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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 1,401 Documents
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ANALISIS PENGARUH FAKTOR-FAKTOR TOTAL QUALITY MANAGEMENT (TQM) TERHADAP KINERJA BISNIS PERUSAHAAN (Studi Pada Empat Pabrik Gondorukem Terpentin Perhutani Unit 1 Jawa Tengah) Dananjaya, Raffi Hakim; Sudaryanto, Budi
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Quality is important for companies to be able to compete with other companies. The selection of proper management strategies made firm can increase the business performance. The strategy of integrated quality management or Total Quality Management (TQM) can be an option to maintain and improve the quality of the products of a company's business performance. This study aims to analyze the influence of the independent variables management leadership, customer focus, information and analysis, process management, product design, and continuous improvement of the dependent variable business performance on the mill  gondorukem turpentine  Perhutani Unit 1 Central Java. The population in the study was 187 employees from four factory gondorukem turpentine Perhutani Unit 1 Central Java. The sample used in this study as many as 130 employees from four factory gondorukem turpentine Perhutani Unit 1 Central Java. Model analysis using multiple linear analysis and tools to process data using SPSS 20 for windows. The result of the analysis indicate that management leadership, customer focus, information and anlisis, process management, product design, and continuous improvement have a positive and significant influence to business performance. The company's business performance will be improved if the company can improve the quality of its products. With the implementation of TQM, vision and mission can be achieved, decision-making and problem solving are influenced by all parties, The fulfillment expectation of consumers, and eliminating defective products so that waste can be eliminated and will increase profits for the company.
ANALISIS PENGARUH CITRA MEREK, NILAI PELANGGAN, DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PELANGGAN TUPPERWARE DI MAGELANG Oceani, Oceani; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In mid 2015 the waste management in Magelang is already included in the emergency garbage so it is recommended to reduce the use of plastics by using a container that is not directly in the exhaust. However, Tupperware experiencing fluctuating sales results and a decline in sales in a row in 2014 and 2015. The decline in sales can occur because of a lack of customer interest to repurchase the Tupperware brand products. This research aims to find the effect of brand image, customer perceived value and customer satisfaction to the repurchase intentions. It is also to find the effect of customer satisfaction in mediating the repurchase intentions. The research was conducted on consumers who have made purchases of Tupperware products at least twice in the last three months in the territory of Magelang. The model was tested based on the questionnaire data on 100 respondents were analyzed using multiple regression analysis, path analysis, and sobel test. The results showed that both independent variables (brand image and customer perceived value) positive effect on the variable's customers satisfaction and also on variable repurchase intentions. Similarly, the variable customer satisfaction as an intervening variable also has a positive effect on the variable repurchase intentions. Customer Perceived value is the variable that has the most influence on the repurchase intentions.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN DIVIDEN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE TAHUN 2011-2013 Wicaksono, Santiko; Nasir, Mohamad
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of profitability, liquidity, leverage, growth and firm size on dividend policy. The population in this study are all companies listed in Indonesia Stock Exchange (IDX). The sampling technique used was purposive sampling or sampling based on criteria - criteria, namely: (1) companies that earn profits in a row from 2011-2013. (2) The financial statements of companies using local currency. (3) a company that always pay dividends in a row in 2011-2013. The analytical tool used is multiple linear regression analysis. Based on the results of tests performed can be seen that: (1) Profitability positive effect on dividend policy, meaning that the higher the profitability, the higher the dividend. (2) Liquidity no effect on dividend policy. (3) Leverage has no effect on dividend policy. (4) Growth negatively affect the Company's dividend policy, meaning that the higher the growth of the company, it will reduce the dividend policy (5) Firm size has no effect on dividend policy.
ANALISIS PENGARUH WORD of MOUTH, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP PERPINDAHAN MEREK SEPEDA MOTOR BEBEK YAMAHA KE HONDA (Studi Kasus pada Masyarakat Semarang) Hakim, Muhammad Andie; Sutopo, Sutopo
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Of the total sales of Yamaha motorcycles between 2012 and 2014 decreased, on the other hand Honda motorcycles increased, and other motorcycle brands tend to stagnate. Thus this study aims to examine and analyze the effect of word of mouth, perception of price and quality of products, on brand switching decision motorcycle Yamaha to Honda. This study uses three independent variables, word of mouth (X1), the perception of price (X2), product quality (X3) and brand switching decision as the dependent variable.            The population used in this study is that consumers who have used the product Yamaha motorcycle and decided to move to the Honda motorcycle products. This research method using purposive sampling technique, which the researchers focused on respondents who had previously used Yamaha motorcycle and decided to switch to a Honda motorcycle. Used as a sample of 100 respondents. Data obtained from a questionnaire which is then processed and analyzed using multiple regression analysis through SPSS.The results showed that word of mouth has a positive effect on brand switching decision, the perception of the price has a negative influence on brand switching decisions, and product quality has a positive influence on brand switching decision.
ANALISIS PENGARUH LINGKUNGAN KERJA FISIK, PENGHARGAAN, DAN KARAKTERISTIK PEKERJAAN TERHADAP KOMITMEN ORGANISASI (Kasus Pada Karyawan Hotel Grasia Semarang) Firdhaus, Olwan Zakki; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to examine and analyze the effect of physical work environment, reward, and job characteristics on employees organization commitment of Hotel Grasia Semarang. Employee turnover data for Hotel Grasia over the past four years shows that the turnover rate is said to be unhealthy - on average, eight employees remain out of work. This data may indicate an employee organization commitment issue at Hotel Grasia. Therefore, Hotel Grasia must increase its employees' organizational commitment by taking into account the influencing variables such as those of Richard Steers (in Hadiyani, 2013) ie work environment, job characteristics, and organization as a whole including work rewards.Questionnaires were distributed to 105 employees with total sampling method. This research used software SPSS Statistic 23. The technique of data testing includes validity test, reliability test, classical assumption test, t test, F test, coefficient determination, and multiple linear regression analysis.The results of this research indicate that physical work environment has positive and significant effect on employees organization commitment, reward has positive and significant impact on employees organization commitment, and job characteristic has positive and significant impact to employees organization commitment.
ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN NASABAH UNTUK MENGAMBIL PEMBIAYAAN PADA KOSPIN JASA LAYANAN SYARIAH PEKALONGAN Jatun, Rengganing; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Distribution of funds in the conventional system known as financing, financing cooperative given based not only a relationship between finance and the debtor but to establish a partnership. Problems in this study was a decrease in the number of customers who take out financing Kospin Jasa Syariah  Pekalongan. It can be quite detrimental to health cooperative of the cash flow, because customers save more than customers who took the financing, so that existing funds can not be channeled properly. The purpose of this study was to analyze the effect of product knowledge, promotional activities, and religiosity of the customer in making financing decisions. This research is quantitative research. The sample used in this study were 88 members Kospin Jasa Syariah Pekalongan customers using accidental sampling technique. The data used is primary data by questionnaire. The analysis technique used is quantitative analysis using multiple regression analysis. According to the research done can be seen that the product knowledge, promotional activities and religiosity positive effect on the customer's decision took financing. Based on the results of testing goodness models, regression models can be used to predict a customer's decision took financing. While customers take financing decisions can be explained by three variables: product knowledge, promotional activities, and religiosity of 85.6%.
STUDI PENGARUH PERIKLANAN, PROMOSI MONETER, DAN PERSEPSI ETIKA TERHADAP LOYALITAS MEREK BEDAK TABUR MUKA SARIAYU Dewi, Ade Puspita; Sukresna, I Made
Diponegoro Journal of Management Volume 9, Nomor 1, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Based on the percentage of the Sariayu brand in the Top Brand Index, it has increased and decreased. From the Top Brand Index data, it can be seen that in 2016 the percentage of powder face products was 8.3%. In 2017 it decreased to 8.0%. In 2018 sales rose to 10.4% but in 2019 there was a drastic decline of 5.9% with the figure reaching 4.5%. From these data it is known that Sariayu products for 3 consecutive years ranked number 4 and then dropped to number 5.This study aims to analyze the impact of advertising, monetary promotion, ethical perceptions, perceived quality and social media on brand loyalty conducted on Sariayu cosmetic users. In this study using advertising variables, monetary promotion, and ethical perception as an independent variable, perceived quality as an intervening variable, social media as a moderator variable and brand loyalty as the dependent variable.The population in this study was Sariayu cosmetic users. The number of samples used were 200 respondents. Data obtained from the questionnaire were processed and analyzed using the AMOS and SPSS programs.The results of this study indicate that advertising has a positive and significant effect on perceived quality, monetary promotion has no significant effect on perceived quality, ethical perceptions have a positive and significant effect on perceived quality, advertising moderated by social media does not have a significant effect on perceived quality, monetary promotion has moderated social media does not have a significant effect on perceived quality, ethical perceptions moderated by social media do not have a significant effect on perceived quality, and perceived quality has a positive and significant effect on brand loyalty.
ANALISIS PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI, DAN CELEBRITY ENDOSER TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Pengguna Masker Wajah Mustika Ratu di Kota Semarang) Nurlitasanti, Feby; Yoestini, Yoestini
Diponegoro Journal of Management Volume 9, Nomor 2, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Business competition in cosmetics products is increasing rapidly in line with the growth of the cosmetics industry every year in Indonesia. One of the leading cosmetic brands is Mustika Ratu. As the brand has been established for more than 42 years, Mustika Ratu has the proficiency and good reputation in producing cosmetics. The research aims to examine the effect of product quality variables, distribution channels, celebrity endorsers on purchasing decisions. Consumers who have used Mustika Ratu’s face mask products in Semarang City were chosen as the population in this study. The sample for this research is 100 respondents that were selected with purposive sampling through a questionnaire. The obtained data will then be processed and analyzed with the SPSS program. The results of this research show that the variable of product quality, distribution channels, and celebrity endorser had a positive and significant effect on purchasing decisions.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN BUDAYA ORGANISASI TERHADAP KETERLIBATAN KARYAWAN DENGAN KECERDASAN EMOSIONAL SEBAGAI VARIABEL INTERVENING (STUDI PADA MG SETOS HOTEL SEMARANG) Ardianto, Prama Suryo; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 9, Nomor 3, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The hotel business is a service that requires entrepreneurs to always provide the best service and performance at all times, twenty-four hours a day. When talking about service, it cannot be separated from what is called human resources. The most common problems in the hotel business are the level of performance and service that is not always optimal, and the high risk of turn over for employees. Employee engagement is one way to overcome these problems. Many factors can affect the level of employee engagement, including transformational leadership, applied organizational culture, and the level of emotional intelligence each employee has.The data analysis method used in this study is Structural Equation Modeling, which is estimated by the AMOS program. The study was conducted on employees of the MG SETOS Hotel Semarang. This study involved 127 respondents who were randomly selected through simple random sampling technique.This study examines the effect of transformational leadership and organizational culture on the level of employee engagement with emotional intelligence being its intervening variables. The results of this research indicate a positive influence between transformational leadership and organizational culture on emotional intelligence, the positive influence of transformational leadership and organizational culture on employee engagement,  and a positive influence between emotional intelligence on employee engagement. In conclusion, this research is able to prove the proposed hypothesis.
STUDI PENGARUH PERIKLANAN, PROMOSI MONETER, DAN PERSEPSI ETIKA TERHADAP LOYALITAS MEREK BEDAK TABUR MUKA SARIAYU Dewi, Ade Puspita; Sukresna, I Made
Diponegoro Journal of Management Volume 9, Nomor 2, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on the percentage of the Sariayu brand in the Top Brand Index, it has increased and decreased. From the Top Brand Index data, it can be seen that in 2016 the percentage of powder face products was 8.3%. In 2017 it decreased to 8.0%. In 2018 sales rose to 10.4% but in 2019 there was a drastic decline of 5.9% with the figure reaching 4.5%. From these data it is known that Sariayu products for 3 consecutive years ranked number 4 and then dropped to number 5.This study aims to analyze the impact of advertising, monetary promotion, ethical perceptions, perceived quality and social media on brand loyalty conducted on Sariayu cosmetic users. In this study using advertising variables, monetary promotion, and ethical perception as an independent variable, perceived quality as an intervening variable, social media as a moderator variable and brand loyalty as the dependent variable.The population in this study was Sariayu cosmetic users. The number of samples used were 200 respondents. Data obtained from the questionnaire were processed and analyzed using the AMOS and SPSS programs.The results of this study indicate that advertising has a positive and significant effect on perceived quality, monetary promotion has no significant effect on perceived quality, ethical perceptions have a positive and significant effect on perceived quality, advertising moderated by social media does not have a significant effect on perceived quality, monetary promotion has moderated social media does not have a significant effect on perceived quality, ethical perceptions moderated by social media do not have a significant effect on perceived quality, and perceived quality has a positive and significant effect on brand loyalty.

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