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INDONESIA
JOURNAL AGRIBUSINESS
Published by Universitas Islam Negeri Syarif Hidayatullah Jakarta
ISSN : 19790058     EISSN : -     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is a biannual and peer review journal published since June 1, 2007 by Study Program of Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta. Previously it has the name of Jurnal Agribisnis. Since 2017, it has been published with the name of Agribusiness Journal according to the registration name from LIPI (ISSN 1979-0058). The journal is in Bahasa publishing 2 issues per year on June and December. The journal covers all aspects of agribusiness and rural development, including agricultural economics and natural resource, business and entrepreneurship, agricultural management, agricultural marketing, consumer behavior, farmer’s community empowerment, agricultural communication, agricultural institution and human resource, economics of halal food, agricultural finance, agricultural policy, international trade, agro-technology, and food security.
Arjuna Subject : -
Articles 223 Documents
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BUSINESS MODEL CANVAS AND FINANCIAL FEASIBILITY ANALYSIS OF PUPUKIN!: A MULTIFUNCTIONAL SLOW-RELEASE ORGANIC FERTILIZER FOR URBAN FARMING Muhammad Yasyfa Kusumadinata; Dira Purwasih; Rizqia Nadira Ronaldo; Prili Alisha; Stanislaus Adhi Pramudya; Vira Kusuma Dewi
AGRIBUSINESS JOURNAL Vol. 20 No. 1 (2026): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v20i1.50497

Abstract

Urban agriculture has been increasingly developed in response to the growing conversion of agricultural land into non-agricultural areas in urban regions. However, urban agriculture activities still face several challenges, particularly practical, efficient, and environmentally friendly fertilization practices. Pupukin! is an innovative, multifunctional slow-release organic fertilizer developed by utilizing organic waste materials such as banana corms, shrimp shells, and neem leaves as the main raw materials. This study aims to analyze the business model and financial feasibility of Pupukin! fertilizer business in supporting urban agriculture activities. The study employed a quantitative approach using the Business Model Canvas (BMC) to describe the business structure, as well as financial feasibility analysis, including production cost calculation, profit analysis, Revenue Cost Ratio (R/C Ratio), Payback Period (PP), and Return on Investment (ROI). The results indicate that the Pupukin! business model offers a key value proposition in multifunctional organic fertilizer that is practical, environmentally friendly, and efficient to use, making it suitable for urban agriculture practitioners. Financial analysis shows that the Pupukin! business is economically feasible, indicated by an R/C Ratio of 1.48. Furthermore, the business demonstrates a favorable investment return with an ROI of 48% and a relatively short Payback Period. These findings suggest that the Pupukin! fertilizer business has strong potential to be further developed as a sustainable agricultural innovation that supports the advancement of urban agriculture.
THE IMPACT OF THE IR NUTRIZINC (Oryza sativa) CULTIVATION PROGRAM ON FARMER’S INCOME  AND EXCHANGE VALUE IN SERANG REGENCY, BANTEN PROVINCE Phonika Aryati; Ujang Maman; Akhmad Mahbubi; Lebba
AGRIBUSINESS JOURNAL Vol. 20 No. 1 (2026): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v20i1.50845

Abstract

Stunting has long been a major issue in Indonesia,  the government to implement a policy under the Ministry of Agriculture Regulation No. 39 of 2020, which mandates biofortification of rice varieties, including IR Nutrizinc rice, to improve food quality in Indonesia. This study aims to analyze the impact of the IR Nutrizinc rice cultivation program on farmers’ income and exchange value in Serang Regency, Banten Province, from October 2024 – December 2024. The feasibility analysis showed that IR Nutrizinc rice farming was profitable, as indicated by an R/C ratio greater than 1. The Policy Analysis Matrix (PAM) results showed that the NPCI value of IR Nutrizinc rice was 1.06 (>1), indicating government support through input policies within the IR Nutrizinc program. However, the NPCO value of 0.96 (<1) indicated that the output price received by farmers was still below the ideal economic price. The PCR and DRC values of less than 1 indicated that IR Nutrizinc rice farming was economically efficient and had both competitive and comparative advantages. Nevertheless, the EPC value of 0.95 and PC value of 0.85 showed that policy distortions still caused farmers’ profits to be suboptimal. This condition was also reflected in the SRP value of -0.14, indicating a disincentive effect where private profits were lower than social profits. Despite this, the IR Nutrizinc program still contributed positively to farmer welfare, as reflected by the increase in the farmer exchange rate from 1.03 in non-IR Nutrizinc farming to 1.30 in IR Nutrizinc farming in Serang Regency.
VALUE ADDED ANALYSIS OF SALTED FISH PROCESSING IN REBO VILLAGE, SUNGAILIAT DISTRICT, BANGKA REGENCY Rabecha Maros Framita; Fitri Yunda Sari; Lainatussifa; Yulia Kharisma
AGRIBUSINESS JOURNAL Vol. 20 No. 1 (2026): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v20i1.51031

Abstract

The salted fish processing business is undertaken to enhance the shelf life of fisheries products in the post-harvest stage through processing and preservation methods, as well as to generate profit from the sale of salted fish products. These processing and preservation activities necessitate an analysis of the added value derived from transforming fresh fish into salted fish. This study aims to analyze the value added of processing fresh fish into salted fish in Rebo Village, Sungailiat District, Bangka Regency.  The research method employed is a case study with a census technique covering all salted fish business operators.  There are eight salted fish business operators who serve as respondents, categorized into two groups: large-scale enterprises and small-scale enterprises.Data analysis was conducted descriptively and quantitatively using the Hayami method to calculate the value added generated by processing activities. The results indicate that most fish species processed exhibit high value-added ratios (>40%), including lesi, tamban, ciu, and liban fish, while teri falls in the moderate category The high value added demonstrates that salted fish processing significantly enhances the product's economic value through the difference between output and input values, while also contributing to labor income and entrepreneurial profit. However, the variation in value-added ratios across fish species suggests opportunities for efficiency improvements and innovation, particularly for commodities still in the moderate category. Overall, the salted fish processing business in Rebo Village has strong prospects for development as a local-resource-based agroindustry to improve community income.  

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