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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS PENGARUH ATMOSFER TOKO, PRICE DISCOUNT DAN SALES PERSON TERHADAP IMPULSE BUYING MELALUI EMOTIONAL RESPONSE (Studi Pada Konsumen Hypermarket Kota Semarang) Hidayat, Yahya Nuur; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of retail business in Semarang has increasing, ranging from minimarkets, supermarket, to the hypermarket. It can not be separated from the demands of people who want a very practical, comfortable, and saving time. This lead tight competition to the retail business. Consumers who feel comfortable with the store atmosphere and then coupled with the emotional motivation allow impulse purchases will increase. This  research  is  motivated  by  intense  competition  in  the  modern  retail industry in Semarang. That is because a lot of new faces emerging modern retail players. However, there is one thing on consumer purchasing behavior in modern retailing that steal the show. This research used five variables such as store atmosphere, price discounts, sales person, emotional response, and impulse buying. The hypothesis testing used 100 respondents as the data. The object of this research is that consumers at Hypermarket Semarang. Technique of analysis is used software program of Statistical Package fo Social Science (SPSS) 20.The results showed that: (1) Store atmosphere positive and significant impact on emotional response. (2) Price discount positive and significant impact on emotional response. (3) Sales person positive and significant impact on the emotional response. (4) Emotional response positive and significant impact on the impulse buying.
ANALISIS FAKTOR–FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN DAN IMPLIKASI PADA LOYALITAS KONSUMEN (Studi Pada Konsumen Warung Makan dan Lesehan Andheng–Andheng Tembalang) Saragih, Jahot Rizal; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Business stalls in this era  very attracted a lot of interest in businesses, so the competition was very tight. Warung Makan and Lesehan Andheng-Andheng Tembalang located at student area, sothe target market of food stalls are students. Of sales data Warung Makan and Lesehan Andheng- Andheng Tembalang april until september 2013 it is known that the number of sales still fluctuate not a gradual increase each month. The purpose of this study was to determine how much influenceof the price factor, product quality, responsiveness dish, the waiter hospitality , comfort to the level of customer satisfaction and its implications for consumer loyalty. So by knowing the factors that affect customer satisfaction and its implications for consumer loyalty is expected to be a reference for managers of Warung Makan and Lesehan Andheng-Andheng Tembalang.In conducting research independent variables are price, product quality, responsiveness dish,  the  waiter  hospitality,  comfort  and  the  dependent  variable  is  customer  satisfaction  and customer loyalty. Sample to be taken in this research was the visitors Warung Makan and Lesehan Andheng-Andheng Tembalang who've been more than two times. Due to the unknown probability sampling method  in this study using non-probability sampling methods and use techniques Sampling Convenience (convenience sample). By calculation, the sample used in this study were 110 respondents to fill out the questionnaire questions or statements related to the research object.The results of this study indicate that the variable price, product quality, comfort is significantly positive effect on customer satisfaction, and customer satisfaction variable positive effect on customer loyalty. Based on the beta value of the calculation in this study was variable comfort greatest influence on customer satisfaction and its implications for consumer loyalty, it is suggested the management to increase again as the comfort of a larger space so that customer is more free and comfortable in enjoying the meal, a comfortable or free from interference from both internal and external such as buskers, beggars, etc. as well as internal factors that noise either from fellow diners as well as from the manager so that it can be, make continuous improvement to managers Warung Makan and Lesehan Andheng-Andheng Tembalang  and can add interest to visit customers and to increase sales transaction of Warung Makan and Lesehan Andheng-Andheng Tembalang.
THE INVESTIGATION OF CROSS-CULTURE ADJUSTMENT OF EXPATRIATE IN SEMARANG (Based on the DMIS Stage by Milton J. Bennett) Bintang Mahardhika Naratri, Mirwan Surya Perdhana Naratri, Bintang Mahardhika; Perdhana, Mirwan Surya
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the barrier of cross-cultural adjustment ability of expatriates in Indonesia, with demographic factors such as gender and age.This study uses a qualitative method by collecting data with interview to get deeper information about the cross-cultural adjustment process of expatriate while in Indonesia. The participant used in the form of female respondents with Japanese citizenship who have spent 10 years in Indonesia, and applying Milton J. Bennett's Theory of Developmental Model of Intercultural Sensitivity.The results of this study indicate that some of the barriers to the cross cultural adjustment process are the use of language at an early stage, the level of privacy at the time of socialization, and also the time management of Indonesian people.
ANALISIS PENGARUH BIAYA OPERASIONAL, RISIKO KREDIT, RISK AVERSION, DAN OPPORTUNITY COST TERHADAP NET INTEREST MARGIN PERBANKAN INDONESIA (Studi Pada Bank BUMN, Bank Pembangunan Daerah, dan Bank Umum Swasta Nasional Devisa Periode 2011-2014) Paramitha, Andreana Dita; Muharam, Harjum
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the influence of operating cost, credit risk, risk aversion, and opportunity cost to Net Interest Margin (NIM) of banks in Indonesia and to knowing the difference of Net Interest Margin (NIM) in three groups of bank which are state owned banks, regional development banks, and foreign exchange commercial banks. The data used in this research were obtained from the published financial statements during the periods 2011-2014. The sampling technique used was purposive sampling. Sample in this research there were 25 banks, which are 4 state owned banks, 8 regional development banks, and 13 foreign exchange commercial banks. Data is analized using multiple linear regression and linear regression analysis with dummy variables to determine differences Net Interest Margin (NIM) of three groups banks with significance level of 5%. Results of this research show that operating cost and risk aversion have significant positive effect on NIM. Credit risk has significant negative effect on NIM. However opportunity cost has no significant effect on NIM. NIM owned by Foreign Exchange Commercial Banks were 131,6% lower than other groups.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN FORKLIFT MERK TOYOTA (Studi pada Pengguna Forklift Merk Toyota di Jakarta) Affandi, Kevin Carollan; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is aimed to analyze the influence of brand image, price perception, product quality, promotion and Customer relationship management to Toyota brand forklift purchase decision. This study used multiple linear regression analysis with SPSS program. The population used is the customer who had bought Forklift products in PT. Traktor Nusantara. While the sample used as many as 100 people with sample selection techniques non-probability sampling using accidental sampling. The results showed that there is a positive and significant relationship between brand image of the purchase decision, There is a positive and significant relationship between price perceptions of purchasing decisions, There is a positive and significant relationship between product quality to purchase decision, There is a positive and significant relationship between Promotion of purchasing decisions, There is a positive and significant relationship between Customer relationship management to purchase decisions
PENGARUH KEMUDAHAN PENGGUNAAN, KENIKMATAN BERBELANJA, PENGALAMAN BERBELANJA DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KONSUMEN DI SITUS JUAL BELI ONLINE BUKALAPAK.COM Nurrahmanto, Prasetyo Agus; Rahardja, Rahardja
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The advent of internet technology makes trading activities had been developed. Many businesses are using the nternet to conduct commerce, the new emerging business is an electronic commerce (e-commerce). One of the e-commerce that are emerging today is a consumer-to-consumer e-commerce, businesses create a new c2c e-commerce company based called the shopping website. With the shopping website, consumers no longer need to come to a conventional store to get the products they want. The purpose of this research is to know how the influence of the ease of use, shopping enjoyment, purchase experience and consumer trust towards consumer purchase intention on the Bukalapak.com shopping website.The sample in this research were internet users in Indonesia with a minimum age of 17 years who already shop one time on the Bukalapak.com shopping website or other sites, have a device with internet connectivity and bank account to make payments. The samples were 100 people selected using purposive sampling through an online questionnaire. Analysis of the data used in this research are descriptive analysis, multiple linear regression analysis and goodness of fit test.The results of the multiple linear regression analysis is, Y = 0,282 X1 + X2 + 0.098 0.292 + 0.270 X3 X4. The most influential independent variable towards the dependent variable is shopping enjoyment (0.292), followed by ease of use (0,282), consumer trust (0,270) and the last one is purchase experience (0.098). T test results showed that the ease of use, shopping enjoyment, purchase experience, and consumer trust variables have a positive and significant influence towards purchase intention, while the purchase experience variable have a positive and not significant influence towards purchase intention. The coefficient of determination obtained from the independent variable in this research is 63.8%, while the remaining 36,2% is influenced by other variables outside the model of this research.
ANALISIS PENINGKATAN KEPUTUSAN PEMBELIAN MELALUI FAKTOR – FAKTOR YANG MEMBENTUK PREFERENSI MEREK COFFEE SHOP DI SOCIAL MEDIA (Studi pada J.CO Paragon Mall, Semarang) Sudarmono, Lea Handayani; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Consumer lifestyle that tends to consumerist and want praticality as well as the inclusion of the value of westernized became the beginning of the rise of small- scale coffee shops as well as global level. Based business phenomenon occurs, consumers nowadays prefer to visit a coffee shop by the preference of the brand in social media. J.CO as one of the branded coffee shop seems to be less superior compared with its competitor.This study aims to determine how to improve purchasing decisions through store atmosphere, brand image, and promotion that can form preferences coffee shop brand in social media. Especially test the significance effect of brand preference on purchasing decisions.The hypothesis weretested by SEM to 200 respondents through AMOS 22.0. Result of this research found that the most influental process is the effort to improve purchasing decision by brand preference in social media which is supported through the promotion.
ANALISIS PENGARUH RETURN ON ASSETS, SALES GROWTH, STRUCTURE ASSETS, FIRM SIZE, DAN INVESTMENT OPPORTUNITY TERHADAP FINANCIAL LEVERAGE (studi perbandingan pada perusahaan manufaktur sektor aneka industri dan barang konsumsi yang terdaftar di BEI periode 20 Pujiani, Suci; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted to test influence of the Return on Assets, Sales Growth, Structure Assets, Firm Size, and Investment Opportunity measure of firm to financial leverage. This research was compared two sectors of the manufacturing company which had gone public in Indonesian Stock Exchange periode 2008-2011. The intake techinque was purposive sampling methode and the obtained data were 15 manufacturing companies of miscellaneous industry sector and 25 of consumer goods sector. Data analysis using are the classic assumption test, multiple linear regression analysis, T test, F test, coefficient of determination, and the last is use of different test (chow test). Result of analysis in this research indicated that in miscellaneous industry companies, retun on assets, structure assets, and investment opportunity were significant. While in consumer goods companies, retun on assets and investment opportunity were accepted. To test for equality of coefficients from miscellaneous industry and consumer goods companies, this research used the different test chow test. Result of chow test showed the value of F calculate more than F table (2.26 >1.53) and this indicated there is difference between the determination of funding decision miscellaneous Industry sector companies and consumer goods sectors.
DIVERSIFIKASI PENDAPATAN, RISIKO KREDIT, LOAN TO DEPOSIT RATIO, RISK AVERSION DAN NET INTEREST MARGIN Irvan Zulfikar, Faizal; Demi Pengestuti, Irene Rini
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Net Interest Margin shows an upward trend in 2015 and 2016, but the increase hasn’t been able exceed Net Interest Margin in 2012. This indicates that the bank's performance in obtaining NIM hasn’t been as optimal as 2012. This research aims to analyze the influence of income diversification, credit risk, loan to deposit ratio, and risk aversion to Net Interest Margin (NIM) of conventional bank listed in IDX during the periods 2012 - 2016. Income diversification is measured by NII ratio, credit risk is measured by NPL ratio, loan to deposit ratio is measured by LDR, and risk aversion is measured by CAR. This research also using bank size and BOPO (efficiency ratio) as control variable.The data studied were obtained through non-participant observation method by directly quoting financial and banking data. The data sources used in this study came from Bloomberg and OJK. The sampling technique used was purposive sampling. Based on the criteria determined, it will get 36 conventional banks. Data analysis in this study used multiple linear regression analysis, which had previously passed the classical assumption test.Result of this research show that income diversification, credit risk, loan to deposit ratio, and risk aversion have positive and significance effect to net interest margin.
ANALISIS PENGARUH RAGAM MENU, PERSEPSI HARGA, LOKASI DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PADA SOTO SEDEEP BANYUMANIK CABANG AMBARAWA Aufa, Zan Denniar; Kamal, Mustofa
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Many new entrepreneurs, open a business in the culinary field. Soto Sedeep restaurant is one of them, the restaurant is located on Banyumanik which is a densely populated region and close to the campus. However, during the business, there are several constraints such as declining revenues in certain months. Researcher proposes the problem whether variety of menus, perception of price, location and quality of their services affect on consumer buying interest.In this study, researcher took 100 respondents. The sampling technique used in this research is non probability sampling. While the analysis tools using multiple regression technique.The result showed that the variety of menus variable is the most influential variable for consumer buying interest of 0.814, followed by the quality of service of -0.263, then the perception of the price of 0.253 and location of 0.071. From the four independent variables, quality service is the most negatively affect variable, while the other three are positively. And the location is the variable that does not significantly affect on buying interest. However from four independent variables, they jointly affect buying interest. The coefficient of determination in this study is 81.2%.

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