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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN KAFE MOM MILK SEMARANG Mohammad Rafi; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

The goals of this research are to determine the effect of product quality, service quality and price on purchasing decisions at the consumer cafe Mom Milk Semarang. Type of research using explanatory research with data collection methods by interviews and data collection tools using questionnaires with a sample of 100 respondents consumers Mom Milk Semarang using methods of purposive sampling and Accidental Sampling. The analysis technique used validity test, reliability test, cross tabulation test, simple linear regression, multiple linear regression, t test, and F test with SPSS 25.0. From result of research indicate that product quality influence to purchase decision equal to 31,5%, service quality influence to purchasing decision equal to 33,9% and price influence to purchase decision equal to 42,7%, while simultan product quality, service quality and price effect on purchasing decision equal to 47,5%. It means the better the quality of the product, service quality and price then the higher purchase decision at the cafe Mom Milk Semarang. Price variable to purchase decision variable has bigger effect than product quality and service quality. Based on the results of the study, the researcher suggested that Mom Milk Cafe performs improvements and controls on the manufacture of food or beverages in order to obtain consistent accuracy and evaluate employees, increase employees at certain times to maximize service to consumers, and add facilities that are incomplete in order to consumer convenience.

PENGARUH CORPORATE SOCIAL RESPONSIBILITY, BRAND IMAGE, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SURAT KABAR SUARA MERDEKA DI KOTA SEMARANG Nurita Hertina Novia Sari; Hari Susanta Nugraha; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Newspaper is a media for the society to gain some information about what happens around them from a reliable resource. Newspaper held a significant roles in reporting event around the society or simply a channel for expressing people’s Ideas through the its contents . PT. Suara Merdeka Press is a newspaper company which practicing Corporate Social Responbility program in it, further this program used to interact with people and build reputation for the company. Beside CSR, Suara Merdeka also build their Brand Image that recognizable for the people and proper Price through news material’s quality. All of these concept are meant to create buying decision from the society. The goal of this research is to analize the impact of corporate social responsibility, brand image, and price.This research type is Nonprobability sampling with total 100 respondents and the population is Suara Merdeka Consumer. Sampling technic used is accidental sampling. Analysis used here is double regression analysis, Hipothesis testing using T test & F test, Determination Coefficient and cross tabs. From regression anaysis generated Y = 2,953 + 0,113X1 + 0,074X2 + 0,632X3. Where Purchase Decision Variable (Y), Corporate Social Responsibility (X1), Brand Image (X2) and Price (X3). Hipothesis testing using T test and F test showed that observed three independent variables significantly impacting the purchase decision dependent variable. Author would like to suggest that Suara Merdeka has to improve their CSR programme, maintain their brand image so the consument still buying this newspaper, and Price should be adjusted to the quality of the news. Last thing Suara Merdeka should aware of the consument decision for subscribing or simply buying this newspaper.

PENGARUH CITRA MEREK DAN PENGALAMAN KONSUMEN TERHADAP LOYALITAS KONSUMEN SEPATU SNEAKER MEREK CONVERSE (STUDI KASUS PADA PENGGUNA SEPATU SNEAKER MEREK CONVERSE DI KOTA SEMARANG) Aldo Dwi Wicaksono; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 6, No 2 (2017)
Publisher : Universitas Diponegoro

Every company expect to have a high customer loyalty. But, there is a Converse sneakers product sales degression in Semarang City based on observation that also indicate a degression in customer loyalty. Based on observation and theoritical study, that degression supected caused by low brand image factor and low customer experience factor. Therefore, the purpose of this research is to find out the impacts of brand image and cutomer experience towards Converse sneakers cutomer loyalty, both in partial and simultant.Amount of the samples in this research is 100 respondents that were taken using accidental sampling technic. To the respondents given a questionnaire in periode between 17-31 Augustus 2016. The statistic analyst instrument that used in this research is partial regression and simultant regression.After editing, coding, and tabulation, this research results these conclution: 1) Brand image positively and significantly impacts on Converse sneakers cutomer loyalty, 2) Customer experience positively and significantly impacts on Converse sneakers customer loyalty. 3) Brand image and customer experience simultaneously impacts on Converse sneakers customer loyalty.

PENGARUH NILAI PELANGGAN, KESADARAN MEREK DAN SWITCHING BARRIER TERHADAP LOYALITAS PELANGGAN KARTU TELKOM FLEXI (Studi Kasus Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Semarang) Friska Agnanda; Naili Farida; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

Kondisi persaingan di bidang komunikasi di Indonesia saat ini begitu ketat, hal ini menjadikan perusahaan penyedia kartu seluler berlomba-lomba memberikan tawaran yang menarik. Pelanggan biasanya lebih memilih produk yang menurut mereka memberikan banyak keuntungan dan fasilitas. Oleh karena itu , kartu Telkom flexi harus selalu waspada jangan sampai pelanggannya pindah ke perusahaan operator lain. Loyalitas pelanggan memiliki peran penting dalam sebuah perusahaan, mempertahankan mereka berarti meningkatkan kinerja keuangan dan mempertahankan kelangsungan hidup perusahaan. Loyalitas pelanggan dapat dipengaruhi oleh faktor nilai pelanggan, kesadaran merek dan hambatan berpindah. Loyalitas pelanggan berawal dari penilaian pelanggan terhadap produk yang diterimanya, Pelanggan akan merasa puas jika kualitas yang diberikan telah sesuai dengan harapan pelanggan. Tujuan dari penelitian ini untuk mengetahui pengaruh nilai pelanggan, kesadaran merek dan switching barrier terhadap loyalitas pelanggan kartu telkom flexi. Tipe penelitian ini adalah eksplanatory research, metode pengumpulan data menggunakan wawancara lisan dan alat pengumpulan data menggunakan kuesioner. Jumlah responden sebanyak 100 orang diperoleh dengan menggunakan metode accidental sampling (teknik penentuan sampel berdasarkan kebetulan). Teknik analisis menggunakan uji validitas, uji reabilitas, regresi linier sederhana, regresi linier berganda, uji T dan uji F dengan alat bantu SPSS 16.0. Hasil penelitian ini menunjukkan nilai pelanggan, kesadaran merek dan switching barrier kartu Telkom flexi dapat dikatakan cukup tinggi. Loyalitas pelanggannya juga sudah termasuk dalam kategori tinggi. Besarnya pengaruh nilai pelanggan terhadap loyalitas pelanggan sebesar 41% dan tingkat keeratan hubungannya sebesar 0,414 sehingga dapat dikatakan hubungan liniernya sedang. Besarnya pengaruh kesadaran merek terhadap loyalitas pelanggan sebesar 59,2% dan tingkat keeratan hubungannya sebesar 0,596 sehingga dapat dikatakan hubungan liniernya sedang. Besarnya pengaruh switching barrier terhadap loyalitas pelanggan sebesar 40,2% .dan tingkat keeratan hubungannya sebesar 0,412 sehingga dapat dikatakan hubungan liniernya sedang. Secara simultan besarnya pengaruh nilai pelanggan, kesadaran merek dan switching barrier sebesar 76,8% dan tingkat keeratan hubungannya sebesar 0,848 sehingga dapat dikatakan hubungan liniernya kuat, hal ini berarti bahwa semakin tinggi nilai pelanggan, kesadaran merek dan switching barrier maka akan mengakibatkan semakin tinggi pula loyalitas pelanggan. Berdasarkan hasil analisa data dapat disimpulkan secara parsial maupun secara simultan, nilai pelanggan, kesadaran merek dan switching barrier berpengaruh signifikan terhadap loyalitas pelanggan kartu Telkom flexi dan mempunyai tingkat keeratan hubungan yang kuat. disarankan perusahaan perlu meningkatkan kualitas yang baik sehingga nilai pelanggan dan kesadaran merek meningkat, sehingga tingkat perpindahan pelanggan dapat berkurang dan loyalitas pelanggan semain tinggi.

PENGARUH KONFLIK PERAN GANDA DAN KETERAMPILAN TERHADAP PRODUKTIVITAS PADA PT ROYAL KORINDAH (Studi Kasus pada Karyawan Bagian Produksi) Evy Paramytha; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Labor productivity is an important thing that must be considered and often used to measure the extent to which workers can reach the target set company. Labor productivity can be influenced by several factors among them are dual role conflicts and skills. PT Royal Korindah Purbalingga is an industrial company that develops with the production and export of false eyelashes. The purpose of this research is to know the influence of the dual role conflict and skills against labor productivity on PT Royal Korindah Purbalingga. This research using a quantitative approach. Sample 90 laborers several women who are married and have a child using a probability sampling technique. Data collection use instruments in the questionnaire. Analysis research on the SPSS20.0 version. The result showed that the dual role conflict influences productivity with count -5,906 > t table 1,9873. Skills influences productivity with t count 8,727 > t table 1,9873. Simultaneously the dual role conflicts and skills influence productivity with an f count 53,998 & gt; f table 3,101 with the significance 0,000 >0,05. The suggestions for this research is to support the dual role of workers women and increase their skills by providing training. These two variables have some indicators that are not optimal to be able to increase productivity can be done by reducing dual role conflicts and increasing skills

PENGARUH CUSTOMER PERCEIVED VALUE DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI BRAND EXPERIENCE (Studi Pada Konsumen Sepeda Motor Honda Tipe Bebek Di Kecamatan Pedurungan, Semarang) Reski Pratiwi; Naili Farida; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Along with the times, the need for the transportation is also more increasing. Motorcycle became transportation that most in demand by the people of Indonesia as a means of supporting the daily activities. Honda is one of the famous motorcycle brand in Indonesia. It has been years that Honda became the market leader which has never shifted from its position at the top as a motorcycle manufacturer that most widely sold its products. However, in the period of 2009-2013 the sales of Honda motorcycles types of cub decreased. The purpose of this study is to determine the effect of customer perceived value and perceived quality towards repeat purchasing decision through variable brand experience on consumers of Honda motorcycles cub type at Pedurungan, Semarang. This research is explanatory research type approach uses towards 100 respondents with a sampling technique multistage sampling. The type of data collection of this study are using the technique of questionnaires, interviews and literature methods. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity test, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, a signification test (t test and F test), path analysis and also use the help application programs IBM SPSS Statistics 20.0. The result of this research approved that customer perceived value (X1) and perceived quality (X2) partially or simultaneously can influenced brand experience (Y1) and repeat purchasing decision (Y2). According the result of path analysis showed that brand experience variable is not intervening variable towards repeat purchasing decision in this research.

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PT. NASMOCO ABADI MOTOR KARANGANYAR (Studi pada pelanggan yang menggunakan jasa bengkel PT. Nasmoco Abadi Motor Karanganyar) Adila Yeni Rosy D.; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

The development of Indonesia’s economic is experiencing tighter competition. The occurance of car sales in Indonesia that up and down, make the entrepreneurs in the automotive has to be more creative and innovative in the face of increasingly tight market competition. This research aims to examine the influence of Customer Relationship Management (CRM) on Customer Loyalty through Customer Satisfaction to PT. Nasmoco Abadi Motor. Population in thus research is customer of PT. Nasmoco Abadi Motor Karanganyar using 100 (one hundred) garage service. Data analysis of researcher use regression test, path analysis and mediation test (sobel test) by using program of SPSS 20. The result show that Customer Relationship Management have significant relation with Customer Loyalty through Customer Satisfaction. Variable Customer Satisfaction in this research is intervening variable to Customer Loyalty. The conclusion of this research proves that with the existence of Customer Satisfaction, then the customer’s perception of Customer Loyalty will increase. Furthermore, to achieve Customer Satisfaction, CRM in PT. Nasmoco Abadi Motor Karanganyar has to be further improved so that later will make the customer become loyal.

PENGARUH BUDAYA ORGANISASI, MOTIVASI, DAN GAJI TERHADAP KINERJA KARYAWAN (Studi kasus PDAM Kabupaten Grobogan) Pinka Morina; Sri Suryoko; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

The success of a company is usually influenced by the performance of the employee or the work accomplished by an employee in performing duties in accordance with the responsibilities. From the result of performance PDAM Grobogan in recent 5 years, still need to be improved even of the operational aspect there was a decrease. Many factor which could be the cause the decline in performance among others organizational culture, motivation, and salary. The purposes of this study to determine whether there is influence between organizational culture, motivation and salaries to employees performances in Grobogan. This type of research used is explanatory research. The number of samples in this study was 50 respondents drawn by accidental sampling. Multiple regression analysis is Y = 8.551 + 0.193 X1 + 0.344 X2 + 0.066 X3 so it can be seen that the variable organizational culture, motivation and salary is jointly positive effect on variable performance , and which has the greatest influence motivation is variable . Hypothesis test shows that the variable organizational culture, motivation and affect the performance of the employee salary. This is demonstrated by the achievement of all the variable t is greater than t table is 1.677. Organizational culture variables have t 8.682, 7.395 motivation, and variable salary 6,100. As for the F test obtained F count of 28.270. And all of these variables were tested at a significance level of 5 %. Thus the hypothesis is accepted.The advice given to the company is prioritizes honesty in work and reject any form of tip from customer.

PENGARUH TINGKAT UPAH, STRES KERJA, DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS SOPIR TRUK PADA PT SEMESTA TRANSPORTASI LIMBAH INDONESIA Anisa Sifi Begedina Depari; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Productivity’s driver is very important to be considered in order to achieve the goals of the company. Productivity can be influenced by several factors, including wage , job stress, and work motivation. Semesta Transportasi Limbah Indonesia,ltd is a company engaged in sector of land transport services which decreased productivity driver over in 2013-2015. The purpose of this research is to find influence wage, job stress, and work motivation on the productivity of a truck driver in the Semesta Transportasi Limbah Indonesia,ltd.. The research uses a quantitative approach. A population is 76 driver using saturation sampling. Data collection using the questionnaire. The analysis in this research using SPSS version 17.0.The results showed that the wage does not affect the productivity with the t value 1.309 < t table 1.9925. Job stress influence productivity with t score 3.490. Work motivation influence productivity with 2,967 t. however simultaneously wage levels, job stress and work motivation affects productivity with F count 7.421 > F table 2,73 with the significance 0.000 <0.005. Suggestions for companies to improve his attention on wage is considered less good, and to job stress and work motivation have several indicators that are less optimal that ultimately can increase work productivity’s truckers.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG (Studi Kasus pada Pengguna Jasa Taksi Kosti Semarang) Mutami M; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Kosti Taxis as one of the transportation companies still have consumers who have a low repurchase interest. This is due to the increasing number of online taxis that have sprung up at lower prices and the quality of services is not much different This study aims to find out how the influence provided by price and quality of service on the repurchase interest of Kosti Taxis. The type of sampling uses purposive sampling. The type of research used is the type of explanation (explanatory research) while the data collection technique uses a questionnaire with the Likert measurement scale. The number of samples used in this study were 100 respondents. The results of this study indicate that the variable price and service quality each have a significant, strong and positive influence on repurchasing interest. Two variables have been tested in stages or together show the results that the price variable (0.508) and service quality (0.102) simultaneously have a positive influence on the repurchase intention variable. The amount of contribution owned by the price variable is greater than the amount of contribution owned by the quality of service, the coefficient of determination (R²) for the price variable of 45.4% and service quality of 16%.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA