend, gaya hidup hingga kreativitas dan inovasi dalam mengolah dan menyajikannya. Mitsu Café adalah café yang memiliki konsep negara Jepang yang berbeda dan unik. Penelitian ini bertujuan untuk mengetahui pengaruh self congruity dan functional congruity terhadap repurchase intention melalui gender sebagai variabel moderasi pada Mitsu Café Semarang. Sampel penelitian berjumlah 100 responden konsumen Mitsu Café dengan menggunakan pendekatan kuantitatif. Analisis data menggunakan SmartPLS 4.0 meliputi uji validitas, uji reliabitilas, R-Square, dan analisis jalur. Hasil penelitian menunjukkan bahwa self congruity memberikan pengaruh positif dan signifikan pada repurchase intention, functional congruity memberikan pengaruh positif dan signifikan pada repurchase intention, self congruity melalui gender memberikan pengaruh yang tidak signifikan pada repurchase intention, dan functional congruity melalui gender memberikan pengaruh positif dan signifikan pada repurchase intention. Hasil tersebut menunjukkan bahwa tidak ada pengaruh self congruity melalui gender terhadap repurchase intention, dimana pengaruh self congruity terhadap repurchase intention tidak memiliki perbedaan antara feminism dan maskulin. Berdasarkan hasil penelitian ini, Mitsu Café disarankan untuk membentuk citra yang konsisten dengan citra diri konsumen, serta memberikan konsep yang lebih fresh dan seusai dengan keinginan konsumen sehingga menarik perhatian konsumen.Kata Kunci: Self Congruity; Functional Congruity; Repurchase Intention; Gender
PENGARUH USER EXPERIENCE DAN USER INTERFACE TERHADAP REPURCHASE INTENTION DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING PADA E-COMMERCE TOKOPEDIA Rizal Muhammad; Sari Listyorini; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47382

Abstract

The development of technology has changed the way people live, including how they conduct transactions without meeting in person, which is now done through websites commonly known as e-commerce. This is supported by the high interest of the public in online shopping, which has led to the emergence of many e-commerce companies. To sustain their business and win the competition, companies must be able to encourage their customers to continue shopping on the same e-commerce platform. This study aims to determine the influence of user experience and user interface through e-satisfaction on repurchase intention among Tokopedia users in Semarang City. This research is classified as explanatory research, using non-probability sampling and purposive sampling as the sampling techniques. The sample used consists of 100 people who have made at least 3 purchases on Tokopedia. Data analysis was conducted using the Partial Least Squares (PLS) method with the help of SMART PLS software to test the validity and reliability of the constructs, as well as to analyze the influence of the variables studied. The results show a positive and significant effect of both variables, namely user experience and user interface, on e-satisfaction and repurchase intention. However, there is no direct effect between the user interface and repurchase intention.
PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API ONLINE PADA PENGGUNAAN PLATFROM “KAI ACCESS” TAHUN 2023 faradilla hamdi layla; nidaul firdausy akyun
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45146

Abstract

Abstract: Public transportation is an alternative way for people to move from one place to another. Trains are public transportation that is widely used by people. PT.Kereta Api Persero is a State-Owned Enterprise (BUMN) which operates in the Indonesian railway industry. Companies must have the right strategy to offer their products and services in the current competition between transportation providers. PT.Kereta Api Persero responds to developments in the social environment through the KAI Access application platform which offers many attractive discounts and promotions. The aim of this research is to determine the influence of promotions and prices on online train ticket purchasing decisions via KAI Access. This research is quantitative and uses multiple linear regression techniques as the analysis method. The sample consisted of 122 UGM Vocational School students who purchased train tickets using the KAI Access platform. This research was conducted using primary data from a survey questionnaire distributed to the Millennial generation regarding the relationship between promotions and product purchasing decisions. Test results include hypothesis testing, descriptive statistical tests, qualitative logit tests and probit model tests. Based on testing, the final analysis proves that promotions have a significant influence on ticket purchasing decisions via the KAI ACCESS platform. Keywords: KAI Access, Price, Promotion, Purchase Decision Abstraksi: Transportasi umum merupakan salah satu alternatif cara masyarakat berpindah dari satu tempat ke tempat lain. Kereta api merupakan transportasi umum yang banyak digunakan oleh masyarakat. PT. Kereta Api Persero adalah Badan Usaha Milik Negara (BUMN) yang bergerak di industri perkeretaapian Indonesia. Perusahaan harus mempunyai strategi yang tepat untuk menawarkan produk dan jasanya dalam persaingan penyedia transportasi saat ini. PT. Kereta Api Persero menyikapi perkembangan lingkungan sosial melalui platform aplikasi KAI Access yang menawarkan banyak diskon dan promosi menarik. Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi dan harga terhadap keputusan pembelian tiket kereta api online melalui KAI Access. Penelitian ini bersifat kuantitatif dan menggunakan teknik regresi linier berganda sebagai metode analisisnya. Sampel terdiri dari 122 mahasiswa Sekolah Vokasi UGM yang melakukan pembelian tiket kereta api menggunakan platform KAI Access. Penelitian ini dilakukan dengan menggunakan data primer dari kuesioner survei yang dibagikan kepada generasi millenial mengenai hubungan promosi dengan keputusan pembelian produk. Hasil pengujian meliputi uji hipotesis, uji statistik deskriptif, uji logit kualitatif dan uji model probit. Berdasarkan pengujian, analisis akhir membuktikan bahwa promosi mempunyai pengaruh yang signifikan terhadap keputusan pembelian tiket melalui platform KAI Access. Kata Kunci: KAI Access, Harga, Promosi, Keputusan Pembelian
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND AWARENESS TERHADAP REPURCHASE INTENTION KONSUMEN KOSMETIK MAKE OVER DI INDONESIA Shinta Hestuning; Sari Listyorini; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.46894

Abstract

Cosmetic products are an essential necessity in embellishing appearance. In this digital age, changing patterns of consumer behavior are influenced by social media marketing and brand awareness, which play a crucial role in shaping repurchase intentions. The study aims to find out the impact of social media marketing and brand awareness on repurchase intention on Make Over consumers in Indonesia. This type of research uses explanatory research using a quantitative approach that is numerical. This study involved 100 respondents. In this study, the sampling technique is using non probability samplings. The data was then processed using SPSS version 25 software. The results of the research show that social media marketing variables have a positive and significant influence on the repurchase intention variable, brand awareness variable has a significant and positive influence over the repurchasing intention. Based on research results, Make Over is suggested to enhance interesting and interactive content, strengthen brand message as well as increase brand visibility, and offer a new product trial or loyalty program that provides incentives for consumers to explore more Make Over products.
Pengaruh Desain Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Mebel Pada Cv Manunggal Rotan Jepara M. Fahim Khilda; Agung Budiatmo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45598

Abstract

In the modern era, the growth of Business world is fast, one of them is furniture industry. Increasing the existence of the company can be done by done by having a high purchasing decisions of the customer. High purchasing decision can be influenced by a good product design, an affordable price, and a good promotion. Based on the sales data of CV Manunggal Rotan Jepara, every year experiencing an unstable tendency. This research aims to know the influence of product design, price, and promotion on the furniture purchasing decisions in CV. Manunggal Rotan Jepara. The data is gathered using a questionnaire and there are 96 respondents of CV. Manunggal Rotan Jepara consumers who have made at least one transaction. The result of this research shows that product design, price, and promotion have positive influences on the purchasing decisions of the furniture in CV. Manunggal Rotan Jepara. Based on these result, the suggestions that can be given in terms of design product are pay attention to product neatness by carrying out quality control before the product is marketed and characterize the product. Then, in terms of price, by improving the products which are sold, so that they can provide benefits at the right price. In terms of promotion, using various media, and increasing the frequency of advertising, and carry out incentivization. Keyword: Product Design; Price; Promotion; Purchasing DecisionsPada era modern pertumbuhan dunia bisnis semakin cepat, salah satunya industri furniture. Untuk meningkatkan eksistensi perusahaan dapat dilakukan dengan memiliki tingkat keputusan pembelian yang tinggi. keputusan pembelian yang tinggi dapat dipengaruhi oleh desain produk yang baik, harga yang terjangkau dan promosi yang baik. Berdasarkan data penjualan CV Manunggal Rotan Jepara, setiap tahunnya mengalami kecenderungan tidak stabil. Penelitian ini bertujuan untuk mengetahui pengaruh antara desain produk, harga, dan promosi terhadap keputusan pembelian mebel CV Manunggal Rotan Jepara. Data yang dikumpulkan di penelitian ini dengan kuesioner dan sampel sebanyak 96 responden konsumen CV Manunggal Rotan Jepara yang sudah melakukan transaksi minimal satu kali. Hasil dari penelitian ini menunjukkan bahwa desain produk, harga, dan promosi memiliki pengaruh positif terhadap keputusan pembelian mebel CV Manunggal Rotan Jepara. Berdasarkan hasil tersebut maka saran yang dapat diberikan dari segi desain produk adalah memperhatikan kerapian produk dengan melakukan quality control sebelum produk dipasarkan serta memberikan ciri khas pada produk. Dari segi harga dengan cara peningkatan terhadap produk yang dijual agar dapat memberi manfaat sesuai harga. Dari segi promosi dengan menggunakan berbagai media dan meningkatkan frekuensi periklanan, dan pemberian insentif. Kata Kunci: Desain Produk; Harga; Promosi; Keputusan Pembelian
THE INFLUENCE OF CASH TURNOVER AND INVENTORY TURNOVER ON PROFITABILITY WITH COMPANY SIZE AS A MODERATING VARIABLE Agus Prayitno; Ngatno Ngatno; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47236

Abstract

This research aims to determine the effect of cash turnover and inventory turnover on profitability, with company size as a moderating variable, a study on Textile and Garment Sub-Sector Companies during the period of 2018 – 2023. The sampling method in this study used purposive sampling technique, resulting in 12 selected companies from 22 companies in the Textile and Garment sector listed on the Indonesia Stock Exchange. (BEI). This research uses quantitative data. The data source in this research is secondary data. The analysis methods used linear regression. The results of this study indicate that, partially, Cash Turnover has a negative and significant effect on profitability, while Inventory Turnover has a positive and significant effect on profitability in companies within the Textile and Garment Sub-Sector during the period of 2018 – 2019. Furthermore, simultaneously, Cash Turnover and Inventory Turnover have a positive and significant effect on profitability in companies within the Textile and Garment Sub-Sector during the period of 2018 – 2019. Additionally, the moderation regression analysis revealed that company size does not moderate the effect of cash turnover on profitability, nor does it moderate the effect of inventory turnover on profitability.
PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK MICELLAR WATER GARNIER (PADA KONSUMEN DI KOTA SEMARANG) Dwi Elita Nur Cahyani; Ari Pradhanawati; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45218

Abstract

The cosmetics industry in Indonesia is experiencing rapid development which is increasingly complex, one of which is Garnier Micellar Water. Sales data from 2020 - 2023 shows sales fluctuations and non-achievement of sales targets for the last four years, which is suspected to be a decrease in brand image and brand awareness that has caused this problem. This type of research is explanatory research with non-probability sampling techniques through purposive sampling and accidental sampling methods with a sample of 97 respondents. The data is processed using SPSS software for quantitative analysis with validity test, reliability test, correlation coefficient, coefficient of determination, simple regression, multiple regression, and significance of t test and f test. The results showed that brand image and brand awareness had a positive and significant effect on purchasing decisions partially.  As for simultaneously, it shows that brand image and brand awareness have a positive and significant effect on purchasing decisions. The suggestion from this study is to conduct several evaluations regarding product brand image and brand awareness on Garnier Micellar Water so that product purchasing decisions can be improved.Keywords: Brand Image; Brand Awareness; Purchasing Decision Industri kosmetik di Indonesia mengalami perkembangan pesat yang semakin berkembang dengan kompleks, salah satunya adalah Micellar Water Garnier. Data penjualan pada 2020 – 2023 menunjukkan terjadinya fluktuasi penjualan dan tidak tercapainya target penjualan selama empat tahun terakhir menjadi dugaan penurunan brand image dan brand awareness yang mengakibatkan permasalahan tersebut. Tipe penelitian ini adalah explanatory research dengan teknik non probability sampling melalui metode purposive sampling dan accidental sampling dengan sampel sejumlah 97 responden. Data diolah menggunakan software SPSS untuk analisis kuantitatif dengan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana, regresi berganda, dan signifikansi uji t dan uji f. Hasil penelitian menunjukkan bahwa brand image dan brand awareness berpengaruh secara positif dan signifikan terhadap keputusan pembelian secara parsial.  Adapun secara simultan, menunjukkan brand image dan brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian. Saran dari penelitian ini adalah untuk melakukan beberapa evaluasi mengenai brand image produk serta brand awareness pada Micellar Water Garnier sehingga keputusan pembelian produk dapat ditingkatkanKata Kunci: Brand Image; Brand Awareness; Keputusan Pembelian

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