cover
Contact Name
Sari Listyorini
Contact Email
sariadbis96@gmail.com
Phone
+6283848898843
Journal Mail Official
jiabundip@gmail.com
Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 1,510 Documents
PENGARUH KUALITAS PRODUK, HARGA DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN HANDPHONE BLACKBERRY (Studi Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Semarang) Suci Widyawati; Naili Farida; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.34 KB) | DOI: 10.14710/jiab.2013.3635

Abstract

BlackBerry smartphone is one of the leading products in Indonesia. BlackBerry has a high market share compared with other brands of smartphone, but BlackBerry users consumer satisfaction index has declined. It is very influential on consumer loyalty to BlackBerry mobile phone. This study aimed to determine the effect of product quality, price and customer value on customer satisfaction BlackBerry mobile phone. Population in this research is a BlackBerry mobile phone users in FISIP UNDIP Semarang. Samples were taken 100 respondents and the sampling technique used was purposive sampling technique, and then using accidental sampling technique. Measurement scale using a Likert scale. Data analysis using simple linear regression and multiple regression test with SPSS 18.0. Based on the survey results revealed that the quality of the product, price, and customer value and significant positive impact on customer satisfaction, either partially or simultaneously. Variable “product quality” affects “customer satisfaction” that is equal to 46.6%.Variables “customer satisfaction” affect prices by 27,1%. Variables “customer value” affect “customer satisfaction” that is equal to 51,0%. Simultaneously, the variable product quality, price, and customer value affects customer satisfaction at 72.2%. It means that the better the quality of the product, the price according to customer desires, and high customer value, it can improve customer satisfaction. 
PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP LOYALITAS KONSUMEN MAJALAH SWA MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Kasus di DKI Jakarta) Mohammad Fahmi Shodiq; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.017 KB) | DOI: 10.14710/jiab.2016.13380

Abstract

The advanced development of technology in this era has caused magazines to slowly being left by their readers. The purpose of this research is to explain the influence of product quality and advertisement towards the loyalty of SWA magazine costumer’s trough customer satisfaction as intervening variable. The result of multiple linear regression analysis shows that the product quality and advertisement variable has positive impact towards costumers satisfactions, and between two variables product quality and advertisement there’s only one variable with positive impact towards costumers loyalty which is the advertisement variable, whereas the product quality variable has resulted in negative impact. The result of the research shows that there’s positive and significant impact trough each variables product quality and advertisement towards costumers satisfaction, negative impact and insignificancy was found between advertisement variable to costumers satisfaction variable, and there was positive and significant impact between costumer’s satisfactions towards costumer’s loyalty.The conclusion is according to most of the respondents, the product quality of SWA magazine is already good, the satisfaction is high enough, and so does the loyalty of the magazine costumers. Suggestions that can be given trough this research is for the magazine to keep the loyalty of its costumers then the magazine need to increase the quality of its product, increase the quality of the advertisement, and maintain the good relations with its costumers because to gain new costumers would need more energy and cost than keeping the already existed costumers.
PENGARUH BRAND IMAGE DAN CUSTOMER VALUE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION Pramesti, Adia Beta; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.038 KB)

Abstract

Phenomena of consuming restaurants product alongside the nowadays trend to just having time with family or friends in restaurants as well as the resident’s habit in prefer having things quickly, easily and practically. As one of restaurant in Semarang, Waroeng SS serves Indonesian food as its main dish demands the customer to have the urge to repurchase as it outcome. The aims of this study is to measure the effects of brand image and customer value to repurchase intention through customer satisfaction. The type of this research is explanatory research. Sampling techniques using purposive and accidental sampling. Population of this research is consumers of Waroeng SS Tembalang I. The data was analyzed using SPSS 21.0 for Windows.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT PADA PT. ASTRA HONDA MOTOR SEMARANG Pratama, Salvandi Qito; Hermani, Agus; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.794 KB)

Abstract

Studying consumer behavior is an important thing that should be done by every company today. It is intended that the products they produce can be accepted by the public and can be successful in the competition between companies. This research was conducted at PT. Astra Honda Motor Semarang object Honda Beat. From the data known of buyers of Honda Beat Honda Beat fluctuations in the number of purchases and an increase in sales of Honda Beat branding but Honda Beat is still not able to shift the current Mio as the top brand. As a company engaged in the automotive, PT. Astra Honda Motor Semarang must build a good brand image since the beginning could through quality products so that the brand image in the minds of consumers and trustworthy and good quality products in order to increase the purchasing decisions of consumers by more varied, more qualified, and can understand what needed by the consumer.This study aimed to determine the effect of brand image (X1) and the quality of the product (X2) on purchase decisions (Y) Honda Beat. This type of research uses explanatory research with data collection method using interviews and data collection tools used questionnaires to a sample of 100 respondents buyer Honda Beat using purposive sampling method. Analysis technique using the validity, reliability, simple linear regression, multiple linear regression, t test and f by means of SPSS 17.Based on the results of statistical calculations in mind that the quality of products influence the purchasing decisions of 42.3%, while the brand image influence the purchasing decisions of 29.8%. Taken together brand image and product quality influence on purchasing decisions by 45.4%. While the remaining 54.6% is influenced by variables or other factors such as price, promotion, and others.Advice can be given to the company is to improve the brand image of Astra Honda Motor in order to be better that terkaitan the respondent trust company Honda. Besides the need for CSR (Corporate Social Responsibility) by PT. Astra Honda Motor as a concern for the environment and society. Companies must increase community activities Honda Beat users to further enhance the prestige of the user, so that it can assist management in making the latest innovations to the product of Honda Beat. If the product quality can be maintained Honda Beat is in itself a positive brand image of Honda Beat will also be formed.
PENGARUH KUALITAS PELAYANAN DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH ( Studi Kasus pada Nasabah Produk Tabungan Simpedes BRI Unit Tugu Semarang) Setiarini, Dita Septi; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 3, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

offer services but also products offered by the bank. Simpedes is one of the savings products offered by BRI for the village community which then extends to the urban community using the savings products. However, customers of Simpedes savings product at BRI Unit Tugu Semarang have decreased. This is due to several complaints on customer ratings on Simpedes product services. This study aims to determine the effect of service quality and customer value on customer satisfaction in customers of savings products Simpedes BRI Unit Tugu Semarang.This type of research is explanatory research, the method of data collection using interviews, data collection tools using a questionnaire with a sample of 100 respondents, customers are saving on Simpedes savings products. The sampling technique by purposive sampling. Data were analyzed by using validity test, reliability test, coefficient of determination, simple linear regression, multiple linear regression, T test, and F test with the help of SPSS 16.0 program.The results of this study can be concluded that partially these variables have a significant effect on customer satisfaction. Service Quality affects customer satisfaction with t count (7,568)> t table (1,9845). The value of customer influence on customer satisfaction with t count (8,373)> t table (1,9845). Simultaneously, the variable of service quality and customer value have an effect on customer satisfaction with result of F count (73,837) > F table (3,0902).Suggestions that can be given in the research is the BRI Tugu Unit need to improve the service quality by adding employees who assist customer transactions at the teller, adding facilities for space services such as chairs and drinking water and provide attractive interest rates on Simpedes savings products.
Pengaruh Kualitas Pelayanan, Produk dan Harga Terhadap Keputusan Penggunaan Jasa Asuransi AJB Bumiputera 1912 Kantor Cabang Eksekutif Semarang Tri Maduma Siburian; Nawazirul Lubis; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (99.108 KB) | DOI: 10.14710/jiab.2013.1648

Abstract

Development needs of an increasingly complex underwriting risk and market competition sharpened cause must be competitive Bumiputera 1912 to show its superiority and grab the attention of the policyholder. People who will make a decision in choosing Bumiputera insurance will consider various things before buying. Consideration, among others, influenced by the quality of service, products, and prices are set by the company. This study to determine the problems that arises is whether there is influence between quality of service, products and prices on the decision to use insurance services. This type of research is explanatory research with a sample of 100 respondents taken by systematic sampling technique. The data were analyzed qualitatively and quantitatively using validity, reliability, cross tables, simple linear regression, multiple linear regression, t test and F test and the coefficient of determination with SPSS ver 17.0. Given the simple linear regression equation between quality of service and service usage decision is Y = 4.404 + 0.169 X1. Linear regression equation between products with the decision to use services is Y = 8.009 + 0.465 X2. Linear regression equations between price and service usage decisions is Y = 11.709 + 0.339 X3. Based on these equations can be seen that there is a partial positive influence between each variable X to variable Y. Multiple regression analysis is Y = 1.124 + 0.117 X1 + 0.255 X2 + 0.213 X3 so it can be seen that the variable X simultaneously positive effect on the variable Y, and which have the greatest effect is the variable quality of service. Hypothesis testing shows that the variable quality of service, products and prices, affect the decision to use services. This is demonstrated by obtaining t count variable service has 4.473 t count, product 4.590, 3.289 price variable. As for the F test obtained F count of 12.262. And all of these variables were tested at a significance level of 5%. The hypothesis is accepted. Conclusions and suggestions are obtained respondents felt that the quality of care in good categories, products in good categories, and prices in the category of less affordable for a minority of respondents. Companies should consider the price (insurance premiums) to become more affordable again by prospective policyholders in general, the economically capable alsomiddle and lower economic classes to enjoy the protection of an insurance.
Pengaruh Fasilitas, Promosi dan Kualitas Pelayanan Terhadap Keputusan Pemakaian Jasa Pada Patra Jasa Convention Hotel Semarang Kristitanti, Arisa; Pradhanawati, Ari; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (99.883 KB)

Abstract

Facilities, promotion and service quality influence the service usage decision. Convention Hotel Patra Jasa in Semarang get customer complaints about facilities, promotion, and service quality.The problems affect the service usage decision,it can be seen from the data of usage amount of rooms that fell as much as 21% and occupancy of the target is not realized in 2014.The purpose of this study was to determine the effect of facilities, promotion and service quality of the service usage decision. Type of research is explanatory research with collecting data with questionnaires and interviews. Sample in this research were 100 customers of Convention Hotel Patra Jasa in Semarang determined by purposive sampling technique. Data analysis that used in this study is simple linear regression, multiple linear regression, correlation analysis, t and f test.Based on this research, facilities has an effect on the service usage decision, promotion has an effect on the service usage decision and service quality has an effect on the service usage decision. Simultaneously only service quality has an effect on the use of decision services.The conclusion of this study showed that the facilities, promotion and service quality affect service usage decision partially, but simultaneously only  service quality affect the service usage decision. The recommendations of this study are providing facilities more complete with other added facilities for guest room. Convention hotel Patra Jasa also must add media advertising to promote the hotel to public with attractive advertising messages. In addition, Convention hotel Patra Jasa should serve hotel guests quickly and understand their needs.
ANALISIS PELAKSANAAN PROGRAM KEMITRAAN DAN KINERJA KEUANGAN MITRA BINAAN SEBELUM DAN SESUDAH PROGRAM KEMITRAAN (STUDI PADA MITRA BINAAN PT. TELEKOMUNIKASI INDONESIA, TBK. REGIONAL IV JATENG & DIY) Ayu Maylani; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.067 KB) | DOI: 10.14710/jiab.2019.24020

Abstract

PT. Telekonumikasi Indonesia, Tbk. is one of the state-owned companies that implement partnership programs. Routine training activities are carried out with material on production management, marketing, online-based training and financial accounting. The success rate of the partnership program is measured through the level of smoothness of the assisted partners in paying installments each month and the financial performance of small businesses with a comparison of financial ratios. The method used in this study is a mixed method. The results showed that based on the triple helix theory, PT. Telkom plays a role as a government in the form of facilitators and regulators on the course of the partnership program. The role of business in supporting partnership programs is to become investors and mentors in training activities. While the role of academics is not visible due to the CDC Unit of PT. Telkom Semarang does not cooperate with any college. The lack of synergy carried out by Telkom caused the effectiveness of the partnership program to be less than optimal. Extensive regional empowerment has made it difficult to coordinate with fostered partners because of the limited resources of CDC staff, long distances, and difficult terrain to reach.
PENGARUH ORIENTASI PASAR, ORIENTASI PEMBELAJARAN DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING IKM (SENTRA IKM TENUN IKAT TROSO KABUPATEN JEPARA) Aristin Nikmah; Ari Pradhanawati; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.554 KB) | DOI: 10.14710/jiab.2015.8255

Abstract

Competitive advantage is influenced by several factors, including learning orientation, market orientation and product innovation. However, the efforts made to improve the learning orientation, market orientation's understanding, and product innovation by IKM owners still less attention. The purpose of this research is to recognize and explain the influence of learning orientation, market orientation, and product innovation towards competitive advantage of IKM centers Ikat Troso, Jepara District. This research uses explanatory research approach to 76 respondents with simple random technique. Data collection techniques in this study using the technique of interviews, questionnaires, observation and study of literature. The analysis technique used is qualitative and quantitative. Quantitative analysis using frequency tables, cross-tables analysis, validity test, reliability test,  simple linear regression, multiple linear regression and test of significance (t-test and F-test) and also use the help application programs SPSS 20.0 for Windows. Results of  this research known partial effect between learning orientation, market orientation and product innovation has a positif and significant influence to the competitive advantage by 30%,  28%, 28,9% and the simultaneous influence by 31.5%. Based on these conclusions, then owner IKM need to pay attention to the things about a commitment with learning, orientation towards the customers, the creation of new products and the uniqueness of the product, because it’s has the lowest average. 
Pengaruh Self-Efficacy, Coaching dan Empowerment Terhadap Kinerja Karyawan CV. Laxita Paramitha Semarang (Studi pada Mahasiswa S1 Universitas Diponegoro) Salsabila Adissa Maharani; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.446 KB) | DOI: 10.14710/jiab.2017.16766

Abstract

So far, unstable employee performance has been a problem for both small and largecompanies. One of the factors that affect the stability of performance is the level of selfefficacyowned by employees. By knowing how much employee confidence, it will be easierfor companies to develop performance improvement strategies. Therefore, the research wasconducted with the aim to find out how big the influence of self-efficacy, coaching andempowerment on employee performance on CV. Laxita Paramitha Semarang.Type of research used is eksplanatory research, with the samples of 43 respondentsusing saturated sampling approach. Data collection using questionnaire with Likertmeasurement scale. Data analysis method used is validity and reliability test, multiple linearregression test, classical assumption test, regression test, coefficient of determination(Adjusted R Square), significance of t test and F test, and cross tabulation. The resultsindicate that the variables of self-efficacy, coaching and empowerment each have asignificant and positive influence on employee performance.From the test results known for self-efficacy variable has a coefficient ofdetermination of 29.3% and T variable test of self-efficacy equal to t count 4,287> t table2,0195. Coefficient of determination for coaching variable equal to 68% and T variable testof coaching equal to t count 2,025> t table 2,0195. The coefficient of determination forempowerment variable is 30.3% and Test t empowerment variable t count 4.338> t table2.0195. Test F of F arithmetic 11,010> F table 3.2317 and free from the classicalassumption.The conclusion in this research is self-efficacy is the factor that most influence thework performance in the company, the application of good coaching and the willingness ofmanagement in giving empowerment. There is a positive and significant influence between allindependent variables on the dependent variable, either partially or simultaneously. As forsuggestions for the company is to pay more attention to employee competence, periodicevaluation of supervisor performance and better dialogue between management andemployees.

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