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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 1,401 Documents
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ANALISIS PENGEMBANGAN BISNIS DENGAN METODE BOSTON CONSULTING GROUP (Studi Kasus Pada Brand Caynilv) Ash Shidieq, Dhani Dzikri; Fitria, Shoimatul
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Caynilv is one of the creative economy entrepreneurs operating in the women's fashion industry. The aim of this study is to analyze the appropriate marketing strategy in facing competition by identifying the company's internal factors and external environmental factors that influence the company. This research adopts a qualitative descriptive method, as it seeks to collect existing facts and focuses on revealing a problem and the current situation as it is. Descriptive research only conducts analysis up to the descriptive level, which involves systematically analyzing and presenting facts to facilitate understanding and drawing conclusions. This study utilizes the SWOT analysis method and the BCG Matrix (Boston Consulting Group). SWOT analysis is employed to analyze strengths, Weaknesses, Opportunities, and Threat, while the BCG Matrix is used to determine market growth rate and relative market share. The results of the SWOT analysis research, with an IFAS score of 3.02 and an EFAS score of 2.75, indicate that the position on the SWOT diagram is in quadrant 3, which represents a turnaround situation. The appropriate strategy in this case would be the WO (Weaknesses, Opportunities) strategy, which involves improving inadequate production capacity, expanding market share using relevant technological advancements such as e-commerce platforms like TikTok, enhancing underutilized marketing efforts, and diversifying product variations according to market demand. Based on the BCG Matrix analysis (1) the brand position of Caynilv and the product line of skirts, along with the defective product set, are located in the Stars quadrant. The common strategy utilized in this quadrant is to maintain the position, (2) the position of the shirt product is in the Question Marks quadrant. The common strategy employed in this quadrant is a growth strategy (build), (3) the position of the culottes product is in the Dogs quadrant. The common strategy used in this quadrant is a divestment/liquidation strategy.
A MARKETING STRATEGY ANALYSIS: MARKET ENTRY PLAN OF FLOCUS TO INDONESIAN MARKET Valentino Nedya Kresno Aji; Harjum Muharam
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Flocus is a textile company pioneering sustainable and regenerative textile solutions based on kapok fiber, and it has been creating a responsible supply chain for kapok since 2016. By doing what they can do best such as planting kapok trees in Indonesia to cover the increasing demand and planting kapok in areas where the desertification risk is high to help the poor and delicate ecosystem to find a new balance, testing and investing the wide range of applications of kapok, and building partnership with companies to help them using kapok for a wide range of products. Since Flocus has invested in Indonesia for its supply chain, the company is thinking of entering the Indonesian market by offering its Fibers, Yarns, Fabrics, and Non-Woven products with a B2B business model in order to increase its profit. Flocus wants to expand its operations and market in Indonesia by creating a new sustainable kapok supply chain in Semarang and trying to sell its products to the locals. This expansion would be in the hope of increasing their revenue and creating a better sustainable supply chain. This study examines the enter plan to Indonesia market, including market segmentation, market size, and market growth. These studies are critical for the Flocus entrance strategy to succeed. This paper also examines cultural variations that have a large impact on marketing techniques, such as people's ideas, behaviors, and communication. The research method that the researchers will use is primary and secondary data with SWOT and PESTLE analysis. The result shows that Flocus can get into the market by selling its product in massive volume or small volume, with massive volume it means that Flocus will sell its product to another company or manufacturer, and small volume means that Flocus will sell its product more towards the consumer. The strategy to compete in Indonesian market is to target middle to big company or manufacturer, why this is a better approach than targeting small company is because there is not a lot of big textile or garment manufacturer in Indonesia, and usually in Indonesia, the small company is buying product from big company instead of creating on their own this is because the machinery in Indonesia is costly and not a lot of small company can afford it. So, targeting middle to big company is better than targeting small company.
PENGARUH REKOMENDASI ANALIS, ORDER IMBALANCE, TRADING VOLUME ACTIVITY, DAN MOMENTUM TERHADAP RETURN SAHAM PADA PERUSAHAAN YANG TERDAFTAR DALAM INDEKS LQ45 PERIODE 2020-2021 Sigit Setyo Wicaksono; Erman Denny Arfinto; Nana Varian Januardi
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Stocks present a promising investment opportunity, however, they also come with high risks due to their sensitivity to changes. As the number of stock investors in Indonesia increases, more and more securities analysts are providing recommendations on purchasing shares through various media. This research aims to explore the impact of Analyst Recommendations, Order Imbalance, Trading Volume Activity, and Momentum on Stock Returns for companies listed on the LQ45 Index during the period of 2020-2021. To carry out this study, secondary data was obtained from the Bloomberg Terminal and www.idx.co.id. The researchers utilized purposive sampling, which resulted in a sample of 35 companies that remained listed on the LQ45 Index during the period of 2020- 2021, producing a total of 521 data points. The data were analyzed using multiple linear regression and IBM SPSS Statistics 25 software, which passed all classic assumption tests. The findings suggest that Analyst Recommendations, Order Imbalance, and Trading Volume Activity have a significant positive effect on stock returns. On the other hand, Momentum has a significant negative impact on stock returns. These results highlight the importance of considering these factors when making investment decisions, especially for companies listed on the LQ45 Index.
PENGARUH PERUBAHAN MEREK (REBRANDING) DAN KUALITAS PRODUK TERHADAP NIAT PEMBELIAN MELALUI SIKAP MEREK SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Avoskin di Kota Semarang) Riatri, Alya Yumna; Mahfudz, Mahfudz
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Technological growth in the world that is developing quite rapidly has caused the level of competition between companies to increase and requires companies to always innovate in maintaining their brands in the market. One of the efforts made by the company is to maintain its brand so that it remains relevant to the market is by change the brand logo. Avoskin is a brand in the beauty industry that creates beauty products that is currently focusing on facial skin care. Avoskin is always makes the best products from natural ingredients and devoid of the vision that everyone has the right to benefit from nature. On its 10th anniversary, in October 2022 to be precise, Avoskin changed its logo. This study aims to examine the effect of brand change (rebranding) and product quality on purchase intention with brand attitude as an intervening variable. The study was conducted on consumers who know the Avoskin brand, want to buy, and/ have used Avoskin products in the city of Semarang. This study used a purposive sampling technique with a total sample of 135 respondents. The method used in this study is the Structural Equation Model (SEM) using AMOS software 24.0. The results in this study indicate that the rebranding variable and product quality have a positive effect on the intervening variable brand attitude and the intervening variable has a positive and significant influence on purchase intention. Rebranding and product quality variables also have a positive and significant impact on purchase intention
ANALISIS PENGARUH CORPORATE GOVERNANCE TERHADAP FINANCIAL PERFORMANCE (Studi pada Bank Umum yang Terdaftar di Bursa Efek Indonesia Periode 2017-2021) Muhammad Fauzan; Endang Tri Widyarti
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of Corporate Governance on Financial Performance in commercial bank companies listed on the Indonesia Stock Exchange in the 2017-2021 period. This study uses ROA as the dependent variable. The independent variables used are Board size (BOD), Audit Committee (AC), Managerial Ownership (MO), Institutional Ownership (IO). This study uses secondary data obtained from annual reports of banking companies listed on the Indonesia Stock Exchange (IDX) during the 2017-2021 period. The number of samples used were 14 banking companies after purposive sampling, so that a total of 70 observations were obtained. This study uses multiple linear regression methods with the IBM SPSS 26 program which consists of the classical assumption test, the f statistic test, the t statistic test, and the coefficient of determination test (R2). During the observation period, it shows that the data in this study have passed the classical assumption test. This indicates that the data used has met the requirements to use the multiple linear regression equation model. The results of this study indicate that Board Size (BOD) and Audit Committee (AC) do not have a significant effect on ROA. Managerial Ownership (MO) has a significant negative effect on ROA. Institutional Ownership (IO) has a significant positive effect on ROA
THE INFLUENCE OF REPUTATION, PERCEIVED VALUE, AND EWOM TOWARD PURCHASE DECISION THROUGH TRUST OF AIRBNB Nabillah, Rosa; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Airbnb is a traveling application that has been operated in Indonesia since 2016. However, since 2017 there has been an Airbnb controversy in Indonesia with Indonesian Hotel and Restaurant Association (PHRI) because Airbnb has received claims, it has disrupted the hospitality business in Indonesia. This has an impact on the movement of Airbnb's shares which are still low-momentum with an increase of only 3% from 2018 to 2021. Because Airbnb is still rarely used in Indonesia where there is data that reveals Traveloka is still the preferred travel application for booking accommodation in Indonesia in 2022, while Airbnb ranks fifth with 2%. This study uses people in Central Java Province who using Airbnb, then sampling is carried out using purposive sampling and has several criteria. The sample in this study was 150 respondents who live in Central Java, over 17 years of age, and have used Airbnb. The collected data will be analyzed using the structural equation model (SEM) method and processed with AMOS software. The result of this study indicates all hypothesis are accepted: Reputation, Perceived value, E-WOM has a significant positive effect on purchase decision and trust, and Trust has a significant positive effect on purchase decision.
ANALISIS PENGARUH KREATIVITAS DALAM PERIKLANAN, KEMUDAHAN IKLAN DIINGAT, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Iklan Susu Bear Brand Edisi Kemurnian #YangDipercaya) Ikhlas, Disa Insanul; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This research is motivated by the emergence of various dairy products that are developing in Indonesia, leading each company to compete to maintain their existence in the market, one of which is through advertising. Nestle is one of the companies that actively advertises its products with creative advertisements. However, over the past 3 years, one of Nestle's products, Bear Brand, has not yet reached the top position in consumer preference. This study examines the efforts made by Bear Brand to enhance its presence in the market by improving the perception of value and advertising awareness as effectively as possible. The research was conducted using a questionnaire method, applying purposive sampling techniques to 100 respondents who had previously made purchasing decisions on Bear Brand dairy products. The regression equation yields the following results : Y = 0,064X1 + 0,155X2 + 0,649X3 Where the variables of ad recall (X2) and perceived value (X3) have a positive and significant influence on purchase decisions (Y), while the variable of creativity in advertising (X1) has a positive but not significant influence on purchase decisions. The adjusted R Square value of 0.577 indicates that 57.7% of the purchase decision variables can be explained by the three independent variables in the regression equation. The remaining 42.3% is explained by other variables outside the three variables used in this study
PENGARUH LINGKUNGAN KERJA NON FISIK (NON-PHYSICAL WORK ENVIRONMENT) DAN DISIPLIN KERJA (WORK DISCIPLINE) TERHADAP KINERJA (JOB PERFORMANCE) DENGAN SEMANGAT KERJA (WORK SPIRIT) SEBAGAI VARIABEL INTERVENING (Studi pada Karyawan Bagian Produksi PT.Maxim Indowood Jepara) Ellena Vaganza June; Edy Raharja
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The aim of this study was to analyze the effect of Non-Physical Work Environment, Work Discipline, and Work Spirit on Job Performance. Based on data on the performance of employees in the production department of PT Maxim Indowood Jepara, it shows that the company's targets have not been achieved properly and there has been a decrease in performance in 2020-2022. This phenomenon of decreased performance is what underlies this research. On the other hand, there are still inconsistencies in the results of previous studies regarding the influence of the non-physical work environment and work discipline on employee performance which are proven to have a significant and insignificant effect. This shows that efforts to improve employee performance through non-physical work environment factors and work discipline still cannot guarantee a harmonious relationship. The data used in this study are primary data in the form of questionnaires totaling 105 respondents of PT Maxim Indowood Jepara production employees. The sampling technique used in this research was purposive sampling. The analysis of this research uses Partial Least Square (PLS). Data processing in this study using SmartPLS software version 3.2.8. The results showed that (1) Non-Physical Work Environment has a positive and significant effect on Job Performance. (2) Non-Physical Work Environment has a positive and significant effect on Work Spirit (3) Work Discipline has a negative and insignificant effect on Job Performance (4) Work Discipline has a positive and significant effect on Work Spirit (5) Work spirit has a positive and significant effect on Job Performance.
ANALISIS PENGARUH ETHICAL LEADERSHIP TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DENGAN PSYCHOLOGICAL WELL-BEING SEBAGAI VARIABEL MEDIASI (Studi pada Karyawan Bank Syariah di Semarang) Aji, Bagas Ananta; Andriyani, Andriyani
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of ethical leadership on organizational citizenship behavior with psychological well-being as a mediating variable. This research consists of three variables, namely one independent variable, one dependent variable, and one mediating variable. The independent variable in this study is ethical leadership. The dependent variable in this study is organizational citizenship behavior. Meanwhile, the mediating variable in this study is psychological well-being. The sample was selected using the census method, so the entire population is used as research respondents. Data was collected by sending an online questionnaire to the frontliner employees of Bank Syariah in Semarang. A total 46 respondents participated in this studies. Data analysis was performed using Partial Least Square analysis through the SmartPLS 3 program. The results of this study indicate that ethical leadership has a positive and significant effect on organizational citizenship behavior. The results of this study also show that psychological well-being significantly mediates the indirect effect between ethical leadership and organizational citizenship behavior
THE FEASIBLE MARKETING STRATEGY FOR CATSWOPPR IN THE NETHERLANDS M Naufa Adifyanto N.P; Ismi Darmastuti; Aulia Vidya Almadana
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This research aims to determine a feasible strategy to increase brand and target market awareness as well as produce an appropriate and effective marketing strategy through social media to help launch their first service in the Netherlands. This strategy is expected to increase brand awareness and increase CatSwoppr's social media traffic. To produce an appropriate and effective strategy, complete and comprehensive information is required. This strategy is expected to increase brand awareness and increase CatSwoppr's social media traffic. To produce an appropriate and effective strategy, complete and comprehensive information is required. The author also collects research results and journals from various previously available sources, which include cats in Europe and social media in the Netherlands. Based on the results of the analysis, most of CatSwoppr's audience or target market is currently in the Netherlands, especially those in Amsterdam, Utrecht, Haarlem, Rotterdam, and The Hague with an average age between 25-34 years, followed by various other European countries and countries in Asia. In addition, this research also produces marketing strategies that are expected to be effective by trying to communicate with the target market through social media andwebsites. In the recommendations section, the author also describes the strategies and stepsthat must be taken by CatSwoppr to maximize the use of social media and websites as platforms for marketing

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