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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS PRODUK, KUALITAS LAYANAN, HARGA, LOKASI” (Studi Kasus Pada Waroeng Bamboe di Tembalang-Semarang) Prasetyo, Tri Adhy; Djastuti, Indi
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

A venture business especially in the field of culinary must issue the products should adapt to the needs and desires of consumers. So the products can compete in the market ,making consumers have many choices of products before making a decision to buy a product that is offered. If consumers have a choice between making a purchase and do not make a purchase or option to use the time, the consumer is in a position to take a decision. Consumer decision may be influenced by several variables, this study analyzed the quality of products, quality of service, price, and location. The population in this study is that consumers who buy a product that is offered at Waroeng Bamboo Tembalang, Semarang. The sample in this study was 100 consumers.The sampling technique in this study was done by using Non Probability Sampling with incidental sampling technique, the sampling technique by coincidence, that anyone who happened to meet with researchers and considered fit to be the source of the data will be sampled this study. Methods of data collection using kuesioner. Teknik analysis used is quantitative data analysis methods.Analyss results using multiple regression showed that : Product quality proven influence on purchasing decisions. Quality of Service proven influence on purchasing decisions. Price shown to influence the purchasing decision, and location proved to influence the purchase decision.
ANALISIS PENGARUH FREE CASH FLOW, ASSETS GROWTH, MARKET TO BOOK VALUE, PROFITABILITY DAN DEBT TO EQUITY RATIO TERHADAP DIVIDEND PAYOUT RATIO (Studi Pada Perusahaan Yang Tergabung Dalam Indeks LQ-45 di Bursa Efek Indonesia Periode 2011-2015) Putra, Oktommy; Mahfud, Mohammad Kholiq
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the influence of Free Cash Flow, Assets Growth, Market to Book Value, Profitability and Debt to Equity Ratio to Dividend Payout Ratio on the company which group in the LQ-45 index in Indonesian Stock Exchange in period 2011-2015.Research population used company in LQ-45 index in Indonesian Stock Exchange in period 2011-2015. Taken samples of the all purpose 22 companies by using purposive sampling method. The data used in this research were obtained from the Indonesian Capital Market Directory (ICMD) 2011-2015, IDX Annual Report, and www.idx.co.id. Analysis technique used Ordinary Least Square Regression (OLS), statistical t-test, f-test, and classic assumption test that includes a test of normality test, multicollinearity test, autucorrelation test, and heteroskedastisitas test. The result of the research are independent variables simultaneously (F test) effect on Dividend Payout Ratio with a significance level of 0.000. While partially (t test) showed that the variable Free Cash Flow and Return On Assets have positive and significant effect on Dividend Payout Ratio. Variable Assets Growtth and Debt to Equity Ratio have negative and significant effect on Dividend Payout Ratio. Market to Book Value has negative and not significant effect on Dividend Payout Ratio. Adjusted R2 is 0,458 wahich means that the ability of the five independent variables can explain Dividend Payout Ratio amounted to 45,8%, while the rest is explained by other factors.
ANALISIS PENGARUH DAYA TARIK IKLAN DAN KEKUATAN CELEBRITY ENDORSER TERHADAP BRAND AWARENESS DAN DAMPAKNYA TERHADAP BRAND ATTITUDE HANDPHONE NOKIA ( Studi Kasus pada Mahasiswa dan Mahasiswi Fakultas Ekonomika dan Bisnis Universitas Diponegoro Semaran Aji Nugroho, Septiyo; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Nokia mobile phone as one of the products in Indonesia at first to be a market leader mobile product. Increasing number of mobile products that appear in Indonesia makes the level of competition in mobile products is high, making the level of product sales decreased Nokia. The problem in this research are : advertising effect  to brand awareness Nokia mobile phone, the power of celebrity endorser effect to brand awareness Nokia mobile phone, brand awareness has effect brand attitude Nokia mobile phone           This research involves 100 college student as its respondent using accidental sampling method. Analyzes it with double-regression linear analysis (t-test and f-test) by SPSS software.           The result of regression test shows that advertising has no positive effect to brand awareness, the power of celebrity endorser has positive effect to brand awareness. Brand awareness has no positive effect to brand attitude. The result of F-test show that advertising, the power of celebrity endorser together has positive effect to brand awareness 
PENGARUH LABEL HALAL, DUKUNGAN SELEBRITI, DAN ULASAN MELALUI MEDIA ELEKTRONIK TERHADAP MINAT BELI DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Produk Kosmetik Wardah di Kota Semarang) Maulida, Laila; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aimed to analyse the effect of halal label, celebrity endorser, andelectronic word of mouth on purchase intention with brand image as the interveningvariable (a study on Wardah cosmetic products in Semarang city). The variables is used inthis study consisted of 3 independent variables such as halal label (X1), celebrity endorser(X2), and electronic word of mouth (X3), intervening variable is brand image (Y1), anddependent variable is purchase intention (Y2).The samples in this research are 160 respondents of women within age of 15-54years old who recognize Wardah brand, whether interested or not to buy Wardah cosmeticproducts in Semarang city. The sampling method used in this research is non-probabilitysampling method with purposive sampling technique. The method of data collection isconducted through questionnaires. This research uses analytical technique of StructuralEquation Model (SEM) with AMOS 22.0 as the analysis instrument.The results of this research show that halal label has a positive and significanteffect on brand image, celebrity endorser has a positive and significant effect on brandimage, electronic word of mouth has a positive and significant effect on brand image,electronic word of mouth has a positive and significant effect on purchase intention, andbrand image has a positive and significant effect on purchase intention.
STUDI TENTANG BRAND PREFERENCE UNTUK MENINGKATKAN MINAT LOYALITAS PENGHARUM RUANGAN Dafiq, Muhammad Arief Athfal; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to give empirical evidence whether Brand Image and Product Quality influence on Brand Preference and Loyalty Intention of Consumer.            The sample of this study are 400 people in Kudus that use Glade Fragrances. Method of analysis data use quantitative analysis with multiple linear regression analysis.            The results of this study shows that the Brand Image and Product Quality give positive effect on Brand Preference with the regression coefficient  Y1 = 0.405 X1 + 0.329 X2. While Brand Image, Product Quality and Brand Preference give positive effect on Loyalty Intention of Consumer with regression coefficient Y2 =  0,658 X1 + 0,083 X2 + 0,206 Y1.
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK TOSHIBA DI SEMARANG Pinassang, Andree Weinard; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this research is to analyze the influence of brand awareness, brand associations, quality perceptions and brand loyalty to purchase decision of Toshiba Brand Top Lap.The population used is consumers who purchase Toshiba brand lap tops in Semarang whose numbers are unknown. Samples taken 100 consumers. The type of data used in the primary data. Methods of data collection questionnaire. The analyze technique used is multiple regression, with previously tested by instrument test and classical assumption test.The results showed that: Brand awareness proved impact positive and significant on purchase decisions. Brand association proved impact positive and significant on purchase decisions. Quality perceptions proved impact positive and significant on purchase decisions. Brand loyalty proved impact positive and significant on purchase decisions.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ULANG JASA ENGLISH COURSE ( Studi Kasus Pada Konsumen ILP English Course Semarang ) Adhikara, Nandiwardana Bawika; Sugiono, Sugiono
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

English is an international language which  is now more and more in need. With thegrowing need for English, we should be able to master the English language. There are various ways to master the international language, one of them is to follow the course of the English language.One of the English educational institutions in Indonesia is an International LanguagePrograms or often called or known as ILP. With the growing needs of its customers to the English language course English language education institutions will be many more. However ILP total gross revenue in 2010 and 2011 decreased, increased in 2012 and decreased again in 2013. The decline in total gross revenue is expected because there are factors that influence its consumers do not make purchasing decisions on the institution of the English language. Therefore the aim of this study was to analyze factors that influence consumers in making purchasing decisions on English language education institutions services.The  population  in  question  in  this  research  is  that  consumers  ILP  English  CourseSemarang. The sample in this study Is most consumers ILP English Course Semarang, amounting to 120 people. Data type is primary. Methods of data collection using questionnaires. The analysis technique used is multiple regression with previously tested the validity test, reliability test and the classical assumption. The results of the analysis using regression shows that: Pricing, Quality Service, brand image, facilities, brand trust and satisfaction positive and significant impact on purchasing decisions on ILP English Course in Semarang, but the location factors and the promotion is not a significant influence on the purchase decision There-institution of the English language
PENGARUH RASIO PROFITABILITAS, LEVERAGE, SIZE, DAN SALES GROWTH TERHADAP RETURN SAHAM YANG DIMEDIASI OLEH DIVIDEN (Studi pada Perusahaan Manufaktur yang Terdaftar di BEI Periode Tahun 2012-2014) Pramana, Michael Sandra; Demi Pangestuti, Irene Rini
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of Return On Equity (ROE), Debt Equity Ratio (DER), size, and sales growth toward stock return with using Dividend Payout Ratio (DPR) as mediator variable, case study on manufacture company in Indonesian Stock Exchange during period 2012-2014. Reseacrh population used manufacture company in Indonesian Stock Exchange during period 2012-2014. Taken samples of the all purpose 30 companies by using purposive sampling method. The data used in this study were obtained from the Indonesian Capital Market Directory (ICMD) 2011-2015. IDX Company Report and www.idx.co.id. Analysis technique used Ordinary Least Square Regression (OLS), statictics t-test, sobel test, and classics assumption test that includes of normality test, multicollinearity test, heteroskedastisitas test, and autocorrelation test. The result shows that ROE has positive association with DPR, DER has negative association with DPR, size has positive association with DPR, sales growth hasn’t association with DPR, DPR has positive association with stock return, and the other variable hasn’t association with stock return. The result of path analysis and sobel test also showed that DPR may mediate the effect of ROE and size on stock return.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING (Studi pada Bank Umum Go Public yang terdaftar di Bursa Efek Indonesia Tahun 2012 – 2016) Asriyani, Rahma; Mawardi, Wisnu
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the factors that effects firm’s value with profitability as the intervening variable on Go Public commercial bank listed on the Indonesian Stock Exchange (IDX) in the 2012-2016 period. Price Book Value (PBV) is the dependent variable in this study. There are four independent variables used, they are Based Lending Rate (BLR), Non-Performing Loan (NPL), Loan to Deposit Ratio (LDR), Operational Expense to Operational Income (BOPO), and Return on Asset (ROA) as the intervening variable.The population used in this study consisted of go public commercial banks listed on IDX in the 2012-2016 period, bringing the total population is consist of 31 companies. The total samples are 19 companies. The data analysis methods which are used is path analysis which are the development of linear regression analysis and used the Sobel Test to analyze the mediation effect of the intervening variable.The result of this study shows that BLR, NPL, LDR has insignificant effect to ROA, BOPO has significant negative effect to ROA. BLR, LDR, ROA has significant effect to PBV. NPL and BOPO has insignificant effect to PBV. ROA can’t mediate the effect of BLR, NPL, LDR, and BOPO to PBV.
ANALISIS PENGARUH KAPABILITAS PENGINDERAAN PASAR, INOVASI PRODUK, DAN JEJARING PEMASARAN TERHADAP KEUNGGULAN BERSAING PADA KINERJA PEMASARAN EKSPOR Fauzi, Devita Ekky; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted at the company in Jepara furniture exporter that exports to many countries in the world. Nowadays many exporters are racing to meet the wishes of the world market. This study aims to analyze and provide empirical evidence about whether the market sensing capabilities, product innovation, and marketing networks affect the competitive advantage on export marketing performance.Samples were furniture exporters are active in the town of Jepara furniture exports to various countries in the world by using quantitative analysis method, by using the test reliability and validity, the classical assumption, hypothesis testing, coefficient determinant and SEM analysis with AMOS 7.0 program.The results showed that the market sensing capability and product innovation positive effect on competitive advantage and competitive advantage positive effect on network marketing and export marketing performance and capability of sensing market, product innovation, competitive advantage, marketing networking positive effect on export marketing performance. In model 1, the market-sensing capability provides the greatest influence on the competitive advantage of 0.412. In model 2, the competitive advantage of providing the greatest influence on export marketing performance of 0.263.

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