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INDONESIA
JOURNAL AGRIBUSINESS
Published by Universitas Islam Negeri Syarif Hidayatullah Jakarta
ISSN : 19790058     EISSN : -     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is a biannual and peer review journal published since June 1, 2007 by Study Program of Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta. Previously it has the name of Jurnal Agribisnis. Since 2017, it has been published with the name of Agribusiness Journal according to the registration name from LIPI (ISSN 1979-0058). The journal is in Bahasa publishing 2 issues per year on June and December. The journal covers all aspects of agribusiness and rural development, including agricultural economics and natural resource, business and entrepreneurship, agricultural management, agricultural marketing, consumer behavior, farmer’s community empowerment, agricultural communication, agricultural institution and human resource, economics of halal food, agricultural finance, agricultural policy, international trade, agro-technology, and food security.
Arjuna Subject : -
Articles 213 Documents
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ANALYSIS OF FINANCIAL FULFILLMENT OF VANAME (LITOPENAEUS VANNAMEI) GROWING INTENSIVE SYSTEMS AT THE MINA JAYA TAMIANG FARMING GROUP VILLAGE DAGANG SETIA MANYAK PAYED DISTRICT ACEH TAMIANG Mahnasya, Fazlia; Saragih, Faoeza Hafiz; Jamil, Muhammad
AGRIBUSINESS JOURNAL Vol. 17 No. 2 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i2.35936

Abstract

Intensive Vaname Shrimp farming requires higher costs compared to traditional systems. With a high stocking density, intensive system vaname shrimp farming can produce high shrimp production. So with this fact, intensive system vaname shrimp farming can be applied by the community, especially people in Aceh Tamiang District. This research was conducted at Pokdakan Mina Jaya Tamiang, Dagang Setia Village, Manyak Payed District, Aceh Tamiang Regency. The purpose of the study was to determine the financial feasibility of raising vaname shrimp in Pokdakan Mina Jaya Tamiang, Dagang Setia Village, Manyak Payed District, Aceh Tamiang Regency. This research uses case studies and analyzed descriptively quantitative. Determination of the sample using purposive sampling technique. The analysis calculated is Net Present Value (NPV), Net B / C Ratio, Internal Rate Return (IRR), and Break Event point (BEP). The results showed that the NPV obtained was 3,463,203,705 greater than 0; IRR obtained was 67.37% greater than the interest rate of 10.5%; Net B / C ratio value obtained was 2.72 greater than 1; Production BEP was 38,490 kg; And BEP price was Rp.37,615. So it can be concluded that the Vaname Shrimp Enlargement Business (Litopenaeus vannamei) Intensive System in Pokdakan Mina Jaya Tamiang Pond is profitable and feasible to run.
ANALYSIS OF COST STRUCTURE AND INCOME OF MASK FISH (cyprunus carpio) FISH FISHING IN PADANG GELUGUR KECAMATAN, WEST SUMATERA PASAMAN DISTRICT Lestari, Fuji
AGRIBUSINESS JOURNAL Vol. 17 No. 2 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i2.36206

Abstract

This study aims to analyze the Cost Structure and Income of Carp Ponds in Padang Gelugur District, Pasaman Regency. The method used in this research is the survey method and direct interviews with carp farmers. Sampling technique using simple random sampling method (randomly) with a sample size of 32 goldfish farmers. The data collected include primary data and secondary data. The data obtained will be processed and analyzed mathematically. The results showed that the cost structure, namely fixed costs of Rp.3,105,438.00 (3.16%), variable costs of Rp.94,899,281 (96.89%), the average fixed costs of Rp.602.29, variable costs on average Rp.18,405, the average total cost of Rp.19,005. Based on the mathematical formula of carp pond business income in Padang Gelugur District averaged Rp20,588,603 / ha / harvest season. Average revenue of Rp118,593,750 / ha / harvest season and the average total cost of Rp98,005,147 / ha / harvest season. Based on the R/C ratio carp farming business is profitable because the R/C ratio of 1.21 > 1. Based on BEP production shows a yield of 4,261 kg, this indicates that carp farmers must achieve production of that size in order to break even. The BEP price of Rp19,007/kg indicates that carp farmers must set a minimum price of Rp19,007/kg in order to reach BEP.  
ANALYSIS OF LOCATION QUOTIENT (LQ) OF CABBAGE COMMODITY (Brasicca oleracea) IN NORTHERN SUMATRA PROVINCE Sudana, Vanny Annysha
AGRIBUSINESS JOURNAL Vol. 18 No. 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.38015

Abstract

This research aims to determine the location of the base of cabbage plants in districts/cities in North Sumatra Province. The data collection method is based on secondary data obtained from the Central Statistics Agency. The research design used in this research is quantitative descriptive. For the location of the cabbage plant base in North Sumatra Province, Location Quotient (LQ) analysis was used. The data used is Cabbage Crop Production in North Sumatra Province in 2018 - 2022. The results of this research show that there are 4 districts that have potential for cabbage production, namely Samosir District, Simalungun District, Karo District, and Humbang Hasundutan District. Several regencies/cities that do not have potential for cabbage production are Nias Regency, Central Tapanuli Regency, Labuhanbatu Regency, Asahan Regency, Deli Serdang Regency, Langkat Regency, South Nias Regency, Serdang Bedagai Regency, Batu Bara Regency, Padang Lawas Regency, South Labuhanbatu Regency , North Labuhanbatu Regency, North Nias Regency, West Nias Regency, Sibolga City, Tanjungbalai City, Pematangsiantar City, Tebing Tinggi City, Medan City, Binjai City, and Gunungsitoli City. And there are several regencies that have opportunities for cabbage production, namely Dairi Regency, North Tapanuli Regency, Pakpak Bharat Regency, Mandailing Natal Regency, Padang Sidempuan City, South Tapanuli Regency, Toba Regency, and North Padang Lawas Regency.
Development Strategy Of Omah Kopi Banyuwangi Luwak Coffee Business Setyawan, Bagus; Utami, Arfiati Ulfa; Ulfa, Rosiana; Arista, Yuvita Lira
AGRIBUSINESS JOURNAL Vol. 18 No. 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.38381

Abstract

Luwak coffee is one type of coffee that is currently one of the most popular variants for coffee-loving consumers. The existence of civet coffee-based businesses is also increasing, including the Kopi Luwak business Omah Kopi in Banyuwangi. The number of civet coffee processing agro-industries that have sprung up, technological developments and people's lifestyles make the Luwak Coffee Agroindustry "Omah Kopi" have to continue to innovate to survive. Based on this phenomenon, the research objectives to be examined are to determine the strategic position and development strategy of the "Omah Kopi" agroindustry. The location of this research is at Agroindustry Kopi Luwak "Omah Kopi" Banyuwangi. A quantitative description approach is used in the research method, using survey methods. The sampling method uses purposive sampling method. The data analysis method uses SWOT analysis. Based on the results of the study, it shows that the Banyuwangi "omah Kopi" agroindustry is in a strong position with opportunities (white area) in the growth / stability quadrant so that the right strategy to do is with a strategy that maximizes its strengths and opportunities. The conclusion of this study is that the civet coffee agroindustry "Omah kopi" is feasible to continue to be developed to become one of the quality civet coffee processing businesses in Banyuwangi both in the local and international markets
Economic Potential For Development Of Organic Agriculture In Food Crops And Horticulture In Supporting Sustainable Agriculture Romadhona, Sukron
AGRIBUSINESS JOURNAL Vol. 18 No. 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.38771

Abstract

various parties involved in the agricultural sector about the importance of health and environmental sustainability. Agribusiness is important because of positive demands from consumers, especially the food sector. Technological developments and people's welfare have caused the demands of food consumers to change, namely not only demanding quantity but demanding quality, safety, health, and food security. The concept of development in the agricultural sector should not only focus on increasing product productivity, but also pay attention to natural balance, product quality and safety. This study uses five variables, namely revenue, costs, income, R/C ratio and ICS. The analytical method used in this study was qualitative analysis to describe the application of ICS at the research location and farmer characteristics, while quantitative analysis was performed to calculate farming costs, revenue, income, and R/C ratio. The value of the R/C ratio is 2.32, meaning that each cost of Rp. 1.00 then it can generate a profit of Rp. 2,32. An R/C ratio value of more than 1 indicates that the income generated by organic coffee farmers in Sleman Regency is higher than the costs incurred. The value of the R/C ratio is 2.32, meaning that each cost of Rp. 1.00 then it can generate a profit of Rp. 2,32. An R/C ratio value of more than 1 indicates that the income generated by organic coffee farmers in Sleman Regency is higher than the costs incurred. The value of the R/C ratio is 2.32, meaning that each cost of Rp. 1.00 then it can generate a profit of Rp. 2,32. An R/C ratio value of more than 1 indicates that the income generated by organic coffee farmers in Sleman Regency is higher than the costs incurred.Based on calculations, it is known that the average value of efficiency (R/C ratio) of organic rice farming in Sleman Regency is 6.27. This shows that organic rice farming in Sleman Regency is efficient and profitable. The value of the R/C ratio is 6.27, which means that each cost of Rp. 1.00 then it can generate a profit of Rp. 6,27. R/C ratio values that are more than 1 indicate that the income generated by organic rice farmers in Sleman Regency is higher than the costs incurred
ANALYSIS OF FACTORS AFFECTING THE PRODUCTION AND INCOME OF RICE FARMING IN RAINFED RICE FIELDS IN BINAGA KARAENG VILLAGE, LEMBANG KABUPATEN PINRANG Ikrawati, Ikra wati
AGRIBUSINESS JOURNAL Vol. 18 No. 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39025

Abstract

This study aims to determine the factors that affect rice farming in rainfed rice fields in Binanga Karaeng Village, Lembang District, Pinrang Regency. The sampling method was purposive or intentionally, the population in this study were 120 rainfed rice farmers. the sampling technique in this study was the Simple Random Sampling technique so that 36 respondents were obtained from 30% of rice farmers in rainfed rice fields in Binanga Karaeng Village, Lembang District, Pinrang Regency. The results showed that rice farming production in rainfed paddy fields in Binanga Karaeng Village, Lembang Subdistrict, Pinrang Regency amounted to 4,098 kg/ha per growing season, while the income generated was Rp 24,642.33 ha per growing season. Factors that affect rice farming in rainfed rice fields simultaneously are land area, seeds, fertilizers, pesticides, and labor. While the farm production factors that affect persial are land area, seeds, fertilizers, and pesticides. If the land area increases by 1% then farm production will increase by 0.535%, if rice seeds are added by 1% then farm production will increase by 0.817%, for fertilizer if added by 1% then production increases by 0.409%. While pesticides if added 1% of users then production will actually decrease by 0.852%.
FORMULATION OF MARKETING STRATEGY FOR PUPUK TRIKO SP PLUS (CASE STUDY OF SUNGEI PUTIH RESEARCH UNIT) IN GALANG DISTRICT, DELI SERDANG DISTRICT Zulkifli, Tina
AGRIBUSINESS JOURNAL Vol. 18 No. 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39076

Abstract

This research was conducted with the aim of identifying internal and external environmental factors, formulating alternative strategies, and establishing the main priorities of the Triko SP Plus fertilizer marketing strategy. The analytical method used is SWOT analysis and QSPM. The results of this study are the SO strategy of utilizing strategic production locations and the development of digital technology to expand the scope of marketing of fertilizers at affordable prices and products that have proven effective. The WO strategy utilizes the development of digital technology to cooperate with the government at every related event so that it can promote fertilizer in order to gain a wider range of market access. ST's strategy is to increase capital investment in the context of product development by utilizing research experts so that products are not easily competed with competitors from outside the region or competitors with better quality. And the WT Strategy informs about product superiority and establishes cooperative relationships in order to minimize the threat of competitors from outside the region and competitors with better product quality so that companies produce more products due to consumer demand that remains even increasing. 
THE INFLUENCE OF MARKETING MIX ON THE DECISION TO PURCHASE COFFEE DRINK AT AMMA SPOT COFFEE SIMPANG PERUMNAS LANGSA Anandita, Lyra
AGRIBUSINESS JOURNAL Vol. 18 No. 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39118

Abstract

This research aims to evaluate the influence of the marketing mix on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City. The sampling method used was nonprobability sampling in the form of accidental sampling with a sample size of 96 people. To see the influence of the marketing mix (X1) product, (X2) price, (X3) place, and (X4) promotion on the variable (Y) decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City, the author uses the multiple linear regression method. Data analysis was carried out using SPSS 20 computer software. The research results showed that price (X3) and place (X4) had a very real influence and promotion (X4) had a real influence on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City. Meanwhile, the product variable has no influence on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City.
MARKETING MIX ON TUAHTA FARM LIVESTOCK BUSINESS IN PAYA BUJOK SEULEUMAK VILLAGE, LANGSA BARO DISTRICT, LANGSA CITY Puspita, Hilda; Gustiana, Cut; Basriwijaya, Kiagus Muhammad Zain
AGRIBUSINESS JOURNAL Vol. 18 No. 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39339

Abstract

This study analyzed the marketing mix of the Tuahta Farm livestock business in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. Observation, interviews, and direct questionnaires with respondents obtained primary data. In this study, the informant owned Tuahta Farm in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. The sampling technique in this study uses the case study method. The data analysis used was descriptive qualitative. The results showed that: 1) The product mix for various products is less varied, for design is still the same as product design in general; 2) Price mix and payment methods are less diverse. 3) Promotion mix: Promotional activities have not gone well, so you should make a clear advertising strategy. 4) The distribution mix is already good compared to the product, price, and promotion mix.
ANALYSIS OF PLANT NURSERY BUSINESS DEVELOPMENT STRATEGIES AT VIKOM NURSERY BUSINESS IN LANGSA CITY Hidayat, Muhammad Arfan; Indra, Siti Balqies; Mast, Rini
AGRIBUSINESS JOURNAL Vol. 18 No. 2 (2024): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i2.40277

Abstract

This research was carried out with the aim of identifying priority the strategy for developing the plant nursery business at the Vikom Nursery business located on Jl. Medan Banda Aceh, Gampong Teungoh, Kec. Langsa City, Langsa City. The research was conducted in October-November 2023. The method used was SWOT analysis. The results of the IFAS and EFAS matrices obtained alternative SO strategies with a score of 15.801, WO strategies with a score of 14.132, ST strategies with a score of 4.631, and WT strategies with a score of 2.962. The results of the research are based on QSPM analysis so that the main strategic priorities in developing plant breeding businesses at the nursery vikom are obtained, namely that business owners can apply for financial assistance through programs that have been created by the government to help MSMEs in Indonesia so that the results can be additional capital to develop their business. and adding more modern facilities and infrastructure. The suggestion in this research is to implement the main priority alternative strategies that have been produced in this research. After implementing the main priority strategies, business owners can also implement other alternative strategies in this research.

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