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Journal of Indonesia Business Research (JIBR)
Published by Universitas Telkom
ISSN : -     EISSN : 31247288     DOI : https://doi.org/10.25124/jibr
Core Subject :
The Journal of Indonesia Business Research (JIBR) is a scholarly periodical that is issued by the Faculty of Economics and Business at Telkom University. JIBR mission is to encourage and facilitate the dissemination of knowledge, research, and new ideas for the creative development of enterprise eco-systems in the fields of economics and digital business. Journal of indonesia business research is published twice a year.
Arjuna Subject : -
Articles 65 Documents
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Pengaruh Penerapan Total Quality Management Terhadap Kualitas Pelayanan Rumah Sakit Pondok Indah – Pondok Indah Muhammad Aekhel Siswoyo Putra; Anton Mulyono Aziz
Journal of Indonesia Business Research (JIBR) Vol. 3 No. 1 (2025): Mei 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v3i1.9684

Abstract

Dalam era globalisasi ini, berbicara mengenai persaingan di sektor layanan kesehatan yang semakin ketat. Menghadapi dinamika bisnis yang terus berubah dan persaingan yang semakin sengit, Rumah Sakit Pondok Indah – Pondok Indah perlu meningkatkan mutu pelayanannya untuk tetap bersaing. Penelitian ini menggunakan teori Total Quality Management dan kualitas pelayanan. Pendekatan manajerial menekankan pentingnya kualitas pelayanan yang selanjutnya dikenal dengan Teori Total Quality Management. Dalam penelitian ini, menggunakan dimensi Total Quality Management yang diperhatikan meliputi fokus pada pelanggan, kerja tim, komitmen jangka panjang, dan perbaikan berkesinambungan. Kualitas pelayanan bertujuan untuk memenuhi kebutuhan dan harapan pelanggan, dengan dimensi penilaian meliputi tangible, reliability, responsiveness, assurance, dan empathy. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada 100 pasien RSPI Pondok Indah, serta teknik analisis regresi berganda dan purposive sampling. Hasil penelitian menunjukkan bahwa fokus pada pelanggan, kerjasama tim, komitmen jangka panjang, dan perbaikan berkesinambungan masing-masing berpengaruh positif terhadap kualitas pelayanan; secara keseluruhan, ada pengaruh signifikan dari keempat dimensi tersebut terhadap kualitas pelayanan dengan nilai pengaruh 65.787. Diharapkan hasil penelitian ini dapat membantu rumah sakit dalam mengevaluasi dan meningkatkan kualitas pelayanan di masa depan. Secara praktis, penelitian ini menyarankan agar rumah sakit terus meningkatkan kecepatan dan akurasi dalam penanganan pasien serta memaksimalkan pelatihan dan pengembangan karyawan.
Pengaruh Iklan Media Sosial terhadap Keputusan Pembelian Konsumen Bakso Kabayan melalui Kesadaran Merek Fitri Qonita Rohmani; Erni Martini
Journal of Indonesia Business Research (JIBR) Vol. 3 No. 1 (2025): Mei 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v3i1.9702

Abstract

Perkembangan era digital mendorong Bakso Kabayan berkecimpung dalam dunia digital marketing, sejak saat itu pun tantangan efektivitas beriklan di media sosial dihadapi oleh Bakso Kabayan. Penelitian ini bertujuan untuk menganalisis pengaruh iklan media sosial terhadap keputusan pembelian konsumen, dengan mempertimbangkan peran mediasi kesadaran merek. Penelitian menggunakan metode kuantitatif dengan menyebarkan kuesioner online terhadap 385 responden yang dipilih melalui purposive sampling. Analisis data menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS). Hasil menunjukkan iklan media sosial berpengaruh dan signifikan terhadap keputusan pembelian dan kesadaran merek. Kesadaran merek berpengaruh terhadap keputusan pembelian dan berperan sebagai mediator antara iklan media sosial dan keputusan pembelian. Penelitian ini berkontribusi pada pemahaman efektivitas pemasaran digital untuk UMKM kuliner menggunakan iklan media sosial. Saran untuk UMKM adalah agar meningkatkan investasi dalam pemasaran digital, fokus pada konten iklan yang informatif dan meningkatkan kesadaran merek. Penelitian selanjutnya dapat memperluas cakupan dengan melibatkan lebih banyak variabel pemasaran lain dan industri barang.
Analysing The Relationship Between Mobile Shopping Service Quality And Loyalty In E-Commerce Tokopedia Alfi Syukri; Khairani Ratnasari Siregar
Journal of Indonesia Business Research (JIBR) Vol. 3 No. 2 (2025): September 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v3i2.9711

Abstract

Tokopedia is ranked second in the number of visits to the largest e-commerce site in Indonesia, experiencing a decline invisitors of 41 million in 2023 despite previously being ranked first with 158 million visits in 2022. This research was conductedusing quantitative methods, and the non-probability sample consisted of 201 respondents. Data was collected using SmartPLS 3.1.9 and SPSS 26 and the results were processed. This study aims to determine the effect of service quality oncustomer loyalty intentions, in the context of Tokopedia mobile commerce. The results showed that customer satisfactionmediates the relationship between responsiveness, security, usability, and customer loyalty intention. Meanwhile, customersatisfaction mediates the relationship between responsiveness, security, usability, and customer loyalty intention. To obtainbroader results, future research should consider different types of MCAs, not just those popular in Indonesia. This will makeit possible to identify new trends and provide a more comprehensive understanding of the problem.
Penggunaan Design Thinking dalam Pengembangan Strategi Pemasaran Digital pada ATM Putra Meubel Aliyah Rahma Alifia; Jurry Hatammimi
Journal of Indonesia Business Research (JIBR) Vol. 3 No. 1 (2025): Mei 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v3i1.9714

Abstract

Pemasaran digital memegang peran penting dalam dunia bisnis saat ini karena kemampuannya menjangkau audiens yang lebih luas dan meningkatkan interaksi dengan pelanggan secara lebih efektif. Di ATM Putra Meubel, meskipun pemasaran digital telah diterapkan, penurunan omset penjualan dalam beberapa waktu terakhir mengindikasikan perlunya evaluasi untuk mengidentifikasi area yang dapat dioptimalkan. Penelitian ini bertujuan untuk mengembangkan strategi pemasaran digital yang lebih efektif menggunakan metode design thinking. Metode design thinking diterapkan melalui lima tahap: empathize, define, ideate, prototype, dan test. Penelitian ini melibatkan wawancara dengan pihak inernal perusahaan, loyal customer, potential customer, dan industry expert untuk memahami kebutuhan dan preferensi konsumen secara lebih mendalam. Hasil penelitian menunjukkan bahwa perencanaan konten yang lebih terstruktur dan relevan dengan audiens memiliki peran penting dalam meningkatkan keterlibatan pelanggan serta memengaruhi keputusan pembelian. Penelitian ini memberikan kontribusi praktis bagi perusahaan dalam merancang strategi pemasaran digital yang relevan dengan tren dan kebutuhan pasar. Implementasi strategi yang diusulkan diharapkan dapat mengoptimalkan kinerja pemasaran serta meningkatkan omset perusahaan. Penelitian juga merekomendasikan evaluasi berkelanjutan untuk memastikan strategi tetap selaras dengan umpan balik pelanggan dan perubahan tren pasar.
Strategi Pengembangan Bisnis Leika Hijab Dengan Pendekatan Business Model Canvas Dan Analisis Swot Khansa Nazla Syahirah; Rina Djunita
Journal of Indonesia Business Research (JIBR) Vol. 3 No. 1 (2025): Mei 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v3i1.9747

Abstract

Meningkatnya permintaan fashion muslim di Indonesia dipicu oleh beberapa faktor. Salah satu pendorong utamanya adalah meningkatnya kelas menengah, dengan peningkatan pendapatan yang dapat dibelanjakan dan meningkatnya keinginan akan pakaian modis. Dari sekian banyak pelaku usaha di industri fashion muslim di Indonesia, salah satunya adalah Leika Hijab. Namun, pada beberapa tahun kebelakang tepatnya 2020 hingga 2022, pendapatan yang diterima oleh Leika Hijab terus mengalami penurunan. Adapun tujuan penelitian ini untuk mengembangkan bisnis Leika Hijab dengan menganalisis Business Model Canvas dari Leika Hijab, menganalisis kelebihan, kelemahan, peluang dan ancaman Leika hijab menggunakan analisis BMC, PESTEL, dan Five Force industry dan merumuskan strategi baru yang dapat diintegrasikan kedalam BMC saat ini. Penelitian dilakukan dengan metode kualitatif dengan menggunakan teknik analisis seperti wawancara dan studi kasus. Hasil penelitian didapatkan bahwa, Business Model Canvas pada kondisi saat ini secara garis besar dikatakan cukup baik karena Leika Hijab memenuhi 9 elemen. Setelah dilakukan analisa BMC kemudian ditinjau dari aspek PESTLE, Porter’s Five Force. Hasilnya terdapat 9 elemen perusahaan yang harus diperbaiki dengan penambahan poin-poin penting pada masing-masing faktor khusunya pada elemen value proposition, channels, dan customer relationship.
Analysis Of Easturn Coffee Business Model Design With Business Model Canvas Approach Muhammad Abidzar Gathan Falaah; Sunu Puguh Hayu Triono
Journal of Indonesia Business Research (JIBR) Vol. 3 No. 2 (2025): September 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v3i2.9863

Abstract

Easturn Coffee is a cafe that provides a comfortable place to enjoy food and drinks. Easturn Coffee is located at JalanCilangkap Baru No. 1 Blok B, RT.3/RW.1, Cilangkap, Kec. Cipayung, East Jakarta City, Special Capital Region of Jakarta.This cafe provides a variety of interesting food and drink choices, a variety of coffee variants are offered so that consumerscan enjoy the taste of quality coffee beans. Easturn Coffee has a major problem in its business, namely a small marketsize and unstable income. So the author conducted this study with the aim of finding out the competitive strategy currentlyimplemented by Easturn Coffee, determining recommendations for competitive strategies and the right business modelto be implemented by Easturn Coffee in order to excel in the competition. In formulating a business model based oncompetitive strategy, the analysis carried out was STEEP analysis and Porter’s Five Forces analysis. Interviews wereconducted with internal parties to obtain research data on business models and business environmental conditions. Theauthor uses qualitative research methods. Data validation uses triangulation of data sources. Based on the analysis thathas been done, it is formulated that the right competitive strategy to be used by Easturn Coffee is differentiation becauseof the competitive advantage it has with small market conditions. Based on the differentiation competitive strategy, a newbusiness model formulation is produced that Easturn Coffee can consider to run its business processes.
The Effect Of Auditor Reputation, Audit Committee And Audit Tenure On Audit Quality (Study on Consumer Non-Cyclical Companies Listed on The Indonesia Stock Exchange (IDX) in 2020-2023) Hani Anggia Khairin; Galuh Tresna Murti
Journal of Indonesia Business Research (JIBR) Vol. 3 No. 2 (2025): September 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v3i2.9905

Abstract

Audit quality is the ability of an auditor to find material misstatements and disclose these errors, where in carrying out their duties the auditor is guided by relevant auditing standards and codes of ethics for public accountants. This study aims to determine the effect of auditor reputation, audit committee and audit tenure on audit quality in primary consumer goods companies listed on the Indonesia Stock Exchange (IDX) in 2020-2023. Populace concentrate on comprises of essential shopper merchandise organizations recorded on the IDX somewhere in the range of 2020 and 2023. A quantitative methodology, using optional information, was utilized to test the examination speculations. IBM SPSS Statistics version 25 was used for the data analysis. A purposive sample of 37 key consumer goods companies that were listed on the IDX between the years 2020 and 2023 provided 148 data points for analysis. In this study, descriptive statistics and strategic regression were used. The findings, with a significant p-value of 0.001 (less than 0.05), indicate that auditor tenure, audit committee membership, and auditor reputation collectively influence audit quality. When examined individually, each factor auditor tenure, audit committee membership, and auditor reputationalso affects audit quality. These insights can assist stakeholders in focusing on factors that enhance audit quality, leading to more informed and objective decisionmaking.
The Influence Of Capital Structure, Profitability, And Managerial Ownership On Firm Value (Case Study Of Primary Consumer Goods Sector Companies Listed On The Indonesian Stock Exchange For The Period 2018-2022) Lutfia Damayanti; Deannes Isynuwardhana
Journal of Indonesia Business Research (JIBR) Vol. 3 No. 2 (2025): September 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v3i2.9918

Abstract

A company's firm value is determined by the worth of the assets and funds it possesses. Investment risk, corporate performance, and value of an investment may all be assessed using firm value. The goal of this study is to determine how capital structure, profitability, and management ownership affect firm value in enterprises in the main consumer products industry between 2018 and 2022. Firm value is the dependent variable in this study, whereas capital structure, profitability, and management ownership are the independent factors. A purposive sample was used in this study, wherein 17 companies were chosen throughout the course of a 5-year observation period from a total of 33 companies that were listed on the Indonesia Stock Exchange. Panel data regression analysis is the method of data processing used in this study, and the data is tested using Excel 16 and Eviews 12. Descriptive statistics are used in the study. The results of the partial test suggest that, although profitability affects business value, capital structure and management ownership do not. The study's findings are supposed to be used in the company's evaluation in order to maintain or increase profitability and increase investors' desire to invest in the business.
The Influence Of Financial Literacy And Consumer Behavior On Consumer Decisions In Choosing Gopay As A Financial Technology Mobile Payment Application Using The Theory Of Reasoned Action For Gopay Users In Bandung City Muhammad Azril Arya Kusuma; Brady Rikumahu
Journal of Indonesia Business Research (JIBR) Vol. 3 No. 2 (2025): September 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v3i2.10003

Abstract

This study was conducted to examine the influence of financial literacy and consumer behavior on consumer decisions to use gopay as a financial technology mobile payment application with the theory of reasoned action with the object of research being gopay users in the city of Bandung. This study uses a quantitative approach with a purposive sampling data collection method with a sample size of 100 respondents. Ordinal logistic regression analysis was used to analyze the data. The results of this study indicate that simultaneously financial literacy and consumer behavior have a significant effect on consumer decisions to use the gopay application as a mobile payment tool. Partially financial literacy does not have a significant effect on consumer decisions and consumer behavior has a significant effect on consumer decisions.
Analysis Of Community Interaction On Instagram Posts About Travel Agents In Joglosemar Area Using Social Network Analysis And Sentiment Analysis Nafisa Nurul Farhana; Herry Irawan
Journal of Indonesia Business Research (JIBR) Vol. 3 No. 2 (2025): September 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v3i2.10031

Abstract

Borobudur is one of the 5 super priority destinations that aim to improve the quality and quantity of tourism destinations in Indonesia, which is expected to provide opportunities for economic growth in the surrounding region, especially Yogyakarta, Solo, and Semarang (Joglosemar). The events of 2019 showed that 4 million Borobudur tourists only stayed for 2 to 3 hours, after which they went to other places. Tour operators are one of the key aspects of the tourism supply chain, with offerings through social media platforms, especially Instagram. The purpose of the research is to find out the network structure and sentiment of community interaction shown in comments on Instagram posts about travel agents in the Joglosemar area using social network analysis and sentiment analysis methods. The research results in a network structure that is formed through identification with centrality measurement. User staycationjogja has the highest degree centrality, betweenness centrality, and eigenvector centrality values, while there are several users with the highest closeness centrality value of 1, one of which is user joglosemartour.id. The results of sentiment formed through identification with the Support Vector Machine (SVM) classification showed an accuracy level of 90%, with negative sentiment dominated by 73.1% with comments containing hashtags that do not contain useful information. Then positive sentiment by 26.9% which contains comments that are less detailed, making the percentage tend to be small. The number of true negatives (TN) is 459, false negatives (FN) are 45, true positives (TP) are 128, and false positives (FP) are 18.

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