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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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ANALISIS PEMILIHAN LOKASI PEMASANGAN REKLAME DI WILAYAH DKI JAKARTA. (Studi Kasus pada PT Prisma Harapan) Pritta Aprilia Hapsari; Bulan Prabawani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Outdoor advertising media or commonly called billboards is one that widely used in the media to promote a product or service updates. In the process of selecting the location of the billboard there are several factors that affect, the internal factors relating to advertising agencies and external factors that have a connection with consumers and the local government. Based on the existing problems are suspected factors influence internal and external factors on site selection and installation of billboards in Jakarta.Type of this research is exploratory, the data collection method is study of literature, observation, and in-depth interviews with qualitative data analysis techniques. The results showed that internal factors are derived from advertising agencies do not have a significant influence on the selection of the location of the installation of billboards. However, external factors relating to consumers and the local government have a significant influence on the process of selecting the location of installation of billboards in Jakarta. Recommended for advertising agencies as the organizers of advertisement should be more sensitive to the changes that occur, because advertising activities fluctuated, advertising agencies should also increase the professionalism of the performance so that advertising agencies do not apply be stakeholders, but also a partner for the local government and the public, advertising agencies are should not only thought of profitable by always displaying commercial advertisements. However, it should undertake the installation of non-commercial billboard advertising as a form of social responsibility provided by advertising agencies to the people of Jakarta.

PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN KEUNGGULAN BERSAING TERHADAP KINERJA INDUSTRI KECIL DAN MENENGAH (Studi pada IKM Furniture di Kota Semarang) Astri Wulaningtyas; widiartanto widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

The performance of a business unit can be affected by a variety of factors, both internal and external company factors. The purpose of this research is to know the influence of the entrepreneurial orientation, market orientation and competitive advantage against the business performance of small and medium enterprises. The research type is explanatory research. This study uses purposive sampling techniques against small and medium furniture industries in Semarang. Data collecting using a questionnaire and interviews. Data analysis using simple and doubled linier regression analysis with IBM SPSS 20. Results of statistical analysis known that together the entrepreneurial orientation, market orientation, and competitive advantage effect on the business performance.The conclusion from this study is that there is a positive and significant influence between entrepreneurial orientation, market orientation, and competitive advantage to business performance of the small and medium furniture industries in Semarang. Research suggest that IKM improve proactivity and looking for opportunities in entrepreneurship, improve market orientation and competitiveness so that IKM can continue to survive in the midst of the current competition.

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PERMEN TOLAK ANGIN DI SEMARANG Krestiawan Wibowo Santoso; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Developmental needs of consumers who increasingly complex and competitive market led to a sharp decline Tolak Angin candy should be able to compete to demonstrate its product superiority and seize the attention of consumers. consumers who will make a decision in choosing to consider various things before buying. Consideration, among others, influenced by the quality of the product, pricing, and promotions are determined by the company. Formulation of the problem in this paper is the sales during 2007 to 2012 has fluctuated. The type of research uses explanatory research approach with the method of data collection using interview and data collections devices using a questionnaire with a sample of 100 respondents in village Tembalang Semarang using purposive sampling method (sampling technique is based on certain conditions). Analysis technique used validity, reliability testing, simple linear regression, multiple linear resgression, t test, and F test with the aid of SPSS 20.0. Based on a statistical calculation with linear regression analysis can be shown by the regression equation Y = 10,521 + 0,169 X1 + 0,072 X2 + 0,193 X3 from the regression equation is known that the product quality, pricing, and promotion have a positive impact on purchasing decisions. Results of calculation of the coefficient of determination 0,276 magnitude. This suggests that product quality, pricing, and promotion can explain purchasing decision by 27,6%. While the remaining 72,4% is explained by other variable that are not observed. Based on the data analysis we can conclude the existence of a positive effect of product quality, pricing, and promotion on purchasing decisions have a strong level of closeness of relationship this means that if the product quality, pricing, and promotion will lead to higher purchasing decisions.

Pengaruh Iklan,Atribut Produk, dan Harga terhadap Keputusan Pembelian (Studi pada Pembeli dan Pengguna OPPOSmartphone di Kota Semarang) Nasha Farahna Sungkar; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The increasingly fierce competition among the smartphone manufacturers are competingto launch products with a variety of advantages. One of the products discussed are crowdedsmartphone OPPO Smartphone. In the face of tight business competition Smartphone OPPO needto influence consumers to choose and buy products OPPO Smartphone. Many factors influenceconsumers in making a purchase, such as advertising, product attributes, and price.This study aims to determine the effect of advertising, product attributes, and prices onproduct purchasing decisions OPPO Smartphone partially or simultaneously. This type ofresearch is explanatory research. Primary data used questionnaires distributed to the publicSemarang central mobile phone sales Matahari Mall Semarang who have bought and used theproducts OPPO Smartphone as many as 100 people. In the analysis used validity and reliability,the correlation coefficient, the coefficient of determination, cross tabulations, simple and multipleregression analysis and significance test (t test and F) with SPSS 21.The results showed a variable adverstising positive influence on purchasing decisions by23.1%. Variable product attributes positive influence on purchasing decisions by 17.9%. Andvariable price positive influence on purchasing decisions by 23.6%. Through research also foundthat the three independent variables simultaneously significant positive effect on purchasingdecisions and are able to explain 46.9% of purchasing decisions.Based on the results of the study, the researchers suggested that OPPO Smartphonemanufacturers maximize advertising concept which will be displayed in order to load the excessproduct is clearly and understood by consumers. And to attract more consumers, manufacturersare expected to innovate on product design to make it look more attractive than other smartphonebrands. Manufacturers are also expected not to take profit too large, so that product prices moreaffordable by the consumers' income. Moreover, manufacturers are expected to improve thequality and specifications of the products to be robust, as the society of this era that requiressophisticated smartphones.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Achmad Fauzan Wahyudianto; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Honda as one of the top car producer in the country needs to maintain customer loyalty to continue to survive in the midst of intense competition. Brand image has meaning to a consumer's mind images of a product. Everyone will have thir own standar of Product Quality that determines its value in the eyes of the community about the product. Customer loyalty is a form of customer loyalty to continue using products derived from the same company. Honda as one of the featured cars in the country needs to maintain customer loyalty to continue to survive in the midst of intense competition. This study aimed to determine the effect of brand image (X1) and Product Quality (X2) to Loyalty (Y) through the Customer Satisfaction (Z) user Honda Brio in the city of Semarang. This type of research uses explanatory research with data collection through interviews and data collection tools using a questionnaire. Sources of data in this study are primary data and secondary data. The sampling technique in this study using purposive sampling and non-probability sampling. The sample in this study amounted to 100 respondents in Semarang. Technical analysis using simple linear regression, multiple linear regression, t test and F test with SPSS. From the results of the study indicate that Brand Image (X1) has a significant effect on loyalty (Y), and Product Quality (X2) have a significant effect on loyalty (Y), The results also show that there is significant influence between brand image and product quality together to Loyalty (Y). Customer Satisfaction (Z) also have a significant effect on loyalty (Y). Based on the results of the study, the researchers suggested that the Honda is listening to the voice of the resilience of its product users in this study where the users often complain about dynamo radiator fan is often problematic. It is also expected Honda Being able to change some of the components that looks cheap to be an advantage over its competitors.

Analisis Penerapan Corporate Social Responsibility Dalam Upaya Pengembangan Masyarakat (Studi Kasus Program Kemitraan Bank Jateng Pada SPT Bubakan) Achmad Kurniawan; Wahyu Hidayat; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The research was motivated by the diverse motives of corporate in carrying out the activity of CSR. The interesting problem in this research is the existence of a partnership program since 2009. The partnership program more directed in the form of Bank Jateng CSR activities as a community development while the previous CSR activities only just a charity. This research is a qualitative study descriptive using the strategies case study. Data collection methods used is interviews, observations and document, to the withdrawal data or sample while using a technique of purposive sampling and snowball sampling. Total informants on this research has 9 people. A case study in this research is a partnership of the farm empowerment center bubakan in hamlet Kuncen village Bubakan Mijen sub-district , the city of Semarang, With the main program durian kholil development.The results showed that the stages of implementation of CSR especially the partnership with Bank of Central Java program . There are three stages namely : (1) the planning stage (2) the stage of implementation (3) the evaluation phase. The largest obstacles from the three stages mentioned above is limited human resources in the management of CSR. To handle the problem, Bank Jateng asked for help with branches as well as communicate with its companion and partner under the jurisdiction. The conclusion of this research is the planning stage of Bank Jateng csr including into the Bottom Up Process. At this stage of the implementation of the Bank Jateng using two models named directly engagement and partnering with other parties. At this stage, the evaluation of Bank Jateng incorporates reporting within. CSR implementation (partnership program) on the SPT Bubakan can be said to have not been as community development, this is apparent from the community is not fully involved in the planning of activities.

PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SAMSUNG GALAXY SERIES J DI KOTA SEMARANG Nur Atika Ramawati; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

The purpose of this study is to determine the effect of product quality, brand image, and price to the purchase decision of Samsung Galaxy Series J in Semarang City. This type of research is explanatory research. Sampling technique using non probability sampling technique with purposive sampling and Accidental sampling method. The number of samples taken as many as 100 respondents. In this study assisted by SPSS 16.0 system. The results showed that the quality of the product influence the purchase decision by contributing 61.8% while the rest is influenced by factors other than product quality. Brand image influences purchasing decisions by contributing 33.7% while the rest is influenced by factors other than brand image. Price affects purchasing decisions by contributing 63.1% while the rest is influenced by factors other than price. Meanwhile, simultaneously product quality, brand image, and price influence to purchase decision by donating 77,2% while the rest influenced by factors other than product quality, brand image, and price. Based on the calculation of Test F shows that there is a positive influence between product quality, brand image and price to purchase decision. This means the better the product quality, brand image and price, the higher the purchase decision of Samsung Galaxy Series J in Semarang City. In addition, the price has the most dominant influence with regression keofisien value of 0.733. Suggestions in this research is to improve the quality of the better and more sophisticated products, maintaining the company's image in the minds of the constituents and provide prices that match the benefits provided on the Samsung Galaxy J Series.

PENGARUH KOMUNIKASI INTERNAL DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA (Studi Pada Karyawan Outsourching PT. Bank Tabungan Negara cabang Semarang) Cahyo, Bastian Dwi; Suryoko, Sri; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 2, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Human resources is one of factors has an important role in improving employee performance.Â The population of this study were 86 employees as respondent.Â From the results of data analysis conclude that Internal Communication has significant effect on Job Satisfaction with 45,8%, Working Environment influence Job Satisfaction with 36,7%, Internal Communication influences Job working performances with 18.5%. Working environment influences workers performances with 10.1%. Job satisfactions influence Workers performance with 11.6%. Together with Internal communication and Working Environment influence workers performance as 19.3%. and together with Internal communication, worker environment and job satisfaction to worker performances as 18.4%. it shows that as the internal communication, worker environment and job satisfaction are going well, the worker performance will going well alsoAccording to this research in the management of Bank Tabungan Negara Company, we have to pay more attention to the internal communication in that company. Good communication, with no obstacle, harmony has always been there so that the workers can work better and move straightly to the goals of the company. The company has to concern about the worker environment so they will feel comfort and happy while doing their works. Job satisfaction has to be concerned, especially among the upper and lower class workers and also with the same class. A harmony and healthy relation has to be kept and the worker environment has to be increased for better future of the company

PENGARUH KUALITAS PRODUK, HARGA, DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN MAJALAH SWA MELALUI VARIABEL KEPUASAN PELANGGAN (Studi Kasus pada Pelanggan Majalah SWA di DKI Jakarta) Dwityas Adi Kusumo Wardoyo; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Customer loyalty is a goal that has to be achieved by a company. To be able to get loyal customers, SWA magazine needs to pay attention on the factors that influence customers’ loyalty. Moreover, business and economy themed magazines are mushrooming, leading to the opportunity for the readers to move from one magazine to another.This research aimed to ascertain the effect of product quality, price, and distribution channel on customer loyalty of SWA magazine in Jakarta through customer satisfaction variable both simultaneously and partially. The hypothesis was there was an effect of product quality, price, and distribution channel on customer loyalty of SWA magazine in Jakarta through customer satisfaction variable both simultaneously and partially. The type of this research was explanatory research with 97 respondents with multi stage sampling technique through questionnaire and interview. The data was analyzed using linear regression method with the assistance of SPSS 16.0.The result of this research showed that product quality, price and distribution channel variables had significant and positive effect partially on customer satisfaction. Product quality variable did not have partially significant effect on customer loyalty. Price and distribution channel variables had partially significant and positive effect on customer loyalty. Product quality and price variables had simultaneously positive and significant effect on customer satisfaction while distribution channel had simultaneously negative effect on customer satisfaction. Simultaneously, product quality, price, and distribution channel variables had positive effect and not significant effect on customer loyalty. Partially, customer satisfaction had positive and significant effect on customer loyalty.Based on the result of this research, a conclusion was drawn that customers’ perception on product quality, price, and distribution channel was good. Customers’ satisfaction and loyalty of SWA magazine were also good. The company was suggested to improving the product quality, adjusting the price and boosting the distribution channel of SWA magazine in accordance with customers’ needs and expectation, so that, customers can feel the satisfaction and decided to be loyal customers.

PENGARUH PERTUMBUHAN PENJUALAN TERHADAP HARGA SAHAM DENGAN RETURN ON ASSETS (ROA) DAN RETURN ON EQUITY (ROE) SEBAGAI VARIABEL MEDIASI (STUDI PADA PERUSAHAAN SUB SEKTOR FOOD AND BEVERAGES YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015-2017) Ika Oktaviani N.K; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019)
Publisher : Universitas Diponegoro

The capital market is a means of funding for companies and other institutions and as a means for investing activities. This study aims to determine the effect of sales growth on stock prices with Return On Assets (ROA) and Return On Equity (ROE) as study mediation variables in food and beverages sub-sector companies listed on the Indonesia Stock Exchange for the period 2015-2017. This study uses quantitative research methods. Data from this study uses secondary data in the form of company financial reports that are officially published by the Indonesia Stock Exchange (IDX) and the objects in the study are 16 food and beverages sub-sector companies that are listed on the Indonesia Stock Exchange during the study period. The type of data used in the study is panel data or a combination of time series data and cross section data. Analysis of the data used in this study is Simple Linear Regression Test, Multiple Linear Regression Test, t Test, and Sobel Test. The results of this study explain that sales growth has no effect on stock prices, ROA, and ROE. ROA and ROE have an influence on stock prices. ROA and ROE cannot mediate the relationship between sales growth and stock prices

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA