cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Irsandi
Contact Email
publication@vifada.id
Phone
+6285399929080
Journal Mail Official
4marsani@gmail.com
Editorial Address
Yayasan Pendidikan Bajiminasa Makassar, Jl. Meranti No.1, Pandang, Kec. Panakkukang, Kota Makassar, Sulawesi Selatan 90231
Location
Kab. gowa,
Sulawesi selatan
INDONESIA
Economics and Digital Business Review
Published by Yayasan Vifada Cendikia Indonesia
ISSN : -     EISSN : 27742563     DOI : https://doi.org/10.37531/ecotal.v7i2
Core Subject :
Economics and Digital Business Review is a peer-reviewed, open-access academic journal published by Yayasan Vifada Cendikia Indonesia in collaboration with Sekolah Tinggi Ilmu Ekonomi (STIE) AMKOP Makassar. The journal was established in 2020 and is officially registered with an electronic International Standard Serial Number (e-ISSN: 2774-2563). Economics and Digital Business Review is published biannually (twice a year) and aims to provide a reputable scholarly platform for academics, researchers, practitioners, and policymakers to disseminate high-quality research findings in the fields of economics, management, and digital business. The journal encourages interdisciplinary perspectives that integrate traditional economic and business studies with emerging digital technologies and innovations.
Arjuna Subject : -
Articles 1,489 Documents
 15   16   17   18   19 
Pengaruh Electronic Word Of Mouthpdan Fitur Produk Terhadap Keputusan Pembeliannlayanan Netflix Aditya Reynalda Eka Pratiwi; Yulia Nur Hasanah
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.441

Abstract

Netflix merupakan salah satu penyedia layanan video on demand berlangganan yang paling banyak digunakan di Indonesia. Namun pada tahun 2022 kehilangan 200 ribu pelanggannya, salah satuoalasan merosotnya jumlah pelangganokarenafpersaingan ketat dengan platformp VideooonmDemand (VoD) lainnya. Adanya fluktuasi jumlah pelanggan Netflix tentu saja dipengaruhi oleh keputusan pembelian paket berlangganan oleh para konsumen, salah satu faktornya adalah electronickwordpofpmouth dan fiturpproduk. Sehingga penelitian ini bertujuan untuk mengetahui danmenganalisis pengaruh electronic word of mouth danpfitur produkpterhadappkeputusan berlangganan Netflix.        Metodeopenelitian yang digunakan dalam penelitianyinioadalah metode kuantitatif dengan jenis penelitianmdeskriptif-kausalitas. Pengambilanrsampel dilakukan dengan non-probabilitypsampling dengan purposive sampling sebanyak 109 respondenokonsumenpyangopernah berlangganan Netflix. Sedangkanpteknikpanalisis data yangpdigunakanpadalahpanalisis deskriptifpdanoanalisisoregresi liniernberganda.        Hasil penelitian berdasarkan analisis deskriptif menunjukkan variabel electronicpwordpofomouth, fitur produk dan keputusan pembelian berada pada kategori sangatnbaik. Berdasarkan analisis regresimenunjukkanpvariabelpelectronicpwordpofomouth dan fitur produk berpengaruh signifikanpterhadapokeputusan pembelian dengan besarnya pengaruhosebesar 63,4% dan sisanya dipengaruhiofaktorolainoyang tidak diteliti dalamopenelitianpini.
Pengaruh Pelatihan dan Motivasi Kerja Terhadap Kinerja Karyawan Perumda Air Minum (PDAM) Tirta Darma Ayu Kabupaten Indramayu Bachrudin Saleh Luturlean; Amalia Nur Rahmadani
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.447

Abstract

Perusahaan harus mampu bersaing satu sama lain di tengah arus globalisasi saat ini. Untuk bertahan dan bersaing, perusahaan harus meningkatkan kualitas sumber daya manusianya. Maka, pelaksanaan program pelatihan beserta penerapan motivasi kerja bagi setiap karyawan ialah strategi yang diperlukan dalam memajukan kualitas sumber daya manusia. Penelitian ini bertujuan mencari tahu seberapa dampaknya dari pelatihan dan motivasi kerja terhadap kinerja pegawai di Perusahaan Daerah Air Minum (PDAM) Tirta Darma Ayu Kabupaten Indramayu. Untuk jenis penelitian deskriptif dan kausalitas digunakan dalam penelitian dibarengi dengan metode pendektan kuantitatif. Di Perusahaan Daerah Air Minum (PDAM) Tirta Darma Ayu Kabupaten Indramayu, jumlah sampel sebanyak 106 pegawai dipilih dengan menggunakan teknik probability sampling selain itu menggunakan analisis regresi linier berganda dan analisis deskriptif untuk teknik menganalisis data. Kinerja karyawan yang diikuti dengan pelatihan dan motivasi kerja semuanya termasuk dalam kelompok sangat baik menurut hasil studi deskriptif. Berdasarkan temuan penelitian, terlihat bahwa baik motivasi kerja maupun pelatihan mempunyai pengaruh yang cukup besar serta simultan pada kinerja pegawai Perumda Air Minum (PDAM) Tirta Darma Ayu Kabupaten Indramayu.
Analisis Perbandingan Return, Abnormal Return Dan Volume Perdagangan Saham Sebelum Dan Sesudah Peristiwa January Effect Pada Perusahaan Di Indeks Idx 30 Periode 2020-2021 Tiara Nurwika; Zaki Bahrun Ni’am
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.451

Abstract

Penelitian ini bertujuan untuk menganalisis (1) Apakah terdapat perbedaan return sebelum dan sesudah peristiwa January effect pada perusahaan di Indeks IDX 30 periode 2020-2021, (2) Apakah terdapat perbedaan abnormal return sebelum dan sesudah peristiwa January effect pada perusahaan di Indeks IDX 30 periode 2020-2021, dan (3) Apakah terdapat perbedaan volume perdagangan saham sebelum dan sesudah peristiwa January effect pada perusahaan di Index 30 periode 2020-2021. Sampel pada penelitian ini adalah Perusahaan yang terdaftar dalam IDX 30 yang berjumlah 15 perusahaan. Penelitian ini merupakan jenis penelitian kuantitatif, dan dikumpulkan mengggunakan data sekunder. Data diolah menggunakan Statistical Product and Service Solutions (SPSS) 26 dengan menggunakan teknik analisis data yaitu paired sample t-test. Hasil dari penelitian ini adalah (1) nilai sig. Return (0,001) < nilai probability (0,05) yang berarti terdapat perbedaan return sebelum dan sesudah peristiwa January effect, (2) sig. Abnorml Return (0,270) > nilai probability (0,05) yang berarti tidak terdapat perbedaan abnormal return sebelum dan sesudah peristiwa January effect, dan (3) nilai sig. Volume Perdagangan (0,780) > nilai probability (0,05) yang berarti tidak terdapat perbedaan volume perdagangan saham sebelum dan sesudah peristiwa January effect
The Role Of The Production Budget As a Management Tool In Supporting Production Effectiveness (Case Study At PT. Indofood CBP Sukses Makmur Tbk 2019-20220) Gabriel Armando Sormin; Dian Hakip Nurdiansyah
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.453

Abstract

PT Indofood CBP Sukses Makmur Tbk is headquartered in Jakarta, Indonesia, as a producer of various types of food and beverages. We can see from the current phenomenon or problem, many factors affect the decline in sales of a company, therefore this study aims to determine the effect of raw material costs on net sales that occur at PT Indofood CBP Sukses Makmur Tbk. Production budgets are made to control these costs, which originated from the budget-making sales to Raw Material Cost budget, Direct Labour Cost budget, and Overhead Cost budget. By comparing the budget with the realization, management can know when a deviation occurs and whether the deviation is harmful or beneficial to the company. The company set a tolerance limit of 5% deviation. Making the production budget is useful for management as a tool in supporting the cost-effectiveness of production. Production costs can be said to be effective, if there is a favorable difference of the cost of the actual standard. In 2019 raw materials cannot be said to be effective, because there are differences that are unfavorable, due to price differences that are controlled by the market price. Difference Direct Labour Cost unfavorable because of the large total production depending on market demand. Favorable differentiation of Overhead Cost in 2019 and 2020 reflected that the Overhead Cost has been effective and can be controlled by the company. Overall, the company experienced a favorable difference in production costs so it can be said effectively, but the company needs to pay more attention to the price of raw materials and direct labor costs that have not been restrained because of unprofitable differentiation.
Pengaruh Likuiditas, Aktivitas, Profitabilitas, Dan Ukuran Perusahaan Terhadap Harga Saham (Studi Pada Perusahaan Sektor Barang Konsumsi Yang Terdaftar Di Bursa Efek Indonesia Tahun 2017-2021) Ilfana Puspita Sari; Irham Lihan
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.454

Abstract

Penelitian ini bertujuan untuk menguji pengaruh likuiditas, aktivitas, profitabilitas, dan ukuran perusahaan terhadap harga saham pada perusahaan sector barang konsumsi yang terdaftar di Bursa Efek Indonesia tahun 2017-2021. Objek dalam penelitian ini adalah perusahaan sektor barang konsumsi yang terdaftar di Bursa Efek Indonesia tahun 2017-2021. Jenis data yang digunakan dalam penelitian ini adalah data kuatitatif. Metode pengumpulan data dengan studi pustaka dan studi dokumentasi dengan teknik pengujian data berdasarkan analisis statistic deskriptif, uji asumsi klasik, uji moedel regresi, dan uji hipotesis. Dari hasil analisis peneltian ini diketahui bahwa likuiditas berpengaruh positif terhadap harga saham dengan nilai uji t pada likuiditas bernilai positif yaitu sebesar 3,572. Aktivitas berpengaruh positif terhadap harga saham dengan nilai uji t pada aktivitas bernilai positif yaitu sebesar 3,309. Profitabilitas berpengaruh positif terhadap harga saham dengan nilai uji t pada profitabilitas bernilai positif yaitu sebesar 4,574. Ukuran perusahaan berpengaruh positif terhadap harga saham dengan nilai uji t pada ukuran perusahaan bernilai positif yaitu sebesar 6,419.
Hubungan Antara Kontrol Diri dengan Impulsive Buying Produk Fashion di Masa Pandemi Pada Mahasiswa Melalui Aplikasi Belanja Online Desriyani Chindhy Salamba; Krismi Diah Ambarwati
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.455

Abstract

This research was conducted to determine the relationship between self control and impulsive buying of fashion products during the pandemic in students through online shopping applications for students throughout Indonesia. Students are individuals who are in the transition period from adolescence to adulthood and will make efforts to explore themselves such as trying various kinds of fashion products. The research method used is quantitative with correlational analysis, with a total of 350 participants who are students of the class 2018-2022 throughout Indonesia. Data collection was carried out using a self control scale with an alpha cronbach value of 0.750 and an impulsive buying scale with an alpha cronbach value of 0.838. Based on the product moment correlation test, pearson is known to have a value of r (r= -0,415) with a value of sig = 0.000 (p < 0.05) then it means that there is a significant negative relationship between self control and impulsive buying. The higher the self-control, the lower the impulsive buying in students when shopping for fashion products. This research is useful for students to be able to control themselves from their needs, not the desire to buy fashion products online.
Pengaruh Kualitas Layanan, Motivasi Kerja Dan Inovasi Kerja Terhadap Kepuasan Nasabah KUR MIKRO di BRI Unit Mejoyo Surabaya Ketut Witara; Dodit Cahyo Nugroho, SE., MM.; Wiranda Yurdan Adi Putra
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.456

Abstract

This research aims to determine the level of customer satisfaction for Micro KUR at Bank BRI Unit Mejoyo Surabaya. In this case the level of satisfaction is measured using service quality indicators including Tangible, Reliability, Responsiveness, Assurance, and Empathy, Work Motivation and Innovation. The method used in this research is quantitative. With the aim of realizing better services by helping MSME businesses develop by channeling Micro KUR loans. The test equipment used is the reliability test and validity test, the results of the data test show valid and reliable data. The results of the research are Service Quality (X1) and Work Motivation (X2) simultaneously have a significant and partially significant effect on Work Innovation (Z). Service Quality (X1) and Work Motivation (X2) simultaneously have a significant effect and partially have no significant effect on Customer Satisfaction (Y). Job Innovation (Z) simultaneously and partially has a significant effect on Customer Satisfaction (Y). Service Quality (X1) through Work Innovation (Z) simultaneously, partially, and Sobel test has a significant effect on Customer Satisfaction (Y). Work Motivation (X2) through Work Innovation (Z) simultaneously has a significant effect, while partially and sobel test has no significant effect on Customer Satisfaction (Y).
Employee Performance: Organizational Culture, Discipline and the Mediating Role of Motivation Dadang Suparman; Reka Ardian Purnama; Endang Naryono
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.460

Abstract

The success of an organization in industry 4.0 towards the era of society 5.0, not separated from thestrength and clarity of organizational culture and work discipline rules, because these two factors can trigger employee motivation, focus and be able to maximize abilities so that they can achieve their best performance. The purpose of this study is to examine and analyze the mediating role of motivation (Mv) in the relationship between organizational culture (OC) and work discipline (WD) in influencing employee performance (EP). Purposive sampling technique was chosen, primary data obtained from the responses of 48 Respondents processed using SPSS v26. Analysis method with simple path analysis model. The findings of the study, structural I showed that OC and WD had a significant positive effect on Mv. Structural II, shows that OC and WD have a significant positive effect on EP both directly and indirectly through Mv. Mv has been shown to have a mediating effect on the relationship of OC and WD in influencing EP. Indirect effect OC to EP through Mv is greater than direct effect OC to EP, as well as indirect WD to EP through Mv so that the total effect of all lines in the model becomes greater on EP. Modification and development of OC as a form of innovation and adaptation of the organization's journey potentially needs to be done to find alignment of employee behavior in the organization towards a better EP in line with work challenges in industry 4.0. This still requires investigation.
Pengaruh Media Sosial Instagram @beeruindonesia terhadap Pemenuhan Kebutuhan Informasi Perhitungan Kalori Ratu Embun Permata Sarie; Rita Destiwati
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.462

Abstract

New media is media on internet using online technology that has a flexible character, and interactive potential, and functions privately and publicly. the appearance of social media is a form of embodiment of new media. social media give various effects on their user. Instagram is one of the social media that many people choose to share information, from advertising to only just sharing their daily activities. a lot of information can be obtained from using Instagram as a media social, including information about health sciences, calorie calculation is one of it. the purpose of this research is to identify the effect of social media Instagram @beeruindonesia on fulfilling the information needs of calorie calculations. this research used a quantitative research method by distributing questionnaires to followers of the @beeruindonesia Instagram account. data analysis technique that's used is descriptive analysis, internal successive method test, normality test, heteroscedasticity test, simple linear regression analysis, coefficient of determination test, and hypothesis test T. The research results obtained are the influence of social media (X) to significantly influence needs information (Y) 70.5%, while the remaining 29.5% is explained in other variables outside the variables of this study.
Consumer Loyalty: Service Quality and Emotional Satisfaction Eka Pranajaya; Dwinanto Priyo Susetyo; Deri Firmansyah
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.463

Abstract

Feelings and emotions can play the role of markers, mediators and moderators of the response of consumer behavior to products and services received. Feelings do not have the nature of a liar not even a liar, so provide pleasure, joy and happy feelings of customers through relationships, products and services and attributes to increase their loyalty. This study empirically examines the relationship between service quality (ServQUAL), emotional satisfaction (ES) and customer loyalty (CL). The mediated effect of ES was tested and analyzed. ServQUAL and ES as cognitive and affective aspects were considered as CL frameworks, by deploying instruments to 165 selected samples, respondents responses were analyzed using a simple path with the help of the EViews v10 program. Research findings, from structural analysis I, it is known that ServQUAL has a significant positive effect on customer ES. The results of structural analysis II, found ES to have a significant positive effect on CL. Sobel test results that ServQUAL has a significant positive influence on CL both directly and indirectly through ES. The role of ES was shown to have a mediating effect on the relationship and the influence of ServQUAL on CL. The positive and negative ES aspects of this study were not verified further, it could be the direction of further research.

Page 17 of 149 | Total Record : 1489

 15   16   17   18   19 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol. 8 No. 1 (2027) Vol. 7 No. 2 (2026) Vol. 7 No. 1 (2026) Vol. 7 No. 1 (2025) Vol. 6 No. 2 (2025) Vol. 6 No. 1 (2025) Vol. 5 No. 2 (2024) Vol. 5 No. 1 (2024) Vol. 4 No. 2 (2023): February - July Vol. 4 No. 1 (2023): Agustus - January Vol. 3 No. 2 (2022): February - July Vol. 3 No. 1 (2022): Agustus - January Vol. 2 No. 2 (2021): February - July Vol. 2 No. 1 (2021): Agustus - January Vol. 1 No. 2 (2020): February - July Vol. 1 No. 1 (2020): Agustus - January More Issue